Although it failed to produce a flowery film review in the first place, "Ming Pao" undoubtedly gave "Resident Evil" a very high evaluation.

"Passionate shootouts, brutal violence and intense battles that make people feel blood-boiling, and all kinds of unexpected special effects. Lam Hau-chi is one of Hong Kong's most successful commercial film directors, and "Resident Evil" is definitely the best commercial blockbuster in Hong Kong this year."

"Resident Evil" has undoubtedly ignited the enthusiasm of all the media throughout Hong Kong, and they are undoubtedly the happiest that this film, which has been creating topics since the beginning of the year, has finally been released, because it means that there is a new topic to cover.

Therefore, like the famous "Ming Pao" in Hong Kong, many media sent people to book movie tickets as soon as they learned that Lin Xiaozhi's film was about to be released, making a contribution to its box office leap.

Although under the overwhelming propaganda offensive of Media Asia, most Hong Kong people know that Media Asia invested more than 100 million yuan to shoot a blockbuster. And judging from some of the things released in the previous promotion, this is likely to be a successful and blockbuster work. But there are still a lot of media and reporters, hoping that it will stage a battle of Waterloo, and when the movie is finally released, it will change the good reputation of the publicity period, and it is better to lose money to be topical.

There are no longer a few people who have such bad thoughts, and even some film critics are thinking the same. Also, in order to shoot "Resident Evil", it is said that Media Asia spent more than 120 million Hong Kong dollars on film shooting and production alone, not counting the cost of those waves of overwhelming publicity. If it loses money, it will undoubtedly be a huge earthquake for the industry and Media Asia itself. And if this earthquake really comes, in addition to seriously injuring Huanya himself, it is not necessarily a bad thing for others, but can share the dividends of the earthquake, and take advantage of the situation to sell a lot of articles with criticism.

It's a pity that when they walked into the theater to watch the movie, this bad idea suddenly disappeared. Even people who are short-sighted and don't know how to do it, after watching this "Resident Evil" directed by Lin Xiaozhi, they can also feel that this movie is going to be successful again

"Thrilling, exciting, and I can't describe the impressiveness of Resident Evil. This film, which was shot by the well-known Hong Kong commercial film director Lin Xiaozhi, is worthy of the glory of the largest investment in the history of Hong Kong films. Different from the traditional adventure and gunfight themes in Hong Kong, it borrows a virus leakage crisis triggered by selfishness and greed, and vents violence, passion and imagination under the banner of science fiction. And its first-day box office also lived up to its investment, and the box office easily exceeded 3 million on the first day of release, reaching a height of 3.63 million Hong Kong dollars" - "Sing Tao Daily"

"Oriental Daily": "The box office of "Resident Evil" on the first day of release is amazing, Debao Cinemas fully adopts a computer data feedback system, and the data of 3.63 million Hong Kong dollars has not been settled in the last two hours, and the real box office on the first day may break 4 million, and then refresh a new box office record in this city"

"A good movie that is so wonderful that people who don't like to watch movies will boil in their blood, Lin Xiaozhi has made another good movie, and "Resident Evil" will definitely leave a heavy mark in the history of Hong Kong films." - Ta Kung Pao

"Commercial Daily" also had a rare time to join in the excitement and wrote a report related to Media Asia: "Media Asia has been able to become the leader of the Hong Kong film industry in just a few years, and it is also one of the few large enterprises in the entire Hong Kong business community. In addition to the talent and ability of the boss Lin Xiaozhi, it is also an admirable feature of Media Asia to always insist on continuous innovation. Although it has been nearly half a century since the birth of computers, most of the applications are used by the military and research institutes and a small number of computer software developers, and there are not many enterprises in Hong Kong that use computers. In addition to some government agencies, even the Hong Kong Stock Exchange has only introduced and used computer-aided trading since the RU year. As the first company in the film industry to introduce and use computers, Media Asia's acceptance of new things and technologies is commendable, but it also has to give a thumbs up for its innovation. Debao Cinemas, a subsidiary of Media Asia Group, announced the development of a computer software system dedicated to the real-time settlement of box office data for its cinemas. Although there will be a two-hour delay in the data, it will undoubtedly make it easier for theaters and audiences to check the data of hot movies......

Not only did the media give a very high evaluation, but the audience who had already watched "Resident Evil" in Debao's theater on the first day also gave a very high evaluation of the movie, and even began to promote the film to their own social circle through phone calls and conversations.

"It's so cool, it's a blockbuster shot with an investment of more than 100 million, so you can't even blink for a second."

"It's a great movie that will make your blood burn"

"Real movies are more addictive than novels and promotional films, the mercenary squads are so cool, and those zombies are so perverted, they can't be killed. But it's still Alice who is the most powerful, you don't see her wielding two knives, and all of a sudden, the zombie's head is cut off. Like, it's your loss not to see it, I'm going to watch it again in two days and Sunday."

"Thank you Media Asia for presenting us with such a wonderful movie, I swear that I have become a die-hard fan of Lin Xiaozhi, yesterday I went to dig out his past three movies and watched them again, except for "Killer Leon", it is all my dish, ahhh

"The intelligent computer kills people in a great way, and the laser channel in the back is even cooler. So this is a sci-fi blockbuster, and the so-called sci-fi movies in Hong Kong have been inferior in the past. The last licker in the movie is so dazzling, Alice and they are so strong, they barely managed to get it. I bet there will be a second movie, there are too many holes left behind in the movie, there must be a second one"

Although a few people said that the movie was too bloody and would make them dizzy after watching it, there was no doubt that the praise was ten times or dozens of times that of it, and it was boiling

After several rounds of propaganda bombing, Media Asia has successfully made "Resident Evil" almost universally known in Hong Kong. Now that the screening has begun, the skyrocketing box office on the first day and the spread of word-of-mouth have made those fans who did not book tickets by phone in advance feel like cats scratching their hearts, and their blood seems to be hot, and they can't wait to go to the cinema to watch the movie immediately

A movie ticket of 30 yuan is already the most expensive in Hong Kong. Some fans who originally wanted to go to the movie saw that the ticket price of this movie was sold for 30 Hong Kong dollars, and they were angry and had already stopped watching the movie. In their opinion, no movie is to watch, and good movies are not only made by the Media Asia family. But other people's movies only sell more than 20 movie tickets, but "Resident Evil" sells 30. Don't underestimate the difference of only a few dollars, many movies have encountered ups and downs unexpectedly because of the pricing of ticket prices.

Fortunately, the reputation of the movie has also begun to ferment in their own circles with those who were the first to watch the movie, and Hong Kong is just a city with more than 6 million people. On the first day, there were more than 100,000 people watching the movie at the box office of more than 3 million, although it is not excluded that some people like to watch several shows in a row, but it is impossible for all of them to be this kind of local tyrant, so the first batch of moviegoers began to have a lot of people. There are only more people who are affected by them.

Affected by relatives and friends who had already watched it, those fans who were originally hesitant to save some money no longer hesitated and went straight to the theater to buy tickets to watch. But waiting for them, most of the replies were: "Tickets sold out"

Tickets are sold out

Yes, it's not hunger marketing, it's a real thing.

At the end of last year, after Debao Cinema Line was acquired by Lin Xiaozhi, he discussed with Cen Jianxun, the president of Debao at the time, that the cinema line would be standardized in the future. In the past year, with the continuous surge in the stock price of Media Asia after its listing, Lin Xiaozhi, who has received a lot of money in the financing circle, has doubled the original plan to expand only 5 standard theaters (with three screening halls, each with 0 screening halls) in a year. More than half a year later, Media Asia has invested more than 10,000 Hong Kong dollars to build seven standard cinemas in Hong Kong, and two more are under construction. Among them, the funds spent on building the theater decoration and equipment are less than 20 million Hong Kong dollars, and more than 60 million Hong Kong dollars are spent on the purchase of land or shops alone. In the short term, this kind of investment is undoubtedly worth the loss, but considering that the land in Hong Kong is so large, the land purchased will undoubtedly appreciate steadily in the next 20 years.

Of course, Lin Xiaozhi's 'foresight', he naturally won't tell anyone.

After the seven three-hall cinemas that have been built have been put into use, although the number of wholly-owned and controlled cinemas of Debao Cinema Line is only 33 at this time (several old cinemas and cinemas with only one screening hall have been sold one after another), it is not enough to count the Golden Harvest that has joined more than 50 cinemas and nearly 40 Golden Princesses. However, if you calculate the number of theater screens and seats, the gap between Debao Cinema Line and Golden Harvest, the largest cinema chain in Hong Kong, is only 10 into 5, let alone Debao that is no longer reflected in other theaters in terms of profits.

But it is precisely this act of eating alone that caused "Resident Evil" not to be released in other theaters. Therefore, after the release of the movie, with the further surge in word-of-mouth and popularity, the "Resident Evil" screened by Debao Cinema was almost full, so it led to a scene where the tickets were sold out.