Chapter 256: Overseas Box Office Raiders
"You read the stuff on this piece of paper."
Luo Mo handed Li Weiping a file, and then said to him: "Let me tell you about the background of this person's character, he is a little bit of a nervous disorder, but this neuropathy is not too serious, that is, he will be very dependent on some people, and he has a little homosexual tendency." ”
"Ugh." Li Weiping was stunned for a moment, this role ...... It seems that the scale is not small.
Luo Mo then reminded him: "He is reading this passage now with a little nervousness, and he is reading it with a few good friends...... In short, he thinks it's a very serious thing, do you know it? Because he really attaches more importance to this guy, Luo Mo added: "By the way, I want to tell you, this is a comedy, so I want this character to achieve the effect of...... He himself thinks it's serious, but in fact he has a particularly funny sense of humor, which is completely different from the funny expressions in popular comedy movies nowadays to try to amuse people......"
"Good ...... I got it. Li Weiping nodded, thought for a while with his chin between his index finger and thumb, then pondered for a while, took the note in his left hand, and began to read the words on it: "HELLO...... What do you think of our accommodation? I think this may be the reason for the depravity here, maybe you don't know ...... way" Li Weiping was holding the manuscript paper in both hands at this time, but he glanced at Luo Mo with his eyes seriously: "I have always been a loner......"
Read a paragraph...... It's really fucking like the neurotic fat man in "The Hangover", not only that, but this product seems to have some other flavors, which makes people want to laugh when they see his performance and his stomach, Luo Mo is overjoyed when he sees this-Finally, I've waited so long, I've waited so long! Finally, there is a more reliable guy, the Li Weiping in front of him is many, many times stronger than the pretentious guys he saw before, and even better than the dead fat man in the original version of "The Hangover", the style in every sentence, every action and even every expression...... Zheng Anfei, who was beside Luo Mo, couldn't help laughing, and Shen Dan, who had just come in to join in the fun, was also laughing at this moment.
Luo Mo also had a little urge to laugh in his heart, so he asked, "Do some people in your daily life say that you are funny?" ”
Li Weiping's face was sad, but this sadness always carried an inexplicable sense of joy: "What else can I bring to people besides laughter......
Luo Mo sighed and said, "Don't talk about this, I plan to make you one of the protagonists of "The Hangover", that is, one of the protagonists of my new movie, and you can sign the contract later, okay?" ”
"Ah, Mr. Luo...... Luo Dao, do you want me? The fat man looked a little eyebrows flying, but judging from the curvature of his eyebrows and his expression, this fat man's eyebrows were still dancing violently, Luo Mo smiled and said, "Yes, you are quite suitable...... But you have to remember that when making movies, you must maintain the current state...... "He remembered that he is now a director, and he is qualified enough to tell people that he can act well and stay, and if he can't act well, he will get out of the job."
"Good, good!" The fat man nodded hurriedly in agreement, and then Luo Mo said: "However, there are some things I have to tell you in advance, the role you want to play, you will know after reading the script, you are a somewhat neurotic person, can do a lot of incomprehensible but very funny actions...... And in the movie you have to be prepared to accept the baring of your ass, because we need this ......"
“…… Is the scale so large......? The fat man was embarrassed and shocked, but asked weakly, this expression instantly made Luo Mo and the three of them almost laugh, Luo Mo smiled and said: "Yes, yes, what kind of large-scale ...... is this?"
Li Weiping gritted his teeth and finally nodded.
After letting Li Weiping go, Luo Mo's heart fell to the ground...... Finally found this most important actor, and at least now he looks pretty good, this kind of birdman is still very promising if he is trained well. Luo Mo, who got this actor, is in a good mood, the filming date of the movie is getting closer and closer, and now there is a little time left, and it is also Luo Mo's luck to be able to solve the big problem in his heart.
Next, you can devote yourself to the movie without worries! Make a good movie with your heart...... This is also Luo Mo's pursuit.
In the afternoon, Luo Mo came to the headquarters of Huayi Brothers and began to talk to the person in charge here about the promotion of "Hangover", and now Huayi Brothers has learned that Luo Mo's "Hangover" promotion focuses more on foreign things, and suddenly feels a little unreliable......
Chinese films pin their hopes on the domestic box office? Zhang Guoshi could still do such a thing back then, but Luo Mo ...... How can this work? He doesn't have any foundation abroad.
Bai Zhenen, the representative of the person in charge of publicity and distribution here, said to Luo Mo: "Director Luo, if you really want this movie to be released abroad and achieve a good box office...... First of all, not to mention the quality of the film itself, as well as the taste of foreign countries, no matter what these two are, we must first be prepared to invest heavily in publicity...... Indeed, given to foreign distribution, the cost of publicity can be borne by them...... But it's very difficult for Chinese films to get good publicity over there, so it's best for us to plan to pay for our own promotion...... Then the cost of the movie is going to increase immediately. ”
Bai Zhenen said more sincerely, and the truth is indeed the case in front of him.
Many times, it is really not safe to hand over a movie to a foreign country to promote itself, and many Hollywood blockbusters are responsible for the global promotion costs. Since Luo Mo wants to get a high box office abroad, it is estimated that he has the intention of investing money in publicity......
Luo Mo nodded: "Okay...... I'm ready for the publicity...... How much investment do you expect to need? Luo Mo's eyes sparkled and asked, "What if you start promoting it after the movie is filmed?" ”
Bai Zhenen smiled slightly: "How much money to invest, of course, the higher the better...... But it depends on your own situation, I know that your movie is still going to be made into an independent film in the form of "Thirty-three Days of Broken Love", so I think your ability to bear it should also be limited......"
Luo Mo nodded, that's the way it is, there is nothing to deny.
So, he pondered for a moment and said, "Then the cost of publicity is within 50 million...... Anyway, it's also a focus on publicity, so the money should be able to do a lot of things...... Our main propaganda positions are still in East Asia, Southeast Asia, and North America......"
"Fifty million ......?" Bai Zhenen was so frightened by Luo Mo that he almost fell off the bench - Nima, this guy is really courageous. Bai Zhenen also knew that the profit that Luo Mo got from "Thirty-three Days of Broken Love" was actually sixty or seventy million, and if he counted many places such as the secondary market in the future, he could only have a profit of seventy or eighty million, and other people earned so much, so why don't they die of laughter immediately, and then use it to invest or do something...... Of course, Luo Mo is also an investment, but his investment is too risky, and it is particularly easy to be lost.
50 million yuan, if this publicity cost is in Chinese mainland, it is definitely a remarkable number, even if it is placed in Southeast Asia and East Asia, it is not bad, but if it is placed in North America, it is a bit insufficient, but this is a comedy movie after all, and these publicity can make the movie get good results...... Next, we can only look at everyone's reputation.
50 million is absolutely generous! It's just that Luo Mo is another wreck?! When he was filming "Thirty-three Days of Broken Love" before, he almost lost all his underwear before he made it, and now he is shooting a new movie, and it seems that he is going to invest all the money again...... Should he say that he is particularly confident in his films, or should he say that his newborn calf is not afraid of tigers? Now Chinese films are really depressed in the world market, and after the fire of "Hero" two years ago, "Ambush on All Sides" and "The City Full of Golden Armor" have won a very good North American box office...... But in the past few years, Chinese costume kung fu films will never be as popular as they were at the beginning, just look at the experience of "Night Banquet......
Moreover, the largest box office of Chinese films in the overseas box office market is still in North America, but the operation of Chinese films in North America is generally to directly buy out the distribution rights, and then invest less than 500,000 US dollars in publicity funds to release them themselves...... "Hero" and "Ambush on All Sides" are all distribution methods, so don't look at the North American box office of these two films is very high, but in fact, domestic film companies have not been able to enjoy this high box office income at all......
The reason for choosing the publicity method of buyout...... The main thing is that the mountain is high and the emperor is far away, if it is divided, this side has to deal with more than a dozen theaters in the United States, and it can't pay attention to it at all, and there is no experience in this area, even if there is money to invest in propaganda, I don't know where to invest, so I can only helplessly choose to buy out. Of course, in the past two years, China has also made progress in this regard, and "The City Full of Golden Armor" was released in North America in the form of account sharing...... However, what made a fool of me was that it was finally released once, and the North American box office of "The City Full of Golden Armor" hit the streets!
However, it is still possible for China to release its accounts there, because the experience of Chinese films there has also begun to enrich in the past two years...... Of course, during this time, Chinese films have been depressed in the North American market. But now that Luo Mo is willing to invest so much publicity funds, it should be quite competitive. As for East and Southeast Asia...... Although it has long since lost the glory of becoming a box office warehouse for Chinese-language films as it was when Hong Kong was the 'Hollywood of the East', many of China's distribution channels in these places are still ready-made, and the Hong Kong gang has mature distribution channels here, and it will be okay to cooperate when the time comes......
Therefore, the premiere of this movie, in addition to the mainland, may be in Hong Kong and East Asia and Southeast Asia, but this needs to cooperate with Hong Kong distribution companies, and Hong Kong They have to cooperate with distribution companies in Southeast Asia and East Asia......
When Bai Zhenen showed this stake to Luo Mo, Luo Mo was also in a heavy mood...... Before, he had only seen some information, but he had not analyzed it as deeply as their client. Now he knows what kind of situation Chinese films are facing now - not to mention the box office in North America and Europe, let's just say that the former backyards of Greater China, East Asia and Southeast Asia are now on the verge of being attacked, which are the sequelae of the decline of Hong Kong films.
But his film has already started...... Then this plan must be realized, not to mention, his original intention is to add a little vitality to Chinese films, if you can't open up foreign markets, this vitality is impossible.
So, "The Hangover" still has to do, and it still has to try to open up foreign markets! Even if the box office is not high, it is like that.