In 1999, the Internet was in the ascendant, and ROTTEN/TOMATOES (Rotten Tomatoes), as a movie review and movie rating website established by movie fans, has been sought after by the majority of movie fans because of its unique movie review method and the fact that fans can freely express their opinions and comments, and has quickly become a reference for many people to watch movies.

As soon as "The/Matrix" (The Matrix) was released, it detonated the Christmas file of '99, and quickly got 100% freshness on Rotten Tomatoes, which was popular with the majority of fans. And there is also a large group of fans discussing and commenting on it, from its philosophical significance to the special effects to the 'future' electronics inside. There are many electronic engineers among the fans, explaining the principles of LCD computers and touchscreen mobile phones in professional or semi-professional words, which has stimulated the interest of fans.

Good word-of-mouth, in-place publicity, and heated discussions on the Internet make "The/Matrix" a must-see film overnight, because the people next to you are talking about the film, and if you don't watch it, it's out. As a result, the box office of "The/Matrix" has also soared like a rocket!

"Boss, 'The/Matrix' has a box office of 100.6 million!"

……

"Boss, 'The/Matrix' grossed 173 million!"

“Boss?”

Sun Ziming, who was reading the script of "The SoongSisters" (Song Family Dynasty), raised his head and saw that it was Miss Jill, and hurriedly bowed slightly and motioned for her to sit.

"What's the matter?"

The capable Jill didn't sit down, walked up to Sun Ziming, opened a copy of the text in front of him, and said in a low voice: "Boss, is there a way to raise "The/Matrix" to more than 200 million US dollars?" ”

Sun Ziming didn't react for a while, and said casually: "I estimate that it will be about 180 million to 190 million at most, and it will be very difficult to go higher." Jill, this is a sci-fi film, not a family movie. ”

Jill pointed at Wen Jiàn and whispered, "I know, I know." Boss, if we can get more than 200 million at the box office, the sponsorship of sponsors will increase significantly! ”

That's right, Sun Ziming suddenly realized that the car in the movie is the latest Bentley, Lamborghini, and Audi from Volkswagen, and the Coca-Cola is drunk, the mobile phone is Nokia, and the computer is Apple ....... It can be said that where "The/Matrix" can be implanted in advertising, almost all the sponsors' logos can be seen, if it weren't for the reputation of Hanhua Electronics is not big enough, only VCD and U disk can get it, maybe it would have helped defend the country and promote it a long time ago.

After racking his brains and thinking for a while, Sun Ziming still had no choice, so he said helplessly: "It's useless, Lianna and the others have done their best, and they also asked a group of water armies to hype up this matter on the Internet." Now the Internet is still only a world of white-collar workers and elites, and only when the whole people are inseparable from the Internet, the box office may be higher. ”

Jill sighed in disappointment, turned around and sat down at his desk, the United States is indeed the most developed and powerful country in the world, but not every American is highly literate, and for the Internet, which is still relatively esoteric, it is far from reaching the universal popularity.

"Ok, I'm going to increase the sponsorship fee for the sequel to The/Matrix, what do you think?"

Sun Ziming thought about it carefully, the box office of "The/Matrix" was the highest in the second part, but the third part was disappointing in terms of word-of-mouth and box office. The reason for this is that the story is expanded by the pseudo-philosophy in the first episode to be too grand and profound, so deep that there is no reference to determine which are the virtual, the real, the human, the machine, the time, and the god. In fact, such a complex story is beyond the weight of the movie, especially a commercial film with huge market expectations, it has become an impossible task to consider both the story rhythm and the visual effects!

Sun Ziming thought about it, Jill had to get up and make a cup of coffee by himself, and the boss might not wake up in half an hour after thinking about it. Fortunately, the company is not busy now, and I have a lot of time to discuss with the boss how to maximize the value of the film "The/Matrix".

After thinking about it for a while, Sun Ziming still couldn't find a solution, so he had to put it down first. It's a big deal to point out the shortcomings of the sequel and let the Wachowski brothers think again. I'm the boss, and I'm not just a screenwriter!

"Ok, what are you going to do about the sequel sponsorship?"

Jill hurriedly reminded: "Boss, the key is what kind of height the second part can reach, only if we predict it accurately, can we bargain better." ”

"Well, I estimate that the Internet will develop very rapidly, and the box office of the second part should be more than 250 million!"

250 million? In Jill's blue eyes, which were like sea waters, gold stars began to appear, and he quickly calculated how to ask for a price. When they first accepted sponsorship from manufacturers, the agreement was segmented, and they paid as much as they wanted, and how much they added if they exceeded it.

Now "The/Matrix" has a box office of more than 170 million, and it is about to exceed 180 million, which means that the sponsorship fee will reach 20 million. It is equivalent to the film only spent 40 million, but it received a box office of 170 million, considering that the use of the Internet overseas is still in its infancy, it may be difficult to reach 300 million at the total box office. However, the times are advancing, and the development speed of overseas Internet will also accelerate, if the second part can reach more than 250 million, the global box office should be more than 600 million, and the sponsorship fee will be increased to 40 million, maybe those sponsors will not be too stingy.

"OK, below 200 million, we still break through 200 million according to the current conditions, how about we add another 8% for every 10 million increases?"

Black, it's so dark! If it can really reach 250 million, won't those manufacturers pay 40% more money?

'Knock knock', a knock on the door interrupted the conversation between the two, and the person who can knock on the door at this time must be a very important thing, and it is someone who Kayo Sato can't stop.

"Ok, do what you think, you are the general manager, and only you know these things better."

"Ok, I'll go out first. On the sponsor's side, we have to urge them to pay for it", Jill closed the jiàn folder and got up to leave. As soon as she opened the door, Liu Weiqiang hurriedly walked in and sat down at the desk.

"Brother Ming, David Letterman invited our crew to participate in his talk show."

Sun Ziming threw a cigarette to him and said casually: "This is a good thing, you can go." Haven't you ever participated in such a show, and you still want me to teach you? ”

"No, he's going to ask me about touchscreen phones, tablets and stuff like that. Those are all your ideas, why did the materials that Lena gave me become my ideas? ”

"This matter, you just say it according to her plan, anyway, except for you and me, no one else knows!"

"No", Sun Ziming interrupted Liu Weiqiang's argument and explained: "Wei Qiang, you need those ideas, understand?" ”

Liu Weiqiang's face blushed for a while before he said in a low voice: "Understood." ”

Isn't this over, Sun Ziming wants those false names to be just icing on the cake, it is better to make Liu Weiqiang's reputation bigger! In Vanity Fair, isn't the pursuit of fame and fortune? As for the truth, it doesn't matter at all, what matters is to make this guy famous!

"Then do you want to take Karen with you, just to make her pay more attention?"

After a deep groan, Sun Ziming shook his head and said, "Forget it, David's bastard likes to make guests ugly the most, and Karen doesn't have that eagerness." Does she eat by image, or should she maintain a sense of mystery. Later, I will ask Liana to find those sponsors, and let them go to David and promote those products. ”

"Understood", Sun Ziming said this, Liu Weiqiang didn't insist anymore, when he was not famous, he had to be praised by others, and if he had a reputation, he had to hold it. Celebrities, if they are the same as ordinary people, are they still called celebrities? As for companies such as DELL and Hanhua Electronics, they have paid so much sponsorship money, and now they have to share the opportunity to promote cheaply with them.