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Ning Xiaoli asked, "What about the senior VIP?" ”

"We plan to let the high-spending junior VIP group automatically upgrade to the senior VIP, or the member can directly purchase the upgrade through guò!" Ma Wenwei replied.

Inviting Ma Wenwei to sit down, Yao Hua said: "QQ members, or VIP members, plus QQ Xiuhe's VIP, we need to design a unified set of charging standards, instead of each product has its own name!" ”

Xu Xiaoying also reminded very cautiously: "Mr. Ma's thinking is very good, this is actually a set of hierarchical systems, but it is simpler!" I don't think it's a good idea to buy through the hierarchy system that we have designed, and in the face of hierarchy, we must reflect the value of equality for everyone! For example, if you meet a number of consumption conditions, you will automatically upgrade to a high-level VIP, but you can't directly cross this level by purchasing, otherwise it will lose its meaning and easily attract the disgust of other consumers! ”

"A hierarchy of equality for all......" many executives disagree.

"At least it's a relative balance!" Xu Xiaoying said with a smile, "I know that our VIP program is built on member privileges, and the product department and project team have designed a lot of privileges for QQ members. For example, the profit project of the QQ game platform has a privilege that you can kick out ordinary members before the game starts, I think such privileges should be controlled as much as possible, even if this can force ordinary users who are disgruntled to buy VIP services, but it will also lose the loyalty of many people, so these privileges must find a mutually acceptable balance between the interests of the company and the user experience! If the name of VIP is uniformly called, I have a ......"

After a slight pause, Xu Xiaoying said confidently: "We can call it the Diamond Family Plan!" ”

"The Diamond Family?" Yao Hua's eyes lit up, "This is good!" ”

Li Mingren looked at Xu Xiaoying's delicate and innocent face like a doll and said with deep meaning: "Hehe, I didn't expect that our Mr. Xu is not only interested in opening procedures, but also very good at this set!" ”

Pretty blushed, Xu Xiaoying smiled.

This was originally Song Chen's idea. The reason why he didn't say it was because he didn't want his colleagues to have some bad reveries in this strict place, not to mention the fact that Song Chen had a tendency to be mythologized more and more - even if Song Chen himself didn't care if these ideas brought him glory, which was one of the reasons why he rarely appeared at annual meetings.

"The so-called diamond family is to divide each different paid business into different color diamond items, such as designating the VIP as the yellow diamond business, and the consumers who buy this business can appear the yellow diamond mark on the friend interface, such as the QQ game VIP plan that may be launched next year, which can be designated as a blue diamond, and consumers can enjoy a number of privileges...... The Diamond Plan itself can be designed into different tiers, which can be increased according to the level of consumption. That's the idea! ”

"The fundamental feature of the design hierarchy is to create differences, including identity differences and value differences, while giving users visible expectations. In this process, "building" is particularly important. ”

"First of all, there must be strong enough differentiation between different levels, that is, the privileges must be obvious differences in the user's feelings, and then the motivation to continue to climb. Secondly, as the level increases, the cumulative cost increases! Let's assume that the yellow diamond business is divided into 7 VIP levels. The cumulative growth value from VIP1 to VIP2 is 6oo, and the cumulative growth value from VIP2 to VIP3 becomes 12oo, and the growth curve must be non-linear to make this accumulation more valuable. It is also possible to form a stable pyramid consumption structure! ”

"In addition, the design level should be considered from the perspective of users and operations at the same time to achieve a reasonable distribution of levels, and Mr. Ma will be divided into three levels: 'senior VIP', 'junior VIP' and ordinary members. We can't afford to have a lot of users reach the next level very quickly, otherwise there will be very little room for that level to operate! ”

"The highest level must be benchmarking and scarce, and we must create an inflection point of "high and low". Introduce new levels at the right time to support the user's visible and long enough future, only in this way can the hierarchy maintain its health and vitality! For example, when the number of users at the highest level is close to the number of users at the second highest level, a new level should be introduced, because it means that the users at the highest level start to lose their sense of prestige, which will create motivation for them to keep climbing! ……”

Regarding the charging plan of Chenxing Network, Song Chen instilled some concepts, and Xu Xiaoying herself thought about it for a long time, so she could talk eloquently in the conference room, and only she was talking for half an hour, and the others played the role of the audience. Occasionally, Xu Xiaoying replied calmly, showing that she had a different introverted personality in the past.

Xu Xiaoying's position in Chenxing Network in the past was embarrassing, in terms of programming technology, neither the theoretical level nor the practical experience was enough for her to sit firmly in the position of CTO, at least compared to the previous Xi technical officer Ruan Likai, Xu Xiaoying suffered because she was a woman, and even more because she just graduated and sat in Ruan Likai's position, lacking enough prestige!

Everyone was shocked by Song Chen's status as the "spiritual leader" of Chenxing Group, and they were also worried that she would blow the pillow wind, so even if there were doubts, they would only be buried deep in their hearts, and they rarely talked about it with others! However, today's tirade really shocked many people, just like Li Mingren said, they didn't expect Xu Xiaoying to hide this amazing planning talent.

Following Ma Wenwei, thunderous applause resounded in the conference room, even though Yao Hua knew that Xu Xiaoying's ideas contained a lot of Song Chen's private goods, but at this moment he still took the lead in applauding - for no other reason, Chenxing Network needs such a clear and feasible profit plan.

In his heart, Yao Hua also admitted that compared to these senior managers who were half a beat slower, he was very envious of Zhai Yan, Zhai Yue, Wang Xiaoxue, Xu Xiaoying, these women could always get in touch with Song Chen's idea recently!

If it weren't for Xu Xiaoying's introverted personality and poor sociability, she was not suitable to lead a large multinational Internet company, Yao Hua was afraid that she would be replaced by this woman one day!

Xu Xiaoying blushed and accepted the thunderous applause of everyone, Yao Hua smiled: "The diamond family plan, Mr. Xu said it in detail, do other people have different additions?" ”

The other executives shook their heads with a smile, and Li Mingren smiled slightly: "This plan has to be sorted out in detail and compiled into a book, and you can start preparing it immediately!" ”

Zhang Ping, the human resources officer of Xi, nodded with a smile, and then he remembered one thing and said in a deep voice: "After listening to Mr. Ma's suggestion to Mr. Xu, I always feel that there is something missing in these plans!" ”

Ning Xiaoli nodded: "It seems that it is not just my thoughts, I always feel that I seem to be missing something!" ”

Xu Xiaoying hesitated for a moment, and her appearance of wanting to speak again attracted the attention of Li Mingren, who had been observing her reaction, and he teased: "What's the matter, Mr. Xu, such an amazing plan just now has been dictated, and now he is retreating?" ”

Xu Xiaoying smiled bitterly: "It's not that I'm backing down, but I feel that this matter needs to be carefully considered before it can be launched!" Authentic inside...... I don't understand it, but I always feel like there are a lot of minefields! ”

"What is it?" Yao Hua asked thoughtfully.

"Currency! Or rather, virtual currency! We'd better design our own virtual currency! ”

Xu Xiaoying said categorically.

……

London, United Kingdom.

Oxford Street is the heart of shopping in London's West End and the busiest street in the UK.

This street of less than two kilometers is home to more than 3oo shopping malls, among which the long-established department store Seifri DGES gathers many top brands, and the thoughtful British service allows customers to experience five-star treatment.

Song Chen just accompanied Zeng Qian and Izui Caixiang out to go shopping, so he had a little experience.

Compared with the warm and dry California, the temperature in London in January was much lower, and the cold wind hit people's faces, making Song Chen, who was not heat-tolerant and cold-resistant, very uncomfortable.

However, Izui Ayaka doesn't seem to feel anything, she is still dressed in a mid-length sleeve and hip skirt, and the black stockings cater to Song Chen's taste and are more functional than warm; Zeng Qian, who is also a southerner like Song Chen, is a little worse than Idei Caixiang, although she is also only wearing a low-cut T-shirt and a mini skirt, revealing her slender thighs, but after all, she wears a black coat...... How else to say that women are the most cold animals in the world?

If Izui Caixiang is as charming and pure as a red rose, then Zeng Qian is like a young and beautiful college student, with the sexiness of a little woman. The two women hugged Song Chen's arm one left and one right, and the three of them walked on the street like a magnet to attract the attention of countless people.

"Our deal with Legg Mason has been submitted to the European Commission, when will the outcome be forthcoming?" Holding the lover's hand, Zeng Qian asked.

Song Chen shrugged: "The bureaucrats in the world are generally black, who knows!" ”

Zeng Qian said angrily: "We have affirmed that this investment is only a financial strategic investment, and does not involve management rights, why do EU officials still impose all kinds of restrictions on this investment!" What's even funnier is ARM's finance officer, who built yì we buy shares without voting rights, is there anything funnier than this? I really thought we were sending them money to spend! ”

"I have heard many times in the news that NATO and EU members have imposed extremely strict technical blockades on China and some other countries, but I have never seen it with my own eyes, and today it is an eye-opener!" (To be continued......)