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When Chenxing Network jumped out of the pattern of China and took the initiative to take the step of internationalization, Song Chen deeply implanted the "Internet thinking gene" into Chenxing Network, and the excellent user experience and effective localization made QQ grow smoothly.

Compared with ICQ, which was acquired by AOL, the response mechanism after the acquisition was terrible, and the short-sighted charging policy made ICQ seem to be in the darkness of reaching out and not seeing five fingers, and could not find the direction!

More importantly, AOL has been unable to find a suitable product for this great product that can help position the huge and complex AOL market.

Earlier in 1999, Song Chen once proposed the concept of "traffic monetization", and AOL thought so! However, what they do is to flood users' windows with pop-up ads, banner ads, and chat window ads...... On the other hand, QQ cleanly only has a small number of advertising placements at the bottom of the chat window, which basically does not affect the use.

The thinking of the two companies to make products is so different, and it is no wonder that users have a fine tradition of "voting with their feet", and have achieved the prestige of cute penguins.

In this process, word-of-mouth marketing plays a very key role!

Why can't other Internet companies beat Tencent on the "Dog Day" in the future? Because of QQ's strong relationship chain! It is very easy to abandon QQ and use social products such as NetEase Bubble or Ali Wangwang, but changing to a social product cannot take away the relationship chain preserved in QQ!

What is a relationship chain? The relationship chain is a list of relatives, friends, classmates, colleagues and other friends, and competitors can't persuade this person to transfer the relationship chain to their own products, so they can't take away the user's heart, and eventually these people will return to the embrace of QQ.

No matter how reluctant he is, even cursing Tencent or Pony, he can't change the outcome.

In the war between QQ and ICQ, Yao Hua and Chenxing Network did not even use marketing methods such as guò advertising to attack competitor ICQ or its parent company, but improved the user experience of their own products. to stick to the user's favorite.

When Chenxing Network launched the enterprise-level QQ, when users printed the contact information of QQ on their business cards, it also means that the decline of ICQ has been irreparable.

ICQ fans are leading by example to take away their relationship chain in ICQ, and they don't need hints from Chenxing Network, when they introduce penguins from the Far East, they will take the trouble to share QQ's cute and rich expressions with their friends, the fun of QQ show, the richness of QQ games, the saving of friends list ZÀI server, and other humanoid settings.

I also want to mention MSN, the enterprise-grade IM software from Microsoft, a huge software empire, that was once invincible after the decline of ICQ! In the history of the absence of the Chenxing Group. MSN beat ICQ to become the world's mainstream online instant messaging software, and when Microsoft made the decision to let MSN enter China, Ma Huateng and Tencent were almost scared.

Before and after MSN entered the Chinese market, Tencent made a huge mistake when Pony Ma did not launch an enterprise-grade QQ at the time, causing MSN to laugh at millions of enterprise users who had been ignored by Tencent almost overnight.

At that time, Internet users, especially white-collar executives who went to work, were proud to use MSN, except for the clear positioning of MSN. Enterprises, especially foreign-related trade enterprises, do not want their employees to use QQ, but MSN can, which has helped MSN gain a firm foothold in China in a certain way......

If it weren't for Microsoft's strategy in China, which is common to multinational companies and deep-rooted discriminatory policies, it would be hard to say whether Tencent would have the hegemony it has today.

And after Song Chen flapped his wings. inet with the help of portal resources and the strong promotion of the Microsoft empire has achieved good results, but after suffering the loss of the momentum, as long as QQ does not put ICQ's mistakes. Defeating the latter is not something unimaginable.

"The stronger the stronger, the winner takes all!" Even if Microsoft binds MSN to the next-generation operating system, then Bill Gates and his successor Ballmer will need to stage the story of QQ and ICQ. Take away the user's relationship chain from QQ.

What's more, Microsoft, which almost led the empire to be split up because of the bundling policy, must not use this method to force consumers to use its own products.

In the territory of global network instant messaging, if QQ represents the blue side and INET represents yellow, then China, South America, and the Middle East are blue, the United States, Canada, and Japan are dark blue (red, blue, and yellow are all three colors but tend to be blue), and South America and Europe are blue and black and purple (red and blue are mixed with yellow)......

Colors are only relative, and QQ is not the only online instant messaging app in China. Not to mention the portals' own IM products, the dowry TQ (former OICQ) brought into Tmall by Tencent is dead and not stiff, although it claims to have millions of registered users, but the discerning people know that TQ's growth has slowed down, and under the pressure of QQ's ubiquity, I don't know when Ma Yun will close this service and concentrate on doing a good job in e-commerce business.

The pressure on Ma Yun from Chenxing Group is too great, and everyone knows that Tmall needs to concentrate and be consistent in order to break through the encirclement under the pressure of Chenxing Group, and Ma Yun knows this.

Ma Yun once considered transforming TQ into a dedicated supporting service for Tmall.com, but under the pressure of Taobao.com, Tmall.com, which didn't want to offend customers, could only abandon this naïve idea.

The achievements are brilliant, but the Chenxing network is not without haze!

From CEO Yao Hua to cleaner aunts and uncles, they also know one thing: no matter what kind of company it is, profit is the premise of survival, and companies that are not profitable are like Internet companies that continue to collapse and liquidate this year.

Therefore, Chenxing Network is holding back a lot of energy, which is also what Song Chen, Zhai Yan, Yao Hua and other core executives who know some inside information are happy to see.

The office with several clean windows, the closed windows lock the temperature of the office inside, only the conference room dedicated to Chenxing Network keeps opening and closing, and a group of high-level executives in suits and leather shoes rush in!

Among so many core high-level executives, although the 161-centimeter-tall Xu Xiaoying is not tall, her appearance is pure and lovely, and her temperament is fresh and sweet.

China has always had a tradition of seniority, not only in officialdom, but also in shopping malls! The higher the position of power, then the position of this person must be close to the top leader, and Xu Xiaoying is the same, she sits first in the row, and sitting opposite her is the COO operating officer Li Mingren - at the same time, Li Mingren is also the representative of the board of directors of SoftBank Group.

When Yao Hua, who was in his thirties, walked into the conference room with a copy of the paper, the originally relaxed atmosphere suddenly became solemn.

"I'd love to talk to my colleagues about how to play this year's annual meeting, but I'm excited and scared at the same time about next year's burden! So, let's talk about how to get Chenxing Network out of its damn deficit finances! ”

Yao Hua's opening remarks brought smiles to the faces of more than 20 high-level executives in the conference room, including many white-faced senior managers.

Yao Hua pressed his hands on the table and jokingly said, "Before the meeting begins, I want to talk to you here today...... No, it's all the staff of Chenxing Network who open a gambling game! ”

Li Mingren smiled and said, "Hehe! What kind of gamble is it? ”

"Next year, we will not only turn around losses and stop losses, but also make profits!" Yao Hua muttered, "If you can achieve this goal, next year's annual meeting, I will wear women's clothes to perform the show!" ”

"Uh......"

"Haha!" The solemn and solemn conference room was frozen for more than ten seconds, and then suddenly laughed.

Xu Xiaoying couldn't help but feel amused by her boss's idea, and she was also interested: "Mr. Yao, what if Chenxing Network succeeds in making a profit, and what if it doesn't succeed?" ”

Yao Hua smiled and said, "If the company is profitable, it will naturally be me who will sing this play!" If the company is still losing money, then the male executives present should wear women's clothes, and the female executives should wear men's clothes to perform the show together! ”

The conference room immediately burst into laughter, and several executives even raised their hands in agreement, in addition to the flattering component, there seems to be an element of self-confidence.

Ning Xiaoli, who is also a female executive, is the financial officer of Chenxing Network, and she is also interested: "It sounds like a loss!" After all, you're alone, and we have dozen! ”

Yao Hua said dumbly: "Na Ning always thinks it's fair!" ”

"Add Mr. Ruan! If you add Mr. Ruan, I raise my hands in favor! Li Mingren smiled and followed suit.

"So be it! The so-called gentleman is hard to chase after a word, for the sake of next year's eyes, you all have to work harder! Yao Hua laughed, and then sat down, "Let's have a meeting!" ”

When Yao Hua sat in his place, the originally lively atmosphere suddenly became strict.

"In addition to the advertising sales business, next year is the most likely to get Chenxing Network out of financial pressure, there are three major products involving two major departments!" Yao Hua said in a deep voice, "First, QQ members and QQ show charging plans; the second is the big platform strategy of QQ games; The third is the literary business represented by the starting point and under the banyan tree! ”

At present, QQ registered members have not exceeded 100 million as Wang Xiaoxue guessed, but not long ago exceeded 9ooo million - after setting up a server in Belgium, the European market contributed the most free registered members.

Although I don't know the exact number of registrations of ICQ, according to the other party's registration number until 8XXXXXXX, QQ has passed the originator of network instant messaging ICQ, which is extremely rare in the history of social products that only "subvert" and "cross". (To be continued......)