Chapter 80: Shoot an advertisement
With the arraignment of Deputy Mayor Yu Chaoyang by the Commission for Discipline Inspection, the political situation of the mall changed for a while.
You must know that Deputy Mayor Lu Daoyu is a close confidant of Mayor Yuan, and Shi Zhe, Secretary of the Commission for Discipline Inspection, is also a member of Yuan's family, how did these two do it?
But things broke out suddenly, and the development was very slow. Yu Chaoyang was summoned by the Commission for Discipline Inspection and was released only one day later, thinking that the problem should not be serious, but Yu Chaoyang did not return to work in the city government after he came out, but because of "physical reasons", he took leave to recuperate.
Many amateur organization ministers have little brains about this situation, and they can't figure out what this situation represents, and the Yuan cadres are panicking, what did Lao Yu do to make the old secretary or Mayor Yuan unhappy, is this cleaning up the portal, or was he killed by Secretary Liu? I had the heart to go to Mayor Yuan to inquire about the situation and find a reassuring pill to eat, but Mayor Yuan went to the capital to attend the National People's Congress.
And the cadres of the Liu department are even more bottomless, you want to say that Secretary Liu is very powerful in this matter, but what can you do for the Yuan family? said that it was the civil war of the Yuan family, but I heard that the cause of the incident was that Director Lu Jianming arrested Yu Hongbing first, and then Yu Chaoyang was invited by the Commission for Discipline Inspection in the afternoon.
For a while, the people in the mall were panicked, and many people were headless and flies were drilling around the camp, and some Yuan people recognized that it was the Liu Department that made a move, and Secretary Liu showed his might again, and it was better to hurry up; There are also people who have just joined the Liu family, seeing that the Yuan family began to clean up the portal, for fear that they will be remembered for their defection again, they can't say that they are shaken again, and they want to stand back again, which is called a chaotic scene, which is dazzling.
Wu Tian ignored these, let's just light the fire, we don't need to interfere in the aftermath, with the ability of Liu Wencheng and his father, we can get enough of the benefits from this chaos.
Now our focus is to hurry up and put the second electrical appliance factory on the right track.
"Brother Chang, this trip has been hard, I toast you, hehe." Wu Tian smiled with a smile on his face and a wine glass.
The supply of raw materials was restored, and just 500 fans were produced, and they were immediately sent to Xijing, and Wu Tian asked Chang Tianhua to receive them, and temporarily handed over the matter to the chief of the supply and marketing section of the second electrical appliance factory who went to Xijing with him to open up the market - Zhang Xinhua, who was now seconded to the sales department of Fengyun Company, and then returned to the mall non-stop to prepare for the next step in developing the mall market.
"Xiaotian, don't drink, drink tea." Bai Jie said with disgust.
"It's okay, Brother Chang has returned successfully, I have to say something, I'll just have this one cup." Wu Tian said with a big grin, "Brother Chang, you did it, I'm free." ”
Chang Tianhua couldn't help but smile, but he was dry, and then looked at Wu Tian, as soon as he touched his lips, he grinned - it's the first time in his life that he has tasted wine, but why is this wine so much spicier than what he drank in his previous life?
Fortunately, there were no outsiders at this banquet, only Chang Tianhua's family of four plus Chang Tianhua's nephew Chang Dakui, and the six of them ordered a table of dishes at the small restaurant at the entrance of No. 3 Middle School, so that outsiders could see Wu Tian's embarrassment of drinking.
"Brother Xiaotian, is it spicy?" Chang Le, who was also a little eager to try, couldn't help but ask worriedly when he saw Wu Tian's distorted expression.
"It's not spicy! I don't believe you've tasted it. Wu Tian said seriously.
"Little God! Lele, your brother Xiaotian lied to you, the wine is spicy, girls can't drink it, come and eat. Bai Jie couldn't help but glance at Wu Tian, helped her daughter clip a chopstick dish, and gave Wu Tian a chopstick meat slice.
Wu Tian smiled, pulled the meat from Bai Jie into his mouth, and while chewing, he asked Chang Tianhua vaguely: "Brother Chang, is it okay to hand it over to Zhang Xinhua from Xijing?" ”
As soon as Chang Tianhua heard about the matter, he put down his chopsticks and said: "There is no problem, according to what you said, during this time, the two of us have been pulling those shopping mall managers and newspapers and TV stations to eat, and the relationship is good, as long as the supply is stable and everything goes according to the process, nothing will happen." ”
Wu Tian nodded and said, "How about that Zhang Xinhua?" ”
"It's okay, the ability is there, and the character is not bad, it's what you said, my head is a little outdated, and I don't know how to turn the road." Chang Tian Hua Road.
"Well, the key is to see if we can bring it to our company in the future, if not, then it is better to change someone else as soon as possible." Wu Tian said.
This is Wu Tian has long explained, the channel must be in the hands of his own people, after all, the second electrical appliance factory is not his uncle's own factory, maybe he was transferred out that day, this cooperation may have to be in vain, Wu Tian doesn't want to bother to set up a sales channel, but the most cheap others in vain, so the key position must be in the hands of his own people.
"Well, I'll keep an eye on it." Chang Tianhua said.
"The next step is to open up the market in our city, do you have any ideas?" Wu Tian said.
"I think it's okay to follow the Xijing set you formulated, and let's put up the advertisement first. I have already said hello to Lao Liu from the provincial newspaper and Lao Zhang from the city newspaper. Chang Tianhua said with a smile.
"Well, newspaper ads are going to be in the air, but TV ads are the point." Wu Tian said, "We can't be like Xijing anymore, with only a photo and a few words of commentary, we have to shoot an advertisement!" ”
"Shoot commercials? It costs a lot of money, and the effect is about the same. Chang Tianhua said in surprise.
"Spending money is a small thing, the key is that the effect is definitely different." Wu Tian said with a full tone.
In fact, Wu Tian, the advertisement in Xijing, had the intention to shoot a regular advertisement, but because of financial problems, he could only reluctantly use a fan photo plus a sentence of "Fengyun electric fan, repair and replacement" advertising words, it has not been broadcast for a few days, it is really cold to say, but the effect is to make Chang Tianhua very satisfied, as soon as the product is listed, it is immediately a rush to buy!
Wu Tian obviously does not think so, after all, the Xijing market is not the main battlefield of competition among other manufacturers, just advertise, and then launch a set of leading the era of "three packs of service", you can receive obvious results, but with the fan market in other regions in one or two years gradually saturated, Xijing will inevitably be in flames, if you do not take the opportunity to start the brand, I am afraid that it will soon be "Great Wall", "Watson" and other old products to steal most of the market share.
Spell advertising, spell service, spell quality, are not as good as spelling brand!
When it comes to the effect of building a brand, newspaper advertising is obviously far worse than TV advertising, even if the investment is higher, it is not hesitating!
[Bow and thank HU for the reward of his life!] 】