When the overall situation of Shahe County was established, Hengsha Mining finally gained a firm foothold and began to digest and absorb the huge benefits after the integration of the three mines.

The trio sat in a large office at Headquarters to put the finishing touches on all the plans and contingency measures, occasionally engaging in lively discussions, and then deploying them according to a unified agreement. Unconsciously, it was getting late, Wen Liang stretched his waist and said with a smile: "Mr. Fan, if you choose a word that best represents the 96 years of the Republic, guess what it will be?" ”

Of course, Fan Bo knew what Wen Yu meant, and said jokingly: "The military exercise in March? Strike hard in June? Or the Olympics in August? ”

Wen Liang shook his head, pointed to the topographic distribution map of Hukou Waterfall hanging on the wall, and said word for word: "It's flying over the Yellow River!" ”

Yes, fly over the Yellow River!

Ke Shouliang, known as the Asian Flying Man, set his sights on the Yellow River after flying over the Great Wall in 92. The Yellow River represents the descendants of Yan and Huang, represents 56 ethnic groups, and represents the 5,000-year history and frost of the Chinese nation. So after successfully flying over the Great Wall, he began to run for several years, on the one hand, because the initial choice of Scitech company was not strong enough, lack of contacts and resources, on the other hand, because he did not understand the national situation, he suffered a lot, before and after several years, exhausted countless efforts, and even spent the 3.8 million fortune earned by years of hard work. The goal of flying yellow is still far away.

It wasn't until Bencao Ruolan and Phoenix Bird found his team that things took a fundamental turn. Although the herb Ruolan is not well-known, the phoenix bird has accumulated a resounding reputation at this time, and it can be said that there are not no cultural communication companies that are stronger than it in China, but there are very few that are more famous than it.

Ke Shouliang, who was on the verge of despair, did not hesitate, and the two sides hit it off!

Then, around the theme of flying over the Yellow River, Phoenix Bird formulated a detailed marketing plan for Materia Medica. At the same time, he began to concentrate his efforts on public relations in Jinshan Province and West Qin Province, and won the support of the government of Cheng Dù to the maximum. Everything is ready, September 1. The "Feihuang Organizing Committee", composed of the tourism and cultural departments of Jinshan and Xiqin provinces, Phoenix Bird Culture Media Company and Materia Medica Ruolan Health Products Co., Ltd., held a press conference in Beijing. It was announced that Ke Shouliang would fly over the Yellow River on the National Day on October 1, and Ji County, Jinshan Province would provide the venue for the construction of the flying runway, and Yi County, West Qin Province would provide convenience. Construction of a pick-up platform.

September 2nd. First, the "Youth Daily" published an article. From a national and patriotic point of view, it depicts the profound significance of Ke Shouliang's feat of preparing to fly over the Yellow River, raising a cultural event to the height of patriotism. Immediately afterwards, more than a dozen national media such as "Guangming Daily" and "Liberation Daily" carried out reprints and special reports, which immediately caused a sensation throughout the country. and Hong Kong's "Ta Kung Pao" an article ""97" looks at Feihuang". It is also regarded as a rehearsal before the return of 97, a delicious fruit that can only be watered by the cultural exchanges and integration between Hong Kong and the mainland, and a gorgeous movement that can only be performed under the cooperation of the two systems and two kinds of thinking.

With the topic of discussion and the height of meaning, the media with a keen sense of smell flocked to it, and the publicity and distribution department of Phoenix Bird seemed to have returned to the busy days when it issued "China Can Say No" before, releasing a little new news every day step by step, maintaining enough heat and exposure, and all kinds of press releases were passed from the reporter's pen to the paper end of the newspaper, and then to the minds of thousands of readers.

Then CCTV also joined the ranks of the organizers, and quickly made "Flying Over the Yellow River" the focus of national attention. In just ten days, Phoenix Bird has staged a wonderful era drama after "China Can Say No" by virtue of its huge influence in China, top marketing planning capabilities and good relations with many media.

Subsequently, the Phoenix Bird made a nationwide tour of "Flying Yellow" and conducted its first public test flight in Dongguan City, Lingnan Province on 10 September, attracting a large number of people and media. However, this time the test flight failed, the car lost control in the air, and overturned after landing, causing an uproar in public opinion. The reason for the later study was that the rear of the car was not aggravated and was top-heavy, resulting in a 360-degree roll after landing.

On September 15, in Datong City, Jinshan Province, Ke Shouliang conducted a second public test flight, this time learning the lesson of the last time, put 220 kilograms of sandbags in the trunk of the car to increase stability, the car took off in the air, and landed smoothly, but the flight span was only 43 meters, not reaching the span of 54 meters of Hukou Waterfall.

On September 23, in Xijing City, Xiqin Province, Ke Shouliang conducted his third public test flight, and the car crossed a 200-meter runway and an 80-meter slope, but the flight span was only 48 meters, and there was still a gap of 6 meters.

The failure of the three test flights painted a tragic color on Ke Shouliang's flight over the Yellow River, and also added to the gripping suspense of life and death, which aroused even stronger attention after extensive media coverage. Whether or not the success of the flight has replaced the meaning of the successful flight has become the biggest selling point, which has greatly stimulated the curiosity of the people. The audience of Feihuang's feat is no longer limited to the mainland and Hong Kong, but has gone abroad and has a great repercussion in the global Chinese circle.

With Ke Shouliang's frequent appearance in the public eye, the trademark of Materia Medica, which always follows him closely, has also become the focus of attention of the media and the public. The logo of Materia Medica Ruolan is designed by a famous artist, fits the artistic conception of Materia Medica and orchids, chooses the most unlike orchids as the main body, there is a drop of clear dew on the edge of the flowers and leaves, and the vertical and horizontal Yan Ti word "Materia Medica Ruolan" is vertically arranged on the left side of a leaf orchid, which is beautiful and elegant, elegant in style, unforgettable, and impressive.

Under the deliberate guidance of the phoenix bird, a wave of guessing in the society was slowly set off, and several influential media even opened a column. Let the public guess the hidden meaning behind the four words of Materia Medica, and those who guess will be rewarded for watching the flying yellow at Hukou Waterfall. This not only effectively mobilizes the enthusiasm of the people to participate in the interaction, adds a little tenderness and entertainment to the tense and exciting, tragic and bloody Feihuang action, but also weakens the antipathy that the advertisement itself may bring to the public. After all, this time Feihuang was promoted as a patriotic education and 97 return gift, the political significance is greater than the commercial significance, and the advertising is too naked, which may arouse the rebellious psychology and bring a negative impact on the herbal Ruolan. And like this, moisturizing things silently and imperceptibly maximizing the advertising benefit is the true meaning of marketing!

But the marketing couldn't be better. In the final analysis, it depends on the success or failure of Ke Shouliang Feihuang. After the failure of the third test flight. Fan Bo and Meng Fan forced a smile and asked Ke Shouliang if he wanted to test the flight again at the coordination meeting. Ke Shouliang said that he would not try, this distance was not a problem, and he had a bottom in his heart.

These words reached Wen Yu's ears, and he understood that he was just looking for the feeling of flying. As a stuntman. Dare to say such a thing. It shows that he really has the bottom in his heart!

Of course, having the bottom of your mind does not mean that you are foolproof, and this is something that Wen Yu knows before making a decision. The so-called risk and pressure also lie in this!

So all eyes are on October 1st, waiting for this historic day to come!

In this month when the Phoenix Bird is in full swing to carry out publicity and momentum, the runway located on both sides of Hukou Waterfall has also been built. According to the plan, Feihuang will take off from the east bank of the Yellow River on the side of Ji County, Jinshan Province, and will need to build an acceleration track at least 250 meters long to reach the jump of the Yellow River Waterfall; On the side of the riverbank in Yi County, Western Shaanxi Province, at least a 50-meter-long pick-up runway will be built. The runway should be made of steel pipe network frame structure, and the bridge deck should be paved with 50 mm thick pine planks. In order to make the runway meet the special requirements of the speeding car, on 29 September, Ke Shouliang, accompanied by Meng Fan, walked onto the runway and inspected the dense nails one by one. The consequences for a combat vehicle with a take-off speed of more than 200 kilometers will be fatal.

This also made everyone break out in a cold sweat, Meng Fan was furious, and scolded the department director in charge of engineering construction, details determine success or failure, Feihuang is different from the flying car show on land, once something happens, it will inevitably be the end of the car crash and death, at that time, not to mention the herbal Ruolan, even the phoenix bird can't eat and walk around.

The problem with the runway was solved, and there was also the problem with the weather. On September 30, one day before Feihuang, but there was a bad day on the river with wind and yellow sand, Ke Shouliang knelt on the runway and prayed: If he was given good weather, he would donate the money he earned for the rest of his life to build 50 hope primary schools. But praying and praying, science is the only option that everyone should believe, and after communicating with the meteorological department, it was learned that there may be winds of force 5 to 6 on October 1. This is a very big variable, and a car speeding at high speed on the runway will be unstable and likely to be blown off the original runway when taxiing. Therefore, after urgent consultations, a smooth running line was carved out on the 260-meter pine track to ensure the stability of the car. The original width of the pick-up platform in Yixian County was ten meters, and it was also widened to 20 meters to ensure that nothing went wrong.

On October 1, Hukou Waterfall, which is not well known to the world, ushered in its first large-scale tourist crowd. The so-called Hukou Waterfall is the Yellow River flowing through the Qinjin Grand Canyon due to the influence of the terrain, from more than 300 meters of the river width suddenly reduced to more than 50 meters, the upper width and the lower narrow, churning and surging, as if pouring out in the huge pot mouth, so there is this name. Considering the safety and viewing experience of the site, the organizing committee set the number of people at 60,000, and the 50 yuan tickets were not only sold out in three days, but also sold to hundreds of thousands of high prices by scalpers.

However, the Chinese people always have infinite wisdom, and at one o'clock in the afternoon, the audience that actually arrived on both sides of the Hukou reached 100,000 people, and it was really full of people's voices, gongs and drums, firecrackers, and even overwhelmed the rushing and roaring Yellow River!

In addition to the scene, the number of viewers watching live broadcasts and broadcasts simultaneously around the world is as high as 3 billion, creating a precedent and record for domestic business planning.

CCTV specially rented two helicopters for aerial photography, and held a theatrical performance that lasted for more than 10 hours on the art channel, and many mainland stars from Hong Kong, Taiwan and the mainland jointly performed. Ke Shouliang's friends in the circle, Jacky Cheung, Andy Lau, Zeng Zhiwei, Alan Tam, Ren Dahua, Zhang Min, Zhao Chuan, Wu Jiali, Mo Shaocong and others came to the scene to perform the program. While cheering for Ke Shouliang.

In addition to the stars, the most eye-catching is the runway and the receiving platform located on the east and west banks, and the connection between the two places is a huge five-star red flag across the Hukou Waterfall, stretching in the wind and majestic. On the surface of the runway and the platform and on both sides are still large trademark drawings of Materia Medica, if 70,000 out of 100,000 people are waiting for the upcoming earth-shattering leap, the other 30,000 people are discussing the origin of Materia Medica Ruolan with great interest. Not to mention the aerial footage of CCTV, Materia Medica Ruolan has entered the eyes of hundreds of millions of people around the world, and from the perspective of communication, there is no more cost-effective commercial promotion.

Then spread along the Yellow River from the runway and the pick-up platform to both sides. It is a safe area separated by a fixed iron fence. This is to prevent accidents caused by crowding and accidental overboarding. However, the 100-meter-long iron fence is covered with a red curtain, and many people think it is decoration, but they don't know that there is another mystery under the curtain.

Wen Liang and Xu Yao stood in the VIP area on the west bank, which was also the best observation point. I fully felt the warm atmosphere and passion of the scene. Xu Yao is lively and active by nature. Favorite occasion like this. Especially on the stage, there is her favorite Jacky Cheung, jumping and jumping, screaming and shouting. Can't stop at all. It didn't take long for her voice to be hoarse, so Wen Liang handed over the water glass, leaned over to her ear and said, "Rest, wait for the climax, don't run out of energy." ”

"It's spectacular!" Xu Yao took the water cup and drank most of the cup in one go, but said with regret: "I knew it was so fun, we should have let Su Su and Xiao Ning come together, it's a pity." ”

Wen Liang scratched her nose and said with a smile: "Silly girl, once in a while, we should live in a two-person world, otherwise we will always be in groups, how can we whisper?" ”

Xu Yao glanced at him coquettishly, the tenderness was like water that almost melted the stubborn stones that had not changed for thousands of years around him, his hand passed through the crook of his gentle arm, and then leaned on his body, smiling sweetly. The gentle and long figure reflects the girl's long black hair, like a pair of beautiful people made in heaven!

"Look, here we go!"

At 1:13 a.m., the much-anticipated Ke Shouliang appeared at the starting point of the runway on the east bank of the Yellow River, beside him was a silver chariot weighing 1,491 kilograms, with the words "Flying over the Yellow River, Ke Shouliang greets 97" on the front window, and the roof and body of the car were printed with the logo of "Materia Medica". At 1:14, Ke Shouliang waved his hand and got into the chariot. Sixteen minutes, the chariot shook and seemed to start, but it stopped for some reason, and inside and outside the field, the hearts of countless people rose to their throats.

In just 11 seconds, the speed of the vehicle increased from stationary to 145 kilometers per hour, and then jumped in the air at the end of the temporary runway, drawing a silver arc more than 50 meters long like lightning, and leaping into the sky above the Hukou Waterfall of the Yellow River.

Time seemed to freeze at this moment, and the chariot stayed in the air for 1.58 seconds before landing on the receiving platform in the opposite West Qin Province. After a short pause, the crowd let out a deafening cheer, regardless of geography, regardless of you and me, all moved and proud of this leap!

More than 20 seconds later, the tired Asian flyer walked out of the car, faced the countless microphones stretched out in front of him, and said three words briefly: "Thank you for your family's care for me, thank you for your concern for me, thank you for your strong support for my flying yellow dream!" ”

Bang, bang, bang!

Twenty-four salutes roared, the red curtain on the fence fell off at the same time, and the advertisement of the first oral liquid of Materia Medica Ruolan was officially presented to the world with a super visual impact: Materia Medica Oral Liquid, your health is more important than a qiē!

The mystery that has lasted for so long has been revealed, making the scene boil again, and from time to time someone boasts to his companions: "I guessed it a long time ago, and I told you that you still don't believe it!" ”

"It's not that I don't believe it, I just think that the oral liquid is the same as the Sanshu oral liquid, and the advertisements are painted on the toilet walls in the countryside."

"Yes, I didn't expect it to be so generous, it must be a very powerful company!"

"It's on fire, I'm sure this thing is on fire!"

"How can there be any sales, health care products, go back and buy a few boxes for my parents to try."

Wen Liang and Xu Yao, who were standing in the crowd, of course, also heard the discussions around them, and Xu Yao also expressed strong curiosity about Materia Medica Ruolan, and said, "This name is good, Materia Medica Ruolan." Oh, I just don't know if the oral liquid tastes good? ”

The first reaction is the most real, from the point to the surface, it can be seen how much brand recognition and reputation this sponsorship Feihuang has brought to Materia Medica. Wen Liang smiled slightly, took out a piece of oral liquid from his pocket as if he was juggling, and said in a low voice, "Why don't you taste it first?" Improve the stomach, promote sleep, sweet, very delicious! ”

Xu Yao was stunned, took it and looked at it curiously, and said, "How did you have it?" Isn't it not on the market yet? ”

Wen Liang smiled and said nothing.

Xu Yao was actually extremely smart, and immediately widened his eyes, looked at Wen Liang in disbelief, and said, "You won't say that this company is yours, right?" You also sponsored this flight over the Yellow River, right? ”

Wen Liang shrugged his shoulders and said, "Otherwise, where would you get the VIP ticket?" You can't even buy it! ”

Xu Yao shook it, covered her forehead with her hand, and said, "Let me be quiet for a while......"

Wen Liang grabbed her and said with a smile: "Don't be weird, let's go, take you to the backstage." Jacky Cheung is the king of heaven, time is precious, and if he leaves later, you won't want to take a photo with him. ”

"Huh?"

Xu Yao let out a high-pitched scream, and almost threw herself on Wen Liang. The last time I went to Suhai to watch Jacky Cheung's concert, I was already a very happy and happy experience, and I never thought that I would be able to get close to my idol. The two of them arrived at a specially built rest area, surrounded by a partition zone and hung a sign prohibiting non-staff members. Fan Bo and Meng Fan were busy entertaining all kinds of immortals, and when they saw Wen Liang coming over from a distance, Fan Bo left a cadre and waited, walked over in small steps, and said, "Wen Shao, what's wrong?" ”

Wen Liang pointed at Xu Yao and said, "Jacky Cheung is still there, right?" Take him in, talk to Ke Shouliang, and ask him to help ask the king to take a photo. ”

Fan Bo smiled: "This little thing doesn't need to trouble our big hero, I'll just take it with me." "He has been the boss of Phoenix Bird, has a certain influence, and has a very good relationship with the media, of course, it is indispensable to know some well-known entertainment records, plus he is also the sponsor of this Feihuang, let alone take a group photo, even if you invite Jacky Cheung to have a meal, I am afraid it is not too difficult.

Wen Liang didn't take it seriously, and when he heard that Fan Bo was so sure, he handed it over to him, and introduced to Xu Yao: "This is Mr. Fan of Materia Medica, let him take you in later, don't be stage frightened when you see an idol." ”

Xu Yao is Xu Fuyan's daughter, of course Fan Bo knows him, and said enthusiastically: "Is it only with Jacky Cheung?" There are some other big stars in it, why don't you have one of them all? ”

Xu Yao's eyes were about to smile into crescent moons, nodded like a chicken, and said, "Yes, yes!" Thank you, thank you Uncle Fan! ”

"No, no, just call me Fan Bo." Fan Bo carefully avoided the language trap of becoming a gentle uncle, pulled the isolation line, and walked inside with Xu Yao.

At the same time, Ke Shouliang appeared on the live TV scene on the shore of Yixian County. When the host handed over the microphone, Ke Shouliang made a generous statement: "At first, many people said that I couldn't fly, but I believed in myself. I am Chinese, and it is my bounden duty to introduce Jinshan and Xiqin to the world and to promote the mouth of the pot to the world. ”

"On the way to realize my dreams, I encountered many difficulties, but I also met many noble people, without their help and support, I would not be able to get to where I am today!"

"Someone asked me, what do I want to say most when I successfully fly over the Yellow River? What I want to say most of all is two words thanks! ”

"Thank you friends, thank your family, thank you to the audience, thank you for the support of Jin and Qin provinces, and even more thank you to Mr. Fan of Materia Medica, Ruolan, for believing in me and supporting me regardless of return, so that I can stand here and feel our pride and pride as Chinese!"

Wen Liang retracted his gaze and looked at the rest area, Xu Yao was standing shyly beside Jacky Cheung, and the excitement and surprise of seeing the idol were fully expressed on the face of this elf-like girl. But her eyes always fell on Wen Yu outside.

The camera clicked, and the girl in the photo, the brilliance that bloomed at that moment, made people almost forget the emperor superstar next to him.

Her happiness, her qiē, have all become eternal because of the boy in her sight.

Happiness forever! (To be continued......)

PS: Happy New Year! Restore fù update!