Chapter 458: Find the right propaganda point

"Don't." Luo Caiqiu finally won a chance for the two to be alone, and it was not okay if he didn't insist. But if she insists, she will make trouble, anyway, she has already made an awkward scene just now, and she is not afraid: "It's Sunday, and I'm going to Purple Mountain!" ”

Wang was speechless.

He Qingyan came with Xianxian at this time, with a slight smile on her face and rosy cheeks. She didn't even blush, and this bright color naturally appeared on her face.

Seeing He Qingyan, Luo Caiqiu immediately threw a big roll of his eyes, turned his face and left.

He Qingyan didn't have the same knowledge as the little girl, and looked at Wang Buyi with a smile, didn't make a sound, and took Xianxian to her office.

Wang Bu rubbed his abdominal muscles blankly, feeling that he was weak, resulting in the lack of Wang Baqi's spirit and unable to control them. Wang returned to his office and got down to get ready for a few push-ups. Back soreness returns to back soreness, first practice your arms.

As a result, I gritted my teeth and came ten, and the push-ups were nothing, and it took a long time to get up.

……

On the other hand, Chen Xinghan got the photos taken by the Qinghai Astronomical Observatory and used these photos as prototypes for artistic processing. The stars in the photo are too dense, and you need to erase some of the less important ones to highlight the point. Then add the rippling nebula color, and strive to let players appreciate the beauty of the magnificent starry sky in the game.

The beautiful starry sky is what the king is happy to see. "Stunning Scenery" uses two different lighting modes that automatically switch to interpret the rotation of day and night.

Theoretically, the night takes up half of the game's time. It is necessary to make a suffocating starry sky map. Wang Buyi once manipulated a bare-bottomed cat-eared lady to look at the scenery in "The Elder Scrolls 5". I have had this experience. He hopes that some players will open "Stunning Rivers" in order to see the stars in the sky.

With Wang's full support, Chen Xinghan showed his strength, and from time to time he went to the observatory to consult astronomers and ask for professional knowledge.

Seeing what celadon technology has to do, the observatory has paid more and more attention to it.

They originally thought that Celadon Technology was just to make a starry sky set casually. But I didn't expect that Celadon Technology was really doing it, and it was so real.

If celadon technology can restore the beauty of the starry sky in the game. And then there's the amazing dissemination efficiency of computer games to young people. It can definitely play a huge role in popularizing science! Perhaps it can arouse the interest of countless young people in the universe and devote themselves to astronomical science.

The purpose of popular science is not to instill a lot of knowledge into others. It's in people's hearts. Plant a seed of yearning for the vastness of the universe. Once it takes root and sprouts. Maybe we can create the next Galileo, Copernicus.

For a national scientific research institution like the Purple Mountain Observatory. This is a crucial thing. Due to the shift in social value orientation, the discipline of astronomy has cooled down year by year, and the number of university graduates joining the Observatory is decreasing year by year. And so it goes. There may even be a talent gap.

However, the Observatory cannot promote science popularization work on its own. They can only send researchers to give lectures at the invitation of local governments and primary and secondary schools. Since the 90s, there have been fewer and fewer institutions inviting the Observatory to give lectures. The Observatory is also at a loss.

Seeing that astronomy is heating up in Europe, the United States and Japan, but it is withering in China, it naturally makes astronomical researchers like Director Yan who have participated in the "Dongfanghong" satellite project feel sad.

Now, suddenly, there is a different way. Computer games are something that young people like, and using that as a medium of communication, won't it make young people yearn for the universe?

There is no need for Director Yan to do ideological work, the older generation of researchers plan to help Celadon Technology and do a good job in the starry sky in the game.

It's like when they used to be educated youth, lying on the haystack at night in the countryside, watching the Milky Way across the sky, their hearts throbbed incomparably. At that time, they didn't know anything about the "three constants" and "galaxies". I was blown away by the incomparable beauty.

Nowadays, that kind of beauty is not everywhere. But if today's young people can experience such a shock from the game, maybe there will be many young people in the future who will let go of their yearning for fame and devote themselves to this unpopular science.

And here in Celadon Technology, Chen Xinghan hopes to make the game a "ninth art". The unparalleled beauty is the effect he is after.

In addition, Wang Bu is also very interested in this element.

Everyone hit it off and worked together for this element of "Stunning Country".

The Purple Mountain Observatory's observatory in Qinghai is a constant stream of high-definition photos of the starry sky from various angles. These photos will be used as a blueprint for artistic processing and in-game.

Wang Buyi, Chen Xinghan and researchers from the Purple Mountain Observatory also discussed the direction of the production of the star map.

The starry sky that players see in the game world is not much different from the real starry sky that people see with the naked eye in places with less light pollution. It's just that the stars in the game are a little sparser, and the position of the 28th Nakshatra, at an angle of 45 degrees obliquely above, is much smaller than that on Earth.

This can hint to the player that the story of "Stunning Country" takes place on another planet.

That area is about the size of the moon in the game. As you level up, four Divine Beast Totems will appear there. At night, it shines with the moon. It will dim during the day, but as you progress through the upgrade, the color of the totem will darken, and finally, it will be clearly visible even during the day.

When upgrading, the interface entered is more artistic.

In the upgrade interface, the stars are linked to each other to form totems. The effect is similar to NASA's classic astronomical photograph "Pillar of Creation" taken with the Hubble telescope in 1995.

When that photo was published, it immediately caused a sensation. In a short period of time, it has been included in primary and secondary school textbooks in Western countries, igniting the imagination of many children.

The researchers of the Purple Mountain Observatory have been very anxious about this. Now that there is an opportunity, it is natural to seize it.

……

With the participation and help of professionals, the game's upgraded gameplay and starry sky stickers are all very smooth.

As is customary, in order to verify this gameplay, the employees made a small program to visually prove that this gameplay can meet everyone's expectations.

The applet used for verification is very simple, and the user needs to replace the high-definition and beautiful picture in the brain by himself. But even then, it's enough.

After playing, Chen Xinghan breathed a sigh of relief and was completely relieved. His idea is not what others say, "eyes are high and hands are low", which is very interesting. Compared with the traditional "upgrade plus point" model, it is indeed a step up. The increase in values is visualized without creating barriers to understanding, allowing players to quickly accept and improve the novelty of the game.

After Wang lived up to the actual operation, he was also very satisfied. That's how you should make a game, make a small change each time, and continue to improve on the basis of the change next time. Keep evolving to satisfy the ever-increasing appetite of players.

Moreover, this game point is simple and straightforward, which is very suitable for promoting in the media. With text and pictures, players can understand it, and it can well achieve the purpose of publicity.

It just so happened that the promotion of "Stunning Country" should also begin. Before the game is released, players have to tell what kind of game it is. Wang is ready to use this upgrade model as the first step to carry out publicity.

Wang does not live up to the overall situation, and attaches more importance to the elements of dungeons and battles in the game. But when promoting, it is necessary to cater to the expectations of players for an RPG game.

Players want to experience the growth journey of a fantasy character, and nine times out of ten, when playing a new RPG game for the first time, will click on the character panel to see how the character is upgraded. Even the king did the same.

"Dungeons" and "battles" are the means and experiences to grow and increase the player's love for the game. But in order to achieve the best publicity effect in the early stage, you should still directly tell the player how the protagonist has grown.

Wang Buzhu didn't think about it before, so even if many game media asked for the details of "Stunning Country", Wang Buzhu never revealed the news.

Now that the upgrade method has finally been decided, it is time to start the publicity.

It just so happened that a game magazine asked if it could get some information about "Amazing Country". Wang Buyi simply sent the introduction of the game upgrade to the magazine in full. Not only one, but all the game media that I asked before have been given information.

Wang Buyi also attached the cooperation process with the Purple Mountain Observatory and Chen Xinghan's experience of self-recommendation.

For the gaming media, publishing news about "Stunning Country" is extremely newsworthy in itself, and avid gamers will definitely buy it. But the influence doesn't stop there. The game-related information alone cannot be disseminated to the general media, and it cannot be seen by the general public.

If Wang Bubu wants to promote "Stunning Rivers and Mountains", he must think about bringing in comprehensive media with wider influence and using their power to boost himself.

Wang knows that comprehensive media will only boost a company when it smells newsworthy. Since the media loves to report stories, Wang Buyi will give them stories. And it's still the stories they like.

On the one hand, the media pursues profit and power, and on the other hand, it likes to reflect, feel and pity. Wang is very sensible, and the two he gives are exactly the stories that the media never gets tired of telling.

The first story. In an impetuous society, astronomical science is becoming more and more lonely. In this case, Celadon Technology and the Purple Mountain Observatory cooperate to let young people rediscover the charm of science, and not only focus on the economy and jobs.

Wang Buyi even prepared his thoughts. To borrow the mouth of an artist, it hints at the media's reporting ideas: "When I was a child, my teacher asked me what I wanted to do when I grew up, and I said that I wanted to be an astronomer. But when I was in college, I listened to my parents' arrangement and signed up for computer ......" (to be continued......