There is no reason, it seems that overnight, the SMS machine instantly became popular!

The low price, practical features, cheap cost, and more convenient immediacy than a pager make this Lisheng SMS machine instantly the best gift: young lovers buy a pair of SMS machines, fathers give to their sons, husbands give to their wives, and companies ration employees......

But when people who heard about this thing went to the mobile phone hypermarket to buy this product, they were told without exception: it is out of stock!

Out of stock? How could it be out of stock?! Countless people who came in high spirits were suddenly furious, and many young and vigorous young people who promised their girlfriends to buy a text message machine even clamored to smash other people's stores: Out of stock, do you advertise a wool?

The store wanted to cry without tears, and in the face of the surging crowd, the store manager who was afraid of an accident would grovel as if he was a grandson explained: Lianchuang Technology only put a batch in small batches to test the market's reaction, and we have divided more than a dozen units, which have long been gone.

Of course, the reason is fine, but who cares so much about you. Since you are selling goods, it is your fault that you don't have goods: since you all know that this thing sells so well, don't you know how much brains to pick up the goods?

For countless young people, mobile phones are not daring to think, the price of a mobile phone is almost their own salary for a year, but can you fall in love, and the object is not seen for a day is like every three autumns, I have long thought that if the pager can also send text messages to each other like a mobile phone, but there is no such thing on the market, and now it is finally possible to have such a thing. You don't even have it yet? It can't be that this thing is cheap and not stocked, right?

………………………………………………

Looking at the orders that flew in like snowflakes from all over the country to pick up the goods, Lin Zheng was completely dumbfounded.

Not only Lin Zheng was dumbfounded, but when the numbers came up. Everyone was dumbfounded: 300,000 orders had been received so far, and follow-up orders were coming in a steady stream......

"It seems that we underestimate the demand for communication products with instant messaging functions in the low-end market." Shaking the number in his hand, Lin Zheng smiled bitterly and said to the people in the conference room: "Everyone, who of you would have thought that we could receive so many orders in a short period of time?" ”

"That's not weird, is it? We sell it too cheaply, and the price of a digital BP machine is about the same, so it's no wonder that the market isn't crazy. In the face of this crazy number, Sun Yafang was very calm: "Before, we were completely losing money and making money, and then we will definitely sell 699...... Ladies and gentlemen. Do you think that when we talk about the price and raise the height of 699, can the demand in the market still be so big? ”

"I don't think it's a big problem," Jiang Zhen said with confidence: "Manager Yafang, you have to know something. Our SMS machine sells 699. Compared with the Chinese character pager, it also has a certain price advantage......"

Sun Yafang immediately-for-tat: "But the profit left for us and the dealer is too small, the profit of selling 10 SMS machines is not as high as the profit of selling a mobile phone, I am worried that the dealer will have enough motivation to cooperate with us......"

This is a problem, there is not enough profit, the dealer will definitely not have much enthusiasm, the reason why there are so many orders now, the key reason is that the dealer does not know their price, if their price is too high. If the profit is too low, it will inevitably hurt their motivation. This is contrary to the original intention of Lianchuang Technology.

Aware of this problem, for a while, the huge conference room couldn't help but be quiet.

"Or ...... Do we raise the price? Wu Yuying, who came back from the capital to participate in the meeting, put forward her own proposal: "We can raise the sales price of the terminal to 799 yuan, which is consistent with the price of the first-line Chinese character pager, and I believe that even if the price is about the same, consumers will choose us." ”

"That's right, raise the price," as soon as Wu Yuying's words came out, everyone's minds suddenly became active: even if it was only a price increase of 100 yuan, there was much more room for Lianchuang Technology to operate, and everyone even immediately thought of the excuse and reason for raising the price: "We used to be marketing, but now that the marketing is over, of course we want to restore the original price." ”

"That's right, 799 is just the same as a Chinese character pager, but how can a Chinese character pager be as convenient as our SMS machine?"

"I think it's doable."

"I also think it's feasible, and raising the price now can also lay a foundation for future price reductions......

"That makes sense......

…………

Lin Zheng frowned slightly, thinking seriously about Wu Yuying's construction in his heart.

Indeed, if the sales price of the terminal is increased to 799, it is much easier to operate in all aspects, and the low price does hurt the enthusiasm of dealers, you don't want to say that in fact, the absolute profit of each machine is not low, which line to say which line, what is the profit of a V1 mobile phone? Even if the profit of this SMS machine cannot be compared with that of a mobile phone, it can't be too different, right?

"He Gong, has the new cost accounting come out?"

Lin Zheng's words quieted everyone down again: Yes, whether to raise the price in the end, after all, it is still necessary to make a decision based on the cost.

The whole person who had been excited for a long time was excited, like He Dongzhou, who had taken three catties of medicine, and Engineer He hurriedly said: "Calculated out, if the annual production capacity can reach 500,000 units, the cost can be reduced to about 200 yuan, and if it can reach 1 million units, the cost can be reduced to 150 yuan." ”

Can it be reduced to $150? The results of this accounting greatly exceeded Lin Zheng's expectations, for the future development of the wireless paging market in the republic, Lin Zheng remembers very clearly, from now to 2000, the number of new users every year is more than 8 million, even after 99 years, with the price reduction and popularization of mobile phones, the growth trend of wireless paging has slowed down, but the number of new users per year has exceeded 6 million.

As a product between a mobile phone and a pager, the SMS machine has great potential among young people and students who have just worked, as long as the operation is done properly, the market capacity cannot be underestimated, as the first enterprise to enter this market, Lianchuang Technology can cut 1 million units of the "cake" from this market every year, relying on the first-mover advantage, this cake is enough for Lianchuang Technology to maintain an annual production capacity of 1 million in 2002......

This means that in the next 8 years, even without considering overseas markets, Lianchuang Technology will produce at least 10 million SMS machines! If you take into account the overseas market and the sales at the peak, I am afraid that 30 million units will not be able to sustain it. This number made Lin Zheng dizzy for a while!

"Are you sure it can be reduced to 150 yuan?" When asking this, Lin Zheng's expression was even a little hideous.

"Absolutely!" Lin Zheng's expression frightened He Dongzhou, and he hurriedly read his text again, then quickly nodded and repeated again: "Absolutely no problem!" ”

"Good!" Lin Zheng, who couldn't sit still anymore, stood up and slammed his fist on the table: "This project, on!" The first phase has a production capacity of 500,000 units, and we are ready to expand the production capacity to 1 million units as needed, and we will also prepare a plan to expand the production capacity to 2 million units. ”

What the? Annual output of 2 million units? Everyone who is not used to using the number "million" to represent production capacity was frightened by Lin Zheng's decision, and their jaws were about to fall to the ground: Boss, is this hot-blooded, can't you tell the difference between southeast and northwest? Even Tan Na, who has always supported Lin Zheng the most, was very worried, and lightly removed Lin Zheng's clothes and whispered: "Is 2 million units too much?" ”

"I didn't say that it would be expanded to 2 million units all at once, first 500,000 units, and then the final production capacity will be decided according to the market's reaction," Lin Zheng smiled helplessly: "Trust me." ”

"But ......"

Patting Tan Na's hand, Lin Zheng said loudly: "I have read the annual reports of telecommunications in the past few years, I don't know if you have noticed the growth rate and annual growth of our domestic mobile phones and wireless paging?" ”

Of course, the telecom annual report is something that everyone should study carefully, but the number you want is too much, who remembers this? Lin Zheng's words made everyone look at each other.

"Don't you remember? I do remember that the figures in the annual report of telecommunications in 94 years were: by the end of 1994, 2,038 cities above the county and city level had opened wireless paging services, and the number of users reached 10.27 million, an increase of 84% over 1993, ranking second in the world. The number of mobile phone users increased by 930,000, an increase of 146% over the previous year, reaching a total of 1.57 million, of which more than 2,000 were GSM network users; ”

"Last year, there were 2.06 million new mobile phone users, an increase of 131% over the previous year, and 7.157 million new wireless paging users. The first batch of GSM digital mobile phone system in the country of 13 provinces (autonomous regions, municipalities) on New Year's Day has been officially opened and the realization of network roaming, to March when there are seven provinces to join the network operation, according to the information I learned from the Ministry of Posts and Telecommunications, at the latest to the end of September this year, the country's 30 provinces, autonomous regions and municipalities to achieve GSM digital network domestic roaming; ”

"This year's growth is that as of May this year, the number of wireless paging users has increased by more than 3.5 million, and the number of wireless paging users is expected to exceed 8 million for the whole year; The number of new mobile phone users has exceeded 1.4 million, and the number of new users is expected to exceed 3 million throughout the year, including 650,000 new digital mobile network users."

After a series of backward numbers, Lin Zheng slowly asked, "Everyone, what do you see from this number?" ”

No one is a fool, after listening to Mr. Lin, everyone was in an uproar: at this growth rate, even if it is only maintained for three or four years, judging by the growth rate of GSM network and wireless paging network users, the number of new users of SMS machines will definitely not be less than 3 million per year, in this case......

"I'm okay with that!" Sun Yafang was the first to raise her hand: "I support Mr. Lin's decision." ”

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PS: I'm sorry, it took a little longer to check the information, but since I said the four watches, it was the four watches. (To be continued......)