Qi Na said goodbye to Doris and went to Drum Tower Square, while it was still lunchtime, she asked Zheng Xiumin to have lunch, she always looked sad during the meal, Qi Na asked her what happened!

Zheng Xiumin said: "I recently opened an online store on Taobao, but the cost of the through train is too high, I spent 200 yuan a day unconsciously, and it was almost 2,000 yuan a week." ”

Qi Na and Lisa stay together every day, and they are naturally familiar with Taobao things, so they said: "Then there is traffic and conversion?" ”

"Yes, but the income is not enough for the through train fee, and I feel that I have no underwear to wear." As soon as she finished speaking, she immediately realized that she had lost her ladylike demeanor, and immediately covered her mouth.

However, Qi Na pretended not to hear and continued to ask: "Then have you been a repeat customer and have you participated in other promotional activities?" ”

Zheng Xiumin said: "Are you very good at e-commerce? ”

Qi Na was a little embarrassed and said: "The company has set up an e-commerce department, and I am in charge of it for the time being, so I can't know everything." ”

"Oh, then who are you in charge of operations, I want to have a chance to ask for advice, you can help me introduce it!" Zheng Xiumin is very happy, her boyfriend must not waste such resources.

Qi Na blurted out: "Okay," as soon as the words fell, he thought how could this be arranged? Let Lisa and Zheng Xiumin meet under your nose, isn't this the rhythm of looking for death?

But I immediately thought that maybe I could let Dai Xiaolan make up the numbers.

Fortunately, Zheng Xiumin did not chase him for arrangement, and Qi Na immediately changed the topic and asked in detail about the operation of the online store. I remembered some of the company's overstocked products that were folded in two, so I said that I would take some of them as special products, which should increase some popularity.

Zheng Xiumin was even more happy.

After lunch, Qi Na took a taxi back to the company, and he was going to pacify the other boat.

Lisa and the two newcomers also had sad faces, and Qi Na asked what happened, and it turned out to be the same problem as Zheng Xiumin, that is, the marketing expenses rose sharply, but they did not bring the expected burst of traffic, or the traffic did not bring the ideal conversion.

Qi Na said: "That should be a problem with the marketing design!?" ”

Lisa shook her head: "Recently, with Double 11 and Double 12, all large and small e-commerce companies have been in full swing to engage in promotions and make money, and new merchants like us can't grab them at all." ”

Qi Na calmed down, and it came down to the fact that the one-day e-commerce marketing cost was too high, which became a new threshold for e-commerce. How to use the existing resources and information to integrate the e-commerce platform is what should be considered.

He didn't speak, returned to his office, and wrote about the problems he was currently encountering, a total of three: high marketing expenses, unsatisfactory traffic conversion, and strong competitors.

Qi Na felt that these three were probably also the problems faced by Zheng Xiumin, but because she had just entered the market, she was later than Lisa, so it didn't feel so obvious.

So how to crack it, from the perspective of a hacker's technique, how to do it?

First of all, the marketing cost is too high, this is a false proposition, as long as you make a lot of money, then no matter how high the cost is, it is not a problem. So it comes down to the point, it's still traffic, how to get traffic. How to retain traffic, every traffic money spent can't be a one-time thing.

Qi Na thought to herself.

From a hacker's point of view, then I'm going to get some traffic. Qi Na thought to herself.

The so-called traffic is the number of views that Taobao or other websites such as portals, search engines, etc., bring to the online store.

For Taobao, it is the window display of various pages, other websites are advertisements, and for search engines, it is keyword search.

And the conversion is in the traffic - that is, a hundred people have viewed the product, because of certain conditions, to promote a user's purchase. This is a conversion, and the condition may be that the promotional words and price impress the user.

Whether it is the display of Taobao or the advertising of other websites, there is a need to pay, and a click ranges from a few cents to a few to dozens of yuan, depending on how much the merchant is willing to pay for the click. This initiative is in the merchants, Taobao is equivalent to sitting on the mountain and watching the tiger fight, and the merchants who compete for the keywords of the same product will naturally invest at all costs, obtain more traffic, suppress opponents, and Taobao will also profit from it.

And the free only search engine, the traffic brought by the search engine is also very important.

Qi Na figured out this problem, he was confident, he set a few strategies, and was just about to show off with Lisa, thinking of the problem Zheng Xiumin encountered, naturally it can also be used, and his heart is doubly happy.

Lisa listened to his auxiliary measures to guide traffic, such as setting up her own online shopping platform, such as doing some SEO optimization. I'm very happy, but this process is not done overnight, and it still takes time.

Qi Na said: "Taobao is a platform of course, but we have an offline physical platform, how can we integrate offline and online stores, not just online merchants, not just traditional merchants, this may be our way out in the future." ”

As he spoke, he began to lose his chatter and began to talk endlessly. Lisa and a few of her colleagues could only listen, but he was very open-minded, and although he jumped, he was very clear and no one was bored.

When he reacted, he smiled embarrassedly, "Today is not a meeting, how can I be poor alone, you continue to be busy, Lisa, you have to think about it, change to the company's perspective to think, you can't just focus on Taobao and Tmall, it's too narrow." ”

When Qi Na returned to the city first, several colleagues began to talk about Qi Na, and they all felt that he didn't usually talk much, but he was obviously admirable as soon as he opened his mouth without saying anything.

They didn't know what was going on between Lu Dao Qi Na and Lisa, and Lisa didn't say anything, but just listened to them praise Qi Na, and their hearts were happy.

As if he had been on his way, he returned to the city, came to his new house, and visited Peter.

Peter was very happy and reported a few things like him, first of all, a number of accounts named Tintin and Dongdong appeared in the forum of SuperPeterExplorer, because Peter found that some users had questions about Peter's efficient reply.

Peter was panicked at the time, and after thinking about it, he immediately took the registration of a number of simple and clear accounts to carry out customer service work, Qi Na nodded and did not say anything, and when Peter continued to say the next question, he suddenly realized the meaning of Peter's strategy. The implication is that service work is a team operation from the very beginning. Doesn't this relieve the doubts in yourself?!

Peter has the mind to worry, to be scared, and to adjust! Qi Na looked at the big screen with some surprise.

Peter continued to talk about the second thing, Qi Na handed over the operation of the SuperPeter ERP system deployed on AWS to Peter, and Peter was already busy.

The first is advertising, because there is no budget, so Peter posts on various forums whenever he has time, and at the same time contacts professional media, hoping to get some attention.

Of course, this work feels like a needle in a haystack, and the only gain is to get some traffic.

Qi Na heard the traffic, and the dark passage was the traffic again.

In the Internet era, there are no users without traffic, and there can be no survival without users.

After listening to the work report, Qi Na replied to Peter: "Keyword search optimization for search engines should be continued. ”

The measures that MyCity had been thinking about were then broken down into tasks, and a large chunk of them was given to it, including Jung so-min, of course.

According to the part-time agreement with it, Qi Na needs to pay an additional 3,000 yuan for these two jobs.

The specific work is to build two shopping websites, the shopping websites are Taobao online store information, can jump to each other, and the final sales payment channel will be Taobao, this approach is to continuously optimize the shopping website information, so that the search traffic on the search engine is rolled back to Taobao. Achieve the purpose of drainage.

Qi Na's account and password for these actual work did not hide from Peter, and Peter received the task and began to operate according to his own ideas. When it comes to communicating with Lisa and Zheng Xiumin, he contacts them through Qi Na's QQ account, but every sentence Qi Na can see, and it doesn't expose Peter.

Qi Na's way for Lisa is to take the technical route, and Lisa has her own idea, she wants to do a word-of-mouth marketing. In other words, SNS marketing.

Of course, these also need to be supported by Qina's shopping website. However, as a complete plan, there are many things she needs to prepare in advance.

Lisa first made a detailed plan and reported it to Qi Na, who was surprised after reading it, but did not object, and after discussing it with Doris, who is also in charge of the e-commerce department, she reported it to Jenny, who read the report and asked the public relations department to discuss it together.

Lisa was a little nervous at the meeting, but she still talked about the whole plan and explained each node in more detail.

Obviously, the public relations department is very dissatisfied with the practice of some e-commerce departments, but with the strong support of Doris and the support of the IT department, they can only be vague and dare not oppose it in person.

After that, Jenny approved this word-of-mouth marketing plan proposed by the e-commerce department and involving the entire MyCity brand.

The day before New Year's Day, Qi Na made an appointment to the location of Pudian Industrial, Pudian Building.

A few days ago, Chu Anping had already completed all the formalities and made the first payment. Qi Na also paid all the source code of SuperPeterERP. Of course, it is the new version of SuperPeterERP after updating several plugins.

In order to meet the needs of Pudian Industry, especially the problems of many branches, subsidiaries and grandchildren, complicated rules and regulations, uneven management levels, etc., he thought of using plug-ins to manage needs.

The core program of SuperPeter ERP has an open interface, and various plug-ins are used to meet the needs of Pudian Industry.

Chu Anping accepted such a structure with suspicion, and today he came to communicate with Chu Anping's technical team.

This technical team has just been formed, including members of the information center of the previous punctual industrial group, as well as fresh college students who have just been recruited and are going through the entry procedures, as well as interns who have not graduated from college. Of course, there are also senior technical backbones hired by Chu Anping with high salaries.

The exchange meeting started from nine o'clock in the morning to twelve o'clock in the evening, and there were only four or five breaks in between, and they didn't pay attention to the tall and burly Qi Na at first, thinking that he was just an ordinary technician, but as Qi Na explained it deeply, all the contempt disappeared.

Qi Na first deployed SuperPeter ERP in a temporary environment, during which every detail was fully explained, including the data table format, business process and so on. Then there is the use of each interface, in order to make them have a more intuitive understanding, he even made a monitoring dial for the information flow in the ERP system for this exchange meeting.

At the scene, everyone saw his fingers falling like raindrops, tapping the keyboard frequently and amazingly, and the percussion sound was like a beautiful symphony, and the audience was stunned and completely impressed.

The night was all in the New Year's Eve party, and they spent it slowly in the meeting. However, everyone was very involved and in high spirits, and at the end of the meeting, there were still people who were still unsatisfied, and a few people pulled Qi Na to go to supper.