Chapter 228: Fierce Propaganda
Huaxia Film and Television City, Xiao Family.
Now basically, the popularity of several senior brothers in the Xiao family class in the film industry is increasing day by day, and even several senior brothers have been nominated for the Best Supporting Actor and Leading Actor awards, although they did not win the award, it is also an honor, representing their status in the film industry.
And Liu Kui is even more known as a billion-dollar director, and he also won the award for Best New Director of the Year at the Huaxia Film Golden Dragon Awards, so the improvement in status naturally brings an improvement in the quality of life.
Everyone bought a car, and they were busy filming and struggling in the past, and even thirty-year-old Liu Kui didn't have a girlfriend, but now even Lei Xiaolong, who is the youngest and the worst-looking among them, is already the object of admiration in the minds of countless women, so now they all have girlfriends.
So it's a bit unseemly to continue living together like before.
However, now basically many movies and TV series are filmed in Huaxia Film and Television City, and this place restricts the entry and exit of tourists every day, which is a relatively comfortable place to live.
Therefore, although the seven senior brothers moved out of the big house, they still live nearby, because of their current achievements in the film industry, so they also enjoy the state's rental subsidy, and they rented a good house at a very low price, which can be said to be about one-tenth of the average rent in Yanjing!
And although they moved out of the big house, the seven of them were basically brought up by Xiao Ran's father, Xiao Yuanshan, even Liu Kui, the eldest among them, has followed Xiao Yuanshan since he was in his twenties, and the master-apprentice relationship is deep, so there is a lot of movement between each other.
For example, the second senior brother Lei Xiaolong often brings a model girlfriend Monica who he just met to eat. Although he is already well-known in this circle, Lei Xiaolong still has the same stupid personality as before, and he has not changed at all.
For example, when I had dinner with Xiao Ran's family of three that night. After seeing Jiayi's new movie "The Legend of Su Can" on TV, Lei Xiaolong immediately yelled: "Xiao Ran, look at other people's handwriting!" Do you say that Yuan Xiaojun, the boss of this Jiayi, is crazy, even if he made money in several movies last year, but he can't be so ruined, I heard that the shooting and promotion of the new movie may have cost 200 million! ”
In order to show off his well-informed circle in front of his model girlfriend, Lei Xiaolong also danced when he said it, and the rice grains in his mouth squirted out.
That's when I saw this scene. Xiao Yuanshan's face also darkened a little.
Although Lei Xiaolong is now famous, he still respects and respects Xiao Yuanshan very much, and when he sees Master's expression. immediately knew that his old mistake had been committed again, so he quickly shut his mouth, for fear that he would be punished by the master for boxing or zamabu in front of his model girlfriend, which would be a shame and a big loss.
And Xiao Ran knew that the figure of 200 million was a bit exaggerated. But it almost cost 170 million. In Chinese movies, it is an absolute big production.
However, Xiao Ran estimated that nearly 100 million yuan was spent on publicity alone, you must know that the main creative team of this movie is basically the strongest combination of Jiayi this year, in addition to the original director Xu Guangwen and the heroine Lin Qingqing, many Xiaosheng Huadan under Jiayi Film Company are also on the battlefield, and they have also invited many popular TV stars from Yanjing TV as foreign aid......
In addition, the advertisements on each David TV and the arrangement of the main creators on various variety shows cost a lot, and they are only on the major portals. The forum community and the two major movie websites are full of advertorials and water armies, which are basically money-burning practices.
You can see it. This time, Jiayi has indeed fought against the odds, hoping to win a turnaround battle when Xiao Ran does not have a real martial arts movie or kung fu movie production.
Lei Xiaolong knew that the master didn't let him speak, but he couldn't stand his frivolous personality, so Lei Xiaolong was also a lot stricter at the moment, and only after taking a sip of soup and swallowing the rice in his mouth did he say seriously: "If Jiayi is allowed to do this, I'm afraid that our "East Becomes West" will not be able to get a good schedule in the cinemas of other cinema companies!" ”
Xiao Ran understands where Lei Xiaolong's worries are, although from the perspective of the lineup, the cast of "East Becomes West" that Yida is preparing to release is still very strong, but after all, the "Legend of Su Can" spent hundreds of millions of publicity dollars, just seeing this publicity figure, many neutral theater companies will give priority to scheduling good schedules to "The Legend of Su Can".
However, the effect of "East Becomes West" after doing an exclusive interview on "Minbao" is also very good, and the variety shows of several major TV stations are vying to invite this team to participate, especially after Xiao Ran won the actor, this is another starring role, Ouyang Feng's funny stills have made countless audiences look forward to seeing Xiao Ran's performance.
After all, in the previous "Huang Feihong's Boy Should Be Self-Improvement", although Xiao Ran also played Nalan Yuanshu, it was just a supporting actor, and there were not too many scenes, and his identity was barely a villain, so although the audience who was looking forward to Xiao Ran's performance liked this role, they still felt that it was not enjoyable.
So after seeing Xiao Ran's self-destructive image of the sausage mouth, they have all laughed and smoked it one by one, and now the photos of Xiao Ran with the sausage mouth have already been made into countless versions of cartoon pictures, which have been downloaded on major chat tools, and many ordinary people like to use this as an expression when chatting online.
Seeing Xiao Ran silent, Lei Xiaolong was secretly anxious: "Xiao Ran, should we think of a way, we can't sit still like this!" ”
Xiao Ran nodded: "I know, the so-called iron still needs its own hardness, I know very well the level of Xu Guangwen on Jiayi's side, although he is good at shooting martial arts movies, but there is a problem I don't know if you have noticed, that is, the longer his movies are filmed, the higher the results and quality will be, but this "The Legend of Su Can" was completed in less than a month, compared with the speed at which he made up to three movies in the past year, it is a little ridiculously fast, so I am definitely not optimistic about the quality, I'm afraid it's just following the Wong Fei Hung series......"
Hearing Xiao Ran's analysis is reasonable, whether it is Lei Xiaolong or his model girlfriend Monica, they all nodded like garlic, so Xiao Ran continued: "So no matter how strong the publicity is, if the movie itself is not good-looking, it is difficult to have a good reputation, so his publicity lies in how to attract the audience into the cinema, and the box office may lead when it is first released, but if our "East Becomes West" is also released, it will naturally divide part of their audience, and at this time, our publicity still maintains a posture, Let more audiences choose our films, and then the neutral theater side will slowly tilt the good schedule towards us......"
At this time, Lei Xiaolong's viciousness did not change, and he slapped his thigh and jumped up and smiled: "What a trick!" Xiao Ran, you really have a set. ”
Xiao Ran smiled slightly, in fact, this is just the general audience's idea of watching movies, you must know that after there are more movies of the same type, although there may be more audiences entering the audience, the audience will also be more picky, so once the reputation is not good, it will be difficult for new audiences to enter the cinema to support it.
……
"The Legend of Su Can" was released nationwide under a strong publicity offensive, and achieved a box office of more than 50 million on the first day, but then countless viewers scolded on the Internet, saying that this movie and Xiao Ran's Huang Feihong series have a lot of similarities in rhythm and plot, and it is not a problem to follow the trend, but this kind of distinction clearly involves plagiarism!
For this reason, the water army invited by Jiayi also began to scold these audiences, and the scolding war broke out for a while, although the topic and attention of "The Legend of Su Can" were much higher, but the box office began to decrease, and on the fourth day, the box office was only less than 30 million, but it also exceeded 150 million, if you don't count the publicity expenses, the budget cost of the basic shooting has been recovered!
At this time, Xiao Ran's "East Becomes West" slowly held a lively premiere, almost every actor who played a role in the performance appeared in the costume in his own movie, and even Xiao Ran attended the premiere with a sausage mouth, and the director Liu Kui, who played Emperor Duan, was wearing the Jigong costume from the last war, so that when the premiere was broadcast live, it sparked heated discussions.
Later, Xiao Ran sang several movie interludes at the scene, including "Who is the Big Hero", "I LOVE You", as well as "Brother Beauty" and Lei Xiaohu's "A New Generation of Mountain Monsters" between Huang Yaoshi and Duan Huangye.
This movie originally Xiao Ran watched the version in Cantonese and Chinese versions, generally in the previous life when promoting Hong Kong films to friends, if the other party knows Cantonese, Xiao Ran will recommend him to watch the Cantonese version, because it is the actor's own voice, the original taste is also a lot of slang is also the Chinese version is difficult to translate to the essence.
But this "East Becomes West" is an exception, and even a few episodes in it, Xiao Ran feels that it is more flavorful to sing in Chinese, so this script, including the lines, is also written according to the Chinese version of the lines.
In addition, Xiao Ran also released a five-minute trailer before the premiere, which basically captured the classic scenes in the movie, including the duet between Huang Yaoshi and Duan Huangye, the scene where Hong Qigong asked Ouyang Feng to help him commit suicide, and Zhou Botong's madness after the three-flower gathering......
Immediately, countless audiences were looking forward to this movie, so after the premiere, this "East Becomes West" also landed in major theaters across the country.
At the beginning, only the cinemas under Yida Cinema Line, as well as several major cinema chains that have a very good relationship with Yida Cinema Line, gave prime time, and other neutral cinema chains basically gave schedules after 10 o'clock in the afternoon or evening, but even so, "East Becomes West" still leads with strong quality! (To be continued......)