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After nearly a month of thorough investigation by more than a dozen part-time college students, Wang Juntao roughly obtained the product list (including those that are not in stock) and the number of inventory of the books and audio-visual publishing houses in Dongou City. Employees of the 8848 business department have uploaded tens of thousands of publications as electronic information content after intensive collection.

In order to cooperate with the promotion activities of 8848. In the early morning of April 1st, a banner-shaped advertising column quietly appeared at the bottom of the QQ chat interface, with only a simple sentence on it: 8848, buy books and send them to your door!

This is the advertising bar added to the official version of QQ,It has been blocked because there is no content,But since Song Chen decided to let go of QQ's hands and feet,So this advertising window has a place to use - first for 8848,Zhu Tiejun uploads 8848 ads to the server,So that people who use QQ across the country will automatically download online ads through the guò server。 However, Zhu Tiejun, like Song Chen, was worried about being realized the core value of QQ, so he decided to hide it. To this end, the finance department of Alibaba Group paid 5o yuan in advertising fees to Chenxing Network.

In addition, it has been upgraded, and the Chenxing Internet café billing system that can automatically download ads from the server (the program is placed in the QQ server) has hijacked the C. {0,10}o.{0,10}m, as well as links to Ctrip.com, which has achieved a little and is similar in nature...... To put it bluntly, the combined netizen coverage rate of the five major companies within Chenxing Holdings has almost covered the vast majority of old users and new netizens in China in 98, reaching an astonishing 8o%!

According to the Internet habits of early netizens, Wang Juntao, an old netizen, estimates that more than 8o% of netizens are covered by the Internet to view web pages; 1o% is for receiving mail; There are also 8% for FTP...... At this time, the search business is dispensable, online games have not yet emerged, and even if e-commerce is promoted, it can only account for 4o% of the 8o% of netizens who view the web page! In addition to the near-monopoly C. {0,10}o.{0,10}m,It's QQ users who have a large number of online users,Hundreds of thousands of online users chatting and clicking on ads are too common in the early days of most rookie net worms!

At o'clock in the morning on April 2nd, 8848's book audio and video channel was launched in a high-profile manner, so the 8848 business department cheered that day, not because the number of sales increased significantly, but because the number of daily visits reached 1 million, and the number of **IP users increased to 300,000 by a large margin, and in the evening, this number swelled to nearly 400,000 all of a sudden, which means that the extra 100,000**IP is a computer with an individual or family as a unit to dial up to browse the website. All are potential customers of 8848!

On the same day, compared with the previous single-day sales, the sales of the 8848 website increased from the original small arc upwards to a cliff like a cliff rose by 23o, reaching an astonishing early 120,000. Among them, book software sales accounted for 4 percent each, and CD sales accounted for 2 percent -- as Zhai Yan expected, the book online shopping market has huge potential.

William, the representative of the newly arrived non-executive director of Kleiner Perkins? When Ortiz learned of this result the next day, he was stunned. Not just because of the sales performance of 8848, but because of the sudden release of the subsidiary of Chenxing Holdings, from the client (QQ and C. {0,10}o.{0,10}m), a looming chain of benefits to the ICP (Online Content Provider)!

Xu Xing, vice president of Sequoia (USA) Capital, bluntly said in front of the media that Song Chen's steps were too big. Ortiz also thinks so, but now, he feels that it is necessary to make a report to the headquarters of Huaying Kaipeng, so that they can re-examine the powerful power integrated between the Internet companies with different positions of the subsidiaries in Song Chen's hands!

On April 3, Jiang Zheng, the newly appointed public relations manager of Chenxing Holdings, delivered a speech at the press conference, and when announcing the good results of Alibaba Group yesterday, he was secretive about the specific number and only announced the sales results, and said: "Judging from yesterday's sales figures, the sales of 30 million by the end of this year is not a problem, and the sales target of Alibaba Group this year should be between 40 and 50 million!" At the same time, in order to open up the market as much as possible and bring good online shopping convenience to everyone, from today, 8848 will start to fully implement the lowest discount price and logistics annual plan in the country! ”

Dongou media were really interested, and they raised their hands to ask.

The plan of "the lowest discount price in the country" is still a bit watery, because the publishing houses that 8848 is currently negotiating with are concentrated in Dongou City, saying that the whole country is just a gimmick. However, in order to increase the profit point, the audio-visual retail and bookstore retailing industry, including Xinhua Bookstore, did promise 8848 the lowest discount price. The price of books and discs is uniform across the country, so the discount price of 8848 is indeed the lowest in the country!

The logistics annual plan allows reporters to see the ambition of Alibaba Group, and many experienced reporters have smelled the strength of Alibaba Group's two combination punches to exclude potential competitors.

The so-called logistics annual plan, half a year 15o a year 288, once you purchase this service, you can get free delivery service to any of the 8848 products, at the same time, 8848 also provides warranty services, once the product has a problem can be returned and replaced! However, the logistics fee for return and exchange will not be paid in advance! ”

At this time, 8848's logistics support companies in addition to China Post, including the international logistics giants DH1, TNT, UPS, FedEx, some of them originally did not have a logistics company in Dongou City, but after the emergence of 8848, they accelerated the industrial layout in Dongou City and established a logistics company.

This also provides a sufficient basis for the rise of "logistics fever", "logistics conference" and "logistics park" that will appear next. However, international giants can only provide logistics support in China's first- and second-tier cities, so the logistics business of "delivery to door" and "cash on delivery" in China's urban areas must be handed over to EMS.

On April 4, when Song Chen and his entourage arrived in Hong Kong, Zhai Yan, Cai Chongxin and Jiang Zheng, the public relations manager of the parent company, formed a strong lobbying team and flew to Beijing by plane to start a dialogue on strategic cooperation with the headquarters of China Postal Delivery!

Compared with Alibaba Group, which has frequent actions and exposure comparable to stars in the entertainment industry, Ctrip.com is much more low-key.

To acquire Hyundai Express, it is necessary to understand the financial background and asset scale of Hyundai Express, and Huang Yaoxuan was surprised to learn that Hyundai Express is a state-owned enterprise company with an air force background, and its parent company is China Blue Sky Industrial Company.

Blue Sky Industry is a military-to-civilian enterprise of Rongcheng Aircraft Design and Research Institute under AVIC Group, with Rongcheng Aircraft Design and Research Institute as the main investor, founded in 19**.

In 1996, a staff member of a foreign trade department of Lantian Industry showed that there were many types of hotel prices, including company negotiated prices, large customer prices, individual customer prices, etc., and the difference between the prices was very large. The staff reported the situation to Wang Shengli, the director of the Ministry of Foreign Trade, and set up a company to enter the reservation market.

Wang Shengli is a soldier who joined the army in 1972 and has served in the army for more than 20 years, but this "veteran" has a keen sense of the market. His instincts told him that it was a great opportunity. So, Wang Shengli reported the matter to the chairman of Blue Sky Industrial. After several discussions, the unanimous view was that there was no special booking company in China before, and if such a company was to be made, it should be very popular.

In order to verify whether his judgment was in line with the actual situation, Wang Shengli decided to do a market research. Every year, Blue Sky Group organizes the production units of the Air Force to participate in the Canton Fair, and there are exhibitors from all over the country at the Canton Fair, which happens to be the target customers of the hotel, so Wang Shengli did a questionnaire survey at the Canton Fair, and they made 7ooo questionnaires at the exhibition. As a result, 3ooo copies were recycled and the response was very good.

After nearly a year of discussion, investigation and preparation, on December 18, 1997, with Lantian Industry as the major shareholder, Wang Shengli and others participated in the shares, invested 2oo yuan to establish Hyundai Express Business Travel Service Co., Ltd., and officially opened the reservation service.

However, when the employees of Hyundai Express showed up at the hotel, they still ran into some trouble. The head of the hotel had never heard of this model and did not believe that Modern Express would bring them more guests and was reluctant to give discounts. In order to dispel the hotel's concerns, in addition to doing persuasion work, Hyundai Express also took out nearly one million cash to make a deposit for the contracted hotel.

In addition, Hyundai Express is not only a pioneer in the reservation center, but also sets two basic standards in this industry: 8oo toll-free phone and call center.

Due to the high number of calls, all members of the company agreed to set up a telephone answering center. At the time, there were two options. One way is to set up a switchboard according to the traditional way, and then transfer it. Another way is to go to the computer system and buy a Motorola minicomputer for 500,000 or 600,000 yuan. The figure of 500,000 or 600,000 yuan is obviously a very large number for Hyundai Express, which has an investment of only 2 million yuan.

In the end, Wang Shengli and the others still bought a Motorola minicomputer and set up a call center. Because if you use a traditional switchboard, there will be no way to maintain operations after the business volume reaches a certain scale, and there will be chaos. At the same time, they also spent 60,000 yuan to buy a phone number: 8oo-81o-6666.

The balance of the hotel's mortgage of nearly one million cash, the hundreds of thousands of equipment investment, and the purchase of the "8oo" number, the book capital pool of 2oo of Hyundai Express dried up all at once. However, there is a payback, Hyundai Express from the beginning of its establishment in November last year to the beginning of this year's mediocre performance, but with the increase in the number of contracted hotels, as well as the efforts of airport sales staff, Hyundai Express's performance has improved.

Hyundai Express quickly became the country's largest hotel booking company. Originally, the hotel was still suspicious of cooperating with Hyundai Express, but the number of customers brought by Hyundai Express made the hotel shout "Long live".

Hyundai Express's business volume has brought about an increase in contracted hotels, and this time, no one underestimates the energy of Hyundai Express. In February and March, the business volume soared by 1oo%, and as of March, Hyundai Express provided reservation services for more than 3oo star hotels in nearly 100 cities across the country, and at its busiest time, there were 5,000 people a month to book hotels in major cities across the country.

As a result, the "Modern Express Model" set the standard for the industry and became an instant hit.

Originally, such a star enterprise needs to pay a lot of price. From the perspective of asset scale, Hyundai Express's tangible assets are only 1.5 million, but as the largest hotel distributor in China, its intangible brand value is difficult to underestimate!

However, Huang Yaoxuan, who has been following the news of domestic affairs, has found an entry point, which stems from a notice issued by the Central Military Commission last month: non-combat troops are not allowed to engage in commercial production. So on the same day, Huang Yaoxuan, who was full of confidence, got on the plane to Rongcheng.

In Rongcheng, Dong Lijun, chairman and general manager of Blue Sky Industry, was pacing back and forth in the office with his hands behind his back, his expression very depressed.

The reason for the depression is naturally the notice issued by the Military Commission last month.

In fact, the ban on the participation of the military and the armed police force in the operation has been around for a long time, and it has been eight years since 199o, but it has not been completely banned because of the entanglement of interests in it.

But this year, the tone of the Military Commission has become more and more severe, and the rumors have become closer and closer. As a subordinate unit of Rongcheng Aircraft Design and Research Institute, Dong Lijun knows very well that with the strong technical support of Rongcheng Aircraft Design and Research Institute and China Automotive Technology and Research Center, it has now become a scientific and technological enterprise integrating auto parts research, production and automobile sales.

This made Dong Lijun feel a great pity, Hyundai Express is now on the right track, and the prospects are quite bright, it would be a pity to sell it like this! But if he wants to keep it, he doesn't even know how long, how many months? A year?

Although the contracted hotel has returned a $1 million deposit to Hyundai Express last month, Hyundai Express still needs a lot of capital to maintain the scale of its current business expansion, and one of the investment priorities is the establishment of a call center.

Because of the increasingly severe ban, Dong Lijun is hesitating whether to give it.

After a pause, Dong Lijun sighed: "It seems that it is safer to obtain financing from the bank!" ”

Just when she was hesitating, the young and beautiful Xiaomi knocked on the door of the office, took a bronzing business card and respectfully handed it to Dong Lijun, and said crisply: "General Manager, Mr. Huang Yaoxuan of Ctrip Travel Network is looking for you!" ”

Ctrip.com? Huang Yaoxuan? Xi Treasurer? It is half a peer with Hyundai Express!

Dong Lijun glanced at the business card and groaned, "Please let him in!" ”

Soon, Dong Lijun saw Huang Yaoxuan in a suit and leather shoes, and handed out his hand, Dong Lijun said with a smile: "Mr. Huang, since you have your Chenxing Company, Dongou has been frequently exposed, and you have attracted enough eyeballs, what kind of wind blew you down from the easternmost part of China to the westernmost part of China?" ”

Indeed, since Chenxing Company received a huge amount of investment from SoftBank Company, this controversial private economic base camp in China has frequently appeared in front of the media, QQ of Chenxing Network, Alibaba Group and its 8848, Ctrip.com, by Song Chen's call and the talent gap of its subsidiaries, Dongou seems to have suddenly become the Silicon Valley of the United States, attracting countless cutting-edge talents to work.

Huang Yaoxuan is one of the talents who met by chance.

Holding hands tightly with Dong Lijun, Huang Yaoxuan smiled and said: "Alibaba has recently acquired and opened a website, and this plan has earned enough eyeballs; They are all the same parent company, and we can't be dominated by Alibaba! ”

"Oh? Have a seat! Dong Lijun asked Huang Yaoxuan to sit on the sand and talk in detail, while quickly turning his brain and asking cautiously, "The only intersection between your company and Blue Sky Industry is Hyundai Express, could it be that you want to acquire Hyundai Express?" ”

"Not bad! I am for the 65% stake in Hyundai Express that your company holds! Huang Yaoxuan looked very calm.

Dong Lijun's eyes flashed, and he crossed his legs and said with a smile: "You should know that although Hyundai Express has just been established for less than half a year, its performance is booming, why do you think that our Blue Sky Industry will sell Hyundai Express!" ”

Huang Yaoxuan said with a smile: "Mr. Dong, everyone understands people, so don't say polite words!" Whether it is a combat unit or a non-combat force, it is an inevitable choice in history to withdraw from the operation, either this year or next year, rather than being forced to sell it helplessly, it is better to sell this promising company to us at the time when it is just improving! Integrating online and offline sales networks, Hyundai Express can get a better destination! ”

Dong Lijun said lightly: "Blue Sky Industry is not short of money! ”

Huang Yaoxuan nodded, but pointed to the core of the problem: "Modern Express is lacking!" It's a pity that Hyundai Express is not an Internet company and cannot get the favor of venture capital, and the short legs of traditional industries in financing are well known! Even if Hyundai Express can obtain financing from banks, and the financing cost is not high as a subsidiary of a state-owned enterprise, how much can it borrow? Million? Million? Or even ten million? Can it support the pace of expansion of Hyundai Express? You must know that there are many chasers behind Hyundai Express, and sooner or later, the hotel booking industry will fall into a melee due to service homogeneity! ”

At this time, the secretary walked in with tea, and at the stall where the secretary was pouring tea for the two, Dong Lijun fell into deep thought. He placed one hand on a copy of the dermis, and the other on his knee and tapped gently. (To be continued.) If you like this work, you are welcome to come to the starting point to vote for recommendation and monthly passes, and your support is my biggest motivation. )

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