Chapter 257: Overseas Box Office Strategy (continued)

"Director Luo, I don't think it's really worth it, it's not cost-effective to spend publicity money on these uncertain places abroad." Bai Zhenen suggested to Luo Mo: "If you take these publicity expenses ...... As long as you take out a tenth of it and promote it in China, plus the popularity you have gained through "Thirty-three Days of Broken Love", it will be easy to push the box office up, and you don't have to work thanklessly to find a foreign country......"

Luo Mo glanced at him, and then said, "I will definitely not give up on the domestic box office market...... But it is still necessary to try to win the foreign box office...... To put it mildly, although the foreign box office is bleak, there will always be some, so instead of giving up, it is better to fight for it. To put it bigger...... Everyone is scared now and doesn't dare to get out of the city...... What do you think? ”

Bai Zhenen saw Luo Mo's firm expression, knowing that the Daoist family had already decided, so he stopped making a noise, anyway, the money was his, so how he tossed it was his business.

Bai Zhenen still said very professionally: "In this case, 50 million may not be so much, unless you want the whole world to publicize it together, otherwise there is no place to spend so much money if you want to publicize, and my estimate now should be about 30 million...... This can meet the needs of propaganda from the mainland to East Asia, Southeast Asia, and then to North America, and the scale of such propaganda is not bad. ”

Luo Mo nodded, 30 million is a lot less than 50 million: "Okay, that's it, anyway, after our movie officially starts filming, it's almost time to start publicity...... It is better to expand the publicity, as long as it can be within 50 million...... No, I should be okay with the publicity cost of less than 60 million, just publicize ......"

Hearing that Luo Mo was going to add money to it again, Bai Zhenen's eyes rolled over...... But he suddenly thought...... Luo Mo can get about 60 million shares after deducting the cost from the first-level box office market, and he will use it all for publicity, so doesn't his "Hangover" shoot need a production fee? It can't be, right?

But Luo Mo said so, maybe he was waiting for the follow-up funds of the market.

Bai Zhenen said: "Okay, I know the truth...... We have basically established connections with most of the film distribution companies in Greater China, as well as with some cinema chains in Southeast Asia, North America and even Europe, which are the capital left over from the hairstyles of "The Assembly" and "Night Banquet". ”

Luo Mo nodded, that's fine...... In fact, his mood has become a little apprehensive now, but Luo Mo has always believed in one sentence - there is no turning back when he opens the bow! Now that he's started this plan, it's impossible to stop...... Impossible.

The two talked about this issue again, but they have roughly reached an agreement now, and Luo Mo now wants to find a real assistant through Li Xiuying, which is to help him deal with the movie...... Well, this matter is now on the agenda, and after Luo Mo leaves the company, she will find Li Xiuying and ask her to solve it, otherwise, many things are really inconvenient for Luo Mo to do now, especially troublesome, and there are many trivial things.

However, when Luo Mo felt that he was almost ready to leave, Bai Zhenen stopped him again and talked to him about the overseas release of "Thirty-three Days of Broken Love".

Bai Zhenen asked Luo Mo with great interest: "Director Luo...... So how much do you plan to invest in the overseas promotion of "33 Days of Broken Love"? ”

He felt that Luo Mo was so keen when he talked about the overseas promotion of "The Hangover", so maybe he also wanted to make a big deal on "Thirty-three Days of Broken Love".

He was intrigued.

Who knew that Luo Dao Luo Mo just shook his head: "The words of "Thirty-three Days of Broken Love"...... Overseas...... It is a country to be able to sell the screening rights to a country...... Publicity or something, leave it to the distributors who bought our films......" Luo Mo looked indifferent when he said this, and for a moment, Bai Zhenen felt a little strange...... Hey, hey, hey, you just said that you want to look out, you want to see some more things, and the box office is more, right?

So, Bai Zhenen asked: "For what?" ”

Luo Mo asked him with a smile: "Do you think "Thirty-three Days of Broken Love" can sell well in foreign countries?" ”

Bai Zhenen shook his head honestly......

Indeed, starting from "Crouching Tiger, Hidden Dragon", there are basically two types of Chinese films that can be sold abroad - Cheng Long, preferably a fashion action movie starring Cheng Long himself, and the other is a costume martial arts film like "Ambush on All Sides", at most a literary film by Chen Kaige and Wong Kar-wai. In addition, other Chinese-language films have ...... at the box office in North America and Europe It's all tears.

"Thirty-three Days of Broken Love" does not have any appearance.

But...... Bai Zhenen suddenly thought of an important question - it turned out that Luo Mo's mind was very clear! Just now, when he heard that Luo Mo was going to vigorously promote "The Hangover", he felt that this guy's head was hot, but he didn't expect that people were actually very calm...... He is very accurate at the overseas box office of "Thirty-three Days of Broken Love".

However, in this case, that is, he is really so confident in the foreign box office of "The Hangover"?

Bai Zhenen thought of Luo Mo's "Thirty-three Days of Broken Love" and thought about it carefully, this person may really have an innate keen grasp of the box office, just like Feng Xiaogang now...... No, he is even better than Feng Xiaogang may be.

However, Bai Zhenen still chatted with Luo Mo about the overseas distribution rights of "Thirty-three Days of Broken Love".

In fact, film genres like "Thirty-Three Days of Broken Love" are indeed basically unsellable abroad, and if they are released in North America, they will be able to get a box office of 60,000 or 70,000 US dollars (of course, this is in the case of little publicity). But...... The low box office abroad does not mean that "Thirty-Three Days of Broken Love" cannot make money abroad.

In fact, in 2004, the box office of Chinese films in China and overseas even exceeded the domestic box office...... And these are also piled up by various types of Chinese-language films. Now, although "33 Days of Broken Love" does not sell well, its box office miracle in China has attracted the attention of many foreign distributors...... Most of these foreign publishers are from East Asia and Southeast Asia, North America, and Europe...... They will all pay real money to buy out "Thirty-three Days of Broken Love", and sell it all in one fell swoop, because "Thirty-three Days of Broken Love" has an aura of Chinese mainland movie box office miracles, and it can still sell tens of millions of yuan.

Moreover, if you have a little more trouble, if you can wait to wait for "Thirty-three Days of Broken Love" to wait until next year, to participate in several famous film festivals in the world, if you can go to the shit luck to be shortlisted, then the value of the film will be even greater...... Especially in Europe.

This is also the current way to sell Chinese films, which is like a novel written by a great god, in addition to the subscription can be sold for money, and then comic book adaptations, game adaptations, film and television adaptations, various publishing channels, etc., can also give a lot of added value to a product. This is brought about by the variety of channels, and "Thirty-three Days of Broken Love" is difficult to enjoy now.

In addition, in Greater China, Huayi Brothers still has propaganda capabilities in Hong Kong and Taiwan...... Especially in Taiwan, Huayi Brothers was the first mainland film company to establish a branch in Taiwan...... So it's very advantageous in this regard.

The reality of mainland movies now is that although everyone is Chinese and all speak Chinese and write Chinese characters, some concepts are really very different, and some mainland movies are sold in the mainland, but in Taiwan, they can only be sold for hundreds of thousands of Taiwan dollars, which makes people feel particularly embarrassed......

Many Taiwanese people think that mainland movies are not good, and many are not good-looking...... There are cultural, conceptual reasons, and propaganda reasons for this, so if a mainland film can get a box office equivalent to 1 million yuan in Taiwan, it will already be a great success......

Now Taiwanese people prefer a kind of populist film, that is, some movies that reflect Taiwan's populist folklore, and they also have a soft spot for some small fresh movies. The Taiwan market has long been occupied by Hollywood blockbusters, and it is difficult for mainland films to enter, but Huayi Brothers has a distribution here, so if something happens on the mainland, this side will soon be able to know the same way, and it can also accept the same publicity.

Therefore, now Taiwanese people are more curious about "Thirty-three Days of Broken Love...... This movie can barely be regarded as a small and fresh taste, so "Thirty-three Days of Broken Love" is still a bit of a good thing in Taiwan......

Hong Kong may be a little worse...... But it is estimated that in these two places, the box office of "Thirty-three Days of Broken Love" should not be so bad that it is unacceptable, and as for other countries and regions, it is basically a buyout release.

Although the overseas box office of Chinese films is very bad now and has been falling, this year's "On the Red Cliff" still earned more than one billion yuan at the box office abroad, especially in Japan with a box office of 250 million yuan (how much do the Japanese have to love the Three Kingdoms?). Therefore, in the current environment, everyone's acceptance of Chinese-language movies has also increased slightly.

After Luo Mo finished chatting about the overseas release of "Thirty-three Days of Broken Love", he wanted to find an assistant in the movie, and he would tell Li Xiuying later!

And now, most of the things about "Thirty-three Days of Broken Love" Luo Mo have all been done, and next, his energy will be spent on "The Hangover", which is a movie that requires him to pay a lot.

In fact, although the actors of "The Hangover" basically don't have to worry about now, there are other problems - they have to apply for some filming locations in Macau, they also need the cooperation of the police, and they also need to close the road to shoot a few crash scenes......

There was also the problem that they needed to find a tiger...... This matter is very serious, but fortunately, there are still tigers that are specially trained to make movies, but in the mainland, which is very in line with the requirements, it is a lot of money just to be shipped out like this, and they have to be fed every day...... This raises an ancestor......

Moreover, the crew is going to shoot in Macau, which requires everyone to get a passport or something, and it is a lot of things to do...... Next, before the movie starts, Luo Mo has a lot of trivial things to do.