Chapter 325: A New Point of Profit
Wang Bu thought about it, and felt that this was really the case. When I came in the morning, I vaguely saw a lot of newsstands, small shops, and other places, all of which hung up beautiful posters of "Diablo 2".
These posters cost several bucks to make. Sending someone to hang up those posters is another big cost.
Wang Bubu thought it was funny, could he still make money by engaging in such publicity.
Longyou Company sells a disc for 20 yuan, and it is speculated that if you sell a genuine copy, Longyou Company can probably earn about 8 yuan. The profitability of a single serving is inherently inferior to Celadon Technology. This time, they are still so willful, do they plan to work for Blizzard and not make money?
Wang Buyi didn't use the plug-in to open the picture, and he didn't know the strategy of Longyou. I thought they wanted to give a name to the United States, and they did not hesitate to volunteer, just to show Americans the potential of the Chinese market.
It's good to have money. Wang Bu sighed, he couldn't be so willful, watching others throw money at him, he could only engage in propaganda that didn't cost money.
Wang Buzheng lamented that he couldn't afford to spend it. Zhou Yi was triumphant, and regarded Longyou Company as a wronged leader, and he simply smiled.
There is always a bottleneck in promoting this kind of thing, and after that, it will no longer be effective. The people who should be publicized have actually reached it a long time ago. People who don't play games don't know how much they say, and even if they are posted at home by posters, they still won't play.
Longyou's understanding of the game is still too shallow after all, and the publicity strategy has always been "Diablo 2" is more fun than Celadon Technology's game. How difficult is it to prove this? Once the effect is not achieved. They began to be anxious, thinking that the investment was not enough, and they should increase their propaganda efforts......
It's just stupid. Zhou Yi's depression in the first two months was swept away, and he was ready to watch the jokes of Longyou Company next. Estimating how much money they burned in vain every day, the mood is sure to be much better.
Zhou Yilai had something else to do, saying: "Now players have confidence in our game. They also started sending us suggestions, especially for those weapons, and many of us sent their own imaginary drawings of weapons. β
Wang Bubu was immediately amused.
Isn't it funny? When he was in elementary school, he often drew some powerful and domineering weapons in books, and his drawing skills were very poor. But he can fill the blank pages of a textbook. In the first place, there was no place to post. If so, I guess those textbooks would have been sent......
Wang Bu looked at it, and among the works sent by the players, there were also graffiti by elementary school students. But most of them are exquisite. Full of design.
"Do you think we're going to send a thank you note back?" Zhou Yi asked. He was also shocked when he watched it. The quality is just too good.
Wang Bu Fu flipped through it for a long time, and there were also pit goods in it, and several of them were obviously painted with a ruler. But a lot of good quality. It can be seen that it is with heart.
"This ......" Wang lived up to the inspiration and wanted to add a profit point to the game.
He weighed it for a long time and made up his mind and said, "Let's do an event and let players help us design weapons and equipment." Our staff will make paid items, sell them to more players, and then distribute the benefits to the designers. β
The game box imitates steam, so the "workshop" in Steam should not be missing.
The "Workshop" allows players to create paid cosmetic mods. After the other players buy it, the player who made the mod shares the profit with Villefort. Through the Workshop, Villefort made a lot of money.
Wang didn't plan to do this too. However, instead of developing tools for making mods, he plans to have players help design the appearance of equipment and weapons, and then have Celadon Tech's artists make paid skins. The profits generated, Celadon Technology and the original designers shared.
Produced by Celadon Technology's artwork, the main consideration is to ensure that the production level is consistent. The employees of Celadon Technology are absolutely dedicated, and the ability to make the things on the drawings into the game is first-class.
Secondly, Wang Buyi also hopes that after the employees of Celadon Technology pass through it, the designers will be more accepting of the sharing model, and not feel guilty and think that they have been sucked by Celadon Technology.
In the future, there will be many original platforms, which are obviously only responsible for publishing content, but they insist on taking most of the share, and the face of an exploiter is prohibitive. If Wang Bucheng didn't think about it, even if he didn't think about it, since he knew it, he would find a way to avoid it.
It is impossible to think about it without using the form of sharing and handing over all the profits to the creators. Wang is an idealistic person, but not a naΓ―ve person.
Let the players provide the original design, and then the staff of Celadon Technology will make it into the game. With one more process, Celadon Technology is not an exploiter, but a collaborator, and both parties have contributed to it, and the form of sharing is natural.
The proportion of the share after the profit generated is "four six". The creator takes forty percent, and Celadon Technology takes sixty percent. Wang Bubu felt that this was a ratio that everyone could accept.
"Can this be sold for money?" Zhou Yi has never seen this kind of business model.
Because it's hard to imagine. In a general sense, buying and selling are all inconsistencies, and after paying, you get services or goods. It's like Celadon Technology's game, paying money to buy the right to go online.
But this shape module, after paying, only get a visual change, and it doesn't hurt or itch, what's the point?
"Let's give it a try, anyway, it doesn't harm the interests of players, they take the initiative to buy, and we and these creators can make money." Wang said.
The fashion system is an important profit point in all online games. There is also a lot of research on this system. However, Wang Bucheng has never worked in a terminal game company, and his research on this profit point is only superficial. In the future, the profit point that will be popular in online games, whether it can survive in this era, Wang Bucheng can't say.
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Soon, on the official website of "Stunning Country: Gaiden", a contribution function appeared.
In addition to a complete introduction to Wang's concept, a special channel was set up that allowed players to design equipment, make it in various artistic expressions, and send it to Celadon Technology.
The bar for design is set very high. A weapon must have a complete change from the "soldier level" to the "commander level".
If you can design a full suit, it is best to get a high price and a front-row recommended position. Of course, if you only design a single piece of equipment, that's fine, but the evolution of the equipment must be fully expressed.
As long as it is adopted, Celadon Technology will transfer 200 yuan to the creator's account and send an electronic version of the sharing contract. The creator printed the contract with 200 yuan and signed it, and then used the rest of the money to send it back to Celadon Technology.
Two hundred dollars, even if it is new. Xinjiang sent contracts, all are enough.
Celadon Technology received the contract. Even if it's signed.
When the game is officially launched, all players will be able to use in-game currency to purchase form mods designed by players and made by Celadon Technology's employees.
According to the contract, Celadon Technology has the right to decide the time of sale, do price reduction activities, etc. All profits generated are shared by Celadon Technology and the creators.
When many players saw this, they immediately rushed to tell each other: "Celadon Technology will finally make money, congratulations!" β
Don't blame them for their reactions. It's really a conscience that celadon technology has done in the past. Stand-alone games are free, and online games are bought out at one time, how can this make money!
To be honest, if Celadon Technology sells some cards to make money, no one will say anything. As a result, Celadon Technology was stunned and insisted on a buyout until now. Many players are heartbroken for the king, and they don't want to do a business!
Finally, Celadon Technology really began to make money, and as a result, even the way to make money was wonderful. Players and Celadon Technology cooperate to launch appearance mods, and other players pay for them. Creators and Celadon Technology profit sharing.
While not harming the interests of the general public, it also gives a small number of players a way to generate more benefits for the game. At the same time, it also gives talented players the opportunity to make money.
Players, like Zhou Yi, have never seen this business model. I also don't think that the form factor module can make money. It's just that this is a good start, and maybe you can come up with some paid skills, paid oracles or something in the future......
They had not seen what the consequences would be, and they began to imagine it romantically. But the king knew that he would definitely not do this.
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Meanwhile.
In a middle school in another city.
At the end of class, a middle school student sat motionless in his seat, drawing something with a sketchbook.
"Alas, Du Fei, what are you painting?" A classmate leaned over and asked.
"Isn't Celadon Technology going to solicit papers, I'm preparing to submit a manuscript, and there happens to be something I've always wanted to paint." The middle school student, named "Du Fei", kept his eyes on the sketchbook and said.
"I'll see, this is the shield?" The classmate next to him saw it and was surprised, "This painting is good." β
"What's the matter, Celadon Technology requires that there must be seven changes in a piece of equipment. I've made four of them here. Du Fei sighed and said, his head was broken.
"Let's think together!" The classmate next to him came up and said.
They've all had similar visions, drawing these things on paper. It's just that they're just graffiti, and it's hard to get into the hall of elegance. It's the things that Du Fei draws, which look good, and if they are made into the game, they will definitely be very good.
Du Fei felt that his classmates were not helpful, so he didn't care too much: "Then you want to come out and tell me." β
When the class was over, he put away his sketchbook and listened to the lecture. After a while, a ball of paper was thrown from behind and smashed right on his head.
Du Fei first glanced at the teacher, and saw that the teacher was being written on the blackboard by the students, so he was relieved, turned around and glared angrily, looking for the murderer who threw him.
As a result, the classmate who committed the murder took the initiative to admit it, and made a gesture again and again, asking Du Fei to pick up the paper ball.
The paper ball fell to the ground, and the girl sitting in the back kicked the paper ball over, Du Fei bent down to pick it up, and found that it was also the design of the shield.
It's drawn with a ballpoint pen, and the drawing skills are a mess. But the creativity is definitely good, the seven shields are composed of a core pattern, from the small round shield at the beginning, to the giant tower shield at the back, gradually getting stronger.
Not bad! Du Fei was inspired by this, and his design became more complete. (To be continued......)