Chapter 1270: Digging into Microsoft's Roots
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Different from the previous meetings of the mobile phone industry alliance, this meeting, the faces of the bosses of the participating companies looked a little serious. Pen % fun % Pavilion www.biquge.info
As the proliferation of mobile phone technology in the Republic, Lianchuang Technology has faithfully fulfilled its commitments over the years, although some fees have been charged every time the technology has been difused, but everyone does not think that this money should not be collected...... Foreigners not only collect money, but their hearts are much darker than Lin Zheng's, right?
However, this conference on the technology diffusion of smart phones has made everyone a little worried, and there has been gossip all over the sky before, saying that the fee charged by Lianchuang Technology will be relatively high this time.
"The high point is understandable," several bosses gathered together and whispered: "But I'm afraid that Boss Lin will open his mouth." ”
"Yes, yes," the other boss immediately nodded, "I also heard a message that the scope of this spread is relatively small. ”
"You've heard that, too?"
"I heard that," the boss who said this looked worried: "Some say that it only spreads two or three, and some say that it only spreads three or four, but no matter which way it is, it seems that Boss Lin has no intention of spreading the technology of smart phones to our big guys." ”
"That's troublesome," the one who just spoke suddenly rubbed his hands and had a headache: "Whether it's two or three or three or four, this range ...... It must be the priority of those who have a good relationship with Mr. Lin, right? ”
"......" Everyone is silent, and from their own point of view, they will give priority to the diffusion of technology to companies that have a good relationship with them, right?
Someone muttered in a low voice: "I heard that Huawei and Lianchuang Technology have a good relationship, they will definitely be able to get it, right?" ”
The boss next to "......" suddenly laughed: "Need to talk about the relationship between Huawei's Lao Ren and Mr. Lin?" The two of them are going to wear a pair of pants...... Uh, wouldn't that be without Huawei, and there would only be up to three? ”
"It's good to have three, we still have some opportunities, I'm afraid there won't even be three."
"Alas......"
Everyone sighed wordlessly, smartphones make money, as long as you look at Lianchuang Technology's gains in the smartphone and ja&va semi-smartphone market, who dares to underestimate the smartphone market?
However, there are only two and a half companies in the world that can develop smartphones: Lianchuang Technology is counted as one. Nokia counts one,Microsoft only provides windowspocketpc2002 operating system is half,Nokia of course refuses to put its symbians60 and symbians40 two sets of systems out for the big guys,Microsoft's windowspocketPC2002 licensing price...... Just think of that number. If there is no Lianchuang Technology, everyone may pinch their noses and admit it, but now, with Lianchuang Technology's Linux and JA&VA, everyone has no idea at all.
"The proliferation of Linux mobile phones is less, I just hope that Mr. Lin can make the diffusion range of JA&VA a larger." Someone muttered something for a long time. It didn't sound like even he had much faith in himself.
"Hopefully......" Someone sighed, but then, in surprise, "Huh? Why did the people from Jinshan come? ”
"Jinshan?"
Not everyone is very familiar with this group of people in the domestic IT field, and some people immediately asked puzzled: "Jinshan?" When did the sign come out? ”
This guy treats Kingsoft as a mobile phone brand that has just emerged.
"The one who makes the software, the one that makes the WPS." The old man who had just spoken said.
"Oh......" Several people suddenly realized!
Everyone may not be impressed by Jinshan, but WPS, as a word processing software that once occupied more than 90% of the installed capacity of the domestic computer market a few years ago, even if everyone uses Microsoft Office, there is always some impression of WPS...... It's called feelings.
But the feelings are over. A question still lingers in everyone's mind: What are the people of Jinshan doing here? This is a mobile phone technology diffusion conference, and it has nothing to do with their software, right?
In a group of mobile phone company bosses muttering and guessing, Lin Zheng was chatting with Qiu Bojun in his office, to be precise, Qiu Bojun was excited......
"Mr. Lin, what do you mean is that Lianchuang Technology is ready to buy the mobile version of WPS software from Kingsoft?" Although Lin Zheng had already explained this in the official letter sent to Jin Shan before, now that he had confirmed this from Lin Zheng's mouth, Qiu Bojun was still very excited.
Although it is not known how large the procurement share of Lianchuang Technology is, there is no doubt that Lianchuang Technology has opened a new sales channel for Kingsoft. That's the smartphone client.
"Kingsoft is the best company to do office software in China, and we also need it, but I don't know if I want to develop a mobile version of WPS software?"
If he didn't want to, Qiu Bojun wouldn't have come to Lin Zheng in person. He nodded without hesitation: "If Lianchuang Technology needs it, it is not difficult to develop a Linux version of WPS......."
"It's not just the Linux version of WPS," Lin Zheng said with a smile: "There are also other language versions, and our smartphones are selling very well in Europe now, and consumers in these regions have responded to us and hope that we can provide mobile version of Office software......"
"No problem! No problem! "Don't wait for Lin Zheng to finish. Qiu Bojun nodded excitedly: "These are all no problem!" No matter what Mr. Lin requires, we Jinshan will definitely be able to do it. ”
Not to mention the development of Chinese version, English version, German version and other language versions, for the current Jinshan, even if Lin Zheng asked him to develop the Mars version, he will not have any hesitation, now Jinshan's life is too difficult, please Bojun has to do everything to make money.
Lin Zheng nodded: "The requirement is actually very simple, in addition to launching a multi-language version, another requirement is to be able to realize the seamless connection between the mobile version and the desktop version of WPS, the seamless connection between the WPS format and the office format, as for the reason, you should always be able to know ......."
"I know," no need for Lin Zheng to say, Qiu Bojun also knows why Lin Zheng made such a request: in the world, Microsoft Office is synonymous with office software, if WPS is not compatible with Office, they will not survive in the market, he smiled and said: "Mr. Lin, you may not know, we are about to push WPS2002." According to our tests, WPS2002 is not weaker than Microsoft's Office2000 in terms of performance, and can be perfectly compatible with Office2000. ”
WPS2002's big name Lin Zheng really knows. For Kingsoft, this is an epoch-making product, ease of use and compatibility are top-notch, Lin Zheng even used WPS2002 for a period of time, and now I heard Bojun say that he wants to use WPS2002 as the basis to make the mobile version of WPS. Lin Zheng also breathed a sigh of relief. Laughing: "Great...... Well, let me tell you a little bit about how we work together. ”
Finally arrived at the play, Qiu Bojun subconsciously sat up straight.
Lin Zheng said: "We have prepared two ways to cooperate, the first is that our mobile phones will not be pre-installed with various software, including WPS, in advance, but will pre-install a client called 'software store' on the mobile phone...... Well, this 'software store' client is under the name of ICQ...... At that time, all software providers can upload their own software to this software store, as long as it passes the review, it can be sold on the shelf, Lianchuang Technology only charges a certain percentage of the commission, and we will discuss the proportion of this commission with you, and strive to discuss a result that satisfies everyone. ”
Qiu Bojun immediately frowned: Is this a plan to make a profit by selling software?
I'm used to asking for everything for free in the country. Instinctively a little worried: will someone buy this way? After hesitating for a moment, Qiu Bojun asked, "What about the second way?" ”
Lin Zheng: "The second way is the traditional way: bundling, we pre-install a batch of software on the mobile phones we sell, and we pay the software provider directly for this batch of pre-installed software. ”
Qiu Bojun hesitated, both ways have their own advantages and disadvantages, the advantages of the first cooperation method are naturally needless to mention, if WPS sells well in this software store, most of the income can be loaded into their own wallets, but the disadvantages are also obvious: if there are too few people willing to spend money to buy, Jinshan can only cry; The advantages and disadvantages of the second type are equally obvious. The advantage is that you don't have to worry about the market situation, but the disadvantage, the purchase price of Lianchuang Technology must be very low.
After hesitating for a long time, Qiu Bojun asked again: "If it's the first way." How much does WPS cost? ”
Lin Zheng did not hide from Bojun: "If it is in Europe, we recommend a list price of 29.9 euros for WPS, but in order to make it acceptable to more users, we recommend that Kingsoft carry out some promotions in the early stage, such as 19.9 US dollars in the previous month, oh." By the way, we won't have a maximum of 35% of the share. ”
The proportion of Lianchuang Technology is not more than 35% at most? Qiu Bojun's heart suddenly trembled: if WPS can sell 100,000 units in Europe, it will be 65% of 1.99 million euros, which is almost 1.3 million euros......
And listening to the meaning of Lin Zheng's words, it seems that this sharing ratio can be reduced again......
But with a price of 29.9 euros, is it really okay? Although before 1994, Jinshan had also sold WPS at a high price of more than 2,200 yuan, at this moment, Qiu Bojun still hesitated.
At this time, Lin Zheng put a heavy weight in Qiu Bojun's heart: "WPS software is special, European and American users have long complained about Microsoft's high-price strategy, Kingsoft can consider launching a mobile version and desktop version of the package, the price can be set at 69.9 euros...... The price of Microsoft's Office2000 office suite in Europe and the United States should be very clear, right? ”
Qiu Bojun, who was still hesitating just now, suddenly trembled twice, nodded with difficulty, and said, "That's right, I know." ”
Even in developed countries such as Europe and the United States, Microsoft's standard version of the office software suite is priced at $399, the professional version is priced at $499, and even the student/teacher version is priced at $149, even in China, Microsoft's most coveted and headache market, the standard version of the office software suite is priced at $29.
Is it expensive? Expensive, of course!
Especially when the price of $29 of Microsoft's Chinese version of the office software suite was known to European and American countries, European and American office users complained that the columnist of "pcworld" magazine publicly wrote an article expressing dissatisfaction with Microsoft's practice of selling Office at a low price of $29 in China, saying, "Why can Chinese buy 0ffice for $29, but we can't?" ”
Of course, Microsoft continues to go its own way and is resolutely blind to this.
For Jinshan, Europe is a huge gold mine waiting to be cultivated!
Europe with a perfect intellectual property protection system, is undoubtedly the best hotbed of survival of Kingsoft WPS office software series, if Kingsoft can occupy a place in Europe, even if it only occupies 10% of the office market, Kingsoft's life is much better than now, in the past, Qiu Bojun did not want to open up the European market, but when he thought of the difficulties faced, he dispelled this idea, but thanks to the market created by ICQ in Europe, Qiu Bojun suddenly found, If you really package the mobile version and the desktop version of WPS together and put it on the shelves of ICQ's software store, the entire European market will be opened to you, and the sales channel problem that you used to have the most headache will no longer be a problem.
"What do you think...... Can WPS really sell for a whopping 69.9 euros in Europe? Trembling, he asked Bojun.
"It shouldn't be a big problem, or you can just try it out with a one-week or one-month free trial." Lin Zheng encouraged that he was very happy to be able to light a fire in the European market, which is regarded as Microsoft's backyard.
"I ...... I ......" biting his lip hard, Qiu Bojun suddenly asked: "Mr. Lin, what are you going to do about the domestic market?" ”
"Domestic market?" Lin Zheng has long thought about how to solve this problem: "We plan to select a group of strategic partners and pre-install the software of these partners on mobile phones, and other software developers can also upload their works to the software store." ”
"However, domestic consumption habits and the general network environment ......" (to be continued. )