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Chapter 314 Gambling .13 million US dollars in publicity, Luo Mo also put a lot of thought into it at first.

After all, this is also an investment of close to 100 million yuan, and he has to be ruthless. The most important thing is that although the pre-investment in "Inception" is now, because many places have been coordinated, and some places need a deposit instead of a one-time payment, although this movie has started filming a lot of shots so far, it has not really spent too much cash, and a large amount of money in Luo Mo's studio is still in the bank account, which can generate a large amount of interest every day.

Don't look at his money as a demand deposit, but he can't bear the fact that the base is too large, and there are thousands of yuan of interest every day. Although some people will hate iron and steel and say that this is a huge waste of funds, from Luo Mo's point of view, he can't move the money around, and he has to keep it for filming.

Because "Inception" really didn't spend too much money, the money he has on hand now is still enough to pay for the current North American promotion costs of "The Hangover", and the rest of the money can also maintain the temporary expenses of the crew. It will be until the official launch of "Inception" and the payment of the rest of the money from Weta Digital.

It's just that there is a premise in this...... That was another big hit of "The Hangover".

If "The Hangover" can't recoup its cost in North America, then the budget for "Inception" will not be enough, and when the time comes, the publicity funds should only be able to maintain the publicity of the mainland and several countries in East Asia and Southeast Asia. In this way, Luo Mo's ambitious plan to explore the European and American markets is no longer feasible...... What awaits him will be a tragic defeat.

Even, when there is a gap in the budget of funds, there is no way to make up for this gap, and the money is wasted in the American market, so when Luo Mo's method is too big, it can only make the movie a bad movie, and the investment in the early stage is almost all wasted. Or to attract investors to invest in it...... But at that time, it was the moment of Luo Mo's crisis, and the investors would definitely open their mouths because they saw the opportunity, and the crew did not give them unspoken rules or follow the normal process, and the loss of interests was particularly significant at that time. Moreover, there are more investors pointing fingers, and more of them sharing the cake, which is completely adding to Ye Dui's own blockage.

Or if the funding gap is not too big, he will frantically take on some commercials and attend events, and even film and TV series to fill the funding gap, just like what Li Lian did for Li Zhi back then.

However, these are all choices of last resort...... What Luo Mo wants is to fight a turnaround battle of Chinese movies at the North American box office and get a high box office......

If "The Hangover" can really get a high box office in North America, at that time, it will not only be able to make a strong contribution to the Chinese film at the North American box office again, but also solve the financial problem of Luo Mo's studio in a timely manner.

"The Hangover" is played in North America in a split-account model......

When it comes to the account-sharing model, we have to mention the box office account-sharing system in North America, there are generally two ways for movies to be released, one is that the theater gives the distribution company a sum of money, such as $100,000, and the excess box office belongs to the theater, but this is not very commonly used, and the other is the account-sharing model, in the account-sharing model, the distributor and the theater chain are generally required before the release...... Even, every Hollywood company will negotiate with the theater chain before the film, and the account sharing ratio of different films is also different, and it also depends on how long the film is released, and it generally adopts a stepped account sharing - the average account sharing ratio between the film company and the theater chain is 70%:30% in the first week, and a few blockbusters can reach 80%:20%, or even 90%:10%. From the second week, the proportion of the filmmaker's account sharing will be reduced, and the proportion of the theater chain will be increased, possibly to 60%:40%; After the third week, it may decrease to 40%:60% or 30%:70%.

What this means for distributors is that they can get their movies live in theaters by constantly lowering the decoy. And from the theater's point of view, then they can get more money, if the movie is so bad that the audience doesn't want to go into the theater...... Then there is no way, even if you give me 90% of the cut, I will not release your movie, because it is easy to calculate.

In this way, many theaters in North America have to negotiate with the distribution company in advance, and the negotiation will even be detailed to every theater, and even to every theater and every movie theater every day, every week! Therefore, this box office sharing method in North America is almost entirely a market choice, and it is difficult to fake it in many cases.

And Luo Mo's "The Hangover" is in North America, judging the first week of the movie and the next share according to the publicity scale of 13 million US dollars and the effect of early screening...... If "The Hangover" performs well in the screening, then the first can basically get about 65% of the account, and if the performance is very good, it may reach 75% of the account. However, these accounts need to be broken down again with MGM, and they will take 20% of the total amount as the issuance fee...... However, this 20% will decrease with the change in the account sharing model between movies and theaters in the future, but it is still a large expense. They actually didn't come up with anything, and even the publicity money was taken by Luo Mo himself...... But there is still no way, in a foreign country, the store is a big bully, Luo Mo himself has no appeal, many things can only be counted on others, so a high score is inevitable.

However, this is much better than the previous Chinese films that could only get about 10%-20% of the total box office...... Of course, after counting the $13 million publicity, it's hard to say whether "The Hangover" is better or worse.

But no matter what, no matter what the account-sharing model looks like, only when the box office of the movie is high, can Luo Mo get more money and keep "Inception" from bleeding.

"Another big gamble!"

After making a decision to invest $13 million in the promotion of "The Hangover", Luo Mo couldn't help but sigh in his heart.

Indeed, Luo Mo once again put himself in a state close to being ruined, if "The Hangover" is a big hit at the North American box office, then everything will be fine, and the story will end with a happy ending. But if "The Hangover" hits the North American box office, Luo Mo will face an extremely bad situation, and the time to attack the North American market will drag on for several years...... The most important thing is that after several years of delay, the data in Luo Mo's mobile hard drive will almost expire by then, and he will not have the ability to attack the North American market again, and it is impossible to even make movies by himself, so he can only be an actor.

Thinking of this terrible ending, Luo Mo also lit a cigarette when he was alone.

A stream of smoke jumped up from the cigarette butt, and the misty smoke blurred his vision.

Over the years, Luo Mo has actually found that only smoke is his best partner, no matter what he encounters, life events, rise and fall, a cloud of smoke is inhaled into his lungs, so that all the entanglements and sorrows slowly dissipate in such smoke. Until his lungs were sucked into a mess of rotten wrecks, and when he exhaled, it seemed that catkins were flying in the sky.

After smoking a cigarette for a while, Luo Mo beat his spirits, for the North American box office of "The Hangover", he did everything he had to do, and he also took his own step for the idea of wanting to make Chinese films more competitive, so no matter what the ending is, he can be regarded as not having a situation of heaven and earth.

He basically has no box office appeal in the United States, so his publicity over there in the past is basically versatile, 13 million is still better used in various advertisements, in the evil country of American imperialism, although 13 million is a lot, but it can't withstand too much tossing, he won't go over to join in the fun, or wait for the flowers to bloom or the thunder to fall.

Now in front of Luo Mo, the more important thing is the filming of "Inception", and soon the crew will be transferred to France, which is a very distant place, and it is also a foreign country, can you shoot the effect you want in that kind of place, and there is nothing wrong with it? Luo Mo himself didn't know much about it.

With some confused thoughts, Luo Mo fell asleep as soon as possible.

The next day, Zhou Sichao called and said that the negotiations on the French side had been completed, and the crew of "Inception" could go there for filming. This is another good news that Luo Mo heard after the release of "The Hangover" in North America, and one day later, the people who needed to participate in the filming in France all got on the plane - Luo Mo can be said to travel lightly, otherwise getting on the plane will be a trouble after all.

But no matter how light and simple Luo Mo is, he still has to bring a lot of things, and the entire crew still needs a lot of people, so just the round-trip transportation fee is a headache. Moreover, the recent crew is no longer as simple and harmonious as when "Thirty-three Days of Broken Love" was at the beginning, many times the struggle between people and people has already begun, and a trip to Paris has also exposed some problems.

After the plane took off from the Beijing Airport, it crossed the long land, but it was impossible to see the scene below from above, because there were clouds everywhere, and the plane had been shuttling during the day, and Luo Mo's mind was also flying up and down in the receding clouds. Yang Siyi in front of him woke up from a sleep and saw that Luo Mo was still staring out of the porthole.

Luo Mo didn't notice that Yang Siyi was secretly looking at himself, he just looked out the window and could see that there were many things he was thinking, and he was entangled in his head one by one.

In front of others, he never wants to reveal the complexity of his heart, on the one hand, he doesn't want others to see him clearly, and on the other hand, he also gives those who are closely related to him some confidence, so that they think that they are confident, no matter what they are.

And at this moment, Yang Siyi looked at Luo Mo's thinking side face, and couldn't help but lose her mind a little.

Viewed from this angle, his profile face is exposed to the glow that spills from the outside of the propaganda, his skin is good, his face does not see pores, his nose is just right, his eyes and eyelashes are good, and although his eyes are a little distracted from the lack of rest, this does not stop his charm.

has been following Luo Mo for so long, Yang Siyi knows a lot of things about him, and also knows that Luo Mo should be thinking about the huge investment in North America of "The Hangover" and the relationship between the production that may not be able to be produced, or thinking about the many troubles of "Inception" being filmed in France, and he directed a movie in a foreign country for the first time. Moreover, it is possible that he is also thinking about some troubles of the crew...... As the superior in the crew, he should have a headache.

Yang Siyi knows all these troubles, but she can't help too much, so she can only follow Luo Mo all the time and do what she can for him, which is her happiness.

After a while, Luo Mo closed his eyes in front of Yang Siyi's eyes, and his eyelashes trembled slightly in the air a few times, seeing this scene, Yang Siyi didn't know what to do, but he actually felt so beautiful that he was intoxicated, and even wanted to go over and kiss him lightly on the cheek.

"What the hell are you thinking?" Yang Siyi was startled by the thought that suddenly popped up with her.