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Chapter Ninety-Six: Sales Storm: Next (Four Changes, One Change)

To put it bluntly, the Lisheng Walkman can quickly become well-known across the country, and the unknown humming song of "dar1ingdar1ing~~" has made a great contribution, the brisk tone and the innocent girl have captured the hearts of countless young people who have seen this advertisement in an instant, and there are countless reporters who have asked which star the girl in the advertisement is, but it is a pity that the girl in the advertisement is mysterious, just like the sudden rise of Lisheng Electronics, no matter how everyone inquires, I can't even ask.

There are also many people who pay attention to the cheerful tunes that run through the entire advertisement, Zhao Jiajia is one of them, but no matter how she inquires, she doesn't know what that tune is.

"Really?" The boy who bought the Walkman was also stunned, and when he reacted, he quickly picked up the cassette tape on the corrugated paper and looked at it, and then frowned, "I had a cold in that corner?" Why such a strange name? ”

Where did I get a cold? This name not only made the young man feel awkward, but even Zhao Jiajia and Xiao Yan were "thundered", and the two girls couldn't imagine how such a nice song could have such a strange name, and looked at the boss lady with a strange face.

"Who knows what the person who wrote this song thinks," Shen Jie also expressed deep helplessness about this, "By the way, I heard that this song was written by the boss of Lisheng Electronics himself, maybe people like to make this kind of joke......"

When she first knew the name of this song, Shen Jie was actually quite painful...... Even though she didn't, the feeling was the same.

In the packaging box, it is of course Lin Zheng's idea to put Dove chocolate and tape, in fact, Lin Zheng really likes those "simple" packaging after ten or twenty years, but not now, in this era when the people have just gotten rich and have a little money in their pockets, as a new brand, how to make themselves appear luxurious and different is the key to quickly get market recognition, and a simple packaging has become simple in the eyes of people in this era, after all, it is 499 yuan of things. The packaging must always match the value image.

Fortunately, compared to this strange name, it is more important to listen to this song, the boy quickly tore open the package of the tape, put the tape into the main engine he had just taken out, and stuffed the two included nickel-metal hydride rechargeable batteries into it, "Whatever his name, listen to it first." ”

"That's right, classmate," Shen Jie suddenly remembered something, and hurriedly admonished, "The Walkman is also a machine, since it is a machine, it all needs to be run-in, the machine needs a period of running-in to achieve the best effect, and the headphones also need to listen for a while to get the best effect...... Students, you should have this feeling, after listening to it for a while, I feel that the more I listen to it, the better it sounds. ”

The latter words were said to Zhao Jiajia and Xiao Yan.

"I know, I know, both the machine and the headphones need to be cooked." The little guy was a little impatient and stuffed the headphones into his ears, listened to the song, and walked out of the store triumphantly.

"Two classmates, do you want to try it out?" has just made a business, and Shen Jie is in a good mood.

"Of course!" Zhao Jiajia and Xiao Yan glanced at each other and nodded in unison.

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"Boss, this is the number of sales last month, and the total shipments last month were 98oo units, which is 3ooo units higher than we expected." Jiang Zhen said to Lin Zheng overjoyed.

A unit price of 499 yuan, the Walkman without any popularity before was able to achieve sales of nearly 10,000 units in the month of listing, this number is out of the imagination of all the people of Lisheng Electronics, for Lisheng Electronics, this means almost 3oo operating income, this number is really terrifying, the company's prospects are very good, and everyone in the company is full of enthusiasm.

Lin Zheng was also a little surprised by this sales figure, he didn't expect the market to be so enthusiastic about such a high-quality and low-cost walkman, but compared to Jiang Zhen's excitement, Lin Zheng's mind remained calm enough, and waved his hand, "The first month is nothing, there are still a lot of goods stored by the agent, the key depends on the order and shipment of the agent this month...... Is this month's agent order situation out? How is the construction of the channel? ”

Jiang Zhen also realized that he was happy a little early, and smiled awkwardly, indeed, the shipment volume of 98oo units in the first month is indeed very encouraging, but the number of goods taken by agents in the early stage is there, this sales figure does not mean that there are already 98oooo Walkman has been digested by the market, and hurriedly arrived, "Come out, as of yesterday this month, that is, on January 5, we have accumulated 2ooo orders for the machine, according to the analysis of our sales department, according to the current growth rate, This month's shipments are likely to exceed 15ooo units; ”

"Sales channels, the company has increased the intensity of advertising, to our market development to provide great convenience, as of the end of last month, we have established a network of agents and dealers in 18 provinces and 14o prefecture-level cities in the country, in three municipalities directly under the central government (the fourth municipality was established in 97) set up 18 franchised dealers, is expected to the end of this month, our sales network can basically cover all provinces, can cover more than 8o prefecture-level cities......"

Speaking of this, Jiang Zhen looked at Lin Zheng with admiration, and admired his boss's practice of investing heavily in advertising on CCTV under such a difficult situation as the company at the beginning, "More than 7.5 percent of the agents and dealers have taken the initiative to come to the door, which has provided great convenience for our market development." ”

More than a month, enough for Jiang Zhen to have a full understanding of the bad situation faced by the company in the early stage of product launch: there is no own production line, no own production workers, and the company's account only has 28o yuan allocated by the head office, which is all the belongings of Lisheng Electronics, but the boss actually relied on the 28o million belongings to create a brand that can compete with the Japanese high-end walkman nationwide, because of the strong rise of the Lisheng cassette walkman, Shipments of the top three Japanese Walkman brands fell by nearly 10 percentage points last month, and the bosses of the Chinese headquarters of Sony, Panasonic and Aihua are said to have been shaken up, which is really ...... Raise your eyebrows!