0824 Commercial Reform
Regarding the weight loss plan of China Chenxing Group, except for Yao Hua, Cai Chongxin, Zhu Tiejun, and several high-ranking core executives, as well as several high-powered pillow people around Song Chen, Song Chen did not disclose it to others, and Chen Guangming would naturally be amazed by the big move of his boss.
Just when Song Chen was interviewing Chen Guangming, Yang Jinchang was talking with his second son Yang De in his study.
Yang Jinchang has two sons and a daughter, the eldest daughter Yang Bing married a friend's son as a daughter-in-law in her twenties, which is a well-matched marriage; The eldest son, Yang Mao, entered his father's company just after graduating from junior high school, and has very rich experience in hotel management, and his younger brother Yang De symbolically asked for the ownership of the Hyatt Bar and then took the initiative to give up other family assets, so Yang Mao inherited Dongou Hotel Group There is no doubt.
The reason why Yang De gave up his father's other assets was because he believed that he could lay a foundation without relying on his father; At the same time, he has a close relationship with Song Chen, and a few years ago under his guidance, he created Chenxing Internet Cafe to complete the accumulation of wealth, and Yang De is naturally full of confidence.
Of course, Yang Jinchang was happy to see his two sons brother and brother, and there was no need for conflicts due to unfair separation, so he agreed.
After Yang De and Zhao Qianya got married, they moved out of the Yang family and bought the love nest in the high-end community of Donou; Due to the fact that the Yang De couple were busy traveling on business after their honeymoon around the world, the focus of their careers gradually shifted north, and they rarely actually returned home.
"Your house has become a hotel, and I haven't been at home for three days, and I've been complaining to your mother for a long time!" I haven't seen my second son for half a year, and Yang Jinchang's tone was a little complaining.
Yang De said: "I came back from Europe with Qianya, and the company has a lot of documents to deal with, and we can't do it!" ”
Yang De has accumulated rich experience in the management of chain companies when managing Chenxing Internet Cafe, under the encouragement and construction of Song Chen, Yang De handed over the management of Chenxing Chain Internet Cafe to Liu Jun and other friends, and invested in Chenxing Homeinn on the basis of the original shareholders of Chenxing Internet Cafe, with a registered capital of 230 million yuan, and Yang Jinchang subscribed 50 million on behalf of Dongou Hotel Group. Yang De's uncle, Xu Zhao, who has rich experience in hotel management, joined as an executive director.
Although the major shareholder of Chenxing Homeinns is Ctrip.com, Dongou Management Group is second, but Yang De is the president, Xu Zhao is the vice president and personnel manager, and Zhao Qianya is the personnel prime minister.
The headquarters of Chenxing Homeinn chose Dongou nearby when the company was created, but after the self-operated hotel in Qiantang City was put into use, Yang De consciously moved the headquarters to Qiantang City. This is also the reason why Yang De and his wife are not in Dongou most of the time.
"After two months of crazy play abroad, my in-laws and I thought you would tell us good news! Outcome...... Standing at the age of thirty, you are not too young, you have to hurry! ”
Yang De said disappreciably: "Dad, don't rush, we're not in a hurry!" ”
Yang Jinchang frowned slightly, and then sighed. If you want to say that Zhao Qianya, the daughter-in-law, has a good look, and has a family background. The temperament is also good, but there is one thing he doesn't like, that is, the dedication is too heavy!
Zhao Qianya is also 26 years old, and most women are pregnant at this age. But listening to his son's tone, neither of them seems to have any intention of having a child yet, which makes Yang Jinchang very dissatisfied!
"Not in a hurry?" Yang Jinchang said unhappily, "I won't mention Song Chen's special case." Your brother and sister already had two children at this age, and they were fined a lot, do you think thirty years old is very young? In the blink of an eye, he is middle-aged! ”
Yang De sneered and said, "Okay, Dad." We know in our hearts, you and your mother don't meet each other! ”
Yang Jinchang saw that his son didn't care, he sighed, knowing that he couldn't persuade him, so he changed the topic and said: "By the way, I heard that you spent millions of dollars in the United States at one time, what are you doing?" Buying real estate? ”
Yang De shrugged and said, "Buy a gift!" ”
"Gifts?" Yang Jinchang was furious, "What gift costs millions of dollars? Do you think you have the capital to compare with Song Chen! ”
Since there is more "monster" Song Chen in the circle, Yang De is most sensitive to the word "other people's family" in front of his family and relatives. He couldn't help but roll his eyes and complained: "Don't have anything to do to mention Ah Chen, Dad, we're under a lot of pressure!" ”
"Whoever made him your friend, it is human nature to compare this son with him!" Yang Jinchang smiled, and then said hatefully, "Don't change the topic, Lao Tzu asked you!" ”
Yang De said angrily: "Gifts are still exchanged, people gave me a limited edition Porsche, can't I give others a similar heart?" ”
"Oh! It turned out to be a favor! Yang Jinchang was stunned for a moment, then stunned, and said in surprise, "What?" Song Chen is about to get married? ”
Yang Deyuan also planned to keep it a secret, but thinking that his father was not a person who didn't know what to do, he nodded and said, "If there is no accident, it will be the end of the year!" I accompanied Qianya to play in Europe and the United States for two months, and I also picked two months, but I couldn't find a suitable gift, so I just feel free and buy a similar gift! ”
Yang Jinchang smiled bitterly: "It's almost enough!" Millions of dollars worth of things, whether it's a car or a house, or jewelry and antiques, there really isn't much room to choose! ”
After a little hesitation, Yang Jinchang asked: "However, why is there no rumor about Song Chen's marriage outside?" At least Old Song should have informed me. ”
Yang De couldn't help but smile wryly.
Seeing his son's appearance, Yang Jinchang couldn't help but shake his head and said, "This father and son...... What a sin! ”
"Uncle Song will definitely know, Ah Chen should be notified when he comes back this time! Dad, don't sue anyone else, because this is a very secret thing, and even the venue for the wedding is kept secret! ”
Yang Jinchang nodded: "Don't worry, I know it!" So who is he going to invite? ”
"In addition to the bride and groom, their parents and siblings, there are only a few shareholders of Chenxing Internet Cafe!"
Yang Jinchang was slightly stunned: "What?" That means I can't go! ”
Yang De spread his hands and said, "Dad, you don't have a daughter to give him as a little wife!" ”
"Bastard boy!" Yang Jinchang made a gesture to beat his son.
Yang De took two steps back with a smile and said with a smile: "You can't go to that secret wedding, maybe the people on the Li family's side won't be able to go!" However, Ah Chen still has to give an explanation to the relatives of those women, so he still has to feast the relatives and friends of the Sina bride in batches! It is estimated that when you invite the relatives of the Zhang family to have a wedding wine, you will be able to receive the invitation! ”
Yang Jinchang shook his head and smiled, and sighed: "That's a pity, Dad is still going to join in the fun." This should be the most special wedding in the 20th century! ”
"Hey......" Yang De smiled: In this world, there are really few people who are not curious about this wedding!
"Alright, let's get down to business!" After chatting for some gossip, Yang Jinchang said solemnly, "Let me ask you, is Chenxing Home's book funds tight?" ”
"Chenxing is like home?" Yang De was slightly stunned and gave a positive answer, "Of course!" At the beginning of its establishment, the asset-liability ratio exceeded 50%, and the investment in the past few years has been supported by shareholder capital injection and bank loans! How? Do you want to borrow cash from me? ”
Yang Jinchang nodded. sighed: "The European City project is not improving, seeing that Shangcheng Fangkai and Song Chen are united, and they are building headquarters and cities; Dasong Group has also introduced hundreds of millions of funds from Huasong Fund...... I'm also a little anxious! ”
Yang De spread his hands and said: "Don't fight the idea of Chenxing Home, because we take a different path from other chain hotels, from hotel properties to brand authorization, we buy our own property foundation and build it ourselves, not only the capital chain is tight, but also can not get sufficient cash flow through guò franchisees, and now we still owe the bank five or six billion!" ”
Yang Jinchang frowned slightly: "What about the Chenxing Internet Cafe?" ”
Yang De groaned: "If it's the beginning of the year. I can also ask Liu Jun Yelin to help dismantle one or two hundred million yuan from branches around the country to you, but because of the Blue Speed Internet café fire incident that happened not long ago, coupled with the subsequent closure and rectification, the Internet café industry is panicked! It might be a little troublesome now! ”
Yang Jinchang asked, "Isn't it reopening?" You are a brand chain of Internet cafes. The two-month special treatment should have no effect on you, right? ”
"I'm afraid that the next policy will not be good for us, whether it is Ah Chen or the partner with a deep background in Beiping, we must be ready to deal with the red-headed text!" Yang De smiled bitterly, "So for the next period of time." We may be able to secure a little cash flow and stop expanding new stores! After all, although the book funds of Chenxing Internet Cafe are very healthy. But I also owe a lot of money to the bank! ”
The son's road seemed to be impassable, and Yang Jinchang was silent.
Yang De asked, "What project are you going to do?" ”
Yang Jinchang muttered: "Dongou Hotel can't be Dongou Hotel forever, I want to change the name of the hotel and create a new mid-to-high-end hotel brand!" ”
Yang De knows clearly, it seems that his father was also stimulated by Wang Zuoyong and Song Hua, and he is full of ambition!
Seeing his son smile slightly, Yang Jinchang snorted lightly: "What are you laughing at?" Originally, I also planned to cooperate with Chenxing Homeinn, but now it seems that the conditions are not yet ripe! ”
Yang De muttered: "Dad, the 'European City' project has not improved, have you considered selling this project company?" ”
Yang Jinchang shook his head and let out a long sigh: "Do you think we don't want to?" It's just that the investment is unfavorable, and some time ago it was opposed by the old property owners because of the reduction of prices, so it had to be stopped! If you want to sell it to other companies in its entirety, I'm afraid you will have to be stripped off a layer of skin before you can get rid of it! ”
"Of course, it can't be sold to competitors, but to those in need!" Yang De blinked and smiled mysteriously.
"Oh? People in need? Who's that? Yang Jinchang showed interest.
Yang De smiled slightly: "Who else is there besides Song Chen?" Speaking of which, the shareholders of the Eurotown project basically have a close relationship with him, and he also has the capital to take over, wouldn't it be better to sell it to him! ”
"Song Chen?" Yang De frowned, "Why do you see that Song Chen has a need for this project?" He is optimistic about the resources of the shops, which does not mean that he needs to buy these shops! ”
Yang De shook his head and said: "Song Chen can't fancy the European City, but China Chenxing Group does!" Dad, did you forget? As long as the nearby office buildings are idle, they are either rented by China Chenxing Group or favored by supporting software Internet companies, which has already made the rental and sales prices over there rise by one-third every year! The headquarters of Qiantang City has not yet laid a good foundation, and there are still two or three years before it is put into use, and far water cannot quench the thirst! ”
Yang Jinchang said thoughtfully: "You mean that the European City project will be 'commercially reorganized' and sold to China Chenxing Group as a whole?" It's kind of interesting! However, if you don't say that Song Chen is interested, let's just say that the old owner is afraid that he will oppose it! ”
Yang De seems to have had an idea. He smiled confidently and replied: "The European city is not attractive to attract investment, and the high-end brands are unwilling to join, I believe that the property owners have also been panicking in the past two years, and we can buy the shops back from them!" Of course, if you can sell it as a whole, it is naturally the best, if you can't, you can settle for the next best thing, clear the shops in the center of Europe City building, and sell it to Song Chen! In this way, Song Chen does not have to worry about office resources. There is no need to disperse human resources and work in different places! Although working from home is popular in Silicon Valley, it may not be realistic on the mainland! ”
Yang Jinchang thought for a while, shook his head and said: "Although this is the case, China Chenxing Group is going to move to Qiantang City after all, if the Qiantang headquarters is completed!" Not to mention Europe City, even the Chenxing Building has to be abandoned, Song Chen must take this into account! Don't you see that China Chenxing Group is holding a lot of money, but instead of continuing to buy office buildings, it chooses to lease? ”
Yang De chuckled and said, "Then it depends on how optimistic Song Chen is about the value-added space of the land!" The four major shareholders of the Eurotown project. Shangcheng Fangkai, Dasong Group, Dongou Limao, and our Dongou Management Group...... The first three have a very close relationship with Song Chen, and if we are willing to dispose of it at a reasonable price, Song Chen will not ignore their relationship with each other. You and other uncles don't have to worry about this tepid project anymore! After the 'commercial transformation' of the European City, it can also boost the value of the surrounding land! It really doesn't work, both sides take what they need, and we rent the European City Center building as a whole to China Chenxing Group. In this way, you can also revitalize the surrounding commercial streets, please property owners, and maintain brand value! This is also the best way to quickly revitalize the Eurotown project! ”
Yang Jinchang's eyes lit up. I appreciate Yang De's idea very much: over the years, although the second son has accepted Song Chen's guidance many times, his own growth speed is also very amazing! At least, he didn't think about 'business reform', and then lease and sell idle assets to China Chenxing Group!
Yang Jinchang groaned slightly and said, "That's it!" You have a close relationship with Song Chen, and after he comes back, you can test his meaning on my behalf! If he is interested, then I can talk to the other shareholders and believe that they are also eager to dispose of this asset! ”
Yang De shook his head and said, "There's no need! It is better to talk to Wang Xiaoxue directly, after all, she understands better than Ah Chen how much the company needs office resources! Moreover, her father is the majority shareholder of the Eurotown project, so it is more convenient for her to lobby than us! In this way, Wang Xiaoxue may come to meet us at the Hyatt Bar in the evening, and I will mention this matter to her at that time! ”
"It's good! Then I'll take care of it! ”
……
After visiting the two companies of Chenxing Games and Chenxing Entertainment, Song Chen and Zhang Ruoxi had dinner together with Liu Jun, who came to hear the news.
Liu Jun was wearing a white suit, and the blue bow tie with the neckline was very eye-catching, but his expression was a little bitter: "After the Blue Speed incident, China's Internet café industry has been in a hurry, and this momentum is a little wrong!" ”
In recent years, the huge profits of the Internet café industry have been reported repeatedly, and Song Chen's history is certainly an entrepreneurial myth that cannot be replicated, but in essence, Song Chen is an Internet café owner who completes the original accumulation of funds by relying on a computer that cannot access the Internet!
In 2000, "Legend of Blood" became popular all over the country, and the unique background music made people see the golden "money road" like a morning bell and a dusk drum, and black and white Internet cafes sprung up in the streets and alleys; Two years later, there are 400,000 black and white Internet cafes in the country, including those without business licenses!
Until the Blue Speed Event happens!
On June 31, 2002, the Ministry of Culture and other five departments jointly issued the "Notice on Carrying out Special Governance of Internet Cafes and Other Internet Access Service Business Premises": "From July 1 to August 31, the country will carry out a concentrated special management of Internet cafes and other Internet access service business premises, ban illegal Internet cafes, and re-examine and register existing Internet cafes "strictly" before October 1. ”
In addition to the suspension and rectification after the Blue Speed incident, it should be said that this "Notice" does not have a big impact on the Chenxing Internet Café, after all, the Chenxing Internet Café is a large enterprise in the national chain and has a legal business license.
But the problem lies in the intervention of the Ministry of Culture and other departments, which makes the Blue Speed incident meaningful, and the absurd phenomenon of "more than a dozen mothers-in-law co-management" has also laid the groundwork for the decline of the sunrise industry of Internet cafes!
Liu Jun saw the intervention of the Ministry of Culture, the Ministry of Public Security, the Ministry of Taxation, the Ministry of Fire and other ministries and commissions, and he already had a bad impression in his heart, but he didn't know that this was just the beginning!
Song Chen smiled bitterly: "Du Bao must have told you that there is an impulse to seek benefits behind the intervention of the regulatory authorities!" Let me tell you, the documents issued by these ministries and commissions are just to test the market reaction, and there will be more 'mothers-in-law' waiting in the future! ”
Liu Jun's face suddenly changed color: "Now that the market competition is becoming more and more fierce, everyone is fighting a price war, if the regulatory authorities want to intervene, what else will we do in our business?" ”
"It shouldn't be so strict!" Li Wei muttered, "This two-month special governance should be able to ban half of those competitors who do not have business licenses, which should be good news!" ”
Song Chen said leisurely: "This is indeed good news! But the bad news is that half of the Internet cafes will turn into black Internet cafes! Just like the brand owners in the mainland can't fight copycats, in China, it is most likely that 'it is difficult to make money by doing serious business' because the cost of violating the law is low! ”
"No, isn't there a regulatory department staring at it?"
Zhang Ruoxi was surprised. (To be continued......)