Chapter 403: This is called Heritage

As a practitioner in the telecommunications industry, Sun Yafang has indeed heard of ARM, a half-dead IC design company, and she also admits that Lin Zheng's idea is good, but the question is whether we can change one?

That's right, compared to a few years ago, when ARM was only a breath and could barely be regarded as a third-rate IC design company in Europe, the current ARM company can barely be regarded as a second-rate IC design company in Europe, but the biggest question is, does ARM have this strength?

"I think...... ARM's strength is still good,"Lin Zheng knows the current situation of ARM, the company's sales last year have exceeded 100 million pounds, in the field of IC design, so-so is also a "well-off" level of IC design company, "and their ARM7 has a very good application prospects, in digital cellular, mobile communication equipment, PDA equipment, inter equipment and network and modem equipment are used, In essence, our wireless LAN control chip is also a network application chip, which can be adjusted in a small range on the basis of ARM7. ”

"What do you mean...... Negotiate with ARM to customize an ARM7 dedicated IC design for wireless LANs? Sun Yafang's reaction was really not slow, she was slightly stunned, and immediately understood what Lin Zheng meant, sighed for a while, and said with a wry smile, "I don't know much about the arm7 chip, but if the application prospects of arm7 are so broad, we can expand the application range of this chip...... Why don't I find out first? ”

ARM7 is a series of embedded CPU designs launched by ARM only last year, although this CPU will be very popular from next year. Various ARM7 modifications based on ARM7 improvements have produced more than 1oo00 million pieces worldwide, but the problem is that ARM7 is not well-known now, is it?

It stands to reason. Sun Yafang's attitude is not very suitable: You, a newcomer who has just come to the company, dare to go against the boss in this kind of thing? I really don't know whether to live or die!

But Lin Zheng doesn't see it that way, in the eyes of Boss Lin, Sun Yafang's reaction is the attitude of a qualified corporate executive: I don't know about this thing, in order to be responsible for the company, I need to understand the situation of this thing before reacting, is there anything wrong with this?

"Okay." Lin Zheng nodded with a smile, "That's right, Manager Yafang." Since ARM7 can be applied to mobile communication devices, what do you think...... Can we get on an arm7-based mobile phone? ”

Sun Yafang looked at Lin Zheng with her mouth slightly open, and it took a long time before she breathed a sigh of relief: "What do you mean...... Do we still want to use mobile phones? ”

Is there any mistake, the electronic industrial park that is being built is still a loan. You're going to get a cell phone right now? Hesitated. Sun Yafang still said euphemistically, "The question is...... Counting mobile phones, is the company's stall a little too big? ”

In Sun Yafang's view, the current Lianchuang Technology is certainly in the period of high exhibition, but at the same time, it is also dancing on the blade: the current Lianchuang Technology's stall is too big. The capital chain is relatively tight, and it will be bad if the capital chain of a careless play is broken. Serious is to quickly digest and absorb the business in your hands is serious...... There are so many businesses that can make money, and you can still get all the industries that make money?

Sun Yafang also admitted in her heart that the mobile phone is indeed very profitable, Huawei itself is an enterprise in the telecommunications industry, and the profit margin of the domestic mobile phone market is really clear: the price of an Ericsson CH377 digital mobile phone is tens of thousands of yuan, and the gross profit of each intermediate link will not be less than 1ooo yuan.

But the problem is that it is one thing to make money with a mobile phone, and solving the problem of the most fatal baseband chip only solves the core problem, which does not mean that you will be able to start the mobile phone project, which requires too much homework.

"The company can draw up 100 million cash at any time to run this project." Lin Zheng lightly threw out a bomb, which stunned Sun Yafang, "Well, this money is also earned from the mobile phone market." ”

With the continuous explosion of the VCD market, instead of subsidizing the money earned from the mobile phone localization project to the VCD project, Lianchuang Technology can keep the money earned from the mobile phone localization as its own funds...... The project of sinicization of mobile phones can still last for about half a year to a year...... The money earned from VCD products in the market is used for the operation of the entire group.

In another half a year, the money earned from the VCD project can not only support the operation of the group, but also support the expansion of the enterprise.

Someone asked, since you have money in your hand, why don't you hurry up and repay the bank loan? The person who asked this must not know much about the operation of the enterprise, for the enterprise, it is easy to repay the bank's money, but if you want to borrow such a large amount of money from the bank, the difficulty is not the general difficulty, if the Kunshan Electronics Industrial Park is not highly valued by the above, there will be no loan approved, it is not a bad thing to take in more money by yourself, even the old man said, there is food in his hand and he is not panicking.

But the impact of this information on Sun Yafang is too great, without affecting the company's operation, Lianchuang Technology can withdraw 100 million at any time? "Is there really a 100 million?"

"If you wait for another two months, you can add almost 3ooo thousand."

Can there be 3ooo million after 2 months? This sentence was like a bomb, and Sun Yafang's head was stunned for a while, and she finally digested this sentence, but she was still a little incredulous, and swallowed her saliva hard, "These...... It's all earned from the mobile phone sinicization market? ”

She knows about the mobile phone sinicization project of Lianchuang Technology Company, and Huawei has not thought of doing this project, but the partners chosen by Lianchuang Technology are too ruthless, and these local government officials with real power do not give Huawei the opportunity to enter this market at all...... Not only Huawei, but also Motorola, Ericsson, and Nokia have all thought about doing this market. However, Lianchuang Technology entered this market earlier, and the partners selected were all government officials with huge influence on the local area, and their feet could not be inserted at all.

But knowing that it is one thing, Sun Yafang never thought that Lianchuang Technology could make so much money from the mobile phone market, isn't this an average of at least 15oo a month?

"This is the last glory," Lin Zheng didn't know what Sun Yafang was thinking, smiled and shook his head, but there was not much disappointment, the sinicization of mobile phones was originally a project ready to grab a handful and leave, "Major mobile phone manufacturers have plans to launch Chinese mobile phones, and this profit margin can last for half a year at most." ”

The major mobile phone manufacturers 6 continue to launch Chinese mobile phone plans in the second half of the year, Sun Yafang really knows, but he knew it before, and he didn't take it seriously: anyway, Huawei has no mobile phone project, no matter what mobile phone they launch. But now it is not, since Lin Zheng is already considering the mobile phone project, as the vice president of the company's future sales, even if he is not in charge of this part now, he must speak at this height.

Now that it can be on, Sun Yafang's brain is spinning, speaking from the heart, Lin Zheng's idea is not wrong, what is the most difficult place on the phone? That is, the baseband chip, this thing cannot be produced by our country, but ARM7 can be integrated with the baseband chip, if the production authorization of the ARM7 chip with built-in baseband chip is obtained, the production can be completely handed over to semiconductor foundries like TSMC, which completely avoids the situation that the baseband chip is controlled by others, although it is still necessary to pay patent fees, but at least other expenses other than patent fees are saved.

For example, if you buy a tether chip from Siemens or Nokia, and don't say whether they will sell it to you, even if they are willing to sell it to you, not only is the price of the chip expensive, but the conditions of those bundles are enough to make people vomit blood.

After pondering for a moment, Sun Yafang finally spoke slowly, "If you can solve the problem that the chip is not controlled by others, with this 100 million, you can also consider using a mobile phone...... But we don't have any experience in mobile phone design. ”

Lin Zheng smiled when he heard this, "I have accumulated experience in this area. ”

"Huh?" Hearing Lin Zheng say this, Sun Yafang was stunned: "Do you have experience in this area?" ”

"Panda Electronics has been engaged in mobile phones for a while, but this project was abandoned by them, and now those people are not very valued by Panda Electronics."

Lin Zheng's words are not nonsense, in 93, Panda Electronics researched the first digital mobile phone in China, but this project is a political achievement project, and the chips used are all purchased.

After realizing that Panda Electronics may threaten its market position, Motorola and Nokia began to use their own resources to directly cut off the supply of baseband chips to Panda Electronics: You can produce mobile phones, right? Let's not talk about the problem of baseband chips, you can solve the supply problem of chips first.

Did Panda Electronics solve this problem? They really can't solve it, so don't look at Panda Electronics is the first to produce digital mobile phones in China, but now there is no Panda brand mobile phone on the market at all.

But no matter what, Panda Electronics has accumulated some heritage and technology in the research of mobile phones, and the benefits of Panda Electronics have been good in recent years, and those who study mobile phones have not been too strict with the brain drain, so to speak......

"What do you mean...... Cooperate with Panda Electronics or poach people from Panda Electronics? (To be continued......)

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