Chapter 509: How is it possible
"Minister, Chinese......"
Ruri Kyoka pushed open the door in a little panic, but saw Hara Heisuke's stern eyes staring at him, and he was talking to someone with the phone in his ear.
She quickly stuck out her tongue, quietly closed the door and retreated.
It wasn't until she waited for more than ten minutes that she heard Hara Heisuke's stern "please come in" from the office.
"Minister." Ruri Kyoka pushed open the door of the office with trembling hands and feet, and walked in cautiously.
Hara Heisuke is a person who cares about the dignity of his superiors and subordinates.,On weekdays, if you encounter a thing that enters the leader's office without knocking on the door.,You have to take a beating.。 Ruri Kyoka didn't say anything about his business ability, but I don't know if he had been under the old man Fukuyama Shinnosuke for a long time, and he was a little arrogant about things like etiquette.
Just because of this similar thing, the small ones were criticized a few times, and the big ones were fined and confiscated a lot.
Now that I'm unconsciously guilty of being in Yuanping's assistant, how can I say that I'm not worried? Hara Heisuke's big voice roared, and he felt that he could swallow her small body directly in his mouth!
However, today's Hara Heisuke seemed to be very happy for some reason, glanced at Ruri Kyoka lightly, and pointed to the seat in front of him and said.
"Well, Jingxiang, you are also a middle-level cadre, so you have to be more steady! It's been three months since he was promoted to the head of the Technical Reserve Department, how can he be impetuous and still act like an ordinary employee? ”
Although Hara Heisuke was criticizing her on his lips, he was not so angry when he looked at his expression. This was because he had just received a call from his investment broker who had reported to him on his investments for the first half of the year. Knowing that his assets have increased by 23%, no one will care about a little problem with his subordinates.
"It's the minister, I'll pay attention to it in the future!" Ruri Kyoka secretly rejoiced in her heart. I didn't expect Minister Harahei, who is the strictest on weekdays, to let himself go, it seems that today will be his lucky day!
"Tell me, what's the matter?"
"Minister, the BOE 4.5 generation LCD production line invested by the Chinese in the imperial capital has begun to be put into production yesterday."
Ruri Kyoka said, handing over the newspaper in her hand that had been translated into Japanese. Since returning from China last year, in view of the lack of Chinese talent in Sharp. The above arranged for her to sign up for a Chinese training course. The mid-nineties were a time when Japanese investment in the mainland was growing rapidly, and this enthusiasm for learning Chinese and Chinese culture was high.
Thanks to the similarity between Japanese and Chinese, Ruri Kyoka can barely read some Chinese newspapers now.
Hara Heisuke frowned slightly. She took the newspaper and the translated note from her hand and read them against each other.
In the newspaper, Zhou Shuo was standing at the exit of the production line, holding a 15-inch LCD panel with Wang Zhongyang on the left and in the right. The text of the report next to this photo was translated into Japanese by Keika Ruri and attached to the newspaper. Hara Heisuke read the report in one sitting. The newspaper was placed on the table. Quietly pondered.
Ruri Jingxiang didn't dare to disturb him at this time, so she had to sit there honestly without daring to breathe.
"The report of this article is still not comprehensive enough, what is the output of LCD panels of these Chinese? How high is the yield? Where did the sales go? ”
Hara Heisuke picked up a pen and paper from the table, wrote a note with a brush, and handed it to Ruri Kyokakamichi.
"The most important thing for us Japanese companies to do business is this information. The Chinese Jinglong plans to build an LCD production line, which is something we have known for a long time. But I didn't expect them to put it into production so quickly. We were a little caught off guard. In this way, you take this note to the second intelligence department. They have some connections in China. I want to know the specific situation of the LCD industry of Chinese in the fastest time. ”
Ruri Kyoka took Hara Heisuke's note and glanced at it hurriedly. See the above redundant words no, just see that it should be a phone number.
Before she could guess what the phone number meant, Hara Heisuke asked.
"Regarding the patents of high-voltage IC and IPS screens, what are the results of the research of your technical reserve department? Can we bypass the patent barriers of the Chinese? ”
Liuli Jingxiang couldn't help frowning when she heard this, shook her head lightly and sighed: "Minister Yuanping, our technical reserve department has too few people, and it is already very hard to track the situation in China and provide support for the technology realization of the technology development department!" ”
She secretly looked up at Hara Heisuke, this crying poverty is a skill that all subordinates in the world must know, and of course Ruri Kyoka has to show the hard work of her department first. However, seeing Yuan Heisuke's somewhat stern eyes, he hurriedly changed his words.
"However, our technical reserve department still overcame all difficulties, and after many days and nights of hard work, we can now generally determine a patent route to bypass the technical barriers of the Chinese!" It's just that in this way, I'm afraid the development cycle will be relatively long. ”
"Once the ISP screen produced by Chinese is on the market, it is easy to occupy the entire LCD market......"
As if talking to himself, Hara Heisuke touched his chin and said, "We can't wait any longer, otherwise we may lose the entire Chinese market, and even the American and Japanese markets." The two technologies of high-voltage driver IC and IPS screen can be said to be completely revolutionary progress, which cannot be stopped by capital and market position alone. ”
Of course, if Pan Han Group is a small company with no name, even if it has this kind of technology, there is no need to worry. But First Panhan Group is not a "small" company, but a really big company. The total fixed assets of the Pan Han Group should be between $2 and $3 billion, but this is not a big problem. The most terrifying thing is that the financial situation of Pan Han Group is extremely good.
With profits from investments in the U.S. capital markets, Pan Han Group has at least $4 billion in ready-to-liquidate stocks and investments. With a total asset of $7 billion, this scale is terrifying. At the level of more than 200 of Sharp's top 500 companies, it ranked 205th last year and had total assets of only $18 billion. But how much liquidity can there be?
To put it simply, Sharp's 1996 annual summary showed that its profit for the year was $479 million. Of course, Sharp is currently in a period of rapid expansion, and the vast majority of its profits are invested.
But it can also be seen that Sharp really doesn't have much money in his hands.
Therefore, in the face of the Pan Han Group, which has a large amount of cash foundation, it will naturally feel a little nowhere to start.
If you want to give full play to the influence of the world's top 500 companies of Sharp multinational enterprises, people are still hiding in the closed market of Chinese mainland. It has an industrial chain that does not rely on foreign countries, and there is strong support from the Chinese government, which is completely insulated from Sharp's circle of influence.
In the face of such a no-brainer competitor, what should Sharp do?
"Inform the Technology Development Department and let them prepare for both. The first is to continue to realize the technical route of avoiding the patent barriers of the other party, and the second is to realize these two technologies as quickly as possible, regardless of whether they violate the patents of the Chinese! ”
As the new head of the technical reserve department, Kyoka Ruri reminded from a professional point of view: "In that case, it may be very unfavorable for future patent lawsuits." In case of malicious infringement, punitive damages will be awarded, which may be a large amount! ”
"Of course I do!" Hara Heisuke gritted his teeth and said hatefully: "Even if you are sentenced to punitive damages, it is better than losing the global market." Let's not say that the patent lawsuit is not easy to fight, even if it is adjudicated, we will retain the market share in our hands, not to mention how to enforce it is still a problem......"
That's right, the Pan Han Group is indeed insulated from Sharp's sphere of influence. But on the other hand, Sharp is also insulated from the Pan-Han Group's sphere of influence. How to enforce the judgment of the Chinese court? Can the Chinese still manage Japan? As for coming to Japan to fight a lawsuit -- if you are not afraid of death, you will come!
At most, after squeezing Panhan Group and BOE out of the LCD market, it will be okay to lose some money and get by.
"But this will be a big blow to our business reputation, and once the company has business difficulties, it will form an avalanche-like chain reaction." Ruri Kyoka retorted: "The business reputation that Sharp has worked so hard to build over the years may be ruined because of this!" ”
Japan's business environment is unique in the world, and business reputation in Japan is very important. Japanese companies have an extremely cruel side, and the execution of contracts is rigid and cruel. But on the other hand, they care very much about the human relationship in the mall, and the company that tears off the veil of warmth will have a lot of difficulties in the whole mall. Ignoring market rules and trampling on the patent system is undoubtedly a complete loss of the camouflage of the warmth and affection of large companies.
The cruel and warm characteristics of loving beauty and martial arts, courtesy and aggressiveness, love of novelty and stubbornness, obedience and untamedness, are the embodiment of the Japanese character of chrysanthemum and knife in the shopping mall.
"That's so exaggerated, Jingxiang, you're too worried."
After Yuan Heisuke made a decision, his expression was also a lot more relaxed, and he said with a smile: "Everyone in the world is snobbish, as long as we are still the first in the field of liquid crystal, there will never be a shortage of companies willing to provide cooperation." As for other areas, no one will care about this kind of thing. As long as Japan's economic environment does not deteriorate, Sharp's market position will not be challenged. ”
"You know, this society is like this, only remembering the name of the last victor."
What Heisuke Hara said is also a manifestation of the Japanese character, obedience but not taming. As long as Sharp is still in the position of the king of the LCD market, even if the reputation is flawed, there will be no obvious obstacles.
"What if Japan's environment deteriorates?" Ruri Kyoka couldn't help but ask.
"Hahahaha, how is that possible? We in Japan are allies of the United States and the second largest economy in the world! If Japan's economy deteriorates, it will not collapse unless the entire East Asian economy collapses! ”
Hara Heisuke said with an oath. (To be continued......)