Chapter 592 SVCD
After briefly attending the announcement of the top eight lists of the script competition and the signing ceremony of ATV and the Academy Awards, Lin Xiaozhi had to spend time with Li Jiaxin's mother and son during the day, to comfort Zhou Huimin, who had been very disappointed recently, and had to take time off to deal with some things that he had to be personally responsible for in the company and "League of Assassins", which was very busy.
Because of the use of many shooting concepts that should have appeared in top blockbusters in Europe and the United States years or even more than ten years later, "League of Assassins" not only received a fierce response in Hong Kong, Macao and mainland China, but also created a movie-watching frenzy of more than 14 million people in less than four weeks in Japan and South Korea, which were released almost simultaneously.
Although "Lethal Weapon 3" has a lot worse reputation in Europe and the United States than the previous two films, it is still at the first-rate level of action movies in this era, which is not difficult to understand why the distributor and the Japanese theater are willing to give it more in line with the aesthetics of Japanese audiences, and it can get far more than the total number of screens screened in "League of Assassins".
Although in terms of word-of-mouth, "League of Assassins" has gradually fermented with the release of the film for a long time, but since Media Asia exposed the acquisition of Kadokawa Films, many Japanese theater companies are worried that Media Asia will get involved in the Japanese theater system on a large scale, but there is no scene like the fire in other markets, and many local theater companies have taken the initiative to come to the door to ask for an expanded scene, which has increased somewhat with the screening screen, but it has always been two or three percent worse than "Lethal Weapon 3". This is why the box office gap between the two films has been hovering between three and a half billion yen, and it has never been closer.
However, it is unique in South Korea, completely defeating all imported films and local films released in October, and setting a number of records with more than 7.4 million viewers, which shocked South Korea, almost accounting for two-thirds of the total box office in October, so that even the South Korean government was shocked.
Half a month after its release in the UK, League of Assassins firmly topped the UK box office charts in October, an achievement that quickly caught the minds of many publishers in Europe and the United States. Coupled with Lin Xiaozhi's painstaking management in recent years, Media Asia has been able to export two or three high-quality films to Europe and the United States almost every year, and now it finally has a stable reputation and distribution foundation.
So this time, without waiting for Media Asia to come to the door itself, in mid-October, dozens of large and small publishers from Europe and the United States sent people to discuss the issuance, including some large European and American publishers who had not cooperated with Media Asia before, and even some cooperative companies that had cooperated with them before, almost all of them took the initiative to make greater concessions, giving Media Asia a higher share ratio and advertising negotiations.
As a result, in early November, when "League of Assassins" was drawn at the final box office of 33.65 million pounds, it not only beat "Instinct", which was drawn at a box office of 15.84 million pounds a month ago, but also easily surpassed "The Ultimate Bodyguard", which had been the box office champion in the UK for nearly four months, and nearly doubled the box office of more than 17 million pounds that it had held for several months. Since the currency crisis this year, even the British themselves have generally believed that it may be difficult to have a box office of more than 20 or 30 million pounds, and the criticism has been ruthlessly overturned, especially since the miracle of zào is not the American blockbuster that has become stronger and stronger in Europe in the past decade, but a film from Hong Kong, the East.
The success of "League of Assassins" in Britain undoubtedly affected the trend of the entire European and American markets, and in just half a month, Media Asia began to land in France, Germany, Spain, Italy, the Netherlands and other European economic developed countries under unimaginable favorable conditions in the past few years. The Weinstein brothers in Miramax in the United States took its British results and successfully persuaded several major American theater companies to give 3,202 theater schedules, although this number is not as good as the treatment of top commercial blockbusters in the United States, but it is already the first-class film schedule.
"League of Assassins" is about to be released in the United States in mid-November, and as the world's largest box office market, not only Lin Xiaozhi himself, but also everyone in Media Asia is looking forward to how much box office it can eventually win, and it is indispensable that he has been busy with it recently.
After the success of the Japanese and Korean markets, "League of Assassins" was quickly arranged to be released in Southeast Asia, relying on the reputation accumulated by Hong Kong films and Media Asia for many years, it easily defeated the same period films being released in many countries, and firmly won the box office champions in the Philippines, Indonesia, Malaysia, Thailand, Singapore and other countries.
However, it is a little regrettable that the continuous word-of-mouth and publicity fermentation, although many fans in Taiwan Province began to criticize the theater for not introducing the film, but the attitude of the provincial government and the official media representing its will did not change immediately, which made Media Asia, which has been waiting for an opportunity behind the scenes, a little disappointed. Lin Xiaozhi also began to realize that he seemed to underestimate the importance of his political position too much, and he was afraid that he would force the four state-owned merchants representing the will of the Taiwan Provincial authorities to give in to him and take the initiative to buy the film, and I am afraid that it will be difficult to see it in a short time.
November 9, 1992 was an extremely important time for Lin Xiaozhi.
On this day, he finally appeared again after being busy in the dark for a long time without appearing in the media field of vision, but this time Lin Xiaozhi's appearance was not to congratulate the outside world on the success of "League of Assassins" in Hong Kong for successfully exceeding 45 million Hong Kong dollars at the box office in January, nor to announce the topic of the fourth generation of new members of the Lin family, which the outside world is most concerned about today, but to build momentum for the listing and sales of SVCD, the fist product that has been prepared for a long time by Media Asia Electronics.
Because he himself knows very well how popular new electronic products such as VCD will be in the future, although many people in Lianhuanya Electronics are not very confident in it, Lin Xiaozhi still ordered the subordinate factories of Huanya Electronics, which have been built and put into production in Shenzhen, to start production at full capacity in the past six months, and have accumulated nearly 200,000 units. At the same time, the film production factory under Media Asia Electronics has produced more than 1.4 million SVCD discs in the past six months with dozens of films owned by Media Asia that have been popular in the past.
Due to the large-scale production, the ex-factory cost of each SVCD of Media Asia Electronics has been reduced by nearly 80 Hong Kong dollars compared with before, although the production of SVCD discs is slightly higher than previously expected, but it is finally acceptable, if more than 100,000 copies are filled at a time, the price of each genuine disc can be controlled at about 24-16 yuan, and sold at a retail price of 35 to 40 yuan, not only the definition of the film is much higher than that of pirated videotapes. And compared with the 40-70 pirated video tapes on the market today, this price is also overwhelmingly competitive.
It is a little regrettable that because some of the patents are in the hands of Japanese and American companies, so Media Asia needs to pay about 32 US dollars to Japanese and American companies for each SVCD production, but at the request of Lin Xiaozhi, Media Asia Electronics has applied for nearly 300 international patents from shell design to functional key arrangement, from circuit typesetting to laser burning and other products, which means that any company in the world will try to enter this market and produce similar products in the future. Unless you get a patent license from Media Asia and pay at least $70 per unit for the patent, this is still for Panasonic, Sony, Texas Instruments, Siemens, Philips and other companies with a large number of patents.
Under the guidance and requirements of Lin Xiaozhi, after SVCD was finally formed and entered the factory assembly line production, the technical team of Media Asia Electronics has been re-put into battle, in addition to trying to upgrade the second generation on the basis of SVCD, the technical reserves and exploration of more advanced DVD products have been carried out.
It is foreseeable that in the future SVCD and DVD consumer electronics market, Media Asia Electronics will become a giant in the general storage zài.
Since the previous press conference, Lin Xiaozhi announced that his electronics company had produced SVCD, and Media Asia Electronics Company has not stopped advertising in many of its media such as "Cheng Pao", "Ming Pao", and "Tiantian Daily". Media Asia not only invited the media to participate in its press conference, but also contacted its sister unit, ATV, a week before the press conference, and invited more than 200 movie enthusiasts to participate in the SVCD press conference of Media Asia through Guò public media and Media Asia Film Group.
Inevitably, the outside world did not pay enough attention, and Lin Xiaozhi had to attend the press conference in person, ready to cheer for him, in order to become an instant hit.
The press conference will be held in Building B, where the Twin Towers have not yet been opened, and Media Asia has mobilized nearly 500 SVCDs and 10,000 CDs at a time, and all media reporters and invited fans who participated in the press conference can use SVCD to watch the movie for free.
At the same time, Media Asia will also take the opportunity to conduct a lucky draw to select 100 lucky viewers to win an SVCD and any five original CDs of movies including "Resident Evil", "Once Upon a Time" series and "Truant Dragon" series.
As these advertising messages were learned by the citizens, many people couldn't help but feel a little unbelievable.
Even though Lam Hsiao-chi has now become a recognized business giant and media tycoon in Hong Kong, after the acquisition of Japan's Kadokawa Pictures was exposed, he began to make a name for himself in the entire Asian business community. But as a banker for three generations, he has made movies, TV stations and media have played a few parts of the wind has made many people feel incredible, and now he is ready to get involved in the home screening market, in the previous press conference even released a bold statement, Huan Yachuang zào a product that will replace the video recorder, but also make everyone feel like a fantasy.
So much so that even the media were worried, "Lin Xiaozhi entered the electronics manufacturing industry and boasted that his company would develop a new product that could replace the video recorder!" ”
“SVCD? What is it? ”
In recent years, in addition to the rapid expansion of the film industry, the family bank and the media have also begun to expand in an all-round way, and now they have begun to get involved in electronic manufacturing.
"Is it a win? Or was it carried away by a series of successes from the previous one? ”
Although, Lin Xiaozhi is very well-known in Hong Kong and has a large number of supporters in film, media and other fields. However, after Media Asia has made a big move into the electronics manufacturing industry, many people have expressed obvious disoptimism about it.
The special geographical location and the background of the times have given birth to many wealthy families in traditional industries such as finance, trade, and real estate, but there is no foundation in precision industries such as electronics and automobiles, and heavy industry.
With the previous exposure of Media Asia Electronics Co., Ltd., which was not favored by the media, SVCD, this time there is new news and the news of the upcoming release has been widely spread in the Hong Kong media.
For a time, keywords such as "Lin Xiaozhi's investment in electronics manufacturing" and "Media Asia Electronics" began to quickly become popular in the Hong Kong media. Hundreds of major newspapers began to reprint and report the news.