The hottest topic right now is the networking function of Diablo 2, and even the fanworks of "Air Combat Vanguard" have to give way for the time being.

Players who have played the single-player "Diablo 2" have a mental evaluation of the game's single-player content. After playing the Internet-connected "Diablo 2", they were pleasantly surprised to find that there was still so much fun hidden in the game, just connected to the Internet, it was fun to be like this! Players were overjoyed and enthusiastically discussing the new gameplay of Diablo 2.

In this case, who cares about an inexplicable online game? Not to mention the four big star agents, even if the alien agents are what is there to make a fuss about?

The real estate owner was stunned, and angrily went to the advertising company to ask for the guilt. The small boss of the advertising agency was sweating, and he didn't expect it to be like this. Repeatedly begging the real estate boss to be patient and waiting, the news needs time to ferment, and it is not possible to achieve results all at once. Wait for the stars to make moves to attract attention.

Sure enough, the four stars began to fight back. Online games are not liked by middle-aged and elderly people, and celebrities want to take over TV dramas, and the main market is middle-aged and elderly people who watch TV. Therefore, this "dirty water" must be brushed off. All sorts of lawyers' letters were sent out like snowflakes. Don't talk about it, just sue directly.

"Reputational loss", this can be said casually, and it is not a prison sentence to say more. It was obviously a job that the star himself pushed away, but when he sued, he said that it was because of the decline in value caused by false advertising.

Real estate owners are still counting on being sued to attract attention. As a result, even if he is sued, he does not pay attention to the Korean games of real estate owners on the Internet.

When people see the news, they secretly say "fool". Then continue to happily argue with others about the best strategy for Diablo 2, or come up with ideas for Air Combat Vanguard.

The real estate boss was stunned, he didn't expect that something that had been planned well would be so bankrupt. didn't hype it at all, not to mention, but also to compensate for the loss of reputation of the four stars.

Why is that? Aren't games a big gold mine? Isn't the rate of return higher than building a house? The real estate owner couldn't figure it out.

Losing money is nothing, he just paid a licensing fee of more than 100,000 yuan to the Koreans, and according to the agreement, the game will be divided after it makes a profit. Even if the Korean game he represents is not popular, the money is not much, just the money of a bottle of wine.

What really surprised the boss. It's the game's seemingly glorious and devastating avenue. It looks good from a distance, but when I walk up, I find that this road is not passable.

It seems that there is no good business to do. The boss calmed down and let go of his hopes of making money from the game.

Without relying on hype. To make a game without a foundation. It's hard to climb. The real estate owner also knows about this. So I naively wanted to ask Celadon Technology if he could let the Korean game he represented be on the game box.

Of course not. If Wang Bubu had allowed it, he wouldn't have waited until now. As early as E3 and even last year, it rounded up Korean games. Where's someone else's turn?

The real estate boss simply forgot about it, and no longer thought about making money from the game easily. The money spent on acting as an agent for Korean games should be paid for tuition. Or go back to his old ways.

There are a large number of people who have the same thoughts as real estate bosses. They had all looked at the gaming industry as a cornucopia, and they wanted to change careers with a handful of gold. "Diablo 2" suddenly became an obstacle, and the Korean games they represented were not cared for. Finally, I realized that this line of work is not so easy to do.

……

Celadon Technology here. As long as Wang Buyi looks at the wave on the Internet, he knows how much benefit the game box has produced by integrating it into "Diablo 2".

In fact, if you think about it, he didn't do it very authentically, and it was a bit streamy. Hooligans. If you do this abroad, it will definitely infringe copyright. Even if you don't make a profit, you have to lose a lot of money.

In China, however, Mr. Wang can do just that. The legal department has come up with several plans to deal with Longyou's lawsuit, and is well prepared, and should be able to ask the court to dismiss Longyou's claim. It is impossible to lose the case, and seeking a settlement is a poor result.

It is estimated that Longyou Company is also clear, so there has been no movement.

Wang sighed. This is a "non-illegal" thing, and he may repeat the same trick when he faces the threat of South Koreans in the future. He can only promise that even if he tastes the sweetness, he will not make a profit from it.

When it comes to Wang Buying's position, more strategic matters must be considered. It is important to consider not only the company's strategy, but also the development of the industry as a whole. China's game industry and Celadon Technology are both prosperous and loss-making.

Wang did not use his means to resist the Korean game, but also to fight for himself a chance. Games like Diablo 2, and then there's Warcraft 3, and then DOTA. But the means can only be the means, and Wang Bucheng can't always rely on being clever and taking advantage of legal loopholes to solve problems.

The way to truly resist the invasion of Korean games is that Celadon Technology itself can come up with games similar to Korean online games, and second, industrial upgrading.

Taking out low-end games to occupy the market is not to simply imitate Korean games, but to grasp the current psychology of Chinese young people. In a world of great social changes, class stratification, and the opposition between traditional culture and Western culture, it is very difficult to make a game that grasps the context of the times.

How many talented and sentimental people can't grasp the psychology of the vast majority of the target audience. The Koreans can't do this, but with the crowd tactics and the use of door-slamming attacks, there are always one or two who can sneak in through the cracks in the door and reap huge profits.

Look at the times, make the game that best fits the times, and make money in the present. It's easy to say, but it's so difficult to do that even Wang has no clue. In a week or two, the author of "The Glory of the Republic" will come to Celadon Technology. Wang lived up to the hope that the author would be able to take on this task.

Another measure should also be carried out simultaneously. It is led by Wang Bucheng to reconstruct the domestic game industry.

This can almost be seen as a self-revolution that Wang does not live up to. The first thing to be discarded is the tradition of "fighting big with small" before Celadon Technology. Like European and American game companies, Wang Bubu wants to invest real money, enrich the content in the game, and honestly make 3A masterpieces.

Fighting small can help a company grow, but it is actually bad for the market. Celadon Technology did not have the strength before, and it was the only choice to be small and broad. But everything in the world has gains and losses.

The rapid rise of Wang Bubu has also made the game market extremely impetuous. All sorts of speculators want to rush into the gold rush. It's really something that can't be helped.

In the past, a "Legend" was small and large, and the return was hundreds or thousands of times higher than the investment. caused a stir in the entire market. Wang Buzhu didn't go so far, but the return rate of the games he engaged in was also amazing, which also made people look at it red-eyed.

It's all about making money, investing in finance, investing in entities, and making money is not easy. Now that there's a big gold mine here, do you want to pursue profits and invest in games? You can think of it.

Slightly better investors will take out hundreds of thousands of millions to support a game team, with the goal of entering the game box. While pursuing profits, it can also ensure gameplay.

But the other group of people is different. In the past, Koreans easily entered China through them.

To change the status quo, Wang lived up to his own idea of giving up making quick money. Increase the cost in exchange for a real gameplay improvement to enhance the player's taste. Let players know that a game should have so much content, it should be so gorgeous, it should be incredibly rich, and it should make players play for years without getting tired of it.

"Once the sea was difficult to water". Wang lived up to the hope that this sentence would be applied to the players, to improve their tastes, and to dislike the games made by those speculators.

If investors want to make money from the game market, they must concentrate all their funds and manpower, and spend one to two years of development time to bet on the results of either making money or losing money.

For speculators, this is too risky to be a good project. The manufacturers that were still there at that time naturally knew that they wanted to make money with the quality of the game.

The benefits of reconstructing the market are not only to resist the Koreans, but also to consolidate the current position of Celadon Technology.

Whether it's Intel or Oracle, these mega-companies are constantly improving their technical capabilities to reduce the number of potential competitors after gaining a monopoly position.

For example, Oracle provides software services to countless super consortia, big banks, and multinational companies, and the profits are very high. Naturally causes other people's eyes to blush. However, if you want to compete for the market owned by Oracle, you need to invest a lot of money upfront. This is the threshold, which makes people retreat without a fight.

If Wang wants to keep the Chinese market, he must also adopt this method. "Stunning Country" is his first step.

It's different from what he used to be. In the past, even "My Anti-Japanese", which has the richest content, made the game mainly to fight monsters in order to shorten the production time and reduce the cost. There isn't much real content, and the plot is only nine to twelve hours.

In "Stunning Rivers", the content outside of combat is richer. 100 hours of story, plus 200 hours of other content, and lots of other gameplay. Wang lived up to his hopes, not just letting players play for a few weeks. But like "The Elder Scrolls 5", two or three years after it was released, it is still as popular as ever.

To do this means that Wang has to invest heavily in the game to make a game with amazing gameplay, incredibly rich content, and extremely high quality.

No matter how much it costs, it's worth it. Since this step will be taken sooner or later, let's take this game that Wang does not want to do the most, as the beginning of his real big production!

At this time, Wang Buyi had already come up with a complete plan for "Stunning Rivers and Mountains". The shape of this game in his mind is no longer vague, and has a unique outline. In some details, even lifelike. (To be continued......)