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Chapter 146 Anti-Unfair Competition

"Foreign Affairs Office?" Inzaghi was stunned.

"That's right, it's the Foreign Affairs Office!" The more Ma Feiming thought about it, the more he felt that his idea was clever, "If the Foreign Affairs Office comes forward to help us match, our work will be much smoother." ”

Inzaghi just didn't react for a while, and now after listening to Ma Feiming, he immediately understood what Ma Feiming meant, he never felt that there was anything wrong with doing this, the enterprise is to use the resources he can use to make his business bigger and stronger, and government resources are also one of them, and obviously, in this country, government resources are the most powerful resources, and it is a fool to be stupid to have such a good resource not to use.

"Okay, Mr. Ma, I'll leave this matter to you." The so-called one thing does not bother the two masters, Inzaghi did not hesitate to throw this matter to Ma Feiming.

Ma Feiming has no opinion on this, in his opinion, this is nothing at all, and even that Lisheng Electronics should be grateful to himself: If you can let the dignified Philips company take the initiative to come to the door to cooperate, you Lin Zheng will make a lot of money.

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"Mr. Lin, I'm really sorry, Sony, Panasonic, and Aihua all said that if we don't remove your Walkman from the counter, they will cancel our distribution qualifications...... You see, can that margin be ......?"

Countless dealers have sent their agents back the news of their distributors, and the Japanese have finally made a move, and directly used the most ruthless trick: compressing the product sales network of Lisheng Electronics.

The sales network of the Lisheng Walkman and the sales network of the Japanese Walkman overlap, which of course has the factors that Lin Zheng deliberately promoted: it is sold in a small e-commerce store where you can buy a Walkman for seventy or eighty or one hundred or ten yuan on the street, or it is sold in a professional, high-end Walkman sales store, the two are naturally self-evident.

The potential psychological guidance effect for consumers is also huge, what can be bought in a small store with only a dozen or even a few square meters on the roadside? On the contrary, it is the places that specialize in selling imported walkmans that sell good things.

Facts have proved that Lin Zheng's idea is correct, carefully selected dealers and comprehensive advertising coverage, so that Lisheng Electronics's Walkman is now hot, but when the Japanese manufacturers are strong, those dealers are hard: no matter what, Lisheng Walkman is a volume machine, its profit is not high, and there is only one model, even if the sales situation is good, the profit will account for 5% to 8% of the store's net profit, and the rest of the profits are all provided by the Japanese Walkman, and now the Japanese are asking themselves to give up the Lisheng Walkman, otherwise the distribution qualification will be cancelled after the expiration of this distribution qualification, and this will be fatal...... They even feel that even if they can't cancel their distribution qualifications according to the contract before the expiration date, they will find an excuse to reduce their supply volume.

It's going to die now, although if everyone can join forces, little Japan will definitely give in, but how is this possible?

In the face of agents and dealers who came to the door one by one, Lin Zheng, who had expected this in advance, immediately launched a plan: to hold a dealer meeting, at which the situation was explained to everyone, and some "secret weapons" that had been prepared for this day should also be moved.

It's just that the huge gap in the understanding of Japan in the past ten years of reform and opening up has made everyone obviously lack confidence in this dealer conference, and Jiang Zhen, the head of the marketing department who is preparing for this dealer conference with Lin Zheng, hesitated for a moment, and finally said what he wanted to say, "Boss, we ...... Can it be successful? ”

"Can it be successful? Will '? 'Is it okay to remove it?' As a boss, although Lin Zheng's heart is also anxious, if he can't hold on at this time, it will be completely over, glancing at Jiang Zhen, Lin Zheng said, "Dajiang, do you think that even if we bow our heads this time and do nothing, will the Japanese companies that have realized that Lisheng Electronics will threaten their market position one day in the future will let us go?" ”

Jiang Zhen didn't speak, he subconsciously shook his head, there is no doubt about this, even if Lisheng Electronics lowered his head this time, but as far as he knows, those Japanese companies are really afraid of Lisheng Electronics, with their understanding of those Japanese companies, they will definitely not let go of Lisheng Electronics easily, since this is already the result, unless Lisheng Electronics leads the neck to kill, otherwise there is only one way to face difficulties, win and earn, lose? That's just the result.

"Don't you think it's a bit tragic?" Lin Zheng smiled and patted Jiang Zhen's shoulder.

"I really feel this way when I hear you say this," after thinking about it, Jiang Zhen's heart was much happier, and he also smiled when he raised his head again, "It feels like the 25,000-mile long march back then, if we can pass this hurdle, we can have a stable rear, and if we can't pass this hurdle, we will die, but for our future, we must always fight." ”

"That's the truth, how can you not encounter some difficulties and setbacks in doing business?" Lin Zhengyue was more happy, looked at the venue, and simply found a chair to sit down, "Look at those companies with the prefix 'China', they can be regarded as sideways in our country, right?" But when you go abroad, don't you have to pretend to be a grandson? I heard that a company wants to cooperate with Texas Instruments, but I didn't wait for the result for half a year, and I was embarrassed to go to my grandmother's house, but what about us? Texas Instruments took the initiative to come to the door to cooperate with us, and the gap is far away. ”

Lin Zheng's words are indeed the truth, that is, the voice is a little louder, and the staff of Lisheng Electronics, who are assisting the hotel in arranging the venue, subconsciously pricked up their ears.

It was Lin Zheng who took the initiative to find Texas Instruments, not Lisheng Electronics, which Texas Instruments took the initiative to find, but there are few people who know this fact, anyway, there is no need to pay taxes for bragging, since there is no need to pay taxes, it doesn't hurt for you to blow, don't you see that the ears of those staff who hear their words are about to catch up with the ears of donkeys?

"Hehe......" As a knowledge**, Jiang Zhen immediately realized the benefits of his boss's words, and a fool would expose his boss's words, and immediately raised his voice, "That's what I said, but Xiao Japan is a trick after all, boss, in addition to holding this dealer conference to stabilize people's hearts, do you have any other way?" After all, if you can't solve the problem at the root, it will always be a problem in the future. ”

Okay, with this sentence, the people who are arranging the venue will not arrange the venue, and they will all come to Lin Zheng to listen to what their boss says: The Japanese have made a trick, everyone knows this matter, the purpose of this dealer conference is to stabilize the dealers, and everyone knows this, but Manager Jiang is right, the opening of a dealer conference can indeed play a role in stabilizing the hearts of the people in a short period of time, but you always have to come up with a way to make the Japanese soften, otherwise it will always be a trouble.

"Of course, there is more than one way, in addition to the well-known expansion of the product line, there are two ways." Lin Zheng said with a smile.

"Two?" Hearing Lin Zheng say this, everyone's eyes lit up.

This seems to be, not to mention that there are two ways, there is one way.

"Mr. Lin, can you say no?" Finally, someone couldn't help but whisper.

Lin Zheng looked at the staff of the hotels who were busy, smiled, and did not speak.

What does this mean? Worried that these people have leaked secrets? Everyone was stunned for a moment, and suddenly realized: Indeed, Little Japan is a thief and a traitor, and he may buy people in the hotel to inquire about the news, and it is really not suitable to talk more at this time.

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Lin Zheng said that in addition to expanding the product line, there are two ways, this is not to say, since the last time the media pressured BurrBron to achieve good results, Lin Zheng fell in love with this era when the people had almost no doubts about the words of the media, the chief designer said well, no matter whether the black cat or the white cat can catch the mouse is a good cat, in Lin Zheng's view, this sentence is a little deeper understanding, that is, "no matter the new method or the old method, the method that can work is a good way", Since the trick of exerting pressure from public opinion is easy to use, Lin Zheng decided to use it again.

Facts have proved that this trick is really useful, under the "objective and fair" report of the media, the people are still crusading against the malicious breach of contract by BurrBron Company, and now the media has begun to report the news that Japanese companies have joined forces to bully Lisheng Electronics.

Is this worth it? As soon as the news came out, the people were suddenly not very happy, although they couldn't fight with Lisheng Electronics, but they had heard of this name and knew that this was a company that we Chinese ourselves...... Well, considering the degree of mail in this era, it will take anywhere from four or five days to a week.

At the same time, Lisheng Electronics also held a high-profile press conference, announcing that it had sued Sony (sony), Aihua (aIapanasonic) and JVc four Japanese walkman manufacturers in court, on the grounds that these four companies maliciously suppressed competitors by exerting pressure on the distributors common to both parties, violating the "Anti-Unfair Competition Law" and constituting a malicious commercial crime, and requesting the state to severely punish these four companies for violating business order and maliciously suppressing competitors. Protect the normal order of the market economy.

As soon as the news conference of Lisheng Electronics came out, the whole country was dumbfounded: a small company that has just been exhibited for a few days dares to sue the world's top 5oo companies? !

Are they crazy?!