There was publicity about "Resident Evil", and the citizens of Hong Kong quickly felt it.

Regarding publicity, in Hong Kong alone, Lin Xiaozhi has allocated tens of millions of dollars to spend on the promotion of the movie. This is an out-and-out large-scale amount of money for the Hong Kong film industry, which generally spends hundreds of thousands, or even one or two million Hong Kong dollars.

"In terms of publicity, the promotional advertisements designed by our subordinate 'Tanghuang Advertising Company' have been promoted on the 54 electronic billboards owned by it. In addition, we have also reached an agreement with the MTR company to spend 40,000 Hong Kong dollars to buy the right to use the advertising billboard in a subway station in Hong Kong for one month, and I have arranged for personnel to replace the advertisement, which will be completed in two days at most. "Sing Pao" will arrange interviews with the crew and "Resident Evil" reports in the entertainment section of the next four weeks, and the negotiations with Kowloon Bus have ended, but Lui Kai-ching asked for too high a price, and only agreed to allocate one-tenth of the bus and more than 30 operating routes to advertise for us, and the price is 1 million Hong Kong dollars a week, which I refused. As for ATV's side, since it was Lin Dong and you who contacted me personally, I won't repeat the report."

Chen Qiang respectfully waited in front of Lin Xiaozhi's desk, closed the folder in his hand, looked at the pensive young man in front of him, and waited for him to speak without saying a word.

He was originally a member of Meiya boss Li Guoxing, and later after Li Guoxing became a shareholder of Xinya Film, he was sent to Xinya Film Company as vice president according to the agreement, just because of Lin Xiaozhi's strength and wariness of Meiya, Chen Qiang has been playing the role of an auxiliary since he came to Lin Xiaozhi's hands, and Lin Xiaozhi threw all the dirty work to him. He was the one who first went overseas to contact the distribution department, and it wasn't until Zheng Fei got up with the distribution department he led that he was freed, but Yu was also in charge of the company's management, from finance to film investment and shooting, all of which were personally controlled by Lin Xiaozhi.

At the beginning, in the face of this situation, Chen Qiang did not think about seizing power, but before he could seize power after New Asia Film gained a firm foothold, Lin Xiaozhi had already expanded New Asia, which was originally far inferior to their Meiya leather bag film company, into a hegemon in the Hong Kong film industry. A well-known business tycoon in the financial world and praised by bigwigs.

And these have been done in just three or four years, let alone him, I'm afraid that even a pretentious genius manager, in the face of such a boss, he has to give a thumbs up. The same is true for Chen Qiang, who has been by Lin Xiaozhi's side for the past two years and witnessed the birth of a huge film group, and he is sincerely convinced by the young people in front of him.

"Is the Kowloon Bus asking price too high?"

Lin Xiaozhi muttered a few words, his brows furrowed for a while, but he quickly relaxed.

Hong Kong's advertising industry is extremely developed, after all, although it is only a small place, but it is also one of the few international metropolises in the world, most of the top 500 enterprises in the world regard Hong Kong as a place of contention, and in the past two years, the major enterprises have spent more than 15 billion Hong Kong dollars on advertising alone, close to 20 billion.

At a time when the Internet has not yet begun to be promoted on a large scale, the bulk of Hong Kong's advertising campaigns have been eaten by TV duo (wireless and ATV) plus numerous print media, and the remaining half has been divided into many small pieces.

Radio Television Hong Kong (RTHK) counts one, including one electronic billboard on high-rise buildings throughout Hong Kong, and one billboard on both sides of the expressway. The MTR also owns more than 2,000 advertising billboards and hundreds of electronic billboards, which is second only to TV in Hong Kong's advertising revenue. Kowloon Bus, which owns a number of UU buses, is also an advertiser, and the body of each bus and every platform operated by itself can be rented out to sell advertisements.

If you want to advertise your own movie, the publicity effect is not good, and Lin Xiaozhi didn't think about it at the beginning. The limitations of the radio station are too great, and most of the billboards on both sides of the highway are privately owned, and the connection is troublesome, not to mention the publicity effect, so basically most of the giant billboards on both sides of the highway are for large enterprises to do long-term publicity, and they are sold for at least a quarter or more than half a year.

At the beginning of the year, he took the lead in acquiring Tanghuang Advertising Company, which is the second largest advertising company in Hong Kong, and he also owns more than 50 electronic billboards on high-rise buildings in prosperous urban areas. The same is true for Sing Pao, which was originally acquired to save advertising costs, and Sing Pao has the second-largest circulation in Hong Kong and is a good advertising channel for reaching millions of readers.

However, because it is its own company, the money spent by Media Asia on Tanghuang Advertising Company and Cheng Pao is not much, and the majority of Media Asia's money is actually the subway station, Kowloon Bus and TV station.

Needless to say, the importance of the subway station and the Kowloon Bus is not a professional advertisement, but both the subway station and the bus are densely populated places, so it can be said that they are natural advertisers. Not to mention the television stations, although the British government in Hong Kong, in line with the idea of adding chaos to the mainland, issued two satellite television and cable television licenses to Li Zekai and Wu Guangzheng, because they are all charged, and they are still in the initial stage of construction, they will not affect ATV and TVB, which each cover millions of Hong Kong and Taiwan viewers

"Forget it, there is no need to talk about it anymore on the Kowloon Bus side, with the two publicity channels of the subway station and ATV, there is no shortage of his popularity"

With more than 2,400 buses operating more than 2,000 stations on more than 300 routes in Hong Kong, the Kowloon Motor Bus is only willing to give them one-tenth of their resources for publicity, and the fees are still so expensive. Lin Xiaozhi did not have the consciousness of being the wronged leader, and after sensing Lei Qizheng's ill intentions, he directly gave Chen Qiang an order to stop, and he was not ready to talk to Kowloon Bus anymore. Anyway, with the subway and ATV, as well as the promotional resources in his hands, the publicity channels of "Resident Evil" can almost cover the entire Hong Kong and carry out advertising bombardment.

Zuo Ming yawned and rushed into the subway station at a trot. After showing his monthly pass and entering the waiting platform, he was surprised to find that a group of people were pointing from time to time in a corner not far away, as if whispering something. After his curiosity suddenly surfaced, he glanced at the swarthy driveway, and felt that there was still some time before the car arrived, so Yu Crisp rubbed his eyes and squeezed towards the crowd to see what was going on.

"Friend, what are you looking at?"

Because there were a lot of people around, Zuo Ming, who was not tall, couldn't see what was going on inside, so he had to pull a tall man standing in front of him and asked.

"It's just an advertising poster for the movie, can't you watch it?"

Obviously, the man's temper didn't seem to be good, and he was sticking his head out to look inside, and replied impatiently to Zuo Mingyi when he pulled it in. Then he looked back inside, and after a while, as if he had been sticking out his head to see a lot of heart fire, Yu Crisp squeezed forward impatiently.

"Movie poster?" When Zuo Ming heard this, his curiosity suddenly disappeared, and he thought that something was going on inside. Stretching his head and looking again, he found that he couldn't see anything with his size, and was about to leave in desperation, when he suddenly saw the person in front of him squeezing hard in front of him.

"What are you squeezing?"

"Don't crowd ......"

Although some people glared at the two of them angrily from time to time, but with a cold glance at the strong man brother in front of him, most ordinary people were timid and afraid of things, and they didn't dare to speak anymore. Although Zuo Ming also had a lot of cold eyes, he was able to squeeze into the crowd to see clearly, where would he care about this. After squeezing into the crowd, I suddenly saw clearly what was on the advertising board surrounded by everyone in the middle

It was a huge poster of astonishing length, on the left was a terrifying monster that made people shudder to look at it, and on the right was a group of young men and women wearing special combat uniforms, or holding guns, or armed with sharp axes and scimitars.

"With a total investment of 120 million, on September, the annual sci-fi blockbuster "Resident Evil" is coming, and the classic should not be missed."

There are a few lines of small print further down, "From now on, Debao Cinemas will fully open movie bookings, and we will randomly select 1,000 viewers to give away the "Resident Evil" novel and comic book version signed by the stars"

It turned out to be a promotional poster for "Resident Evil".

Zuo Ming was taken aback, and then his face turned red with excitement. Media Asia has invested more than 100 million yuan to shoot a blockbuster, and the news has been spreading since the beginning of the year. When ATV played the promotional video of "Resident Evil" a month ago, he was already attracted by the promotional video released by the movie and became one of the fans of Lin Xiaozhi and Media Asia. Early on, like many young people in Hong Kong who like to hunt for curiosities, he was looking forward to the early arrival of this movie, originally thought that he would have to wait for a while, at least until the end of the year to see this movie, who would have thought that he would be able to see it at the end of September, this is simply a good news that can't be better.

In an instant, he made up his mind that he would go home today and book a movie ticket, and he would go to the movie on the first day of release.