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"Thank you Mr. Lei for this question, this question is also what I want to talk about next, the next thing to do is very simple, just two things: the third thing, price reduction! Lianchuang Technology's existing 3 mobile phones have been reduced by 1,000 yuan across the board......"

"Boom~!!"

Before Lin Zheng finished speaking, the scene exploded!

Lianchuang Technology's product line is not rich, now there are only 3 mobile phones and 3 SMS machines, SMS machines not to mention for the time being, although the relative profit margin of this thing is not high, but as a volume product, the absolute profit is still good, but the mobile phone is different, the price of these three mobile phones is between 4500 and 6500, covering 4000, 5000 and 6000, the three most mainstream price ranges at this stage, and it is also the best selling product in the current market, if the price is reduced by 1000 yuan at once, Even if Lianchuang Technology makes a large profit, it is equivalent to a loss of at least about 300 yuan per mobile phone. Pen "Fun" Pavilion www.biquge.info

A mobile phone is 300 yuan, how much is it a month? How much is a year?

Tens of millions of profits a year are lost to the market, and no one will be happy.

1000 price cut? Mr. Lei's face changed suddenly, and after a little hesitation, he said, "Mr. Lin, this ......"

However, Mr. Lei's words had just begun, and he was interrupted by Mr. Liu, and Mr. Liu's voice sounded a little angry: "Mr. Lin, you want to reduce the price and promote the sales of terminal products with the price reduction, we can understand this idea, but I have to say that you are really not good at sales, and the mobile phone is a status symbol." It's not that you say that the price reduction market recognizes, on the contrary, you cut the price, in the eyes of consumers, it seems that the quality of your mobile phone is not good, and you have to promote it through price reduction, our mobile phone originally had a good reputation, but if it is really like this, Mr. Lin, for the sake of the big guys, I have to point it out. You've made a bad move. ”

Why is Mr. Liu so excited? Of course he was excited. Who doesn't feel distressed about the loss of tens of millions of net profits a year in vain, with tens of millions, what can't you do by yourself? Price? Don't even think about it!

Mr. Liu's words were immediately widely approved by the agents, and the huge conference room suddenly turned into a noisy vegetable market......

"That's right. Mr. Liu is right. It's a bad move, that's right. ”

"Prices must not be reduced......"

"I can't say that. It's okay to reduce the price, but it's okay to drop a few hundred dollars, and it's 1000 at a time? This is simply insane?! ”

"If it really drops so much. This business can't be done. ”

"Isn't it? If Mr. Lin really pressures everyone to drop so much, let's just withdraw from the network. ”

"That's right, that's right, quit the net! Exit the network! ”

Although this is just the voice of a few people, the voice of "quitting the network" is so clear, and the other executives of Lianchuang Technology who attended the meeting subconsciously looked at their bosses with a worried face: It seems that everyone's emotions are very intense, which has caused such a big backlash, can the boss still be able to hold down the field?

Under the gaze of countless people, despite the "withdrawal from the net! The voice became louder and louder, but Lin Zheng's expression never changed at all, just looking at everyone coldly and lightly, that feeling was ...... It's like watching a group of jumping clowns jumping up and down making a fuss, but no matter how they make a fuss, it seems that the reactions of these people are all expected by Lin Zheng.

Everyone is a person with an identity, and on weekdays, he is also a person who hugs and hugs the person, this person has been a person for a long time, naturally no one wants to be a clown who jumps the beam in the eyes of others, feeling Lin Zheng's attitude as if watching a monkey show, one by one I feel a fever on my face, and the crowd that was still surging just now slowly quieted down, but all eyes are focused on Lin Zheng's body, which has the meaning of "If you don't give me an explanation, I won't stop with you".

Lin Zheng didn't think much of himself, it was no problem to despise it in his heart, it was stupid behavior to say it, and said slowly: "I can understand everyone's feelings, anyone who sees that they have less money in their pockets will not feel very comfortable, but what I want to say is that everyone's worries are actually completely unnecessary." ”

Well? How do you say that?

Waiting for someone to jump out and take the initiative to ask this question, Lin Zheng had already continued: "Everyone thinks that the price reduction is equivalent to making a lot less money, am I right?" ”

"Isn't that so?" Someone hid behind and shouted loudly.

"If it is based on the same sales volume, of course it is true, but I don't know if you still remember what the price was when Lianchuang Technology's first mobile phone was first introduced to the market, and what was the total profit at that time? What is the total sales volume and total profit after the price reduction to more than 4,000 yuan? ”

Remember, how can you not remember? At the beginning, more than 8000 Lisheng L1 mobile phones, when the price was reduced to 4599, it was sold out almost overnight, and many people would even rather add a few hundred yuan to buy it, this wave of crazy rush to buy lasted for three months, originally the big guys thought that they would make a lot less money after the price reduction, but after comparing and calculating, the total profit actually increased several times.

Of course, everyone understands that although the profit of a single mobile phone is less, the total number of mobile phones that can be sold is more, which is dozens or hundreds of times that of the previous sales of more than 8000, so the total profit will naturally increase.

At the beginning, after the price reduction of 1000 yuan, it is equivalent to more people who can not afford to buy mobile phones before, and people who can afford to buy but hesitate can also make up their minds, although there is no detailed data to support, but with many years of experience in sales, it can be roughly judged that sales can be expanded at least 5 times after the price reduction, if you are optimistic, 10 times is also possible, so calculated, not only will you earn less than before, and even more than before.

They had even heard the subtext that Lin Zheng didn't say, and Lin Zheng almost pointed to his nose and scolded: Stupid! Do you understand the truth of small profits and quick turnover?

Don't like to make more money to sleep? But being scolded by someone for being stupid is a bit unacceptable, a few agents who were jumping before look at me, I look at you, complaining to each other in a low voice, but none of them are willing to take the initiative to stand up and show their attitude: this is too embarrassing.

"That's the truth, but Mr. Lin, I have a worry, what if the situation doesn't develop as you say? What to do then? "Mr. Liu stood up hard, and he had to stand up.

"I admit that the situation that Mr. Liu said is possible." Lin Zheng looked at this Boss Liu with a smile, nodded and did not deny this, but there was no trace of a smile in his eyes when he looked at Boss Liu.

It's good for you to admit it, Mr. Liu couldn't care about Lin Zheng's cold eyes, and he didn't even have time to be complacent in his heart, so he asked Lin Zheng's words: "Since Mr. Lin can't guarantee it, then ......"

"Mr. Liu, you probably misunderstood, no one dares to guarantee that they will make 100% money in business, no one dares to guarantee that their products can be sold 100%, as a businessman, as long as you feel that this business has a 5% success rate, you can try it, at least I am like this. You want me to give you a guarantee, and if I do give you this guarantee, you can wonder if I'm lying to you. Lin Zheng said with a smile.

The crowd chuckled, isn't it, who can guarantee that their business will be 100% sure of making money? A business, the success rate is not small, this can be done, I didn't think it before, but now I hear Mr. Lin say this, it really means that Mr. Liu is making something out of nothing...... It's 100% fine to drink water, but there are still people who choke to death by drinking water.

"......" Mr. Liu was extremely embarrassed, and he couldn't speak, but who would care about him at this time?

The pony hurriedly walked in, handed Lin Zheng a note, and looked at the contents of the note, Lin Zheng nodded lightly, and casually put the note into his pocket.

The note that Secretary Pony sent to Lin Zheng at this time? Everyone who immediately realized that the content on the note was not simple, subconsciously stretched their necks, and their eyes kept scanning back and forth in Lin Zheng's pocket like an X-ray, as if they could see the contents of the note in this way.

Don't look at Mr. Liu,Lin Zheng's voice became impassioned:"I believe you must still remember the color TV price war initiated by Changhong last year,Before the color TV price war was launched,Japanese color TV occupies half of the domestic color TV market,Changhong is just a domestic brand with only 11.1% market share,But the price reduction is just one month,The market share of Changhong color TV jumped from the previous 11.1% to 19%,In just one month, The market share increased by a full 7.9 percentage points! ”

"Look at our mobile phone market,The situation in our mobile phone market is worse than the color TV market,In the color TV market,Domestic color TV can still occupy half of the country,But what about the share of our domestic mobile phone in the market? Only less than one-third, which means that two-thirds of the money in such a huge market has been taken away by our competitors, if we don't take advantage of the current to do something, we can only watch, others take more money, with high salaries to raise better engineers and designers, design better mobile phones, in turn to hit us, maybe it won't take three years, Lisheng mobile phones will be in the market to the public, I believe this will not be what everyone wants to see, this is not what I want to see, in this case, what to do? ”

Two sonorous words popped out of Lin Zheng's mouth: "Price reduction!" ”

"Price reduction! Only price reduction can seize the market, as long as there is a market, even if we make less, we can also make our competitors not make money, we can make money and the opponent can not make money, we win, we are all the elite in the industry, I believe that everyone understands this truth, so, again I beseech, I implore everyone, for our better tomorrow, for our market share, I implore you to support our decision to reduce prices! (To be continued.) )

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