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Just when Song Chen meant something, Ji Chang, the men who were deeply stimulated by his wealth myth, were excited, and just when they were eager to try, Yang Jinchang walked in with Yang De, who was in a straight suit.

Although he is in his fifties, he is as young as an old handsome man, not much inferior to today's groom official Yang De, perhaps because after the youngest son got married, he finally let go of his biggest concern as a father!

Seeing that the room was already full of people, Yang Jinchang turned around and smiled at his son Yang De: "The dishes in the hotel haven't been served yet, your friends have arrived, it's interesting enough!" ”

Glancing at his friend, Liu Jun smiled and said, "Uncle Yang, don't say it!" The first thing we do here today is to get a cigarette to smoke! ”

"Haha! Cigarettes, no problem, we'll give you as much as you want!! ”

Yang De glanced at Liu Jun angrily: "I heard that because of someone's relationship, didn't you quit smoking?" ”

"Today is an exception!" Liu Jun pointed his finger at the glass turntable on the table and said with a smile, "Don't say more, put a few soft Chinese on the table first!" Last night, a group of brothers were the first to get married, you have to set a good example! ”

As soon as Liu Jun finished speaking, the other men all started to laugh.

Yang De shook his head helplessly, took out two soft Chinese directly from the bag he carried and put them on the table, and then said with a smile: "Let's say okay first, although today is my big day, but you'd better take it easy later, because what you do to me today, I will 'good' return to you in the future!" ”

Chen Daohui scolded with a smile: "Are you threatening all of us!" ”

Song Chen also coaxed: "I'm really not afraid of you!" ”

Ye Lin said with a smile: "There are no friends at the wine table, only wine friends who have a thousand glasses of wine with confidants!" Wait a minute, the men drink the white ones, the women drink the red ones, how about it! ”

Ji Chang nodded: "That's it!" ”

Jiang Yan and Wang Xiaoxue's alcohol consumption is no worse than Song Chen's, so her demeanor is calm, but Zhang Ruoxi is a little empty in her heart. "Don't, I'll drink a drink!" ”

Cui Yao's girlfriend Ding Yunluo also waved his hand shyly: "I won't drink either!" ”

Cui Yao, who had the shallowest amount of alcohol, laughed and said, "That's it!" Look at this bad idea...... Wait a minute, I'm sure I'm going to be the first to pour! ”

Yang De gave Ye Lin a "let's see" look, and then said to Liu Jun: "You can discuss what to drink first!" Ah Jun, Ah Lin, you accompany me to welcome the bride! ”

Because they communicated in advance that Guò wanted to be the best man, Liu Jun and Ye Lin nodded briskly.

Yang Jinchang asked Song Chen with a smile on his face: "By the way, what did you just say?" I just heard about your ambitions! ”

Shi Tao smiled: "You guys came by chance, when Ah Chen just scolded Fang Xuan and was about to go to the next city, you came in!" If it weren't for the fact that the banquet hadn't started yet, I wouldn't have to say that Uncle Yang would definitely punish himself with three glasses! ”

I saw a dozen eager eyes cast on me. Song Chen raised his right hand and waved it gently, and said with a faint smile: "Today is Brother Yang's big day, we are not busy talking about this!" Not busy! ”

Yang De said with a smile: "That's better, when I marry my daughter-in-law into the Yang family, let's talk about it again!" ”

Song Chen nodded, but he doubted that Yang De would be able to have a clear consciousness and "have a good talk" with them.

Sure enough, when the banquet started, when Song Chen and the others were half drunk and slightly drunk, Yang De, who was flushed, almost walked in with his eldest brother's support. Zhao Qianya, the bride who was slightly red and wearing a white wedding dress, and Ji Chang Yelin and the others, who had been looking forward to making a big fuss for a long time, were naturally disappointed, so they had to transfer from Yang De, the protagonist, to other friends at the wine table - no need to wait for Yang someone. They can let go of their belly and toast!

In the evening, Song Chen, Yang De and others gathered at the Hyatt Bar again, and Song Chen threw out a plan that he had been brewing for several days.

"Jianlibao, are you interested?"

……

In the 90s, China's national retreat and democratic advancement were first established in the securities market. The initiator was the transfer of the national shares of Prism by Hengtong and the transfer of the national shares of Phoenix in Jiangnan Province to Kangenbei Group, but with the increasing complexity of local triangular debts, the severe economic situation at home and abroad. In 1998, the government finally decided to unveil the curtain of "national retreat and democratic advancement"!

In 1998, the "National Retreat and Democratic Advancement" movement, which began in earnest, aimed at enhancing the competitiveness of enterprises under the conditions of a market economy through the restructuring and clarification of the property rights of state-owned enterprises.

At that time, Lenovo, Haier, Chunlan, Kelon, TC1 and other well-known enterprises were trying to carry out property rights reform, as the manager of the enterprise, how to improve efficiency, increase revenue, and return to the management and employees is the responsibility of the responsibility, the management team to seek a feasible M wave (manager acquisition) at that time is understandable.

This process has given birth to many successful cases, but there are also tragic losers, and the most impressive of them is the founder of "Oriental Magic Water" Jianlibao and the tragic hero Li Jingwei.

1984 is recognized as the "first year of the company" in China, this year was born Lenovo, Haier, Vanke, Kelon and other benchmark enterprises, in these later generations of hot bright stars, born in the remote area of Sanshui, Dongguang Province Jianlibao is the most dazzling one.

At that time, Li Jingwei was the director of the Sanshui County Distillery, and when he went to Yangcheng on a business trip, he happened to hear that Ouyang Xiao, a researcher at the local Institute of Sports Science, had developed a drink that "can make athletes recover quickly, and ordinary people can also drink it", so he took the initiative to come to the door and ask for cooperation.

Under the auspices of Ouyang Xiao, an orange-yellow drink was developed, which was the hot "Jianlibao" at that time. [Digression: The earliest rumors of "spermicide" were not two "Coke", but Jianlibao...... Although I was still young at the time, I was very impressed by this rumor! 】

In March 1983, Li Jingwei set his sights on the 23rd Olympic Games to be held in Los Angeles in August, and he received news that the State Sports Commission would meet in June to decide on the designated drink of the Chinese delegation.

In April 1984, Li Jianwei named his drink "Jianlibao", and ran around again, and even said that he had moved Pepsi Cola Company to produce it for him. Two months later. Jianlibao became the beverage of choice for the Chinese Olympic team - compared to all the participating drinks, it is the only canned product, the brand image is naturally related to sports, and the taste, color and quality are impeccable.

In August 1984, the Los Angeles Olympic Games opened, and the Chinese Olympic delegation achieved a gold medal "zero breakthrough" with Xu Haifeng's shooting at the Games, and finally won 15 gold medals. Li Jingwei, who bet on the right treasure, won the favor of the goddess of luck, and with the aura of the Olympic champion, "Chinese's own drink" - "Jianlibao" became known to the world overnight, and achieved annual sales of 3.45 million yuan that year. In the second year, it jumped to 1.65 million yuan, and then reached 130 million yuan in the next year......

In the following 15 years, it has been the "No. 1 brand of national beverages", and the brand effect formed by special opportunities in a special era is like a mysterious halo, which has always shrouded Jianlibao.

Without Li Jingwei, there would be no legend of Jianlibao, and his series of plans can be called the genius of China's business planning: from the 1984 Los Angeles Olympic Games, the 1987 National Games 6th National Games, to the 1991 "Pull Ring Prize" promotion and other planning, so that Jianlibao, the "Chinese magic water", became internationally famous, and the brand value of Jianlibao exceeded 6O.

1994 year. Jianlibao solemnly celebrated the 1O anniversary of its establishment, at this time, Jianlibao's annual sales exceeded 1.8 billion yuan, and no one could reach it in China.

But behind the blossoming flowers is a crisis. Li Jingwei is caught in the swamp of property rights reform and is struggling - as the founder of Jianlibao, he actually has nothing to do with the enterprise in terms of property rights!

At that time, under the background of "national retreat and democratic advancement", foreign imported products "M wave" prevailed, that is, the management acquired the enterprise from the major shareholder (government), and the management of the state-owned enterprises at that time was embarrassed to humble himself as the leader of a certain enterprise without dragging a "M wave" in his mouth!

So. Li Jingwei and the management of Jianlibao decided to catch up with the fashion and counter-acquire the Jianlibao Group, which was already diversified at that time!

Jianlibao's rise is due to Li Jingwei's genius planning and extremely efficient management team, and it is inseparable from the strong support of the local government. It is precisely because of this that the profits and taxes paid by Jianlibao have always been the pillar of Sanshui's local finances, accounting for eighty percent at its peak - from the perspective of any person or organization, in the face of this hen that can lay golden eggs, the attitude of reluctance to sell is obvious.

Li Jingwei has a very high business talent, but his personality is stubborn and strong, and it is precisely because he has always been unwilling to improve the relationship with the government that the relationship between the management of Jianlibao and the Sanshui government is extremely tense.

At that time, Li Jingwei tried to get Jianlibao listed in Hong Kong to solve the equity problem of the management team at one time, which in the eyes of the Sanshui government meant some unpleasant decisions. What's even more embarrassing is that the radical Li Jingwei also asked Jianlibao to invest 1o billion yuan to build Jianlibao Building in Yangcheng in order to move the company's headquarters from the remote and complex Sanshui, which is even more naked betrayal in the eyes of the Sanshui government!

Therefore, the Sanshui government did not hesitate to sacrifice the power of the "major shareholder", first rejected the M wave plan of Li Jingwei and his team with "the suspicion of using Jianlibao funds to buy Jianlibao", and then refused to approve Jianlibao's Hong Kong listing plan with "no Hong Kong temporary residence permit, so it is not allowed to buy H shares of the original stock", and even rejected the plan of the consulting company to give the management an option award!

This made Li Jingwei, who had always been strong, furious, and his relationship with the Sanshui government became worse.

At this time, after Jianlibao Group set a proud performance record of 5.4 billion yuan in 1997, sales fell sharply year by year, and the profits and taxes paid to the government dropped from the highest 100 million yuan to about 30 million or 40 million, which also made Jianlibao Group from a "fragrant dumpling" to a hot potato - the question is, who to sell to! (To be continued......)