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Chubby Michael. Dyer's image in public has always been that of an approachable, smiling, sunny man, but when Lin Zheng really got in touch with Michael. After Dale was contacted, he finally determined that it was Michael who was lying in the media. Dale deliberately created a personal image, and now this guy feels like a strong opponent that he must be careful and cautious...... When he thought of this, Lin Zheng couldn't help but laugh at his naivety in his heart: how could this guy still deal with the fact that he could quickly build a huge computer empire from scratch?

"Mr. Lin, based on my friendship with Anjiber, I can give you a chance to convince me, but in your Chinese words, I like to put the words up front," Michael. Dale looked at Lin Zheng with scrutiny and strong distrust in his eyes, "To be honest, I am not optimistic that your company has the ability to OEM my business, but for the sake of my friend Anjibo's face, I can give you a chance to convince me, but that's all, if you think that you can get my order by relying on Anjibo, then you are very wrong, unless you can convince me, it is impossible for me to give you this order...... Believe that you can understand. ”

"I understand," Lin Zheng nodded, his tone was neither humble nor arrogant, "We have a saying in China, called 'business in business', in American terms, 'business is business', if we don't meet the requirements of Dell computers, even if you agree, your board of directors will not agree, and if we are better than all our competitors, you don't need to get along with money." ”

"Interesting, very interesting." Michael. Dell smiled, it was the first time he had met a Chinese who was so proud in front of him, and it was not without Chinese employees within Dell. But those Chinese employees gave Michael. Dale felt as if they were always feeling inferior, completely different from the guy in front of him. Dale saw the shadow of his youth, "You're confident, I like confident guys, but I hope your confidence isn't hubris or hubris." ”

Lin Zheng smiled and did not speak. I just showed that I can be confident, but now I will inevitably feel like I am arguing when I talk again, and I will take a moment. Lin Zheng said, "We have analyzed Dell's sales and production model, and in our opinion, Dell's direct sales model has created a precedent for the sales of large electronic products. The created 'manufacturer-customer' sales model completely eliminates the intermediate links in the sales process. Greatly reduce the cost of sales, which is also the fundamental reason for the rapid rise of Dell computers: the price advantage of products. ”

Although Dale's expression did not change, a smile couldn't help but appear in his eyes.

The direct sales model is Michael. Dell's proudest innovation, and it is precisely by virtue of this direct sales model that Dell computers can quickly develop in the layers of IBM, HP, Compaq and even Apple computers, and it is very likely to enter the top five computer companies in the United States this year, although he knows very well that this is Lin Zheng complimenting himself, but there is no doubt about it. These words are tickling Michael. The itch in Dale's heart.

Michael. A hint of a smile flashed in Dale's eyes did not hide from Lin Zheng, and this made Lin Zheng breathe a sigh of relief. "But with Dell's exhibition, the scale has expanded dramatically, and the previous way to reduce costs has been somewhat insufficient, and Dell computers want to continue to exhibit, they must find ways to reduce costs, and I believe this is also the reason why Mr. Dell decided to re-choose the OEM."

"I don't know what the cost of Jabil Technology and New Meiya will be for Dell computers, but according to the current price of Dell computers in the United States, we have made a rough calculation, if this order is handed over to us Lisheng Electronics to operate, we can ensure that Dell computers will reduce the cost of the whole machine to the current 8o% without reducing the quality of use...... Maybe more, but we don't have enough information to come up with a more accurate number. ”

Dell's foundry model is different from the foundry model widely recognized by everyone after more than 1o years, the foundry enterprise for Dell is pure simple foundry, the appearance of the computer and the design of the circuit board, color matching, etc. are all handled by Dell, and even as large as the picture tube, as small as the cooling fan, such spare parts suppliers are all handled by Dell computer personally, and the logistics system is also designed by Dell, and finally the logistics company with the optimal configuration will send all the spare parts to the foundry factory and assemble them.

The reason why Jabil Technology and New Meiya are not very willing to do Dell's foundry, Dell's production model has a great reason, although Jabil Technology and New Meiya are also based on OEM business, but they themselves have related spare parts production business, if the OEM unit adopts their spare parts, it means that they can make money twice in a company, but it is different for Dell OEM, they are used to making two money, they are not used to making only one money...... This situation is very suitable to describe them with the five words "from luxury to frugality".

But Michael. Dale didn't seem to be very satisfied with Lin Zheng's answer, he frowned, and said bluntly to Lin Zheng. "Is it only 8o%? If I am not wrong with the number in my hand, your industrial workers will only be paid a month's ...... Well, about $5o, right? I think 6o% is a reasonable number. ”

Compared with American industrial workers who have perfect labor law protection and a monthly salary of not less than two or three thousand US dollars, the cost of putting this business in China, where the monthly salary is only 5o US dollars, will be reduced by 2 percent? This is clearly not Michael. What Dale wants.

"That's right, the wages of our industrial workers are not very high, but we think 8o% is a more accurate number," Lin Zheng replied quietly, for the possibility of suffering from Dell's troubles, he was mentally prepared before coming, Lin Zheng was not surprised, "All the spare parts are designated by your company, and the spare parts are shipped to our company from all over the world, and then shipped back to the world from our country, the freight cost is quite high, and we think that it is the limit to be able to reduce the cost of 8o...... Dell's production model is 'customized production', which can provide personalized customized services for each customer. Compared with large-scale industrial production, this mode of production is clearly not economical. ”

Unexpectedly, Lin Zheng insisted so much, Dale frowned. After a little hesitation, he said, "That's it, Mr. Lin, put your information down, I need to see your information." ”

"Okay."

……………………

"It's not very objective." From Michael. Coming out of Dell's office, Tanna's expression was not very good. "They're not happy with a 2o% reduction in cost?"

"It's normal, for capitalists, to maximize their profits. They can't wait to squeeze all the profits of the upstream and downstream, and it's best that all spare parts suppliers and dealers can give them additional blood transfusions," Lin Zheng said, but his brows were furrowed very much. "It looks like we're underestimating Dell's ambitions."

"What did you say?" Tan Na didn't quite understand what Lin Zheng meant.

"I read the material before. Dell Computer is very likely to become the fifth largest microcomputer supplier in the United States this year, and before I thought Dell might be satisfied with this result, but now it seems that Dell is not very satisfied with the fifth position. ”

"What?" Tanna exclaimed in a low voice, "You mean? ”

"That's right, he could be aiming for third, or maybe higher." Lin Zheng's expression was extremely solemn, "I want to be the second or the first." For Dell, a personal computer upstart, the first generation must have enough price advantages. Secondly, the production capacity must keep up, there is no price advantage and there is no way to compete with HP, IBM, DEC, Compaq and other giants for the market, on the other hand, if the production capacity is not at all, there are a lot of empty orders in hand but can not provide products to customers, which is also fatal...... Dale is very ambitious. ”

Although Lin Zheng said vaguely, Tan Na still understood, "So, is Dell planning to rely on this scale advantage to squeeze the profits of spare parts suppliers and OEM manufacturers on the other?" ”

"Aside from this explanation, I can't figure out how he came out of this 6o%, but has this guy forgotten jì? In industrial production, the proportion of human resource costs is not high, and the cost of raw materials and spare parts is the highest, what does this guy think? Lin Zheng frowned, and analyzed bitterly how Foxconn won Dell's OEM contract.

It was about O4 years, Foxconn's Handa and Shunda were factories specializing in OEM for Dell, as if the wages of Foxconn workers at that time were only about 1ooo yuan, in the window market of O4 years, this wage level can only be regarded as below the middle, if it is just like this, but Foxconn's labor intensity and labor time are extremely large, there are only a total of 2o minutes of centralized toilet time and up to 145 hours of working time every day, so that Handa and Shunda's workers are very mobile, as far as Lin Zheng knows, Many of Huaqiangbei's small sales came from the two factories of Handa and Shunda......

"What are you thinking?" Tan Na asked Lin Zheng curiously, looking at Lin Zheng's stunned background, she was a little curious.

"Oh, I came up with a way to probably reduce the cost to about 7o%."

"Really? Tell me what is the solution? Tan Na didn't expect Lin Zheng to have an idea so quickly, she was slightly stunned, and then said excitedly, "If we can really reduce the cost to 7o%, we have a great chance of winning, right?" ”

"I promise you won't." Lin Zheng, who was extremely familiar with Tan Na's character, said with a wry smile, "This violates the style of the two of us. ”

"Reducing costs this way?" Tan Na unconsciously opened her mouth slightly, looking at Lin Zheng's gaze with some horror, "Sue me, you won't do this, right?" ”

"Of course I wouldn't do that, but it looks like someone is going to do it right now."

"Who?" Tanna screamed, "Don't they know it's a violation of the Labor Law?" ”

"What is the Labor Code? Can you eat it? Lin Zheng sneered twice, "Under the premise of large-scale layoffs and closures of state-owned enterprises, for the common people, they will be Amitabha Buddha if they can have a job that pays them, and for the government, solving the employment problem of workers is the first thing they have to consider, as for working hours and work intensity?" If you don't do it, I don't know how many people are lining up to do it, some jobs are good, and you dare to pick and choose? ”

Tan Na was silent, of course she knew that Lin Zheng's words were not casually said, and this is indeed the case, in the current situation where the employment situation is quite not optimistic, it is good to have a job that can support a family, as for the problem of working hours and work intensity, picking and choosing will be considered to be not doing business, but the domestic media at all levels have been too positive about the publicity of foreign capital and joint ventures, and this girl does not know much about them, so she was a little skeptical of Lin Zheng's words and hesitated, Some uncertainly, "That's true, but Foxconn is also a big company, they won't do this, right?" ”

It's just that the tone is a little unconfident.

"Big business? There are also many foreign-funded enterprises in the southeastern coastal provinces, so do you want to find out what those who work in Taiwan-funded enterprises and Korean-funded enterprises evaluate these two types of enterprises? Tired of working than a donkey, eating worse than a pig, getting up earlier than a chicken, getting off work later than my sister and pretending to be better than my grandson, looking better than anyone else, and being older than anyone else in five years. Lin Zheng's eyes were a little red, and he sneered.

These words are not Lin Zheng's nonsense, Foxconn's desperate squeezing of employees has reached the point of boiling public resentment, and several times it has caused a violent backlash from employees who can not be squeezed, and they have been suppressed by Foxconn and the local government, and it has not even been seen in the newspapers and media at all, but this kind of thing is almost a well-known thing in Huaqiangbei, when it comes to Foxconn, which one is not shaking his head in Huaqiangbei?

"In the future, our company can't do anything like this!" Tan Na suddenly gritted her teeth and said hatefully, "Even if we earn less, we can't be sorry for our conscience!" ”

"Of course, don't you see that the welfare of our company's workers is not only the best in the city, but also very competitive compared with the south? Koreans can look down on us, and people on Wandao can look down on us, but we can't belittle ourselves...... If you come out to mix, you will have to pay it back sooner or later. ”

This sounds like a lift, but after the lifting, the real problem still has no ending, Tan Na's face suddenly fell, "But how can we get the order from Dell?" ”

"Maybe we can try our luck at Compaq?" Lin Zhengjian said.

"Compaq? Is Compaq any different? (To be continued......)