Chapter 41 Advertising is Everywhere
"Welcome, Bill!"
In the office of John Oppel, head of the personal computer project at IBM's headquarters, an important guest was welcomed.
"It's a pleasure to meet you, Mr. Oppel, I think we might be in trouble......"
Unlike Oppel's leisurely lifestyle, Bill Gates is a little worried.
"Please be seated, Mr. Bill, Dicon, 20 years old, let's have a drink."
Opel said as he handed the Burgundy glass that had been poured wine just now to Bill, good wine with a good glass, and the wine was even more exquisite, and the wine that the two tasted at this time had to be matched with a burgundy glass to complement each other.
"Thank you, Mr. Oppel."
Bill took the glass and smiled wryly as he pondered what to do next.
"Don't be nervous, I'll tell you the good news, we've sold 240,000 PCs to date, we've left Apple far behind in the Caribbean, and those guys won't be an obstacle to our progress anymore!"
The results of marketing sales are there, and Opel can't help but be complacent.
"Mr. Oppel, I don't think we're talking about Apple, which is becoming obsolete, but about the products of Leap Technologies, which has recently made its mark in the field of floppy disks and floppy disk drives.
We saw this ad in the newspaper a few weeks ago, but since we never saw the product, we thought it was a prank played by the company.
However, their company has released the news yesterday that they will launch their personal computer, and they have a very wide range of advertising, I believe that people all over the United States are now aware of their products! ”
As a computer system expert, Bill, from his professional point of view, can naturally tell at a glance the difference between the operating system on the machine he sold to IBM and the upcoming view personal computer operating system of Leap Technology.
"I'm sorry Bill, I want to sincerely say that at least I don't know what to do, but I believe there are still some advantages to the products that you like so much, you can tell me what are the good things about their products......"
Seeing that Bill Gates attaches so much importance to each other, Opel also came to have some interest in understanding.
"In terms of computer operating system design, that company is better than we do, because their computers use a graphical visual operating system, and the biggest advantage of this system is that it is graphically easy to operate.
Relying on this advantage, the range of users can be expanded to a large extent, but its disadvantages will also be quite obvious, each new operating system will have a large number of system vulnerabilities of its own, especially their current quite complex system.
Moreover, higher requirements are placed on the hardware that carries its operation, and under the existing conditions, we have come to the conclusion that the operation speed of such a system will not be very smooth.
However, their products also provide us with a new way of thinking about system design, so I would like to ask your company to give us more support.
What do you think of helping us to continue to improve the existing MS-DOS system and develop a user-friendly graphics operating system according to their ideas, and then apply it to subsequent products? ”
Bill said a lot in one breath, and when he saw the real body of SPC from the advertisement, he was really a little nervous, and he was afraid of losing it again if he got it, which is why he came in such a hurry.
"Bill, you're a great young man, and I believe you're right, and I believe in your ability to design a computer operating system like MS-DOS for us, and so far our customer feedback has been fine.
You can rest assured that IBM will continue to support you in the improvement of your existing systems and the development of your graphical operating system, cheers......"
Graphics operating system personal computers, so what, in this era they IBM is the authority, the best products are only made by their IBM, and Bill didn't also say it, they will also design the corresponding graphics operating system as soon as possible, and there is no need to offend their good friend Mary, Bill's mother.
With Oppel's assurance, Bill Gates' heart that had been hanging was finally let go, and his face was filled with a confident smile again.
Walking into the familiar dirty and old New York subway, looking at the crowd waiting for the subway more crowded than before, Nicole frowned, but there was no way, who told her that her home was far away from the company, and she needed to take the subway to and from work every day.
She is the office secretary of a medium-sized financial company in New York, where she is responsible for drafting documents and taking minutes of meetings for most of her daily work.
Typewriters and photocopiers are her work companions, and she relies on them for most of her work every day.
However, even the most experienced typist will inevitably make mistakes in his work, and it is undoubtedly a very annoying thing to make the whole paper scrap because of typing mistakes, and have to replace the paper all over again.
Walking into the subway station, I casually looked up, and there seemed to be a bigger advertisement next to the familiar Chanel perfume advertisement.
If she looked closely, she recognized the graphic on it, it was a computer, but it didn't seem to be the black screen and white characters she often saw.
It's a picture, yes, it's a painting, and she was immediately interested, even if the train she was waiting for arrived on time at the time she was pinching, she didn't care to get on the train and walk to the closest position to the advertisement to watch.
She doesn't understand the relevant configuration, but the three-piece set of office office software specially developed by Feiyue Technology, which accounts for about one-third of the layout below, is a bright feeling for her, and it turns out that the computer can be used like this, which is really nice!
Nicole immediately thought that if the company had this thing, she would no longer have to worry about drafting documents due to her own negligence, and the word processing function introduced in it was even more exciting for her.
No, you have to report to your boss immediately and ask them to buy one of these office tools for you.
Not only the bustling New York subway, but also the telephone poles, walls, taxi roofs, bus bodies, bus stops, airports, newspapers, newspapers, magazines, and television, as long as the line of sight can stay, it seems that overnight it is occupied by advertisements for personal computer products of Flyover Technology.
The reason why Yao Fei did this is because IBM's early publicity has taken the lead in occupying people's field of vision and setting off a boom in personal computers, so if his company wants to take advantage of their hot wind, it must carry out a short-term all-round, multi-angle, and large-scale bombardment of people's visual and auditory.
This will not only make people familiar with their products, but also avoid visual fatigue from the smooth advertising of their company......
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