November 14, 1992, 9 o'clock in the morning.

In the newly put into use Building B of the Twin Towers, Media Asia Electronics Co., Ltd. invested more than 300,000 Hong Kong dollars to purchase a lot of soundproof panels to temporarily renovate the first and second floors, and nearly 10,000 square feet of exhibition space was divided into many small cubicles of different sizes, providing a seat and a TV equipped with SVCD.

No cars, no showgirls.

A total of 112 TVs and the same number of SVCDs produced by Media Asia were placed in the entire venue, including the lobby on the first floor, as well as thousands of SVCD CDs produced by nearly 100 excellent films owned by Media Asia itself.

Hundreds of invited fans and reporters entered the venue in an orderly manner.

The press conference was arranged, and the emcee responsible for presiding over the commentary invited Lin Xiaozhi to give a speech.

Lin Xiaozhi calmly said: "Thank you media friends and loyal fans of Media Asia for taking time out of their busy schedules to respond to our invitation to participate in today's product launch of Media Asia Electronics Company. I believe that you should be no strangers to the product of Media SVCD, at least some of you still remember that I introduced this product at another press conference of Lin a few months ago. ”

"Recently, many people feel very strange about our Media Asia suddenly interfering in the production of electronic products, and even someone calls me from time to time to ask me, saying Lin Sheng, how did you think of Media Asia as a film production company? Admittedly, it may seem to many that Media Asia's sudden involvement in electronics manufacturing from a film producer was a reckless move, but this idea should be based on a lack of mastery of the core technology. ”

"Media Asia Electronics is a film company that I established a few years ago, and the reason for the establishment of this company is that I personally believe that the storage of expensive home video equipment of various brands on the market has become a shortcoming that restricts the further development of films. In Hong Kong, for example, it is believed that some people present should have purchased equipment such as video recorders at home. Even if there are low-end video projectors on the market in Hong Kong, the cheapest miscellaneous machines are as expensive as 5,000 or 6,000 Hong Kong dollars, and the price of brand machines is only high, such as Sony, Panasonic, Siemens, Philips, and many products are even priced at 20,000 to 70,000 Hong Kong dollars. ”

"In order to change this situation, we researched and created a cheap projection product that is suitable for most families. After I had this idea, I hired a group of high-tech researchers from many companies in Taiwan, Japan and even overseas with high salaries through a headhunting company, and formed a team to conduct research on popular and low-cost projection products. In the past two years, they have not failed to live up to my expectations, and after investing tens of millions of research funds, at the beginning of the year, a product that fully meets my requirements was finally made. Then, after more than half a year of trial and error, the technical team of Media Asia Electronics successfully made this product the best that satisfied me. ”

Speaking of this, he paused slightly, and the etiquette ladies behind him, who were originally in a group of two holding several media SVCD products, immediately walked towards him, half-let go of these etiquette ladies to the front, and then continued to introduce with a smile on his face: "It is this product, it has a lighter weight than any video projection equipment on the market, and can be used with hundreds of TVs that support video projection equipment, with a beautiful appearance and generous design. The United States and other 26 countries and regions have applied for nearly 300 patents protected by international law, with ultra-high technical content! ”

"The ease of operation of this ESIA SVCD is that we have fooled its function keys and made a matching remote control device for it, so that users can figure out how to use it without even having to look at the manual for a few minutes. The most important thing is that the production cost of this equipment has been controlled by us to less than 3,000 Hong Kong dollars, and I can guarantee you here that the price of the media SVCD will never be higher than 4,000 Hong Kong dollars in the future. These elements are the reasons why I have confidence in Media Asia SVCD. ”

"As for whether there is a deviation between my personal opinion and everyone's opinion, I hope you will test it together. In order to let all the invitees experience the excellent performance of our products at today's product launch, we have temporarily renovated the conference venue, and all media friends and fans of Media Asia who have been invited to attend the conference can test the performance of our products under the arrangement of the staff! Next, we will arrange staff to distribute instruction manuals to you, if you have any questions, you can ask our staff on the spot! ”

Since before the start of the press conference, Media Asia had arranged for the staff to notify the invited media, informing Lin Xiaozhi that Lin Xiaozhi would not answer any questions unrelated to the product today, so no one was bored. Immediately many media reporters became interested, as well as those who were invited to spend more than 500 Hong Kong dollars to watch the movie in Debao's cinema at least in the past two years, and they also asked for a manual for use, and then under the on-site arrangement of the staff, or use the media SVCD in the public screening booth in the hall on the first floor to watch the movie, or go up to the cubicle on the second floor to watch the movie.

Especially in the public screening area of the hall, more than 30 neatly furnished Media SVCD films were screened at the same time, including the "Royal Sister" series, "Truant Dragon", "Huang Feihong", "Resident Evil", "Black Man" and so on, attracting nearly two or three hundred people to watch.

"Oh my God, it's unbelievable that such a thin little disc can fit into a movie!"

"The picture is very clear, similar to the projection equipment at home. However, my Panasonic product was bought for more than 10,000 yuan four years ago, and even if I don't buy it now, I can't buy it for 6 or 7,000. The price of the media SVCD is really not higher than 4,000 Hong Kong dollars, I will definitely change it! ”

"It's very easy to operate, it's clearly marked on the remote control, this is the power button, the fast forward button, you can press it once to fast forward the projection speed by four times, and pressing it twice in a row is eight times, this is the fast rewind button. This is the slow forward button, pressing it once can speed up the projection speed twice, pressing it twice in a row is twice as fast, this is the slow back button. There are also timer shutdown and timer on functions, which is more convenient than some video recorders on the market that cost tens of thousands! ”

"The resolution is okay, after all, you get what you pay for, not as high as the high-end video recorders on the market, but it's about the same as seven or eight thousand general distribution goods!"

"CDs are smaller and more portable than videotapes, but I don't know how much a genuine disc costs? If it is sold more expensive than a videotape, it is estimated that in addition to renting out a disc of one or two hundred Hong Kong dollars, only a few die-hard fans are willing to buy it and collect it! ”

As soon as the media SVCD is opened, you will know if there is one. Although Lin Xiaozhi had blown it out before, everyone was surprised after using it! Media Asia SVCD is simply doing too well, after he added a lot of ideas from later generations, Media Asia Electronics is now launching this future SVCD technology a few years or even more than ten years in advance, as soon as it appears, it is like a science fiction product from the future. Many of the invitees were in disbelief that it was a product from a new electronics company that had not been named, and even asked the staff of Media Asia where they could buy it on the spot.

After the end of the exhibition, Lin Xiaozhi was even more proud to present an SVCD and any ten movie discs to all the people invited to come, which won a lot of praise. SVCD also caused a sensation in Hong Kong overnight, and on the second day, almost all the newspapers and media invited to participate in the product launch conference vied with praise to hype up the SVCD of Media Asia, and the publicity effect was overwhelming.

Lin Xiaozhi himself is also a Hong Kong media predator, and at his beheaving, many of his media have followed up and interviewed hundreds of people who have received the gift of Asia SVCD, and even ATV has sent a special interview team. Under their successive appearances and praises, the reputation of Media Asia SVCD was very good for a while.

With the last wave of publicity before the launch of the media SVCD, many potential consumers immediately put the media SVCD on the preferred list after learning that Lin Xiaozhi promised that the sales price of this high-tech media video projection equipment would never exceed 4,000 Hong Kong dollars.

There is a way that you are not afraid of not knowing the goods, but you are afraid of comparing goods. With the promotion of Media Asia, many people who have already purchased video projection equipment have come up with some of the hottest video projection equipment on the market, such as the MDEJKH video projector launched by Panasonic in 1986 and achieved great success in Hong Kong. When it was first launched, it was sold for about HK$15,000 in Hong Kong, although it was more than 20% more expensive than in Japan, and it was still often sold out of stock.

Over the past few years, although the price of MDEJKH has also fallen, the price in Hong Kong has remained at about 8,000. But its weight is three and a half pounds heavier than that of Media Asia SVCD, the function keys are not as complete as Media Asia SVCD, not to mention that there is no remote control, and the video reading resolution is almost the same, the worst thing is that its price is almost more than double that of Media Asia SVCD, so after being turned out by many media for comparison, suddenly this former star product has become a black scum scolded by everyone. Many people who have tried Media SVCD are convinced that once the Media SVCD is sold, sooner or later Panasonic's most sold video projector in Hong Kong will be swept into the trash!

Since the product launch, after a week of word-of-mouth publicity and brand fermentation, Media Asia Electronics Company realized that the time was ripe, and soon announced that it would be officially launched on November 27, and announced that the final sales price of Media SVCD in Hong Kong was 3888 Hong Kong dollars, with any five genuine movie CDs, and opened a reservation phone and bank account.

In line with Media Asia's sales plan, Media Asia Group has also set up a wholly-owned subsidiary called 'Media Asia Video', officially announcing that it will authorize Media Asia Electronics to sell more than 2,000 copyrighted film SVCD discs owned by Media Asia at a flat price of HK$40.

As soon as the news was released, although there was no action in Hong Kong's major shopping malls, orders from ordinary buyers poured in. In just three days, Media Asia SVCD received orders for nearly 4,000 units. What Lin Xiaozhi didn't expect was that his ninth uncle Lin Baixin actually took the initiative to come to his door to take care of his business, and finally purchased about 800 sets of Media Asia SVCD for the properties and hotels developed by him at a concession price of 3,300 yuan and ten sets of movie CDs, which won a good start for the media SVCD that has not yet been listed.