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Executives spoke freely about QQ membership and QQ show charging plans, especially pricing strategies, and different people had different opinions.

“…… Judging from the different sampling numbers, whether it is China or Europe and the United States, people who like QQ are mainly concentrated in the low- and middle-income groups and teenagers! Obviously, even if we optimize the steps of buying and recharging, or provide a better user experience, low-income people still won't be willing to pay money, they just like to communicate with friends, they don't have to do with QQ show, they don't need to care about chat history, they won't spend even a copper plate for it! Therefore, the low price will not please this part of the people, but it will appropriately increase the fee base, and the price will be lowered at the cost of gross profit! ”

"I don't think...... As you said earlier, middle and high income people prefer mobile landlines to communicate because there are different ways of entertainment! However, just like the long-tail market that e-commerce attaches importance to, the market that can bring us huge profits in the future is definitely not this part of the population, but the low-income population with a larger base! Lowering the price appropriately will not only motivate them to buy the service, but in a way, our members' VIP program will improve their status in the social world and satisfy their vanity! ”

"Indeed, we have a huge number of network users in Chenxing Network, and we don't need to pay attention to gross profit margin or profit margin, but gather sand into a tower, so that more users can buy our products!"

"I disagree......"

For a while, the conference room was full of heated discussions, Yao Hua leaned on the chair and silently listened to the spitting suggestions of his subordinates, and when the discussion stopped for a while, he asked Xu Xiaoying: "Mr. Xu, what do you think?" ”

The reason why I asked Xu Xiaoying was because this woman was Song Chen's mistress after all, and she would more or less understand some of Song Chen's refreshing views.

The boss's sudden question made the focus of the conference room suddenly shift from QQ's VIP plan to Xu Xiaoying's ambiguous identity, and Xu Xiaoying knew this. But she was a little helpless, she sighed for a while and then smiled slightly: "To understand the good and bad of a pricing strategy, in fact, there is an example in front of you, that is, the two major online games currently represented by Chenxing Entertainment: "King of Kings" and "Legend of Blood"! ”

Many people's eyes lit up after hearing this: this is indeed a successful business example born around them!

"After the launch of "Legend of Blood", the number of simultaneous online users exceeded 15o in just one month, and the official fee should exceed two or three million by now...... If "Legend of Blood" had adopted the price strategy of "King of Kings", today's results would definitely be much bleaker! Xu Xiaoying smiled, "If I remember correctly, when "King of Kings" was charged, the gross profit margin was over 75% or even 8o%!" What a huge profit? ”

Truly! The gross profit margin of "King of Kings" is much higher than that of "Legend of Blood". But the revenue scale of the former is far less than that of the latter! Although it is biased to compare the quality of an online game with the scale of revenue, and "King of Kings" did not use the resources of Chenxing Group reasonably, and did not even directly control the resources of Internet cafes at that time, but the results of "Legend of Blood" are indeed so dazzling that it is difficult to look at directly.

"Yes, and after the cancellation of point cards in "King of Kings" and the unified use of point cards, the number of people has indeed increased greatly!"

Yao Hua nodded, looked around at his subordinates and pondered for a moment before slowly saying, "So how much do you think the price of VIP membership is reasonable, and what kind of charging method is used?" ”

Xu Xiaoying pondered: "This price can't be too high. And because of the split fees between VIP members and QQ show and other products in the future, in order to avoid consumer complaints, I think the price of 1O yuan per month in the Chinese market is the most appropriate, and such a price can be affordable by students who have their own pocket money. It is best to supplement it with a certain discount for the season card and annual card, or the three-level fee system of one-month, half-year and annual membership! In Europe and the United States, where the economy is reached, you can consider $3 per month! ”

The other high-level officials fell into deep thought after hearing this, and Yao Hua saw that everyone did not speak. He couldn't help laughing: "Everyone doesn't speak, it seems that everyone agrees with Mr. Xu's mention?" ”

"It's cheap, but as long as it can be out of pocket...... I think it's very good! Li Ming said. In this way, even if we only have an average of 1 million members per month, we still have a considerable income of 20 or 30 million RMB! ”

Yao Hua smiled: "Judging from our membership base, one million members may seem like a small number but it is also very challenging, hopefully!" If others have any suggestions, you will make a written report after the meeting and hand it over, and the project team will do their best to make the membership system more detailed! Now, let's talk about the operation of QQ show, some people have suggested that the use of piece-based sales can maximize benefits, I want to know your opinion! ”

QQ show, the academic term within Chenxing Network is "visual self-labeling"! Compared with QQ paid members, there are actually so many users who are willing to buy VIP services, and compared to QQ members with limited growth margins, as long as the Chenxing network operates properly, QQ show theoretically represents an infinite and inexhaustible gold mine, Yao Hua and other presidents naturally have high hopes for this product.

"If we sell by the piece, we need to consider the long tail of hot and unpopular products!" Xu Xiaoying said.

Someone said disapprerovingly: "This is actually very easy to solve, just sell unpopular products at a preferential price!" ”

Although Song Chen once mentioned that the ideal fee method for QQ shows is to be charged on a monthly basis, Song Chen did not say the reason at that time, and now that the other executives have nodded, Xu Xiaoying is not saying anything.

What's more, Xu Xiaoying didn't want to take Song Chen out to force her colleagues to change their opinions, in addition to aggravating her ambiguous identity, it was also easy to offend her colleagues! Moreover, Song Chen did not tell Xu Xiaoying, why does QQ show use monthly fees, as far as Xu Xiaoying understands, although monthly fees can increase the paying group, but in terms of income, it is definitely not as good as selling by piece.

Seeing that everyone recognized, Yao Hua nodded, and said to Li Mingren: "After all, we are now operating internationally, and we must try to obtain the authorization of fashion companies in the design of virtual clothing, and don't make a mistake in intellectual property rights, the chairman is most worried about this mistake!" The designers of QQ Show should also try to avoid these problems! ”

Li Mingren nodded: "I know!" ”

Afterwards, Li Mingren looked at the person in charge, Ma Wenwei: "Mr. Ma." Tell us about your business. ”

"Yes!" Ma Wenwei picked up the Wen Jiàn folder placed in front of him and opened it and read aloud, "At present, there are 17oo original creators, 2oo new words per day, and 7o million daily visits...... At present, we have cultivated online writers through the 'Heavenly Reward Program', and at the same time absorbed a lot of writers from competitors, and we are currently the only large-scale platform with large-scale online writers and traffic, so the charging plan has matured! ”

"For your God's reward plan, Mr. Yao and I have endured a lot of scolding from American investors!" Ning Xiaoli, the financial officer of Xi, said with a smile. "I think we'll be able to do it now!"

Ma Wenwei said solemnly: "I believe that our efforts will soon be rewarded!" With the passage of time and the cooperation plans prepared by the chairman with content providers abroad, I think I can understand why our chairman valued this asset so much in the first place, and at the same time acquired the website 'Under the Banyan Tree'! ”

"Oh?" Yao Hua knew Song Chen's strategic positioning of Chenxing Network, but he never took it out too early, while being seen by competitors about his pace. Seeing that Ma Wenwei seemed to have gained something, he asked with interest, "Mr. Ma, do you have any ideas to share with everyone here!" ”

"Yes!" Ma Wenwei took a deep breath and said in a deep voice. "I think the biggest asset is the original creator and the copyright and copyright derivatives of their work! According to the chairman's investment idea, the copyright of the work can be reused! ”

Li Mingren's heart moved, and he looked at Yao Hua and Xu Xiaoying, who were smiling and silent. He raised an eyebrow and said, "For example?" ”

"Last year, the chairman of the board of directors successively worked in the game industry EBZEN and EMADE, as well as film and television media companies Guangguang Media and Huayi Brothers, I have such an idea!" The more Ma Wenwei spoke, the more excited he became, "We can adapt the copyright of popular content into movies and TV series. It can also be changed into a game, and it can also be expanded into anime, licensed toys and other fields. For example, the copyright of the image of Brother Q and Sister Q was authorized to the team of Penguin Design Studio, a joint venture between us and Dongou Limao! Following this line of thought, I think it is the most strategic idea that is in line with the interests of Chenxing Network. It should be the acquisition of Chenxing Network, Chenxing Entertainment and the film and television media and Korean game companies invested by the chairman, we want to be a giant aircraft carrier in the entertainment industry, we not only have huge operating resources, but also have this strength! ”

Ma Wenwei excitedly finished his tirade, and the sound in the conference room was almost audible, and Li Mingren gasped! What shocked him was not the magnificent strategic chess game sketched from Ma Wenwei's words, in fact, Ma Wenwei ...... No, it's all hindsight.

Since the listing and operation of Chenxing Network, Song Chen has been promoting this huge and exciting plan two years in advance!

"I see!" Li Mingren stroked his palms and sighed lightly, "I see! ”

Yao Hua looked at Li Mingren quietly and said with a smile: "From Mr. Ma's words, Mr. Li seems to have heard something else?" ”

Li Mingren nodded and sighed: "Not long ago, the chairman once proposed a very ambitious plan to Mr. Sun Zhengyi! ”

"Oh?" Zhang Ping, the personnel manager, asked in surprise, "Is there anything about Chenxing Network?" ”

"Hmm!" Li Mingren nodded very cautiously, he took a deep breath and slowly spit it out, "This plan is for Chenxing Network to acquire the two major publishers of Marvel and DC Comics, which occupy 8o% of the U.S. comic market!" ”

"Shhh Executives who know what kind of status Marvel and DC Comics have in the United States suddenly gasped, with the current strength of Chenxing Network, there is no way to swallow these two well-known comic societies - unless Chenxing Network sells stocks many times, or major shareholder Song Chen helps!

The conference room, which was shocked by Song Chen's grand plan, seemed to have stagnated in the air, Yao Hua smiled, and then applauded Ma Wenwei, Xu Xiaoying followed, and the other executives breathed a sigh of relief from Song Chen's ambition and applauded.

Yao Hua pondered for a while, and finally did not confide in Song Chen's plan, in Li Mingren's inquiring sight, he said slowly: "Although the acquisition of Chenxing Entertainment and Chenxing Games seems good, we can never guess how the chairman's career map is arranged, so now we can't make this request!" However, in terms of content and copyright operation, Mr. Ma ...... You are the first person who can appreciate the strategic intent of the chairman just by observing, so you deserve all this applause! ”

"Congratulations!"

"Last time, the "American Overseas Chinese Daily" published an article, and now it seems that Ma is always the first person to read the chairman!"

In the envious eyes of other colleagues, Ma Wenwei said excitedly: "Thank you, Mr. Yao!" ”

Smiling, Yao Hua said: "The chairman revealed to me very early on that it is the key layout of Chenxing Network in the content copyright library, and he also mentioned to me that copyright operation is the core interest of Chenxing Network, which is also the reason why I am willing to endure the spitting of analysts and the abuse of investors after Chenxing Network is listed, and I will also subsidize two million per year!" ”

"And that's not even counting the cost of servers and telecommunications, but it's really like the style of our chairman...... We're always the ones who come to know! Ning Xiaoli laughed at herself.

"In the mall, the people who can still feel lucky in hindsight are us!" Xu Xiaoying said with a smile.

"Yes, yes!"

"Since you can guess the chairman's intentions, you should have set up a content and copyright operation director, but now the scale of Herong Tree is too small, and copyright adaptation is not something that can be done casually, so what you have to do now is to do your own job! Mr. Ma, you continue! ”

"Yes!" Ma Wenwei nodded, "Next year, we will also follow QQ members to enable the VIP plan, which we call 'micropayment' internally, and specifically adopt three levels of charging methods, namely senior VIP, junior VIP, and ordinary members, and the three membership levels correspond to 2 cents, 3 cents and 5 cents per thousand words!" At the same time, our project team has designed a privilege for QQ members, but anyone who becomes a QQ member will be a junior VIP by default! (To be continued......)