Shooting advertisements is a great event for the second electrical appliance factory.

You must know that although Lu Dao has opened up the Xijing market, Chang Tianhua has already played a lot of advertisements, but it was in Xijing, there is no satellite TV in these years, Xijing TV's advertising mall people can't see, and ordinary people can't get in touch with Xijing's newspapers, although the sales are hot, for the workers in the factory, there is no intuitive impression.

And now once the advertisement is filmed and broadcast on the provincial station, the meaning is different, so that the whole city knows the products of our second electrical appliance factory, what a glorious thing it must be?

Therefore, when Chang Tianhua proposed to shoot an advertisement, the leaders of the factory were excited, and held a special meeting to discuss this matter.

"What the hell is this?" Wu Tian rolled his eyes roughly twice, and couldn't help crying and laughing.

This advertising plan is really alternative enough, in order to shoot an advertisement, the second electrical appliance factory actually proposed to report the product to the Ministry of Light Industry as soon as possible, and find a way to participate in this year's electric fan project department excellent evaluation that began last month! If you really can't get into the team, at least you have to go to the Provincial Department of Industry to ask for a provincial excellent title.

As for the reason, most of the advertisements in this year are the same three sentences - "Provincial Excellent, Ministry Excellent, XX Gold Award" advertising slogans, we have to get a name for this Fengyun brand electric fan, right? Otherwise, what does the advertisement say?

"I said Brother Chang, you have also done a lot of advertising, can you handle this plan?" Wu Tian said dissatisfiedly.

Chang Tianhua laughed dryly and said, "Alas, there is no way, the leaders in the factory are very emotional, and it is not my turn to interject." ”

Wu Tian couldn't help but shake his head and said: "Don't count on them, if you want to get a title and let them toss, anyway, there are not too many good names, and we still have to pay attention to the advertisement." Did you get in touch with the TV station? ”

Chang Tianhua said: "I got in touch, the secretary Zhao you introduced helped contact a director of the provincial station, and agreed to let us advertise in the name of the second electrical appliance factory, and also introduced a director, I will meet you first." ”

Wu Tian nodded, the Zhao family is still very quick in handling things.

The successor of Wu Tianqin's father, since the last sincere visit, has been very closely following the pace of Secretary Wu, and Wu Jianguo is also interested in enveloping him, Zhao Jiacai is just like Wu Jianguo's secretary, he is conscientious in his work, and he has helped Wu Jianguo a lot. And Zhao Jiacai also lives in the family home of the municipal party committee, and the two families also have a lot of contacts in private, Wu Tian relies on the name of a prodigy, but he is also very familiar with Zhao Jiacai, and it is not difficult to ask him for a favor.

"Well, you can go back and invite someone to have a meal, thank you well." Wu Tian instructed, "By the way, ask him if he knows anyone from the Provincial Sports Commission." ”

"Sports Commission?" Chang Tianhua was confused.

"Yes, I came up with an advertising idea and needed the help of the sports committee." Wu Tianthief said with a sneer.

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Wu Tian moved a small bench and sat upright in front of the black and white TV at home, staring at a sweaty young girl on the screen - don't get me wrong, the little girl on the screen was holding a badminton racket in her hand, a sharp smash.

"In the summer, the training is even harder......" came out of the girl's Mandarin with a slight local accent.

The picture shifted to the female player wiping the dense beads of sweat from her forehead with her hands, and a wind suddenly blew, and the girl's hair fluttered, and then the picture rotated and saw the white and green fan that was whirring and blowing.

"Fengyun electric fan, help me train and win glory for the country!" The picture changed to the athletes of the seventeen or eighteen provincial sports committees, wearing various training uniforms and surrounding a Fengyun brand electric fan, and said in unison.

The most lull is followed by the four vigorous and powerful brush words of "Fengyun Electric", and the background sound is a pleasant and rhythmic female voice of "Fengyun Electric".

Although this advertisement is the first day to be broadcast on provincial stations today, Wu Tian already knows how many times he has seen it. In fact, this advertisement was Wu Tian's creativity, and when it was filmed, Director Cai of the provincial station was just putting up a shelf, in fact, almost every detail of the shot was completed under the guidance of Wu Tian - no way, the director of this year made a movie and TV series, and let them shoot creative advertisements, which is really not good to grasp.

Now officially on TV, the effect of this advertisement is not bad, and our 30 fans plus 10,000 sponsorship fees are still worth it.

In order to shoot this advertisement, Wu Tianke specially found the Provincial Sports Commission and invited Zhang Yahong, the main player of the Shannan Provincial Badminton Team, to play the starring role. In fact, Zhang Yahong is not very famous at present, but the prophetic Wu Tian knows very well that this Shannan athlete will soon win the championship in this year's National Games and be selected for the national team.

At that time, Wu Tian only gave the Provincial Sports Commission 10,000 yuan in cash plus the sponsorship of 30 fans, and invited such a big-name person to endorse us, which is really worth the money!

But speaking of which, this is a bit unkind to the big champion - the sponsorship of 10,000 yuan, although Wu Tian proposed that the Sports Committee could give Zhang Ya a red dot subsidy, but it is estimated that it would be good to send her a hundred and ten yuan. It's not that Wu Tian didn't think about giving Zhang Yahong more money directly, but that would not be good for her, but harmful to her, you must know that Zhang Yahong will soon become a "star", and the first star to do product endorsement in his previous life was very bombarded by public opinion, so Wu Tian only talked about cooperation with the sports committee, and also pulled a large group of athletes as foils, so there is no need to worry too much about controversy.

Of course, nominally this is an advertisement for an electric fan, but the picture of the "Fengyun Electric" at the end of the most is a small foreshadowing of Wu Tian, and the imitation is naturally the trick of the little devil - for example, Panasonic, Toshiba and other companies, advertised on CCTV early in the morning, one sentence in English and one sentence in Chinese, simple, even selling any products are free, but the effect received should not be underestimated, the brand is deeply planted into the hearts of the Chinese people, just wait for the product to officially land, immediately swept Shenzhou!

This is one of the most successful advertising cases of the 80s!

Wu Tian naturally will not let the little devil specialize in beauty, and naturally he will take the opportunity to knock out the "Fengyun Electric" brand, just wait for us to produce other electrical products in the future, and naturally there is no need to reshape the brand!

After the electric fan advertisement was broadcast, Wu Yuan suddenly ran to the fan and blew it, and opened her mouth to shout: "Mom, I want to be an athlete when I grow up and play badminton!" ”

Wu Tian was shocked, our advertisement is so lethal, it makes the old lady change her life ideals after watching it once?

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