Beijing, the headquarters of the White Horse Company.

Yun Yi sat in his office at the headquarters in the capital, looking at the development report on the White Horse Company.

Compared with last year, the White Horse Company expanded the number of members by 20,000 in one year in the capital, but this year, the number of members absorbed by the White Horse Company in the capital has decreased a lot, and last year's membership card was only issued by 23,000 members.

In this case, if it was placed before, Yunyi would definitely not take it to heart, anyway, there is no membership card, as long as the milk of the White Horse Company can be sold and bring him a lot of profits, as for what influence is not affected, Yunyi does not care about it.

It's just that all the difficulties suffered by Yunyi Company this year have made Yunyi finally understand, whether it is Li Lao, Cao Lao, or even Ah plus Ye Jian behind him, or Qingshan Academy as a protective umbrella, as well as what he is best at. In terms of means, in the face of real rights, we can only be passively beaten.

Therefore, Yunyi finally understood that if he wanted to live comfortably in China, he must first expand his influence and power, so that even if he was holding a golden doll, he would not be regarded as a piece of fat.

Therefore, many of Yunyi's actions this year can clearly see Yunyi's plan to expand its strength; For example, the composition of Qingshan Academy's enrollment of students, from last year and the year before last, many of them were children of peasant families, to at least half or even two-thirds of the students this year are children from excellent government and business families, which also reflects a strategy of Yunyi.

As for the strategy of White Horse Group this year, we can also see Yunyi's considerations in this regard; Yunyi worked hard to let the White Horse Company expand its scale, first occupy the high-end market of Lin, and then use the yearning of the people at the bottom of the society for the upper class, and then after occupying the high-end market, it will occupy the low-end market with cheap and high sales.

When Yunyi's White Horse Sales Company can affect the lives of the people of the whole country in domestic retail, a mistake will make many people unable to eat ideal food. At that time, no one dared to provoke Yunyi casually.

At present, Yunyi's industry is divided into several companies that do not belong to each other according to different industries and components; For example, at present, Taoyuan Farm in the capital is classified by Yunyi into the Qingshan Group, and together with it is the 50 acres of vegetable land located in Qingyun Mountain Village, as well as its own mountain woodland, etc., which are all subordinate industries of the Qingshan Agriculture and Forestry Group.

This Tsingshan Group, Yunyi decided to characterize it as a company that manages the production of vegetables, grains and oils and other cultivated land and mountain woodland crops in the agricultural production under its name in the future, and will not be mixed with animal husbandry and the aquaculture industry considered in the future.

And the White Horse Ranch. Or should I say that the Evenki ranch, which is again a separate company; The White Horse Company, which is currently selling White Horse brand milk, is a separate sales company and does not have any affiliation with White Horse Ranch.

The current White Horse Ranch will be the beginning of the dairy and meat in your future animal husbandry under Yunyi's command, and it will not be confused with Tsingshan's agriculture and aquatic products in future planning.

In the future, Baima Logistics and Retail Group will be a cooperative company of Tsingshan Group, which produces various crops and pasture meat and dairy products. In the future, it will be sold through Hakuba Sales Company.

The sales company named "White Horse" is because of the meaning of "spurring the horse and riding the dust", which means that the white horse company is alone in terms of sales performance.

Now speaking of which. Yunyi's industrial assets are actually a lot, not to mention the specific number of assets, because in China the land is state-owned, and there is no way for private individuals to own it. It's not good to estimate assets.

But the amount of Yunyi's funds alone is very terrifying, last year Yunyi's total income was more than 700 million yuan, even after deducting the 45% personal income tax that made Yunyi curse. Yunyi still has nearly 400 million yuan of funds in the bank.

And this year's Yunyi's income is more objective, of course, the largest is the compensation of 1.5 billion yuan from Wen Gongzi, although Yunyi still paid more than 600 million yuan, but the rest plus last year's, there is still more than 1 billion yuan.

Although it is still early for the Chinese New Year this year, as of now, the net profit of Baima Ranch has reached more than 600 million, and the vegetable field is almost 300 million, which is another billion yuan.

"Anyway, I have two billion cash in my hand, even a medium-sized real estate company may not have so much cash flow, but I still hit a wall everywhere, it seems that my own hard power is still too little!

After calculating his statistics, Yunyi slowly closed the report and instructed the secretariat

The conference room was filled with smoke, and all the department managers of the headquarters of the Beijing White Horse Company, as well as the store managers of dozens of stores of the White Horse Company, were also there.

"Mr. Yun, the reason why the number of our membership cards issued this year is so small, mainly because our membership cards charge a membership fee of 100 yuan a year, and whether we sell milk or vegetables this year, they are not as short as last year, and customers can buy vegetables with or without membership cards, so no one is willing to spend this 100 yuan at all!"

Chen Liu looked at the sales report in his hand, and then said to Yunyi.

His words aroused the support of a group of store managers in the conference room, who, as grassroots officials who directly face customers, certainly understand the attitude of customers towards membership cards.

"Manager Chen is right, Mr. Yun, if our White Horse Company really wants to expand the number of members, and wants to confront Wal-Mart, Hualian, Jiajiayue and other domestic first-class retailers in the future, it is bound to impose a little favor on members, such as cheap shopping and so on!"

A store manager proposed, and many people nodded slightly, which is currently a common practice in domestic hypermarkets, using small favors to attract customers.

Looking at the expressions of everyone in the conference room, Yun Yi naturally understood that their views were the same, he was silent, and his eyes slowly roamed back and forth in the conference room, hoping to find an employee who could have different opinions.

It's just that Yunyi is disappointed that although there are many employees in the conference room, there is no one who can satisfy him, and there is no one who thinks differently from Yunyi.

Obviously, this group is used to doing sales work and dipping in this line. The sales elite who have been obscene for more than ten years, their thinking mode is still fixed on the attraction of Xiaoen Xiaohui.

"Ladies and gentlemen, our membership card policy of White Horse Company is still the implementation of the policy of paying a membership fee of 100 yuan per year, and it will also develop a membership card with a minimum consumption amount for a year, and the products sold will still not be cheap, just enjoy the right to buy unique products!"

Yunyi's words stunned everyone in the conference room, isn't this kind of membership card policy looking for death.

For a while, everyone's eyes were on Yun Yi. (To be continued......)