Chapter 106: Disintegration (7) Rub oil by the way
Qi Na chatted and talked about his problems at work, that is, the problem of returns and exchanges caused by frequent size discrepancies.
Zheng Xiumin smiled slightly and said: "Actually, this doesn't have much to do with the size, clothes and shoes have similar problems, and when the shoes are sold, some customers will ask, is it a size, a standard size, or a large or thin size, so that in addition to the standard size, it will give customers another reference." ”
"In other words, it's not really a matter of size, but a deviation in design and production?" Qi Na asked.
"It's not that simple, the feeling of clothing, shoes and hats to customers, in addition to the design, there are also fabric materials, sewing workmanship, and color deviations, which will give users different feelings, and even the user's body growth and intuitive feeling will cause deviations, and then customers will generally return and exchange goods with a size that does not match." Zheng Xiumin explained.
She continued: "Usually merchants will take the full cost of shipping for the buyer who does not match the size, but with the fierce competition, some sellers will promise to bear the one-way shipping fee of the wrong size......"
Dai Xiaolan immediately interjected: "I know that MyCity is a new merchant, and in order to accumulate popularity, it has made a promise of worry-free shopping and undertook the two-way freight." ”
Zheng Xiumin nodded: "The specific operation is different, but if you want to solve this kind of problem, I personally think that it is almost impossible!" So you have to start with the technique, well, it's actually quite difficult, it's almost an impossible task, isn't it? ”
Qi Na nodded, now it is not as simple as how to mark the size of the product more clearly and what program to use to correct the customer's size.
However, Qi Na obviously doesn't think this is an impossible task, as long as he tries it, there will always be some ways and methods to do it.
Qi Na is now actually a five-line operation, NMC, Ningnan Life Online, Sanyang, Punctuality and SPE, of course, his main work is to put in the first two, Sanyang is just a name, go every Friday morning, attend the weekly meeting of the IT department, and then send a summary email to Xiang Yuyao on the weekend, and the week's work is over. However, this salary is a lot, 15,000 per month.
Li Xiangjun went to Hechuan to do errands, and also went to visit Qi Na's house, and personally told Qi Na's mother about Qi Na's girlfriend Zheng Xiumin, who is now talking. Qi Na's mother immediately called him and scolded him, he was vague at home, the old family heard that he was developed, and he didn't have a girlfriend yet, so he lined up to be a matchmaker.
Qi Na smiled bitterly, but obviously Li Xiangjun couldn't be blamed, so he had to keep his head silent.
Punctual work is gradually not too busy, sometimes to answer a few consultation calls, really not good to have a special car to pick up, busy when leaving, Chu Anping will arrange someone to seal a red envelope, two hundred, four hundred, the name of the car and horse fare.
Qi Na is also not polite, he is more and more familiar with Chu Anping, occasionally have a working meal together, talking about Doris, Chu Anping's evaluation is very good, he didn't say professionally, and his ethics are not bad, but he has some flaws in his personality, radical, and even some men have a bad personality and dare to take risks. Of course, from another point of view, this is not a problem.
Qi Na agreed with Chu Anping's judgment, he wanted to meet Doris, but Doris didn't seem to be willing to meet with his colleagues, let alone relive the dream of the kite.
The SPE company that cooperated with Duan Shifei was all operated by Duan Shifei, and Peter once asked him, wasn't he worried that Duan Shifei would deceive him? Qi Na is very open-minded, SPE was originally something that was unintentionally inserted into the willow, and the core thing is AI artificial intelligence, which is in his own hands, so if Duan Shifei deceives him, all he gets is a shell of SuperPeterExplorer, what is there to worry about.
He also forgot about one of the core achievements, Peter. However, Peter didn't realize this, it already thought of itself as a creature, as a partner of Keina, and it also owned a small stake in SPE.
The rest is, of course, NMC and Ningnan Life Online, Ningnan Life Online mainly arranges Peter to go all out to cooperate with Zheng Xiumin, and Qi Na's own energy is focused on NMC, and the most important thing at present is recruitment, industrial chain management platform development, and size calibration.
The recruitment was contacted by Song Rui, and Qi Na was only responsible for the interview, one interview a day, which seemed to have become a daily job, but there was no gain, and it took a few days to arrange two arrivals.
The industrial chain management platform is also very smooth, most of the source code has been handed over to Xiao Xu, who has been sleepless day and night to study, test and research, and now he can basically do simple debugging and revision. Qi Na is also a lot easier, Xiao Xu has almost treated Qi Na as an idol now, the first thing he does at work every day is to pour tea for Qi Na, and he changes the trash cans, Qi Na said to buy a good notepad, Xiao Xu went out after three minutes, and bought it back in twenty minutes.
Lisa secretly told Qi Na that if Qi Na wanted to offer chrysanthemums a little, Xiao Xu probably wouldn't frown.
Qi Na glared at Lisa, now Xiao Xu is not only like this to Qi Na, but also obedient to Lisa, Emily is joking with them, Xiao Xu is Qi Na and Lisa's orderly.
Qi Na sometimes reminds Xiao Xu that he doesn't have to be like this, but Xiao Xu is very sincere, and he can make such progress now because of Qi Na's support, and he is grateful.
No matter what, Xiao Xu is positive, and everyone agrees on this.
The rest of the work is how to solve the problem of shopping size deviation, and the original idea was to reduce the monthly shipping cost of NMC, which is so simple, but it may seem difficult at the moment.
In fact, NMC's monthly freight is about four or five thousand yuan, and it is only 6-70,000 yuan a year, and Meg doesn't mind this, she doesn't think of this as a freight cost, but as a marketing expense.
Qi Na thinks the opposite, if this problem is solved, will it make customers more satisfied and more willing to come to NMC to shop? Because don't worry about these problems?
Perhaps the problem was not urgent, or the effect achieved was limited, but as a challenge, Qi Na began to tackle it.
Qin Na first imagined that if a piece of clothing appeared on the client's screen, the client would see a photograph of the model that had been Photoshopped, with long legs and high definition to the point where leg hair could be seen.
Then the customer will change their angle, they will mistake themselves for the model, and then they will get the effect of what it is like to wear it for the first time!
So now some people are extremely saying that Taobao or online shopping, a large part of which is selling pictures. If the picture PS is good, the product will sell well.
So the difference in color and fabric material is locked at this time, and then the workmanship and size!
When the customer gets his hands on it, he will find that it is different from what he expected.
Then the customer's personal perceptual perception will be reflected after the clothes are put on, and then the customer will compare the effect of the first brain supplement with the current situation after his own dressing.
So the huge contrast is now manifested.
After the last customer, the customer asked for a return or exchange.
After drawing such a customer's shopping journey on a notepad, he began to reflect, and he first asked Lisa, if it was in a physical store, what should the customer's psychology be?
Lisa's calm analysis: first the brand, then the style, and then try on, then pay attention to the price and material, but the try-on is always free, and the merchant also welcomes customers to try it on, through intuitive feelings, and then the customer decides whether to buy or not, many customers will try to discuss the discount with the salesperson at this time.
After listening to this, Qi Na said that this process is actually the opposite of the process of online shopping customers. While customers who shop online can't put on clothes until they are at their worst, brick-and-mortar stores are the opposite, where customers will immediately feel the color, material, and temperament of the clothes.
So what should be done?
Make an imaging system of the customer's body shape, and then form a 3D pattern, and then merge this 3D body pattern with the clothing to form a rendering?
Qi Na didn't care too much, and immediately tried to embody this idea.
But the first question comes, how to form 3D graphics, simple modeling is not complicated, but where does the customer data come from?
Christina approached the designer Christina and learned that in order to show a piece of clothing, the model's body data was needed, Christina was puzzled, he explained in detail what he was going to do, Christina's eyes widened, she also often shopped online, apparently she thought it was incredible, and then advised him not to waste time.
Qi Na said impatiently: "You care about me, I'm willing to waste." ”
Christina has a generous personality, she didn't care about Qi Na's bad attitude, stuck out her tongue, and immediately called a model who was trying on clothes, took a ruler and compared it on the model, and then reported a lot of data repeatedly, and Qi Na recorded it.
Christina said to the model: "This is our IT director, don't you mind. ”
Qi Na nodded at the model, and then he also took the ruler and gestured twice, and finally had a real feeling for the size, but accidentally, the tape measure was on the model's chest, Qi Na didn't care at all, and measured it carefully as usual, and the model almost screamed, but when he heard Christina say that he was the IT director, and looked at his current preoccupation, he swallowed the scream. Let Qi Na wantonly compare and rub oil on himself.
With her life experience, she has never been rubbed with oil like this, and this time she finally understood it.
Christina watched dumbfounded. Another model standing next to him is also unbelievable, although models sometimes meet male designers, but that is a professional, there will be a hairy person like Qi Na, I am afraid that a model will explode early.
With a creak, Lisa pushed the door and came in, "Christina, I'm going to trouble you to give me the new photos today, and I'm going to ask a model for an outside shoot tomorrow." We'll be able to get the new model next Monday. ”
As soon as she finished speaking, she found that the man who was scratching around on the tall, plump model was her boyfriend Qi Na.
Christina and another model next to her stared at Qi Na and her hands on the model with wide eyes in disbelief.
With a bang, Lisa dropped the workbook in her hand, slammed her phone on the ground, turned around and rushed out.
Christina snorted, secretly screaming that it was not good, Lisa was good at everything, but she was a little cautious and jealous.
But Qi Na was fully engaged, and didn't care about Lisa's arrival at all, let alone that the matter had been fried.
The tape measure was handed to Christina, and she thanked the model, her eyes sharp as if she wanted to see through everything, and she turned and walked away, as if she was completely cut off from the outside world.
Christina couldn't even scream.
The model was puzzled: she didn't get angry, why did this woman seem to be angry?