On Wednesday, September 4, as many office workers and students who are accustomed to commuting by subway unexpectedly found that there were suddenly several promotional posters about "Resident Evil" in many subway stations in Hong Kong, Media Asia officially launched the last wave of publicity before the release of the movie

All of a sudden, subways, TV stations, newspapers, electronic billboards ...... Everywhere there is the promotion of this blockbuster film with an investment of more than 100 million yuan for the Media Asia Group, which has plunged the whole of Hong Kong into the frenzy of "Resident Evil".

"Large-scale publicity shocked the subway station, and Media Asia's first blockbuster with an investment of more than 100 million yuan will be released soon"

"ATV has released a new promotional video, and the wealthy family has burned a huge amount of money just for the promotion of the movie"

"Cheng Pao" intensively released interviews with movie stars, Xu Jinjiang's tough guy image attracted the favor of many film companies, and Golden Harvest offered a salary of 2 million to dig him up and was rejected for changing jobs"

"The era of blockbusters has come, "Resident Evil" has invested more than 100 million yuan, is well-made, and the special effects of the movie are full of praise"

"Lin Xiaozhi gave a high-profile interview and confidently said, 'The box office in this port is 40 million passing, 50 million is barely satisfied, or he has high expectations for the movie"

"Media Asia announced that it has negotiated with a number of distributors in Europe and the United States, and the film will be released in Europe and the United States at the end of October at the latest, and then fight in the European and American markets."

Media ......

Lin Xiaozhi......

Tong Ling......

Resident Evil......

All of a sudden, newspapers and media were full of news about Lin Xiaozhi's new movie, and he did a lot of things he wanted to do. Under his extravagant propaganda offensive of tens of millions of dollars, a wave of momentum that was still above the original Red Alert shocked the Hong Kong film industry, which had been silent for a while, and countless pairs of expectations and jealousy were all focused on this movie that was about to be released.

"Old man, I'm afraid we're in a bit of trouble this time."

As soon as He Guanchang walked into Zou Minhuai's office, he sighed worriedly, since the beginning of the propaganda offensive of "Resident Evil" a few days ago, the stock price of Golden Harvest has fallen. This is not surprising, when Golden Harvest was first listed a few months ago, when it made enough money with a "Teenage Mutant Ninja Turtles" that swept Europe and the United States, the stock price of Media Asia was defeated and retreated, and the market value fell by a small one billion Hong Kong dollars in a short period of time. The reason why this is the case is because all walks of life in Hong Kong have already listed Golden Harvest and Media Asia as the two giants in the Hong Kong film industry that have the strength to compete for the leading position.

To put it bluntly, the stock price is all water, it depends on whether you can blow it or not, whether the bubble blown out is beautiful or not, and speculators and investors don't buy it. Obviously, now it is the turn of some people to start to be optimistic about Media Asia and look down on them Golden Harvest, and naturally Golden Harvest's stock price will fall accordingly. This is one of the unpleasant aspects of listing, and the slightest disturbance may affect the stability of the stock price.

Zou Minhuai was silent, he actually knew that Dao Jiahe had met an opponent. He has watched all of Media Asia's two promotional films, and it is because he has seen them that he will feel in his heart that Lin Xiaozhi and his Media Asia have already thrown themselves away from Jiahe a few streets. He knows better than anyone what the situation of the two "Teenage Mutant Ninja Turtles" is, except for investment, the Americans are doing it, he made money at most, and nothing else has been made, even in Europe and the United States, when many media praise the success of the two "Teenage Mutant Ninja Turtles", they also praise the new line film company for having a vision, picking up what Twentieth Century Fox can't look at, but he didn't expect it to become a treasure.

During this time, he has also seriously reflected. I also feel that Golden Harvest does not have the ability to shoot "Resident Evil", which is almost comparable to the level of American blockbusters, like Media Asia.

Loss is loss, if he wants to make him, a senior in the industry, admit defeat to a junior boy, don't say that he Zou Minhuai is a face-loving person, even if he doesn't care about that face, it is impossible to bow to him. As a veteran overlord of the Hong Kong film industry, pride simply does not allow him to submit to anyone.

“…… How's Aaron's new movie? After being silent for a while, he poured himself a glass of water and sat down before he slowly asked.

He Guanchang knew what he meant by asking, because Golden Harvest couldn't come up with a blockbuster in the second half of the year to snipe at his opponent Huanya, a super blockbuster that was about to be listed.

Golden Harvest's investment in blockbusters this year is only two films for the time being: "Teenage Mutant Ninja Turtles" and "Police Story 3". "Teenage Mutant Ninja Turtles" has been released in Hong Kong, and the box office is not very good, and it barely came down with a box office of just over 20 million Hong Kong dollars for almost five weeks, which shows that Hong Kong people are not very interested in this purely Americanistic hero anime movie, and most of them like some underage children. Can "Police Story 3"......

After thinking about it, he shook his head with a wry smile: "Ah Long is injured again, it will be fast to finish filming before the Chinese New Year."

After a pause, he continued: "The first two parts of "Police Story" were both directed by Aaron himself, and I assigned Tang Jili as the director of this new movie, although I explained to him that he was going to hone the newcomer, but he still had a trouble with me, and he hadn't come to me for tea for a while. Sanmao came to me half a month ago and told me that he broke his leg while filming, and he had to recuperate for at least two or three months. ”

Cheng Long is undoubtedly one of the most dedicated actors in the Hong Kong film industry, he never uses a stand-in for filming, and likes to challenge the stimulation of filming some difficult and slightly dangerous fight scenes, injuries are a very frequent thing, he was almost paralyzed due to an accident when he was filming "Police Story" because of an accident that caused the 8th section of his spine to shift, and then he recuperated for more than half a year before returning to filming.

It is precisely because of his dedication and courage to fight that Zou Minhuai has always admired him very much, and this appreciation is even higher than the love Bruce Lee that he lost back then.

It's just that at this time, he frowned unhappily, "Ah Long is really, how can such a big person still be so ignorant of the importance of the Dao......

This is a rare heavy talk he has said to Cheng Long in the past few years, which made He Guanchang taken aback, and he also realized that he was really angry, and was just about to say a few good words for his son to relieve his anger, when he saw Zou Wen get up sullenly and walked a few steps in the house, and after a while, he walked back to his desk and lit a cigarette for himself, and smoked for a while before sighing.

"It's a pity ......"

He Guanchang's mood also sank, and he knew what this sigh meant. Golden Harvest now has no blockbuster in their hands to snipe their opponents, which means that they can only watch the opponent's menacing new movie, and sit back and watch it sweep the box office in September and October.

Wait a minute......

Suddenly, He Guanchang's heart moved, he didn't have a movie in his hand, it didn't mean that others didn't have it.

swept away the situation of Hong Kong's upcoming powerful film companies in his head, the former opponents Jin Princess and the new art city were not considered, Xu Ke Studio Company has recently been too close to Media Asia, although Yi Neng Entertainment has also shot some movies after being invested by Lin Xiaozhi, they are basically small costs, and Liu Zhenwei is also very close to Media Asia in Ying Zhijie's golden double gun. However, there is also a film company, although it does not have the strength of their Golden Harvest and Media Asia, but the development momentum in the past two years is also unique.

He quickly thought of Yongsheng......

"Old man, don't sigh so early, we haven't lost yet. Although we don't have a movie, someone else does......"

Being reminded by him like this, Zou Minhuai's eyes lit up after just a little thought, "You mean Brother Xiang?"

Obviously, he also guessed that it was Yongsheng.

"Yes, it's Yongsheng. I remember that at the beginning of this year, the Xiang brothers invested in a few movies, although a "Gambler" was released in the summer, but there are still two "The Legend of Lei Luo" that have not been released, that movie has a lot of investment, and it is also Liu Dehua's appearance, why don't I talk to Yongsheng in the past, and attract our Golden Harvest Cinema to screen it......"

"The Gambler" can be said to be the most embarrassing movie in this summer's file, although it has now won more than 10,000 Hong Kong dollars at the box office. But it was only released in mid-to-late August, and it was preceded by "Once Upon a Time: Top Gun", which swept Hong Kong and won an astonishing box office of 40 million, and then "Best Partner U", which was a disgusting work in New Arts City. Sandwiched between two wonderful blockbusters, it is not an exaggeration to say that the scenery has not been suppressed, at least the media coverage is not as much as its two films in the same period, especially after "Best Partner U" has now also shown the momentum of sprinting to the box office of 40 million Hong Kong dollars.

His proposal made Zou Minhuai think about it, and after a while, he extinguished the cigarette butt and nodded slightly, "It's okay, go try it."