At present, it is the era of game blowouts in the new era, and all kinds of new gameplay and new types will be born with the upgrading of hardware. However, the improvement of hardware will always encounter bottlenecks, and there is no way to expand the gameplay infinitely. In the end, content will occupy an increasing proportion.

The American game is not something that was made up casually. They are all masterpieces of extremely high quality and extremely interesting gameplay.

In such a situation, what kind of action game can compare to "Batman"?

What kind of shooter can break through in the blocking of "Call of Duty" and "Battlefield"?

Zhou Yi didn't expect that Wang Bucheng would think of these problems when he reached E3. He had never heard of these things, nor had he ever thought about them.

But what Wang said is indeed true. From the initial simple text, to the line-like images, to the eight colors, to the sixteen colors, and finally to the point where the game can simulate the real scene, every technical upgrade has brought a great improvement in the gameplay. Once the technology stagnates, the expansion of the gameplay will also slow down.

Once the content is similar, it's really the topic of the king. No matter what kind of hardware Celadon Technology has, when players choose games, they will still choose those games with deep cognitive foundation......

originally thought that under the leadership of Wang Buful, Celadon Technology could easily become a game producer and game publisher like EA. Therefore, Zhou Yicai suggested that Wang Bufu make game consoles, and then go one step further and become a manufacturer like Microsoft.

As a result, Wang Buyi pulled out a big monster from the darkness and told everyone. Becoming an EA is dangerous. Zhou Yi suddenly stopped eating the bowl and looked at the pot, thinking about the scenery of Microsoft, and only thinking about the future safety of Celadon Technology.

He hurriedly asked, "What then?" ”

Wang Buyi smiled: "I've been thinking about this for a long time, and when I came to E3 and saw the world, I suddenly became enlightened." Knowing the problem, the solution is self-explanatory, of course, using the time when I can still come up with new ways to play, to launch our own top-level copyright. ”

Wang Buyi has indeed been thinking about this question since a long time ago, when he had not seen porcelain. It's in the middle of the day. He once showed the planning book of "Stunning Rivers" to his colleagues. As a result, the other party turned two pages, sneered, and commented with only six words: "Hehe, it's quite thunderous".

At that time, the king did not bear the anger after the knot. I am also thinking about it. Why can everyone accept a story of "hobbits destroy the ring and resist the orc invasion". But can't accept the story of Wang Buying?

The reason is not complicated. Since the end of World War II, almost every child in Western society who had a happy childhood has heard the prequel to that story before going to bed. Wait until they grow up. Ability to watch the main story, and even invest in a movie for that work. Chinese also felt the shock of two hours through pirated discs and Internet downloads. Thus accepting the story.

And Wang Buful's plan is just a fantasy that no one agrees with and is not worth talking about.

What no one agrees with, the quality must not be good. And what some people agree with must be worth taking seriously. Everyone's subconscious mind thinks like this.

Zhou Yi has not experienced what Wang Buyi did, and said: "I understand the truth, but how to do the top copyright?" ”

"Movies, novels, comics, games, use multiple channels to expand a theme. Learn the Marvel way and design a grand world view. To be the most upstream of all entertainment products. Wang said.

Marvel is probably the most successful rights operator in the world. A Marvel world, after decades of evolution such as the Golden Age and the Silver Age, has expanded countless side series. Merchandise ranges from big movies to games.

Wang Bucheng feels that China also has something suitable for the Marvel world. For example, "Kyushu World". It's a pity that that fantasy world had a dreamlike beginning, but it turned out to be a big problem in the way it was commercialized, and gradually became an ungrounded high-rise building. And then the two core founders were still torn apart.

In addition, there is Liu Cixin, Wang Buyi feels that person definitely has the ability to create a world view comparable to the "Halo" series.

Whatever is in the world, it is ridiculous to condense it into a sentence. It's like Bill Gates is in his garage, and if he says that one day he wants to be the richest man in the world, it's just crazy. The same is true of these worldviews, which were originally just the fantasies of one or two people.

But Celadon Technology will give considerable resources, and when they grow, they will be made into games and turned into reality.

After gaining initial traction, make a sequel to the game, bring it to the big screen, and make it a children's toy...... By expanding peripheral products, influence begins to radiate, and marginal effects appear. In the end, Wang lived up to his belief that he would be able to master several top-level copyrights. Even if only one survives, it will be the most valuable wealth and the sharpest weapon of Celadon Technology in the future.

Use it as a spear, use it as a shield, and have a final battle with the big monster he found in E3.

Therefore, after returning to China, after "Air Combat Pioneer" was released in June, he was ready to take time out and start creating the prototype of several top-level copyrights. He already had an idea.

"Take your time." Wang Buful's heart was very bright, but he knew that he couldn't fight for a moment's success, and said, "These can't be done in a day." The big monster had been hiding there all along. It is also recuperating, waiting for its own accumulation. We just need to accumulate faster than it, and that's it. ”

Zhou Yi nodded. He also thought that the final image of Celadon Technology was the game department of Microsoft and Sony. Now it seems that Wang lives up to his expectations for Celadon Technology, where does it stop? In that case, he has nothing to be confused about.

It's the first time I've been in E3 and it's a great start to get that status. In the future, the status of Celadon Technology in E3 will definitely get higher and higher.

……

Participating in E3 has brought Wang Buful's harvest is unimaginable. At the same time, the emergence of celadon technology is also a rare thing for many large manufacturers.

Especially after seeing the "attraction index" given by the exhibition party, everyone was even more surprised.

Microsoft Games has also sent a dedicated investigator to find out whether people would prefer to visit Xbox in the South Side or the GameCube in the West End. Although the visitors are all media personnel, they are not real consumers. But the task of those media outlets is to give the players the stories they want to see. Therefore, comparing the attention of the media to the two game consoles, you can infer the sense of expectation of players.

The results of their survey are similar to those calculated by the exhibitors. This year, the heat in the western district is indeed higher than that in the southern district.

What is the reason for this? The people in the hardware department insisted that it was the marketing department that screwed up. The marketing department is very aggrieved, and the West End is hot, not because of Nintendo, but because of the Chinese company that suddenly appeared. The company set up a large TV at the entrance, which attracted the popularity.

Microsoft's rise has been so fast that it has led to a lot of hills, and it is particularly fond of infighting. In fact, the people in the hardware department know in their hearts that the reasons given by the marketing department are so reasonable. But in order to let the marketing department allocate more resources to Xbox in the future, so that its performance can look good, it made a lot of trouble. The blame must be placed on the head of the marketing department.

A couple of vice presidents in the games department had a headache and felt that Microsoft's big business disease was not going to get better. But there is no way, the two departments must be well coordinated, otherwise the chain will really fall, and no one will fall well.

Several vice presidents discussed it and came up with the idea of putting that online game on display in the southern district, wouldn't it be clear at a glance? It was immediately clear whether it was the air combat game that attracted a lot of attention or the lack of effort from the people in the marketing department.

As for how you got that little game? That's not easy! Agent.

Microsoft's style has never been to represent the business of other companies, and what it looks like, it will either do it itself or acquire it. A couple of vice presidents didn't plan to use Microsoft's resources to represent the game, but as Microsoft executives, they have a lot of connections, and there are a lot of publishers who can talk to them, and they can advise those people to do it.

In fact, the games made by the Chinese are some of them are on fire, and some of them are drifting. But looking at the benefits that "Far Eastern Battlefield" brought to Villefort...... It's easy to make people's hearts move, and with the suggestion of someone from Microsoft, one after another, people went to the hotel where Wang Buyi was located to talk about it.

Wang Buyi had already handed over the agency of "Air Combat Vanguard" to Carmack of Id Software, and did not agree. No matter how good the conditions proposed by the other party are, Wang Buyi is still not moved. Leaving the money to Id software to make money and winning over the carmack with the ability to make an engine is more beneficial to Wang Buful.

The vendors were depressed, but a few vice presidents of Microsoft's gaming division achieved their goal. After a while, that mini-game will be able to be exhibited in the Southern District, and their infighting will be eliminated.

……

At this time, in a high-end restaurant, Minister Huang, who was promoting Korean online games to Wang Bufu yesterday, was still being invited to a banquet by a Korean manufacturer.

Minister Huang has been in the United States for a week, but he has not spent a penny of his own money. The hotel is booked, the game is brought by someone, and the dinner is invited. Of course, back in South Korea, Minister Huang also has to pull political help for manufacturers.

After three rounds of drinking, the vice president in charge of the banquet took out the "attraction index" given by the exhibition party and let Minister Huang see it.

Minister Huang saw the numbers, thought for a long time and said, "It seems that Americans are very optimistic about Nintendo's game platform. We still have a long way to go in Korean games. ”

"Minister Huang, there may be a reason for the Chinese company here. I asked an American journalist who had worked with him, and according to him, the game exhibited by Celadon Technology this time was very much in line with his appetite in terms of gameplay. The vice president said.

"It's simply impossible." Minister Huang insisted: "Then the Chinese company repeatedly broadcasts a ten-minute animation, plus a game with static pictures. How can it really be influential! ”

"But at the beginning, so many people crowded into that booth to ......," the vice president reminded.

Minister Huang didn't believe it at all. How can such a simple game be valued? "The visitors must have been fascinated by the video before they flocked to it!" And then gradually they all dispersed? (To be continued......)