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For the situation faced by his company, Lin Zheng did not directly deny it, BurrBron is embarrassing himself, Sony is embarrassing himself, Panasonic is embarrassing himself, and even the Luyang Municipal Government is not on his side.

"No, no, no, it's the opposite, Mr. Lin, I think the situation you are facing has reached a very serious level," An Jibo also laughed, he knew what Lin Zheng had in mind, but he didn't want Lin Zheng to succeed, "Texas Instruments believes that unless Lisheng Electronics can get help from Texas Instruments, at most, Lisheng Electronics, which has lost its chip supply, will face ...... Well, in the words of you Chinese, it is the dilemma of 'no rice in the pot', Mr. Lin, we are the only ones who can help you now. ”

"Really? I don't think so," facing Anjibo, who was smiling very happily, Lin Zheng was also smiling very happily, "Crystal Company, Philips Company, U1traana1OG Company, etc., all have itchy teeth for Japanese companies, let me think about it, well, Panasonic has a mash company, CS company has de1tasigma, Sony has pu1se, Sanyo, JVnetpc...... With so many audio and video DSP manufacturers in Japan almost monopolizing the Walkman chip market, I'm curious about who else can threaten Japanese companies except our emerging Walkman company? ”

"I know that everyone is very dissatisfied with the fact that Japanese companies occupy almost absolute market share, but in the face of the sea of Japanese companies and the 'low price', there is nothing they can do but sit back and watch their market fall day by day...... Mr. Angiebor, it seems that Texas Instruments' DSP production line dedicated to body-worn AV products is operating at less than 2o%? ”

Angelber kept his mouth shut and did not speak.

Similar to what Lin Zheng said, the operating rate of Texas Instruments' DSP chip production line dedicated to portable audio-visual electronic products is only 13.7%, which is simply the biggest shame of Texas Instruments in Anjibo's view.

Looking at An Jibo's reaction, Lin Zheng secretly breathed a sigh of relief in his heart.

He dared to speak to Angel Brown without fear, because although the situation facing Lip Sound Electronics is not good, but the situation faced by Texas Instruments is worse than that of Lip Sound Electronics, if Texas Instruments intends to give up DSP products, it will be fine, but as the head of the DSP department of Texas Instruments, Ander Bo cannot let the DSP department of Texas Instruments collapse in any case, otherwise it will be a stain on his Thomas Angelber's life, and it is a proof of his incompetence, as the head of the DSP department of Texas InstrumentsThe only option for him to make Texas Instruments' DSP department bigger and stronger, if he Thomas Angie Borough can't do well, he won't want to find a good job in the future.

In matters related to his life's money, he could not help Thomas Angie Berger himself.

Lin Zheng, who breathed a sigh of relief, didn't even look at Anjibo, and continued, "With the development of China's economy and the improvement of people's living standards, China has become the world's third largest consumer market for portable audio-visual electronic products. ”

Anjibo didn't speak, and even his expression didn't change, but he had to admit that Lin Zheng was right, it is true, with the strong and rapid rise of China's economy, it was simply overnight, China's economy came to the forefront of the world, although the relative consumption level is not high, but the absolute number has made countless people dare not underestimate this market, the most rare thing is that this market has not been completely finalized, with the rapid development of China's economy, this market is still growing up like a balloon, That's amazing.

According to the statistics of Texas Instruments, a professional statistical agency, three to four years later, China will become the world's largest consumer market for DSP products.

"This is a huge and dizzying market, and supporting Lisheng Electronics is Texas Instruments' self-help and counterattack...... Mr. Angieber, please forgive my curiosity, if we can't cooperate sincerely on DSP now, do you think that in three or five years, we will still see European and American Walkman chips on the market? In my opinion, supporting us is supporting Texas Instruments itself. ”

Of course, the other meaning of this statement is, "Supporting us Lisheng Electronics is equivalent to supporting Crystal Company itself." In addition to the crystal company, the object of this support can also be Philips company, U1traana1OG company and other European and American DSP manufacturing companies that have been beaten by Japanese DSP companies, no matter who cooperates with Lisheng Electronics, the result is the same.

Anjibo was silent for a long time, and finally spoke, "Mr. Lin, I'm curious where your confidence comes from?" According to our understanding, consumers in your country seem to naturally think that foreign imported goods are more advanced and have more face and class than domestic products...... Forgive me for being too direct. ”

"This is the national situation, there is nothing to be embarrassed about," Lin Zheng waved his hand, indicating that he didn't care about An Jibo's words, "You are right, in our market, the brand premium of foreign products is overestimated by Yan zhòng, such as our Walkman, the price of similar Japanese products is basically around 15oo to 2ooo yuan RmB, but we can only sell 499, which is really sad, but in my opinion, Japanese products have increased the price and increased the profit of a single machine, which means that they have artificially narrowed this huge market, which is actually a very stupid move...... Louis Vuitton never made as much money as Procter & Gamble. ”

The absolute amount of money made by Louis Vuitton, which sells a small cowhide bag more expensive than several cows, is indeed not as much as Procter & Gamble, which sells toothpaste and toothbrush washing water, when LV raises the unit price of the product and defines its product as a status symbol, it means that he is out of the largest market, Lin Zheng's meaning Angel naturally understands that the purpose of his coming to Lin Zheng is to expand the market share of Texas Instruments' DSP products, not to quarrel with Lin Zheng, since he didn't bluff Lin Zheng just now, Then it's boring to pretend, "So, your company has the ability to resolve the current dilemma?" ”

"In my opinion, it's not really a dilemma at all."

"Oh?" An Jibo raised his eyebrows and motioned for Lin Zheng to continue, his curiosity was indeed provoked by Lin Zheng.

"Raw material supply, production, sales and marketing, this is the most important four chains of any production-oriented enterprise, there is no problem with the sales and marketing links of Lisheng Electronics, our products have successfully established the image of domestic boutique walkman, the product is in short supply in the market, and now the biggest problem is that BurrBron, a company without discipline, violates the contract and stops providing us with chips, as long as Texas Instruments is involved, this is not a problem immediately."

"That's right." Angelber nodded.

The design ideas of the digital-to-analog conversion circuit used by BurrBron company on the chip are very different from the design ideas of Texas Instruments, although the technical routes taken by the two companies are not the same, but the final effect to be achieved is the same, as long as Texas Instruments determines to cooperate with Lisheng Electronics, they can send their own engineers to help Lisheng Electronics master the characteristics of the relevant chips and determine the peripheral circuits, which does not take long, "but there are also big problems in your production process, You don't have your own factory, and the Luyang municipal government, which does the OEM business for you, doesn't seem to be very friendly to you. ”

Hearing An Jibo say this, Lin Zheng couldn't help laughing, "Our company's production base in Haidai Province is under construction, and it can be put into use in four months at most...... Mr. Angieber, since you have studied the behavior and habits of consumers in our country, you must have understood some of the bad habits of government departments in our country when attracting investment, right? ”

"What do you mean?" An Jibo groaned for a moment, his eyes lit up, and he had vaguely guessed what Lin Zheng was going to do.

"I'm curious to see how the Luyang government will react when they learn that Texas Instruments is negotiating with Lisheng Electronics about OEM for Walkman products and laptops."

"We don't have any plans to move our laptop business out." Angel's face was a little displeased.

"But that doesn't stop us from promoting the willingness of both sides, and we're in talks about it, isn't it?" Lin Zheng shrugged, not taking Ann Jiber's displeasure seriously, "Our country has not been able to produce laptops so far, which is not something to be proud of, but if this matter is taken out to our advantage, then why don't we do it?" ”

"Okay, Texas Instruments will announce that we are seriously considering outsourcing the laptop business," After a long silence, Angelber finally nodded, "We will try our best to cooperate with you in this matter, but Mr. Lin, I want you to understand that Texas Instruments will not give you too much time." ”