Chapter 326: How to Make Players Pay for Fashion
Every afternoon after school, Du Fei has to practice sketching for an hour when he comes home. The same is true today. But he couldn't draw it, and only thought about sending the shield to Celadon Technology.
He saw that his father was not at home and his mother was stir-frying, so he turned the sketchbook to the front and continued to draw the shield to be sent to Celadon Technology.
The painting was concentrating on it, when he heard a loud shout: "Du Fei!" β
Du Fei raised his head and saw his mother standing in front of him angrily, staring at him with extremely disappointed eyes.
"I've put all my hopes on you, why don't you know how to fight?" My mother seemed to be about to burst into tears.
Du Fei explained: "Celadon Technology has been working on a new game recently, and if I can sign a contract with them, I will be able to make money next month. β
"What's the most important thing for you right now? It's learning! The mother was so angry that she said, "Give me the sketchbook!" β
Du Fei knew that it would definitely be no good to hand over the notebook, so he begged: "Mom, didn't you let me learn to paint since I was a child, just to make money for me to grow up?" Now I have a chance to make money, can you give it a try? It won't take long, just wait for me to finish! β
"What you have to think about now is how to get into the Academy of Fine Arts! If you don't do well in your studies and don't work hard to practice painting, how can you go to school in the capital? Mother said angrily.
Du Fei has been studying in the middle and lower reaches since he was a child, and he has no talent for studying. But the mother still hopes that her son can go to university in the capital, and if he can't study, he will go to a professional college. After several choices, it was decided to let his son practice painting.
When her mother saw that Du Fei was not doing her job, she was so angry that she was dizzy. If I don't get good grades, I don't practice painting anymore. How to go to undergraduate?
Selling paintings to make money? I don't want to think about it, who would want a child's drawing?
Du Fei said depressedly: "Mom, give me a few days at most, and I'll be fine when I'm done painting and send it out!" β
"How many days? How many days do you have? Delay it for a few days today, and delay it for a few more days after a while, and still won't you get into the university? The mother shouted again, "Bring me the sketchbook!" β
"......" Du Fei had to hand over the notebook.
Mother took it and tore off all the shields drawn by Du Fei without blinking.
Not only did he tear it off his sketchbook, but he also tore the paper, and said, "Don't blame me, I'm doing it for your own good." If you don't tear it off now. Makes you distracted. You won't be able to do anything in the future. The other way around, you'll blame me! β
"......" Du Fei hung his head and sighed as he looked at the sketchbook with only fruit plates and grapes left. It would have been nice if I could have finished painting all at once, and now I have scanned it and sent it to Celadon Technology.
He only blamed himself for drawing too slowly. Don't blame the mother. The family is financially strained. Neither of the parents earns much. A lot of things can be saved. But such a sketchbook for dozens of dollars, my mother didn't blink her eyes when she bought it.
Du Fei knew that the environment at home was not good, and he usually didn't even go to the Internet cafΓ©. If it weren't for the classmates mentioning it. He didn't know that he could paint and submit his manuscript to Celadon Technology. He wants to earn some money to help the family and make his parents not so tired.
He decided to start over again, but he didn't take it home with him, and only spent his spare time in school.
β¦β¦
A few days later, Du Fei painted the shield again. But his behavior also attracted the attention of the teacher.
"What are you drawing?" The head teacher passed by the classroom, saw Du Fei with his head buried, and walked over to ask.
"It's nothing ......," Du Fei hurriedly closed the sketchbook.
"Bring it!" The head teacher grabbed the sketchbook, pulled it out and flipped it over, squinted and asked, "This is what you drew during class?" β
"No, I drew them all after class!" Du Fei argued.
"Teacher, he did draw it after class." The same table is also interceding.
The head teacher flipped through the pictures and said with some contempt: "What's the use of you drawing these?" What can it be? The grades are so bad, and I don't study well. β
With that, the head teacher threw the sketchbook on the desk and turned to leave.
Du Fei silently opened the sketchbook and continued to paint.
Since elementary school, he has gone to the Children's Palace to learn to draw. He still remembers the first time he had a class, the teacher asked everyone to draw a picture. Other children have a foundation, some have painted landscapes, some have painted flowers and birds, so he is very naΓ―ve to draw a crooked tank. As a result, he was taken to the podium as a negative teaching material, causing everyone to burst into laughter.
At that time, my mother was standing behind and watching. On the way home, my mother didn't say a word, just wiped her tears. From that time on, Du Fei began to work hard to draw those things he didn't like.
It wasn't until he started painting the shield that Du Fei finally felt the joy of painting. It's a wonderful sense of creativity to turn your imagination into reality.
In particular, when he re-painted for the second time, he confirmed that he could get happiness from the bottom of his heart by painting something he wanted to paint.
He decided that this shield must be painted and sent to Celadon Technology. As for signing a contract or not, making money or not, it doesn't matter. The important thing is to give yourself an account. Of course, it's best to make money.
For the next few days, Du Fei spent his spare time painting at school. In the middle, Du Fei turned a deaf ear to the teacher's cold words and the ridicule of his classmates.
Finally, a shield and seven variations are ready.
The classmate who had given him advice before read it, praised it again and again, and said: "Du Fei, if you sign a contract, invite me to dinner!" β
"Let's talk about it when we make money." Du Fei smiled.
When someone sends a painting out, it's the most nervous time. Du Fei was not like this, when he scanned the sketchbook with his pocket money and went to the Internet cafΓ© to complete the submission, the whole person was a few points relaxed, and a big stone was removed from his heart.
β¦β¦
Celadon Technology here.
After the activity of soliciting player contributions began, Luo Xianyong, who officially joined the designer, had another job. Each submitted work is reviewed to determine its artistic value.
This will be a paid form mod, so it doesn't need to conform to historical facts, as long as it's beautiful, it's okay to be as fantasy as it gets. For example, "a sword made entirely of petals", "a spear with fish scales", and so on.
Luo Xianyong couldn't look down on these bells and whistles in his heart, and felt that it was unrealistic and meaningless. However, as long as it is not too bad, he will advocate for it.
This is because he knows that after these shapes are made, Celadon Technology will share them with the creators. He knows all too well how hard it is to make money by drawing. At the beginning, he practiced hard for ten years, but he achieved nothing. The sense of loss of trying hard once and failing once is really bitter.
All the creations sent to Celadon Technology are just paintings. But for creators, is it just about painting?
Luo Xianyong can see the hope contained in it. He knows that creators want to be rewarded and prove themselves through the skill of painting. Every time Luo Xianyong vetoed it, it killed a person's hope. So he used his veto very carefully.
Luo Xianyong put too many works in, causing the artists to have big heads. So Wang Buyi also went over to look at it and confirmed that what Luo Xianyong put in was all works with high enough commercial value.
Wang Buyi first picked up the shield drawn by Du Fei, looked at it, and felt that this shield was designed ...... It's pretty average, nothing outstanding.
"You're going to pass this too?" Wang asked.
"I recommend keeping this design. Although the design is a bit immature, I think it carries a person's dream. Luo Xianyong said.
Luo Xianyong read the contact information of the submission. The other party didn't write in detail, only wrote "XX Middle School Junior High School Third and Fourth Class", a middle school student as old as his daughter. Immaturity is understandable, Luo Xianyong wants to give that person a chance.
"The point is, can players spend money on such a shield?" "There aren't many players who use swords and shields, and even fewer of them are willing to spend money on image templates. Such an unsightly design, placed on the shelf, affects the player's choice. β
"In the submission, there are not many designs for the shield, and besides, I can help with the revision. What are the requirements for these paid appearances? Luo Xianyong would rather exert more effort on his own than casually reject other people's dreams.
Luo Xianyong said so, so Wang Buyi decided to save face and explain this profit point in organizational language.
Since he has never worked in a serious terminal game company, Wang Bufu has no deep concept of how to use fashion to make a profit. I only know some basic theories that are generalized.
If Luo Xianyong listens to it, he can be inspired, and even make an image mod that players are eager to follow, it will be a real surprise.
Wang Buyi said: "The key to these image replacements is to make players feel the word 'different', so that players who pay for the purchase can feel more sense of substitution." It's like in reality, some people are willing to wear tens of thousands of clothes. This mentality is the same as when players pay for cosmetic mods in the game. β
Luo Xianyong still didn't understand. He didn't even understand why someone would buy tens of thousands of clothes in reality, let alone understand the act of buying cosmetics in the game.
Wang continued: "As long as the player enters the game world and thinks of the game protagonist as his own avatar in the virtual world, he will personify him. At this time, the distinctive appearance becomes the best expression of the unique personality of the game character. β
"You're saying that players want to be different from others, so they will spend money on this equipment?" Luo Xianyong asked.
"It's not just different. The key is that these appearance characteristics must conform to their minds, the definition of the personality of the virtual character. Wang Buyi flipped through the pile of submissions, picked up the "sword made of petals", and prepared to give an example.
Wang Bufu said: "If there are players who think that their virtual characters should be beautiful and elegant, then they will favor such an appearance." As long as the price is right, they have the possibility to choose to buy. β
Luo Xianyong understood, pointed to the shield sent by Du Fei and said, "Do you think this design is mediocre because it has no personality?" β
"It's not that it's designed to be devoid of personality, it's that players can't cater to a particular personality. Calm, fierce, light...... Always choose one. This design doesn't take that into account. Wang said.
Luo Xianyong thought for a while and promised: "I'll consider the personality and make a second design for these submissions." It's definitely going to be tuned to something different! (To be continued......)