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Chapter Ninety-Seven: The Crisis Under Prosperity (Fourth Update, Second Update)

Jiang Zhen was immersed in the pleasure of making Sony, Panasonic and Aihua deflated, but Lin Zheng maintained a rare calm, "Don't be happy too early, use high-end machines to impact Japanese low-end machines, now we are catching Sony, Panasonic and Aihua off guard, they haven't reacted yet, but do you think they will turn a blind eye to this situation?" You see, at most in the middle of this month, Sony, Panasonic and Aihua will make targeted measures...... Even if it is not a countermeasure made by their Japanese headquarters, it will be a decision made by their general representative in China, and that is the time to really test us. ”

Jiang Zhen was stunned! Only then did he realize that he was overly optimistic about the situation facing the company.

That's right, Lisheng Electronics seems to have a considerable reputation in China, but after all, Lisheng Electronics is just a brand that has just appeared in the market for more than a month, and has initially established a distribution network in 18 provinces, which sounds really uplifting, but now Lisheng Electronics is actually similar to a castle on the beach, although it looks magnificent, but in fact, there is no foundation at all, even a small wave may make this seemingly magnificent castle become a place of loose sand.

In the next time, it is the time to really test Lisheng Electronics, in the face of competitors' counterattacks and various suppressions, how can Lisheng Electronics gain a firm foothold in this situation and turn this castle on the beach into a real castle?

This is the most important test that Lisheng Electronics will face next.

"Boss, what do you think the Japanese might do?" Jiang Zhen asked cautiously, no longer as complacent as he was just now.

"A lot of our dealers are also selling Sony, Panasonic and Aihua machines, right?" Lin Zheng asked.

"That's right." Jiang Zhen nodded, the Lisheng Walkman itself is positioned in the domestic high-end Walkman, and there is an overlap range with the Japanese Walkman in terms of market positioning, and the profit level is much higher than that of the domestic Walkman, and even the net profit of each machine is comparable to the Japanese thousand-yuan Walkman.

This may sound a bit ridiculous, but the fact is that a Japanese thousand-yuan mid-range walkman, the dealer's profit is less than 1oo yuan, and most of the profits are taken away by the manufacturer and agent, and the dealer's profit is pitiful, but Lisheng Electronic Tong guò's simplification of the supply and marketing link, after removing the two intermediate links, is enough to ensure that this 499 yuan machine qì also has a profit of nearly 100 yuan.

Considering that one is a product with a price of 10 million, and the price of Lisheng Walkman is only 499 yuan, the potential purchase customer base has expanded several times, and the overall absolute profit of selling Lisheng Walkman is to pass the Japanese Walkman. But it is precisely because of this that Jiang Zhen is a little strange, what kind of tricks can the Japanese make?

"There are actually a lot of tricks that the Japanese can do, for example, they can force those dealers who sell both our Walkman and the Japanese Walkman to stop selling our Walkman, and if they don't agree, they won't supply these dealers."

"Impossible, right?" Jiang Zhen didn't expect Lin Zheng to say this at all, and was dumbfounded for a while, "It's the idea to threaten the dealer with not supplying the dealer...... Is...... It's rotten to the house. ”

He couldn't understand why his boss thought the Japanese would do this, and if the Japanese did do it, wouldn't it be right for Lisheng Electronics?

"You're wrong to think so," Lin Zheng shook his head, and his expression became stern, "Don't forget jì, we only have such a Walkman now, and the lack of a rich product line is our biggest weakness at present." ”

"The three major Japanese Walkman brands can provide as many as 100 cassette walkmans and CD walkmans, from 4oo low-end models to high-end luxury models of four or five thousand yuan...... Think about it, if the general generation of Sony, Panasonic, and Aihua gave them such a strong notice that they were not allowed to distribute our products, how do you think those dealers would choose? ”

Jiang Zhen stopped talking, his face became solemn, the boss was right, once the Japanese really made up their minds to threaten those dealers in this way, the dealers who insisted on selling the Lisheng Walkman would most likely face the dilemma of having no products to sell, which was almost unimaginable for those dealers, and I am afraid that those dealers would rather give up the agency deposit than bow to the Japanese brand under the pressure of the Japanese product agent, no way, everyone always has to eat.

"That's just the first point, the second point is what everyone knows about our Lisheng Walkman. Although our Walkman is the most expensive among the domestic walkmans, we still only dare to set a national uniform price of 499? Is it because the quality of our products is not good? No, it is because our brand recognition and brand premium ability are insufficient, and the market still thinks that Lisheng Walkman is only a product that can be comparable to Japanese mid-range products in terms of quality and can only compete with Japanese low-end products in price; ”

And what is the impression of a Japanese Walkman? High! A dealer who doesn't have a Japanese Walkman brand on sale, even if the boss blows his store into the sky, it's useless, you don't even have a Japanese imported Walkman, why do you say that your store is high-end? Speaking of which, being able to sell high-end models of Japanese brands, especially Japanese brand walkmans, may not make much money, but it represents the status of the store in the city where it is located, which is an intangible asset, but many times, this kind of reputation can be exchanged for a lot of money. ”

The sweat on Jiang Zhen's forehead was already dripping down.

He had to admit that the boss was right, not only is the product line of Lisheng Electronics not rich enough is the biggest flaw, but the brand image is also a big problem, if the Japanese really use this way to force Lisheng Electronics, I am afraid that the market share of Lisheng Electronics is really only crushed, and there is not even a basic fight back...... Unless it depreciates its value to enter the low-end market of less than 2oo yuan in China, what brand image does Lisheng Electronics have at that time?

"Boss, what are we going to do?" At this moment, sweat flowed Jiang Zhen's head and face.

After this analysis by his boss, he had no doubt that the Japanese would really do it.