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Lin Zheng's guess was indeed right, after hearing the rumors, Zhang Jindong immediately realized how huge this kind of large-scale purchase of 1 billion yuan is for Suning, and even the words "strategic significance" are not too much. Pen & Fun & Pavilion www.biquge.info

As soon as he heard the news, he immediately called the heads of Motorola, Nokia Ericsson and other companies, but the result made Zhang Jindong extremely frustrated: although the other party also heard the news, they were used to making high profits in the domestic market, and they did not mean to reduce the purchase price at all: what are you kidding? Our mobile phones are not enough to sell, so we want to sell them to you at a lower purchase price? Are we fools who don't make money?

Mr. Zhang, who is famous, touched a nose of ash fiercely, and then touched a nose of ash...... In the end, he had to come over to Lin Zheng for help.

Lin Zheng groaned, pondering how to answer this question.

From his heart,He is actually not very reluctant to this kind of cooperation,As of the development of e-commerce,A considerable number of mobile phones are sold through Suning、Gome and other large home appliance stores,Although Lin Zheng does not have a detailed figure in his hand,But this proportion should not be less than 10% to 15%...... The number is already insane.

Now Suning is still begging for everyone's cooperation, but in another year or two, everyone is begging Suning to cooperate, and Lin Zheng doesn't mind seeking a better position for Lisheng Electronics at the beginning.

Lin Zheng didn't speak, but Zhang Jindong would be wrong, thinking that Lin Zheng was thinking about how to reject him, and his heart was suddenly anxious: Lin Zheng still had room for maneuver before he said it, but if he said it, things would be in big trouble. Busy said: "Mr. Lin, we Suning don't ask for the country's profit ratio." We only ask for a 5 percentage point lower than the existing price......"

Is it 5 percentage points lower? Lin Zheng smiled: This can be considered! He kept shouting that it could be 5 percentage points lower, but the actual terminal sales price could be 9% off or even 85% off, for a very simple reason. They Suning purchases directly from the manufacturer, without going through layers of agents. Naturally, it is very simple to bring the price down.

"Mr. Zhang, it's not this problem, the price is still secondary, the key is that we need to coordinate the relationship with agents and dealers," interrupting Zhang Jindong's words, Lin Zheng said: "You should understand that the total number of mobile phones that can be sold in a year is so much, and you have sold more." The number of shipments from our dealers and agents will be less, which is equivalent to us helping you to take money out of the pockets of our agents, which is not well coordinated, and has a great impression on us. ”

Zhang Jindong, who has always been able to speak well, suddenly couldn't say a word.

Lin Zheng's words are the most honest words: That's right, Suning makes more, others have to earn less, the relationship between Lianchuang Technology and their agents is far closer than that between Lianchuang Technology and Suning, let them offend their agents to curry favor with Suning? Zhang Jindong asked himself, it was himself instead. I'm afraid I won't say yes.

"I understand......" After a pause, Zhang Jindong said, sounding a little discouraged.

"But I think so. Traditional channels also have their own shortcomings. Just when Zhang Jindong pondered whether to hang up the phone with Lin Zheng, Lin Zheng's voice rang again.

"Huh? Mr. Lin, what do you mean by that? Zhang Jindong, who was pondering about hanging up the phone, immediately subconsciously treeped up.

"After all, the coverage capacity of traditional agents and dealers is limited, with more and more users who can afford and use mobile phones in China, there will inevitably be places where they can not cover, and we also need new sales channels, before our cooperation with you has proved this, our manufacturers, distributors and agents, and you have achieved a win-win situation for all parties, so I think the problem exists objectively. But we will certainly be able to find a way to resolve our differences and achieve mutual benefit and win-win results. ”

This one...... Cunning fox! After listening to Lin Zheng, Zhang Jindong still didn't understand what he meant: this guy is clearly cooperating with Suning. But I don't want to give up too many benefits!

However, scolding and scolding, Zhang Jindong didn't have much anger in his heart. Even secretly happy.

In recent years, I thought that the reason for the shortage of products was that mobile phone manufacturers were in a strong mess, even home appliance sales giants such as Suning and Gome sometimes looked at their faces, Lin Zheng was willing to give a little step, which was already very face-saving for Suning, but for Suning, this concession of Lianchuang Technology would make Suning's profits greater!

Zhang Jindong, who was secretly cool in his heart, was not slow to react at all, and echoed again and again: "That's right, that's what I mean, we think that we can find a win-win solution for all parties." ”

"So Mr. Zhang, can you tell me what your initial thoughts are?"

Zhang Jindong hesitated slightly, but said: "Our initial plan is to purchase 50,000 mobile phones per month to see the situation first, and if the sales momentum is good, we will increase procurement efforts next." ”

50,000 units a month, 600,000 units a year, this number is a lot, and with Lin Zheng's understanding of the growth trend of the domestic mobile phone market, at most two months, Suning will inevitably increase procurement efforts, so that it can also reach the number of 1 million a year? Thinking of this, Lin Zheng smiled secretly in his heart: Zhang Jindong is still too careful, but it can be understood, purchasing 1 million units a year and purchasing 50,000 units a month, the funds required and the preparation work to be done are completely different, as long as you are not crazy, the first reaction must be the second option, but ...... Do you want to remind him?

After thinking about it, Lin Zheng still asked Zhang Jindong: "Mr. Zhang, can you tell me what is the proportion of mobile phones sold through your Suning channels in the total number of mobile phones sold in China in the first half of this year?" Well, if you find it inconvenient, I don't say it. ”

This question is really difficult to answer, the number of products sold is Suning's core secret, but Zhang Jindong is really Zhang Jindong, after a little hesitation, he still said: "You need to keep it secret from others, and you don't need it to Mr. Lin, it's probably less than 300,000." ”

300,000? So much? Lin Zheng was taken aback.

Lin Zheng knows the number of mobile phones sold by Lisheng mobile phones through Suning's channels, and the proportion of Lisheng mobile phones in the market and the number of mobile phones sold through Suning in Lisheng can be roughly inferred from the number of mobile phones sold by Suning in the first half of the year, but after this number came out, Lin Zheng was still startled: 300,000! Maybe Suning himself was taken aback, right?

The cooperation with Suning, Gome and Hualian has only just begun, and many people do not know about these three new sales channels.

The total number of mobile phone sales in the domestic market this year will likely exceed 13 million, and the number of new users next year will exceed 20 million, which means that the number of mobile phone sales may even exceed 25 million, if Suning really shifts its attention to mobile phones, it means that even if they sell 5% of the total number of mobile phones, it is more than 1.2 million mobile phones, but according to the current trend, I am afraid that the number of Suning sales next year is far more than 1.2 million units.

Lin Zheng really didn't guess wrong, Suning was really taken aback!

Not only Suning, Gome and Hualian, which one was not taken aback?

"Okay, I know," after a slight hesitation, Lin Zheng nodded and said, "You wait for my news." ”

…………………………………………

"Suning also wants to learn telecommunications? But yes, it can pull down so much at once. Tan Na was not too surprised by Suning's approach, and quickly accepted it, but she was a little curious about what Gome and Hualian supermarkets would do: "Do you say that Gome and Hualian will follow suit?" ”

"Gome is very likely, but Hualian ......" Lin Zheng shook his head, "Hualian Supermarket is different from Gome and Suning. ”

This is true, Gome and Suning are both home appliance sellers, they can use mobile phones to carry out large-scale promotions on their home appliances, but Hualian Supermarket is different, the things sold in the supermarket are generally cheaper, which is not quite in line with the interests of Hualian Supermarket, but although Hualian Supermarket will not do this, but Lin Zheng can expect it, Hualian Supermarket will definitely not watch Gome and Suning eat meat and be indifferent, they are very likely to ask Lianchuang Technology to give them a discount slightly higher than Gome and Suning.

"What do you mean? Promise them? ”

"Conditional yes, selling mobile phones through home appliance stores will be a core channel for mobile phone sales in the next few years, and we will try to occupy a better position at the beginning," Lin Zheng is very open to this problem, no one can make all the money in his hands, and making money together is always the core of interests: "But I'm a little curious about Motorola, Nokia, Ericsson, and how they will react." ”

Not only Lin Zheng is curious, everyone is curious, the government of the Republic has begun to show its support for its children shirtless, Motorola, Nokia, Ericsson, Siemens and NEC, these imported mobile phone manufacturers will watch their interests hurt and be indifferent? Everyone's eyes widened to see how the Motorola would respond.

"This is a despicable behavior that seriously disrupts the normal order of market competition! We absolutely cannot accept such an outcome! Knowing the news, Garrics almost went crazy: "We should complain to the US government about this kind of behavior, so that the US government can put pressure on the government of the republic that is negotiating on the entry into trade!" (To be continued)

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