"Flying Yellow! Flying Yellow! ”

"Once the mouth of the pot is crossed, the two places are communicated!"

"The water of the Yellow River in Jiuqu does not change the love of China!"

Almost all the headlines in the newspapers were devoted to reporting on Ke Shouliang's flying to the yellow issue, whether it was a serious central media or a more down-to-earth local media, all of them were highly praised and profoundly interpreted. At the same time, the advertisement of the herbal oral liquid carefully prepared by Phoenix Bird and Teng Jinglin also landed in the prime time of each David TV, and the 30-second advertisement of guò further elaborated on the well-known health concept of the "Feihuang" scene. The exquisite sense of picture, the warm lens language, and especially the advertising slogan "Materia Medica Oral Liquid, your health is more important than a qiē" make the corporate image and product positioning of Materia Medica Ruolan completely different from Sanshu Oral Liquid, which is shining in the health care product market.

This is also the result that Wen Fan Meng and the three want, instead of going to the low-end market with Sanshu, it is better to directly upgrade a level and win the middle and high-end people. Although it may be slightly inferior in terms of market share, it is undoubtedly a better choice in terms of profitability, customer loyalty and long-term planning!

Materia Medica Ruolan earlier divided the country into five regions, Central China, East China, North China, South China and Northeast China, each region set up a marketing branch, the branch to adopt the general manager responsibility system, and set up the personnel department, terminal department, finance department and marketing department, in the provinces, cities and counties to build a three-level distribution system, basically completed the channel laying.

With the geometric magnification of the advertising effect, the five major regions have seen a booming sales situation, not only in important towns such as Beijing and Hujiang, but also in some remote third-tier cities that are not in the plan. Fan Bo fully demonstrated his outstanding ability as a marketing master, taking care of this qiē in an orderly manner, attacking the city, invincible, and frantically squeezing the living space of other health care products with the attitude of a dark horse. Even Sanshu, the boss of the industry, also felt this fierce offensive, in order to ensure the sales target of 80 billion in 96 years. With a stroke of the pen, Wu Jiaxin added an additional 500 million yuan in advertising budget.

However, as the founder of the American department store industry, John? Warnamaker once said, "I only know that half of my advertising dollars are wasted, but I don't know which half is wasted." "The additional marketing budget of Miki to deal with competitors can really have little effect, let alone compare with the classic case of "flying over the Yellow River", which happens once in a decade.

Within a few months, he ran through all the channels of the five major regions on behalf of the headquarters, and was appreciated by Fan Bo through his own ability, becoming the deputy general manager of the branch in Central China. A dazzling new star is rising!

Materia Medica, Ruolan, made a good start, and Chuangtu Technology followed. However, unlike the high-profile of Materia Medica, Chuangtu's customers are mainly telecom operators in various provinces and cities, and in the context of the era of 96 years, it is actually the provincial and municipal post and telecommunications bureaus and their subordinate telecommunications departments. Dealing with government departments is completely different from the rules of transactions between enterprises, paying attention to tactfulness and advance and retreat, while carefully adapting to the unique culture of officialdom, and on the other hand, trying to avoid falling into the unspoken rules and unable to get out. Walking a tightrope at the junction of black and white, you are not an extraordinary grandmaster-level figure, and it is easy to fall off a cliff from a tightrope!

Therefore, Chuangtu wants to take a different path, and there is no overwhelming advertising. There is no bomb-like intensive bombing propaganda, but the entire creation of the map slowly penetrates into the flesh and blood of the telecommunications network in a silent place!

Since the beginning of the 90s, the telecommunications market in the Republic has gradually recovered, especially with the innovation and promotion of programmatic technology. The nation's telecommunications network is facing a complete overhaul. This was undoubtedly a huge business opportunity, but for the struggling private technology companies at the time, on the one hand, it was limited by policy. Unable to obtain large loans from banks, lacking sufficient funds to support the funds required for scientific research; On the other hand, due to the lack of scientific research funds, the technology is far behind that of foreign companies, forming a paradox that cannot be solved. This has also caused the post and telecommunications bureaus of large and medium-sized cities and developed provinces to distrust the quality of domestic products, telecommunications equipment will be purchased from foreign well-known brands, such as Nokia, Ericsson, etc., while domestic suppliers can only barely make ends meet in some remote towns and villages that large companies have no time to take care of.

Or the old saying, science and technology are the primary productive forces, how can spears and knives fight spears and cannons? The strength is not on the same level at all, how can it compete head-on?

Therefore, this kind of situation of not being able to do foreign devils in the eight roads has lasted consistently from the 80s to the mid-90s, and in the two years of 95 and 96, after the second revolution of local exchange equipment, from a technical point of view, although there is still a gap compared with foreign countries, at least it can meet the needs of the initial development of the network in China. And Wen Liang worked hard to get the program-controlled exchange patent from Shangning Hi-Tech, which is one of the best!

Under the leadership of Yin Hao, Chuangtu Technology used all the manpower and material resources to gather a large number of high-tech talents, worked overtime, worked tirelessly, spent more than half a year to improve and commercialize this technology, and produced the first batch of samples at the end of September. Then Tong Guò Zuo Jing got through the relationship with the Lingyang City Post and Telecommunications Bureau and sent them a free trial. After more than two months of operation, the machine has good heat dissipation, stable circuits, normal parameters, and the overall effect is not worse than that of foreign equipment, but the price is much cheaper.

However, the next problem is that although the Lingyang Municipal Post and Telecommunications Bureau has a great interest in the product table of Chuangtu, and does not hesitate to give all kinds of praise, but once it involves practical problems such as supply contracts, it immediately dodges left and right, and finally vaguely tells the truth: a small amount of local procurement, for the sake of Secretary Zuo's face, it is not impossible, but for a supply contract of this scale, the power of the city bureau is not enough. If there is no approval and recognition from the provincial bureau, it is difficult to predict the consequences of rashly changing suppliers and still unknown private enterprises.

Yin Hao is a genius, but he is more focused on the technical level, and he also has a set of management, and he is inspiring and united, but how to find a far-sighted way of thinking to develop, consolidate and occupy the market when he is absolutely disadvantaged, is not his responsibility.

But fortunately, Wen Liang has been prepared for this! (To be continued......)

PS: Thank you for the 10,000-word reward for loving big pineapples, and thank you Kun Jingjing 1888 for your reward.