Cosmetics fairs?

L'Oréal France?

Xia Yun's expression moved, and he groaned.

A few years ago, when the company was still at the helm of Zhang Zhongfang, he also went to the exhibition several times to promote the company's products and brands, but they were all small-scale exhibitions in China, and the results were relatively limited.

And the trade fair is the best for the newly established company, which can greatly improve customer attention, but if the exhibition is not big, after going to a few times to mix a familiar face, come and go are some old face customer groups, the effect will be significantly discounted, plus the rental of booths, printing promotional materials, customer hospitality, personnel travel expenses, etc., the cost is also quite high, the cost performance is too low, until Xia Yun took over the two years, he has never participated in any exhibitions.

However, now that the company has changed its boss and changed its name and signboard, it is indeed necessary to participate in the exhibition and start building the brand again, Xia Yun also had this idea in his heart, but after all, he does not know much about this aspect, and before he has time to do the investigation and implementation, Li Yuncong and Wang Jianjie put it forward first.

What surprised Xia Yun a little was that these two guys really had a lot of appetite, and they directly set their sights on the large-scale cosmetics exhibition in the United States, Wang Jianjie, Xia Yun has worked with him for several years, and he knows that he is a bit conservative, even if he wants to participate in the exhibition, he should first consider testing the water at some domestic exhibitions, rather than directly going abroad.

He is full of sharpness and has the demeanor of a general who dares to rush forward.

Seeing that Xia Yun was silent, Wang Jianjie was about to speak, Li Yuncong coughed lightly and spoke before him. "Mr. Xia, next month's exhibition in the United States, I have also participated in Fangcai cosmetics before, and the effect is quite good!"

"First of all, it is to be able to reach a large number of cooperative customers at a low cost, the company wants to reach qualified customers, participating in the exhibition is the most effective way, I have done data comparison, the average cost of using the exhibition to contact customers is only 40% of the cost of other ways to contact customers, and the workload is less. The quality is high, the signing rate is high, and we only need to give each other an average of 1 for the intended customers we come into contact with at the exhibition. 8 phone calls can be made into a transaction. In contrast, the typical way of selling a business in a normal way requires 7. 8 calls to complete; Meantime. 54% of all orders placed with us by customers due to their visit to the exhibition do not require a personal follow-up visit. ”

"Secondly. At the fair. We can reach more potential customers than we can reach in 6 months or even 1 year in other ways, and more importantly, face-to-face communication with potential customers is an important means to quickly build stable customer relationships. ”

"Thirdly, the exhibition is a good place to harmonize the relationship with old customers. We can express our gratitude to our customers in different ways, such as hospitality at exhibitions, the latest product information of the company, company giveaways, one-on-one dinners, other special services, etc. For new customers or potential customers, you can also teach customers to try products or feel the service, under normal circumstances, the company's sales staff bring products to the door for demonstration, I am afraid there are not many opportunities. The exhibition is the best time and the best place for the company to demonstrate the product or feel the service for potential customers! ”

"And then. Most exhibitions usually attract a lot of media attention, and we can communicate or use the media to carry out some publicity at the exhibition, which is also a rare opportunity. Through this exhibition, we can also study the current situation and situation of some competitors, such as some of the latest products, prices, marketing strategies and other information of the other party, which is conducive to our short-term and long-term planning! ”

"Finally, going to the exhibition is also an excellent opportunity to conduct market research for professionals or end customers, and the products and solutions we intend to launch can be investigated by visitors at the exhibition to understand their requirements for price, function, quality and service."

This Li Yuncong has obviously done a lot of work beforehand, and he is justified and truthful about the benefits of participating in the exhibition, and for a while, only his voice echoes in the entire conference room.

"Mr. Xia, as a newly established company, if you want to become bigger and stronger, I strongly recommend that we participate in several large-scale professional exhibitions every year, at least in the first few years, and then adjust the company's strategy according to the effect of the exhibition, and decide whether to continue to participate in the exhibition!"

"Moreover, this exhibition, Beijing Fangcai Cosmetics will also participate, after all, it has been participating in it for several years, and the two families go together, which will have additional benefits for both of us!"

Listening to Li Yuncong's summary, Xia Yun came back to his senses, glanced at Wang Jianjie, who was silent, nodded and said with a smile, "The exhibition time is the beginning of December?" It seems that there is less than a month left, is it too late to prepare and time? Have you considered things such as booth booking and layout, exhibition budget, and personnel arrangement? ”

Seeing the meaning of Xia Yun's words, it was in favor of the company to participate in the exhibition, Li Yuncong breathed a sigh of relief, and said with a smile, "There should be time in time, some basic preparations, it only takes half a month, the booth is booked and arranged, and after the meeting, I will immediately contact the organizer of the American exhibition, and the time is quite generous, as for the exhibition budget and personnel arrangement, it is up to you to decide Mr. Xia!" ”

"In my experience of participating in the exhibition in the first two years, the exhibitors are generally about 7 to 10 people, mainly foreign trade sales and R&D personnel, sales are responsible for communicating with customers, and R&D personnel are to introduce the specific parameters and advantages and disadvantages of the product, in addition, R&D personnel also need to collect some information from peers, such as new products, new processes and ......"

"As for the cost of exhibiting, first of all, the booth fee, there are three main types of booths in that exhibition, the smallest is 100 square feet, 10×10, about 9 square meters, and then there are 15×15 about 20 square meters, 20×20 about 36 square meters, the price depends on the size, location, ranging from 30 per square foot to 60 per square foot, I recommend renting a medium one, the price is about 12,000 US dollars. Counting the renovation costs, $20,000 should be enough! ”

"In addition, there are round-trip air tickets, travel expenses, accommodation and food expenses, etc., about 10,000 yuan per person, according to the maximum of 10 people, about 100,000 yuan, and then some public relations costs, customer entertainment costs, the cost of this exhibition may be about 300,000!"

Xia Yun nodded, "Okay, you make a budget application report and hand it to me." After I approved it, I went to the finance department to get the money and prepare for the exhibition...... By the way, the list of people who will go to the United States to participate in the exhibition, you can discuss it with Lao Wang. Just let him decide, no more coming to me! ”

Li Yuncong responded with a smile.

After making a decision about this trade fair. Xia Yun turned to Wang Jianjie again. "Lao Wang, what is the situation with L'Oreal Group? What products does the other party plan to let us produce on an OEM basis? When will you come to our company? ”

L'Oréal Group can be said to be one of the largest cosmetics companies in the world, a leading enterprise in the entire cosmetics industry, and one of the world's top 500 enterprises. Being able to connect with L'Oreal, even if it is just OEM production for the other party, has unimaginable benefits for the company's brand image!

A super-large cosmetics group like L'Oréal. For cosmetics this kind of health-related product quality requirements, or very strict, in the world of Lu all over the world have their own factories, the Celestial Empire is no exception, just next door in the province of Sioux City, there is a large factory, specializing in hair dye, foundation, mascara and nail polish and other popular cosmetics production, a year of production capacity of 20 million sets, generally rarely find domestic manufacturers OEM products, even if you want to find an OEM factory, but also to find a large enterprise, not to mention their own small company!

This kind of good thing, even Xia Yun, can't think of it.

Wang Jianjie hesitated, but still said, "This L'Oreal customer was pulled by Yun Cong, and he is personally following up on the specific progress, he knows the situation better, let's let him talk about it!" ”

Looking at Wang Jianjie's somewhat embarrassed and helpless expression, Xia Yun frowned slightly, it is obvious that Wang Jianjie's participation in this matter of L'Oreal's customers is not high, or it can be said that he is basically not involved, it is all handled by Li Yuncong, otherwise he would not say such things.

The corner of his eye swept away, Li Yuncong had a decent smile on his face, no special expression, but Chu Shunhua beside him, obviously raised his head a little proudly, and glanced at the others in the conference room.

Except for Xie Wan, who has been quietly listening and has not spoken, the other old employees of the company, including Wang Jianjie, are more or less uncomfortable and uncomfortable, but with Xia Yun present, everyone did not say anything.

In today's meeting, it is obvious that Li Yuncong has become the protagonist, and important things are handled and decided by him, and Wang Jianjie, as his top boss, is obviously a little unable to suppress this sharp airborne soldier, which makes these old employees feel a little despised and violated.

Moreover, Xia Yun can feel that these people in the company, foreign and local, are still faintly divided into two factions after all, which may not have been so obvious before, but today, after his boss and chairman came back, it became a little subtle.

In the enterprise, after all, it still pursues the system of fighting for power and profit, and its own company is no exception.

Thinking in his heart, Xia Yun retracted his gaze and looked at Li Yuncong, "Manager Li, you say!" ”

Li Yuncong didn't seem to see Wang Jianjie's somewhat embarrassed expression, nor did he feel the strange atmosphere in the conference room, and smiled calmly, "This customer is the head of a department of L'Oreal Group in our Tianchao Sioux City factory......

"After the matter here was straightened out, I communicated with the customer a few times, and the other party finally agreed to give us a small list of two million nail polish and mascara to try, and we must first visit our company for a field visit, and only after recognizing the company's production capacity and quality control, will we officially place an order!"

Compared to L'Oréal's global financial statements disclosed last year, 224 a year. With a total sales of 600 million euros and a sales of 10.7 billion yuan a year in China, a list of 2 million can indeed only be regarded as a small order to test the waters!

Xia Yun nodded, and suddenly asked again, "Since you have been in contact with L'Oreal when you were in Aromatic Cosmetics before, then L'Oreal Group finally chose our company as his OEM factory, Aromatic Cosmetics, have you explained clearly?" ”

This is very important, Li Yuncong did this, to a certain extent, it is digging the corner of Fangcai cosmetics, and it is also a giant like L'Oreal Group, if you don't explain it clearly, even if your company has half of Song Hui's shares, even if Song Hui has a good relationship with herself, you will inevitably have a pimple in your heart! (To be continued......)