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Chapter 145 is taken seriously

When Lin Zheng and Tan Na were having a headache about the situation they were going to face next, they didn't know that in the capital of the Republic, there was a middle-aged Chinese and a foreigner in his 5o years old talking about them...... To be precise, they were talking about the disassembled Lisheng Ls-o1 cassette walkman in front of them.

"Very good industrial design," the bearded foreigner with gray hair, neatly groomed, and a little bit of 7o years old Sean Connery is looking at this cassette walkman back and forth, "The touch is excellent, although the sound quality is very average, but considering this price, they can do this kind of workmanship and materials, Mr. Ma, how can they sell it at such a low price?" Aren't they afraid of losing money? ”

Speaking of this question, foreigners are very puzzled.

"Mr. Inzaghi, they can actually make money, combined with the analysis of what we have learned, they have about 7% to 8% profit on a machine, well, the profit I am talking about is the profit of the manufacturer." Ma Feiming smiled bitterly and said with a wry smile to the vice president of the group who had just come from the Netherlands.

He understands very well why the vice president in front of him will be surprised by this price and workmanship and materials, the same design, workmanship and materials of the Walkman product, in the European market, the price of such a cassette Walkman will not be less than 22o US dollars, if it is from his own company, the price may even reach 3oo US dollars, but the terminal retail price of this machine qì is only 499 yuan RmB, less than 58 US dollars, this figure is indeed very scary.

"7 to 8 percent profit? That's not the only ...... Well, $4 to $4.6? "Mr. Inzaghi was really frightened, he couldn't imagine that such a delicate handicraft-like machine could only make a profit of more than $4?" This business is crazy, right? Or are they of bad quality? ”

But without waiting for Ma Feiming to speak, Inzaghi first vetoed his own opinion, "No, the materials and workmanship of this machine are very good, although the sound is a little too pleasing to the ear, but this is exactly the timbre that young people like, Lisheng Electronics is amazing, where did they find such an excellent tuner?" ”

For this matter, Ma Feiming really knows, "I heard that it was found from the Yindi Speaker Factory, oh, this Yindi Speaker Factory is the best three speaker manufacturers in our country, it is said that it is a retired tuner with more than 4o years of work experience, and the leaders of the Yindi Speaker Factory jumped for this anger." ”

This can be explained, Ma Feiming nodded, "Only such a good tuner can tune such a pleasing ear, Mr. Ma, what do you think of our cooperation with them?" ”

Ma Feiming was stunned for a moment, at this time, if he no longer knew that Vice President Inzaghi was here for this Lisheng Electronics, he would have been in the officialdom for so many years, but Rao is so, this news still makes him a little trance: Philips, a powerful company that is one of the world's top 5oo companies, wants to cooperate with a little-known company?

"You mean to let Lisheng Electronics do the OEM for us?" Ma Feiming asked cautiously, according to rumors, it seems that Texas Instruments has the intention of letting Lisheng Electronics OEM for them, although this matter has been denied by Texas Instruments, but the fool also knows that this kind of thing will definitely not come out of nowhere.

"It's not foundry, it's cooperation," Inzaghi, who had been lowering his head and seriously looking at the walkman on the table, finally raised his head and looked at Ma Feiming with a serious face, "As one of the world's largest suppliers of laser phono movements and main control chips, Mr. Ma, don't you think Philips' share of laser phono movements and main control chips in the Walkman market is too low?" ”

Philips is one of the formulators of the CD standard, the identity of the standard-setter has made Philips a lot of money in the past few years, but the problem is that there is a reference object for how much money to make, looking at the same as one of the CD standard setters of Sony and other companies in Japan in addition to making the standard money, they can also sell products and make a lot of money, which makes Philips feel very uncomfortable: the Japanese have the technology we have, why can they make money in this market, We can't?

But it's easy to say, it's not so easy to do, although Philips also has Walkman products, but the continuous playback time is not as good as that of Japanese companies, and the price is much higher than that of Japanese products.

This result is very fatal, under the premise that most people's ears are so-called "fungus", why do you sell it so much more expensive than the Japanese? Just because you're from Philips? Hell, is it because you're Philips, can you get an extra $1 a day in your wallet? Anyway, I didn't hear what your Philips stuff was better than other Japanese stuff.

No one's money is blown by the wind, and since it sounds similar, and the Japanese are so cheap, it seems that there is no need to have any doubts about how to choose. In this regard, consumers in ancient and modern times and at home and abroad are all the same...... Ordinary people in any country don't have too big a wallet.

Don't say how arrogant European and American companies are, no one can be arrogant in front of money, ordinary people are like this, so are capitalists, watching the Japanese make a lot of money in the Walkman market, Philips's eyes are very red, especially as the head of the DSP department of Philips, Inzaghi feels that Alexander on his shoulders.

This can't go on, the market share is a process of eliminating the other, the money has been transferred by the Japanese, the market has been monopolized by the Japanese, the Japanese have their own main control chip manufacturers and movement supply companies, stingy Japanese are absolutely impossible to use Philips' movement and main control chip, if you don't take this opportunity to expand Philips' market share, will Philips still have a way to live in this market segment in the future?

Ma Feiming understood what his boss meant, but it was precisely because he understood this meaning that he was really shocked: Is the headquarters planning to support Lisheng Electronics?

In an instant, Ma Feiming was a little jealous of Lin Zheng: Nima! How did this guy have such good luck?

Jealousy is jealousy, as the person in charge of China, what should be said still has to be said, Ma Feiming cautiously reminded Inzaghi, "Mr. Vice President, I have to remind you that it seems that cooperation is being negotiated between Lisheng Electronics and Texas Instruments, although Texas Instruments denied the rumors that Lisheng Electronics gave them OEM, but the fact that Texas Instruments provided the main control chip and movement to Lisheng Electronics was indeed confirmed by the two companies. Texas Instruments engineers are even already helping the developers of Lisheng Electronics to match and debug the CD Walkman......"

"So I think this is our last chance," Inzaghi was not surprised or surprised, on the contrary, he seemed happy, "Mr. Ma, you see, this is the difference between us, you see the difficulties, but in my opinion, this is the opportunity for Floup...... Lin's previous approach has proven that this is a smart guy, a smart person will never be stupid to put all his eggs in the same basket, as long as Lisheng Electronics does not have exclusive content in the agreement signed with Texas Instruments, we can come in and get a piece of the pie. ”

"You mean, we went to them?" Ma Feiming looked at Inzaghi with a surprised face, very surprised.

We are Philips, one of the world's top 5oo companies, and Philips, which has CD technical standards, main control chip production capacity and movement production capacity. When will it be our turn to "whisper" to sell to others? Inzaghi's words greatly subverted his long-standing cognition, in the past few years, even if he was sitting in the office, there was a steady stream of business to take the initiative to send to the door, everyone looked at themselves, their faces were full of flattering smiles, I hoped that I could take care of them a little, but what is the matter now? The dignified Philips actually needs to take the initiative to ask for help?

"What's wrong with that?" Inzaghi looked at Ma Feiming with the same expression, if there was no Texas Instruments to take the lead, Philips would naturally have to take the shelf, but since the technical strength is not inferior to Philips, Texas Instruments, which can also provide CD movements and main control chips, has already hooked up with Lisheng Electronics first, and the two companies are hooking up and matching, looking like a dog and a man with a fiery relationship, Philips will not take the initiative to send it, maybe there will be no last chance.

Of course, Ma Feiming couldn't say that there was anything wrong with this, and he couldn't speak for a long time.

Over the years, he has developed a common problem with most of his peers: although the word "China" is still written on the nationality column of his passport, they prefer to see themselves as superior foreigners...... To be precise, he can be called a second devil...... When he groveled to the foreign masters, he did his best to flatter, and when he faced his compatriots, he was even more traitors and two devils than traitors and two devils, and now he actually took the initiative to bend down to lower himself to his compatriots who he had long looked down on, Ma Feiming really couldn't accept it in his heart.

Ma Feiming is very depressed, why is Inzaghi not depressed?

The current Philips is no longer the Philips that was trembling when it first entered the Chinese market, and was very worried that it might be "communist" at any time, they not only enjoy the profits captured in this country, but also enjoy the national treatment enjoyed in this country, the feeling of looking down on others is really good, but what can be done not to do this?

Inzaghi's reaction did not hide Ma Feiming's eyes, and his heart moved, "Mr. Inzaghi, perhaps, we can ask the gentlemen from the Foreign Affairs Office to help?" ”