Chapter 435: The Vicious King Lives Up
Wait until December, when "Stunning Country" is released, Wang Buful's reaction speed will be restored, and then a follow-up decision will be made based on the actions of the Koreans.
Wang Buyi just set a big strategy against Korean games, and then took a small notebook, went to the customer service team to find a girl who has a cat, and asked what to pay attention to when raising a cat. He didn't expect Xia Ci to take care of the cat at all, and he was sure that he would do everything. Learn this knowledge sooner rather than later.
……
According to Wang's request, the game box team worked overtime until the evening and released the version update of the game box.
After this update, anyone can enter the game box as long as there is Diablo 2 on the computer.
The online function is easy to do. The Game Box team has been busy for most of the day, spending most of their time on auto-detecting the Diablo 2 version. Because Blizzard has released two patches in this month, plus the original, it is three versions. Some players will download the update package update, and some will not bother to get it. If you are online, you can't all get the different versions together.
The game box team used the simplest solution. The game box automatically detects the game version and installs the latest patch for the game.
After the update, players can use the game box to play Diablo 2, and all the character data is stored in Celadon Technology's data center.
That night, many players, as usual, opened the game box. As a result, an automatic update was encountered. The automatic update is usually once a week, and it only takes three to five minutes. Players didn't care, and while waiting for the progress bar, they went online and strolled around.
As a result, there have been discussions about this version update on many websites. A lot of people are asking where to go to the "latest CD-free patch".
After watching it for a long time, the player understood. After this update of the game box, it seems that you can play Diablo 2 online.
Players feel incredible. Isn't Diablo 2 the enemy of Celadon Technology? Two months ago, the rivalry between Diablo 2 and Stunning Country: Gaiden was well known. The game box is actually connected to "Diablo 2"? It's too bizarre to be a prank, right?
When the update was finished, they looked at the one-sentence update note in amazement. It's not a prank, the game box really adds Diablo 2's networking capabilities.
Many players who have already played Diablo 2 are surprised and decide to give it a try. After automatically updating to the latest version. They then download a CD-free patch from the Internet themselves. Or stuff the disc into the CD-ROM drive, and sure enough, it goes into the game from the game box.
Multiplayer is pretty much the same as single-player. It's all leveling-based, but the difference is that the game world is no longer lonely. You can join someone else's game. It is also possible to create one yourself. Wait for a friend to join.
The gameplay of Diablo 2 after the Internet is connected, the sales in Europe and the United States are the most powerful proof. The game was released at the end of April, and it took less than two months to mid-June. Ten million copies were sold. At this rate, fifteen million copies will definitely be sold by the end of the year.
Fun games that don't adapt to the soil in China. With the right business model, you can mine amazing returns.
Diablo 2 has sold more than six million copies in China, but the number of players who have actually played the game is unknown. The player base is absolutely huge. They've already played the single-player story and have a good impression of the game, but they don't have the motivation to replay it alone. The emergence of multiplayer online made them have the psychology of trying it again.
The multiplayer mode is really fun, the difficulty has increased, and the fun of fighting monsters cooperatively is also there, and there is also a PK mode. Suddenly, the players called out to their friends, even their sleeping friends.
As a result, this game, which was released two months ago, became popular again because Celadon Technology provided stable and high-quality networking services.
……
When Wang Buyi returned to the company, he first looked at the effect of the game box being connected to "Diablo 2".
He is very satisfied, and judging by the players, a game like Diablo will not be able to succeed in the Chinese market in the short term.
The installed capacity of the game box, just last night, increased by more than 200,000, and this number is still rising.
After the game box software was released on New Year's Day, the increment has flattened. That's 8,000 or 10,000 amplitudes a day. Suddenly, there were 200,000 overnight, and there must have been more than 200,000 single-player players who downloaded and registered the game box for the networking function of Diablo 2.
That's good. 200,000 traffic, how much does it cost to introduce 200,000 installed capacity in the future mobile phone era? And now, just by accessing "Diablo 2", it has successfully turned 200,000 players who insist on playing single machines into game box users.
When they land on the game box, they will inevitably see that pop-up ad. Sometimes it's an event, sometimes it's a new game push.
Coupled with the new game push on the side of the game box and the hot game list, more than a dozen new games are constantly pushed, and they will always slowly change their concepts and become official users of the game box.
The most important thing is that Wang Bubu completely occupied the market of "online role-playing games" before the Korean game stall was rushed, and won the time to produce "Stunning Country" with peace of mind.
……
At Longyou, the manager in charge of marketing was listening to his report in amazement. "Diablo 2", which they represented, was already calm, and suddenly ushered in popularity again. The reason is because the game box opens up the online function of Diablo 2.
The marketing manager's first thought was the game's sales: "Has Diablo 2 increased sales?" ”
"Nope." The subordinate said: "Dealers everywhere have not applied for purchases. Games are saturated in the market. ”
The marketing manager is really surprised, why does Wang Bufu do this kind of good deed without leaving a name?
Two months ago, the company didn't think about providing networking capabilities. But at that time, too much money was spent on marketing, and it was a loss to add networking capabilities. Networking is simple to say, but it costs money to operate.
In order to save money, Longyou abandoned the networking function. Why did Wang Bucheng actually take out expensive network resources for this game? Learn from Lei Feng?
The marketing manager told the VP the news. The vice president hurriedly went online to check the situation, and was stunned.
Where is the good deed? This is harmful!
By representing Legend, the VP has recognized the profitability of online games. Although there are few players in Legends, there are still a few. After the first few days of free, those players start paying for the game.
The ability of these players to pay is quite staggering. That's about two cents a day for the game. That's six dollars a month. It's more than seventy a year...... If the millions of players of Diablo 2 can pay two cents a day to Longyou, can they still earn this money?
The vice president realized it and hurried to prepare for the networking mode of "Diablo 2". When the billing function is done, you can immediately dig gold from the huge player base of millions or tens of millions of Diablo 2. Unexpectedly, Celadon Technology happened to release a free networking service! This move to draw wages from the bottom of the kettle is too vicious!
There was still a glimmer of hope for the vice president to ask the legal counsel. As a result, after the legal counsel researched it, he was also impressed by Wang Buying's old plan. Celadon Technology has done a good job, and it does not make a profit through this kind of thing, and it has no flaws in itself.
Moreover, Longyou is only preparing for the networking service of "Diablo 2", and has not operated. The court will not accept the empty statement of how much damage has been caused.
From a judicial point of view, Celadon Technology did not make money, and Longyou Company did not lose money. How can this be prosecuted?
Even if it is prosecuted, it will drag on for a long time. It won't be able to come down anytime soon.
If the lawsuit is sued, Celadon Technology will not lose much money. Longyou has paid a high amount of litigation costs, so what should it do? Celadon Technology withdrew the free "Diablo 2" multiplayer service because of losing the lawsuit, will Longyou continue to be free or charged? It will only outweigh the gains.
"Alas......" the vice president sighed. I think that the king is really vicious! The grievances of two months ago have been endured until now, and then with one fatal blow, they directly killed "Diablo 2", the best quality game in the hands of Longyou Company!
The losses caused are not small amounts! Wang lived up to the raid launched this time, and what he cut in one fell swoop was a cash flow with an annual revenue of more than 100 million!
It is better to cut off one of his fingers than to hurt his ten fingers. The vice president understood the meaning of this sentence, stood up and looked out the window, and felt a little afraid of Wang Buying. In this world, people who are not afraid of that kind of violent temper are afraid of those who can endure it. Because I don't know when, that person will suddenly make a killing move. Caught off guard, it is the most dangerous.
And Fu Hui, the general manager of Longyou Company, trembled with anger when he heard the news. Wang Buyi was so deceitful that he actually killed them like this overnight!
When he was angry, he was also a little afraid. Wang Bufu had never made a move on Longyou Company in the past, causing Fu Hui to think that Celadon Technology was a soft persimmon that could be rounded and flattened. Unexpectedly, Wang Bubu did it for the first time, and he found the weakness of Longyou Company.
Last night, Wang did not bear the damage to Longyou Company, ten times as much as Fu Hui did in the past!
Fu Hui consciously shared the sky with Wang Buful, so he decided that Wang Bubu would continue to start. Next time, where will Celadon Technology attack? By what means?
……
Not to mention that Longyou Company is panicking here. In the capital, the real estate owner who represented the Korean game found an advertising agency to promote the game.
The publicity is carefully planned. They announced in a matter-of-fact that they had signed four of the current hot stars and became the image spokespersons of the online game.
This is, of course, fiction. If those four celebrities acquiesce, then use the popularity of the stars for free to earn eyeballs. You can make money when the game is live.
If those four celebrities oppose it, it doesn't matter, the more fierce the opposition, the better, and it's best to sue the court. In this way, I also earned eyeballs. Wait for the game to go live and earn more.
Through the relationship of advertising companies, this kind of bad taste propaganda was also hung on many online media last night.
The real estate boss thinks that the advertising company is really a god idea, and it is all about making money. happily waiting for the popularity to skyrocket, forming a momentum similar to the "Air Combat Vanguard" that attracts national attention.
Unexpectedly, the propaganda didn't make any waves at all, and no one paid attention to it at all. (To be continued......)