Chapter 1137: Impressive Results
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There are more than 66 million people in France, and there are more than 24 million ICQ users, accounting for more than one-third of the total population, and the number of users covers from thirteen or fourteen-year-old junior high school students to middle-aged and elderly people in their fifties.
On weekdays, Alcatel, Nokia, Siemens and other traditional old European telecom giants are full of mobile phones on the streets, and everyone doesn't take it seriously: they can't stop production anyway, right? But now, knowing that there are only 20,000 ICQ Lisheng mobile phones in the whole of France, everyone subconsciously panicked......
Quite a while!
In just half a day, the 20,000 ICQ mobile phones distributed to France were sold out instantly!
The situation is similar in other EU member states, the gimmick of "the world's first smartphone", powerful functionality and playability have made many ICQ users have a strong interest in these three mobile phones, especially watching the rapid decrease in the number of mobile phones pre-sold on the website in their own countries, which has increased everyone's panic: If I slow down a little more, will I not have my share?
Under this psychological effect, the country's population base is small for two or three days, and the population base is large for half a day to a day, and even the mobile phone has not been seen, ICQ just made a pre-sale on its own website In everyone's opinion, this so-called crowdfunding is a pre-sale in just 68 hours, and the first phase of 300,000 ICQ. Lisheng mobile phones were all sold out!
Knowing that ICQ is going to launch a mobile phone, or to jointly launch a mobile phone with the Chinese, Ericsson, Siemens, Nokia and Alcatel are traditional old communication terminal manufacturing giants waiting to see the joke with their hands in their sleeves: A Chinese wants to sell mobile phones in Europe?
Are you kidding!
Do you know how to build a channel? Can you get through the dots? How can you open things up under the airtight steel wire we weave?
Although Lisheng mobile phone and Lin Zheng have made the European mobile phone giants lose a lot of people in the telecommunications market of the Republic, but in their bones, the Europeans are still proud, they think that the reason why Lin Zheng was able to ascend to the throne of the mobile phone sales champion in the mainland is because the time and place are favorable, and these three aspects are all occupied by him, but they absolutely do not believe that Lin Zheng can be in his home base: Europe and Europe have not seen that the Americans have to bow their heads and be small?
But when 68 hours later, after ICQ stamped the "crowdfunding ended" on the webpage, Ericsson, Siemens, Nokia and Alcatel were all silent, with a grim face: $300 million! That damn bastard Lin Zheng only took 68 hours. The www.biquge.info of Pen, Fun, and Pavilion swept away $300 million from Europe!
"Tell me, gentlemen," said Kotogawa's face, a thick cloud of darkness. You can even see through this thick layer of dark clouds that flash lightning from time to time: "Mr. Gustav, I still remember that just three days ago, when you were interviewed by a television station, you said that it was absolutely impossible for the mobile phone to succeed. Right? I don't know what you think, but I think my face is hot. ”
Executive Vice President Peter Gustav's face was red and white, and his words three days ago were still ringing in his ears, but now that he thought about it, what he had said before was more like a slap in the face of his face, and his face was about to be swollen. Can Peter. Gustav still felt a little aggrieved in his heart. Said unwillingly: "Sir, who would have thought that Lin Zheng's bastard would not play cards according to common sense, who would have thought that they would sell mobile phones in this way?" ”
Peter. Gustav even dared to defend himself? Ke Dechuan became more and more angry, and slammed his fist on the table: "So I still wronged you?" ”
"I ...... I ......"
Speaking of Peter. Gustav does have a reason to be unwilling, the traditional mobile phone sales method is "the manufacturer established a sales company - sales branches in various countries - general agent - provincial (regional) agent - distributor" of the 5-level sales model, but now, damn icq is just in its own online shopping mall to open up a special area, everyone orders online, and then directly through the major courier companies to the hands of users. Eliminating the intermediate links and making Ericsson's previous series of arrangements all useless, is really ...... Is...... It just doesn't make sense!
Hesitated, Peter. Gustav finally lowered his head in despair, not daring to be incredible, but failure is failure, and the general of the defeated army is not brave enough: "It's all my fault, but ......"
Speaking of which, Peter. Gustav raised his head suddenly, staring at Ke Dechuan: "Sir." I think this sales model of ICQ is very worthy of our vigilance......"
At the same time as the anger, Peter. Gustav had a faint fear in his heart: ICQ's sales model avoided the biggest obstacle they laid for ICQ and Lin Zheng: sales channels. Peter. Gustav is sure that if ICQ and Lin Zheng had not adopted this new sales model, ICQ and Lisheng mobile phones would never have gained a firm foothold in the European market, let alone achieved an impressive sales of $300 million in just 68 hours as they are now.
Although he lost badly this time, Peter. Gustav still wanted to be able to remind the company with his lesson, but he didn't wait for Peter. After Gustav finished speaking, someone next to him sneered: "Mr. Gustav, are you frightened by the Chinese, this sales model needs Ericsson to be vigilant?" What are you kidding?!
Ericsson's current sales model is definitely the most in line with the law of the market, ICQ this grandstanding sales method can be a temporary success, but they do not have a close alliance of interests with the following dealers, and there are no after-sales service outlets all over the city, do you think too highly of them? ”
This man's words immediately drew echoes.
Not that everyone deliberately and Peter. Gustav was right, and it was true that ICQ through the ICQ network mall sales ICQ. Lisheng mobile phone, it seems that it has indeed achieved impressive sales performance, 67 hours of 300 million US dollars of data is indeed very enviable, but one of the facts that no one can ignore is: as long as it is an industrial product has the potential to fail, mobile phones this highly sophisticated electronic products are of course no exception, the current five-level sales model can ensure that the user's mobile phone in the event of a failure, in the fastest time to get repair and after-sales service, you ICQ through the Internet sales of mobile phones, is indeed to achieve the flattening of sales channels, but there is no traditional storefront、After-sales service guarantee center, the user's mobile phone can not be repaired nearby, what should I do? Is it possible to courier it to you again?
Are you kidding!
This also leads to another problem, that is, after all, this is also a hundreds, thousands of dollars of things, everyone is still used to experience it in person and then decide whether to buy it, without a physical store, users can not personally experience the feeling of this mobile phone is not what they want, there will inevitably be a considerable number of potential users to retreat, as long as Ericsson in the appropriate "guidance" in it......
Therefore, this sales model is destined to be a supplement to the traditional sales model, and wants to replace the traditional five-level sales model? No one thinks it's possible.
Although Ke Dechuan didn't say anything, the expression on his face softened a lot: indeed, ICQ's lack of after-sales maintenance channels is indeed a very big problem.
Can Peter. Gustav seemed to be screwed up with everyone, and refused to admit defeat: "That's right, they do not have a suitable after-sales channel, but I don't believe they will not notice this problem, I even think that ICQ is now considering solving this problem......" Saying, he turned his head to look at Ke Dechuan, and said earnestly: "Sir, ICQ can come to this day, it is absolutely impossible for him not to have two brushes, it is impossible for him not to take this problem into account." ”
Ke Dechuan frowned.
He had to admit that Peter. Gustav's words do have some truth, the shortcomings of the current sales model, with the cleverness of Lin Zheng and Benier, they can't fail to see it, but they still do it, to say that they don't have a strategy to deal with, even Ke Dechuan himself can't convince himself.
"You're right," after thinking for a long time, the dark clouds on Ke Dechuan's face finally dissipated, and he nodded: "Mr. Gustav, no matter what tricks ICQ is playing, didn't you immediately mobilize the media ICQ promised to refund money at any time?" I'm going to teach them a hard lesson! ”
Maybe ICQ really has the means and methods to solve the after-sales service, but since they haven't come up with it now, don't blame Ericsson for making a fuss about this.
Peter. Gustav was relieved in his heart, he knew that he didn't have to worry about being ousted from the position of executive vice president, and cursed ICQ and Lin Zheng in his heart, cursing all the ICQ they had pre-sold ...... while the mobile phones were returned
I'm not done yet, Peter. Gustav's mobile phone suddenly vibrated slightly, and Peter, who had long been familiar with this kind of vibration. Gustav immediately understood that this was a daily news message from the ICQ mobile client.
Although I haven't seen what this short news post is, Peter. Gustav's heart suddenly trembled twice as if it had an electrocardiogram...... (To be continued.) )
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