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Chapter 313 "The Hangover" released in North America. "The Hangover" has been waiting for so long, including the entire crew, including Luo Mo, and even audiences across the country, have waited for so long, and now everyone has finally waited for the news that "The Hangover" will be officially released in the United States.

Not only did the media on the American side start to build momentum, but also the media on the Chinese side began to build momentum for "The Hangover" -

"The Hangover is about to be released in the United States, can the Asian box office myth be replicated in the United States?"

"The Hangover is about to be released in the United States, can The Hangover, which is considered to contain too many Westernized elements, cater to the tastes of American audiences?"

There is also a lot of analysis from all sides.

At this time, many of Luo Mo's public or secret opponents are also looking forward to "The Hangover" hitting the North American box office, in that case, many of Luo Mo's previous myths, although they can be continued, will always be greatly discounted. Moreover, his latest "Inception" has an international chapter, and he also uses an old actor from the United States, it is obvious that this guy wants to use that movie to hit the huge North American box office. However, if Luo Mo's "The Hangover" hits the street at the box office, can he still have such hope?

This is a great time for him to be slapped in the face!

However, many film critics are more optimistic about Luo Mo-

"Luo Mo's "The Hangover" has been proven by many people that this is not a domestic comedy in the traditional sense, in fact, I think over the years, everyone has experienced the fiasco of many domestic films at the box office in the United States, and the Chinese costume kung fu films that we have been relying heavily on have slowly lost their own market in North America. Although the movie "The Hangover" does not have particularly famous actors in the United States except for Jackie Chan who plays soy sauce, whether it is from everyone's reputation or from the box office in Asia, this movie has the potential to attract audiences all over the world, as long as it can be released in North America, it should still be promising. ”

"The expedition of "The Hangover", strictly speaking, cannot be simply defined by the usual Chinese-language film released in the United States. The "Hangover" film grossed unimaginably high in many places outside of the mainland market, and their next target was the obvious North American ...... If the North American market can be revitalized, this will undoubtedly be a boost for Chinese films. When our movie is after "Huo Yuanjia" and can no longer sell in North America, if "The Hangover" can add a touch of color to us, then Luo Mo is the filmmaker who rescued the city, and "The Hangover" undoubtedly has an important position in the history of Chinese films. ”

These people are more optimistic that "The Hangover" can make an exciting sum in the North American market, of course, there are many people who are optimistic about "The Hangover"-

"Facts have proved that the cultural gap between China and the United States is not so simple that a movie can be solved by everyone's recognition, "The Hangover" can be recognized by Japanese and South Koreans, does not necessarily mean that it can also be recognized by Americans, this movie in North America, I think the box office may not be too low, but the maximum will only be around $1 million."

"I think the box office journey of "The Hangover" in North America will eventually fail, Luo Mo and their popularity in China is indeed very high, but there is no such popularity in North America...... A few movies tossed by unknown Chinese, can North America accept it? I think it's a miracle to have $100,000 at the box office. ”

"I predict that the box office should be about $100,000......"

…… Among the many mixed voices, Luo Mo Studio and Huayi Film and Television Company have given you specific information, "The Hangover" has been confirmed to be officially released in North America, and it will be held in a total of 19 theaters in 8 major cities such as Los Angeles, New York, Chicago, and Miami on September 5th, during the weekend.

In other words, the release of "The Hangover" in North America has begun to be in full swing and is sharpening its knives.

Originally, the agreed official release date of "The Hangover" should have been around September 123, but now it will be screened in advance...... It is also a means of testing. Some Chinese-language films are released in North America, and the distribution company will also worry that these films will not recover their costs at the beginning - after all, publicity and film scheduling require a lot of costs...... In order to avoid that situation, they will give these Chinese-language movies a chance to be screened.

However, not all Chinese films can be screened - even if they are screened, it costs money, and in a place like the United States, where business is supreme, every penny must be carefully calculated, and they will never spend it if they don't need to spend it. Therefore, their screening resources are often used for movies that they think can be used.

The screening of "The Hangover" is an opportunity for both parties - they have worked hard to win the qualification of 19 theaters, which is actually very remarkable, and for other Chinese-language films, these 19 theaters may already be officially released.

Among these 19 theaters, if "The Hangover" can perform well in the screening, then in another week or so, "The Hangover" will be released on a larger scale in North America, and the movie will be officially released at that time. But if the box office hits the streets among these 19 theaters...... The release of "The Hangover" in the future may be delayed or even far away...... Even if it is really released, the scale at that time will not be much larger than 19 theaters, so that the box office of "The Hangover" in North America will come to an end hastily.

Therefore, the screening is a very important thing for the journey of "The Hangover" in North America, whether Luo Mo can realize his North American strategy, what he can watch at that time is the screening results of "The Hangover".

Based on the negotiation and other principles, and after an estimate of the size of the "Hangover" agreed upon by the show, MGM provided the figure for 19 theaters to be screened three days in advance, earning a total of $150,000 at the box office...... If the numbers are below $150,000, Americans who are very accustomed to solving problems with numbers say that they will reduce the expected release of "The Hangover" at that time, and if the box office is below $100,000, the release will shrink by at least two-thirds, and if the box office is less than $50,000, the release of "The Hangover" will be delayed. If the box office is under $10,000...... Then they will tear up the contract.

In fact, this treaty is still very harsh for "The Hangover", don't think that $150,000 is a very small number, in fact, many movies that have received hundreds of millions of frightening box office movies in the mainland in later generations have come to North America, and the final box office is more than 10,000 dollars.

And now, MGM is asking for "The Hangover" to get $150,000 in three days at the scale of 19 theaters! This condition is very harsh, but Luo Mo gritted his teeth and agreed, the distribution model of Chinese films in North America is generally a buyout, and both parties are reluctant to share it, and this time Luo Mo's "The Hangover" finally adopted a distribution model of sharing, and it does need to make concessions in many places.

After all, the United States is a commercial country, and if you can create profits for them, then they can treat you as a close partner, but if you can't create profits for them, then no matter how many qualities or other things you have, they will not look at you squarely.

Therefore, it is nothing that the release of "The Hangover" in North America has such harsh conditions as it is now.

The key is to fight for the quality of "The Hangover"!

Compared with those Chinese-language films that grossed $10,000 or $20,000 in North America after their release, "The Hangover" also lacks well-known stars and directors in the United States, and also lacks the trust and respect of Americans, but "The Hangover" has one thing that they don't have, that is, huge publicity investment.

In the United States, theaters generally refuse to release movies that have not been promoted, and many Chinese films are promoted here in a passing stroke, and after being released in theaters casually, they begin to use other ways to package DVDs and mix with other markets, and the real publicity is seriously lacking in enthusiasm.

For example, in 2002, "Kung Fu", which created a box office miracle of Chinese-language films in China, received more than $50 million at the box office after its release in North America, but in fact, the promotion cost of this film in the United States was also nearly $8 million, and on the promotional posters, everyone else was basically downplayed, and only Li connected with positive audiences......

Now, Luo Mo and MGM initially had a disagreement with MGM on the promotional budget for "The Hangover" in North America, and they only invested $1 million in the publicity budget for "The Hangover" at the beginning, and they also wanted to use this publicity budget to get more box office shares...... If they don't do it, they feel that it is very risky...... But not only them, but many other film companies, who are interested in "The Hangover", can at most invest in the promotion of this price, and Chinese films are in decline, and their idea is - love will not come!

Therefore, Luo Mo gritted his teeth at this time and made a decision, that is, all the publicity costs of "The Hangover" should be borne by Luo Mo's studio, but in return, MGM must invest all the funds here in publicity, and at the same time, it must improve Luo Mo's studio more accordingly in terms of box office sharing.

MGM was stupid at the time - they hadn't heard that Chinese filmmakers actually had a ruthless guy who dared to invest in propaganda with their own money!

Moreover, not only that, but when Luo Mo told them about the publicity budget, MGM was almost scared - Luo Mo Studio asked MGM to invest all the $13 million transferred by Luo Mo Studio into the promotion of "The Hangover".

That's 89 million yuan, and they took it out like that!

The $10 million North American promotion cost is not a small amount even if it is placed in an American movie, not to mention that it is still placed in a foreign language film.

At first, they thought that Luo Mo was just, and it was impossible for him to throw in so much money...... But then the news was confirmed here, and the money would really be smashed in, so their thoughts became that Luo Mo was crazy. Does he really feel that he can be as invincible in the North American market as he is in Asia?

The people at MGM are completely unpredictable, but they still signed a contract with Luo Mo Studio and Huayi Pictures, and before the release of "The Hangover" in North America, it was determined that a huge promotion of $13 million would be invested.

However, such a publicity also made the people of MGM suddenly remember that under such a high publicity investment, the $150,000 box office was ...... It shouldn't be too much of a problem, but it's a win-win situation all in all.

PS: Thank you Gu Cen Yueda 1888 for your reward, thank you for the book friend 43300659 for your reward, thank you!