Moreover, now that the Avengers have disappeared, the political situation in Yunjin New District has stabilized.

And in the shocking blow to Cai Yanei, Zhou and Kong were already looking sideways, and in a short period of time, I believe that the two of them did not dare to make waves again.

Take a break at this time, and it won't be a big problem.

Xue Laosan is urgent, and now it is the twenty-third day of the lunar month, and the Spring Festival Gala has only been broadcast for a few days, judging from the preparation routine of such an important program, I am afraid that the program has already been finalized, and he Xue Laosan will not do it again, I am afraid that he will not be able to catch the last train of this Spring Festival Gala.

Because of this, where can he still behave in a proper manner and catch any train, so he had to use his privileges again, find Qi Rusheng to open the back door, and arrange a helicopter from the Shuzhong Military Region.

After more than ten hours of air travel, followed by another car back and forth, early the next morning, Xue Laosan finally arrived at the CCTV building.

CCTV in these years does not have the power of calling for wind and rain like later generations, but it is just a propaganda unit that relies on the appropriation of superiors.

The CCTV building has never changed into the ridiculous big pants of later generations, but it is just an ordinary high-rise building with ashes.

showed his documents, passed the gate, and asked the location of the Spring Festival Gala preparatory unit, Xue Laosan went straight to himself.

Today, the bureaucratic spirit of public servants has not yet reached its peak, and Xue Laosan did not go out of the way, and soon met Huang Yihe, the chief director of the 1984 Spring Festival Gala.

Xue Laosanfang spit out his intentions, and Director Huang, whose face was withered, was surprised, "Sponsorship? What a sponsorship method, why sponsorship! ”

If it weren't for the careful inspection of Xue Xiang's documents and the determination of his identity, hearing Xue Xiang's unreliable remarks, Director Huang would have been able to throw off his sleeves immediately.

Originally, how could there be a pie in the sky in this world, a young secretary who came out of a corner opened his mouth and said that he was willing to sponsor the Spring Festival Gala. Isn't that a joke?

Sensing Huang Yihe's doubts, Xue Laosan explained, "Director Huang. On behalf of Yunjin New District, Dejiang Administration of Shuzhong Province, I am willing to sponsor the Spring Festival Gala with RMB 10,000. I hope that this national gala will be prosperous. ”

After finishing the purpose, he dissected his own thoughts, "Of course, I don't want nothing, I don't hide it, I'm here this time." It is for the spicy seasoning of a factory in the jurisdiction for promotion, and I want to use the platform of our Spring Festival Gala to drum up the east wind. ”

Xue Laosan had to get straight to the point, after all. I'm not stupid, and others aren't stupid, but it's hidden and tucked, which arouses suspicion, so it's better to spread it out. I believe that Director Huang, who is engaged in art, did not realize the value of the advertising effect of the Spring Festival Gala.

Sure enough, as soon as Xue Laosan said a word, Huang Yihe's face was full of shock, and he reached out and grabbed the black hero brand pen on his chest, and kept rubbing it. After being stunned for a long time, he said, "Comrade Xue Xiang, are you true?" ”

"Huang Dao believes that I can't trust me, I should always trust this."

As he spoke, Xue Laosan reached out and opened the army-green Lei Feng bag on his waist, revealing a thick bag of green unity.

Huang Yihe's eyes bulged suddenly, his throat rolled obviously, and he reached out and grabbed Lei Fengbao.

Xue Xiang shook slightly, dodged, and said with a smile, "Director Huang, what's the hurry, let's talk clearly, aren't these all yours?" ”

"Hurry, hurry, can I not be in a hurry, I can wait for the rice to be put in the pot here!" Huang Yihe glared and said, "Say, hurry up, as long as you don't let the host give you the manuscript to read the manuscript for publicity, whatever, money, money, hurry up and give me the money!" ”

As he spoke, he reached out and grabbed Xue Laosan's Lei Feng bag again.

This time, Xue Laosan no longer dodged, and let the old man catch him.

It turned out that it was no wonder that Huang Yihe was in a hurry, but now the funds of the Spring Festival Gala preparation unit are almost so tight that it is a finger-inducing amount of Cheng Dù.

The Spring Festival Gala of this year is not as gold and silver as later generations, and a title can sell hundreds of millions, it can be said that if it were not for the unprecedented success of the first Spring Festival Gala, the second Spring Festival Gala would not have been born at all.

Without him, holding the Spring Festival Gala is also a costly activity, although CCTV's funds are not tight, but they are also limited.

So much so that in the first few Spring Festival Galas, Cheng Dù, who was embarrassed to the costumes of the performance, had to be taken care of by the actors.

And now on this Spring Festival Gala, Huang Yihe, the chief director, is also begging his father to tell his grandmother, tossing and turning, and only then did he encourage him to maintain, with a total of less than 50,000 yuan, and today, it is about to bottom.

Now, a windfall has fallen from the sky and solved the urgent need, Huang Yihe is really no longer happy.

But said that Huang Dadao suddenly got a huge amount of money, and he was overjoyed, and he tore open Lei Feng's bag, grabbed a handful, counted it, and Xue Laosan on the side stated his promotion plan for a long time, and he was suddenly unaware.

Xue Laosan smiled bitterly and snatched Lei Feng's bag with his hand.

Suddenly lost a huge amount of money, Huang Dadao woke up in shock, his eyes were wide open, and he described it as terrifying......

Xue Laosan hurriedly explained, "Director Huang, I haven't made it clear, this money is not yours yet." ”

Huang Dadao patted his forehead and said with a smile, "Don't blame me, I'm not poor and afraid, okay, okay, you say, you say, how do you want to promote the spicy seasoning, I have a word first, large slogans are not allowed to be hung, after all, it is a national people's gala, can it become a promotion meeting for your new products." ”

Xue Laosan stuffed Lei Feng's bag into Huang Dadao's hand, waved his hand and said: "It's not that complicated, I watched last year's Spring Festival Gala, didn't there be a table at the front, and there were fruit snacks on the table, let's change the trick this year, make a hot pot on each table, and put our product Shuxiang King on the side of the hot pot. ”

"Two, I hope that in a certain show, I can also use our Shuxiang King as props, I just have these two small requirements, not too much, Director Huang?"

If time passes, not to mention twenty years, it will be three years and five years, Xue Laosan dares to make such a request, and at the end, he adds "not too much", and he will be spat on.

It's really Xue Xiang's advertising is a little lawless, for a small bag of spicy seasonings, this Leng dares to let the core audience in the first row of the Spring Festival Gala eat hot pot, and he also mixes the spicy seasonings into the show, it's like kicking his nose in the face, no, it's heaven!

But what is surprising is that Huang Yihe was not at all unhappy, and seemed to be relieved, "This is easy to say, it's just a matter of a few tables, and it's not troublesome to put on the hot pot, but how to intersperse it in this show?" It's not okay to specify the song, you can't always make it up in the lyrics, it seems that you can only mix it in the sketch and cross talk, Ma Ji has a joke about "Universe Brand Cigarettes", or let Ma Ji mix a sentence into it to promote it? ”

Director Huang's attitude is amazingly good, and he even thinks that he has collected 10,000 yuan from someone, and he is a little sorry for people if he doesn't make any movement.

But Xue Laosan secretly smiled crookedly, screaming in his heart that 10,000 yuan was worth it, and said: ""Universe Brand Cigarettes"? Listening to the name, it seems that it is a little unhooked with spicy seasoning, I look at the program list, there seems to be a sketch of "Eating Noodles", this seems to be appropriate, when the time comes, put Shuxiangwang spicy seasoning on the table of eating noodles sketch, and then let the actors string words, and they will live. ”

Speaking of which, Xue Laosan is really prepared, after this guy stared at the Spring Festival Gala, he had already calculated it clearly in his mind.

Not only did he guess that this silver bullet offensive, in this era without advertising psychology and value evaluation, would inevitably work in one blow, but he also thought thoroughly about how to fight this advertisement and maximize its effect.

Let's not talk about it, the hot pot array in the first row of the audience is overwhelming, just Chen Peisi, who is destined to be popular in the audience, and Zhu Shimao's classic sketch "Eating Noodles" can make King Shuxiang turn the sky upside down.

Because of the sketch of "Eating Noodles", Xue Laosan has watched it many times in later generations and is familiar with the plot.

In the sketch, Chen Peisi ate several large bowls of noodles, and repeatedly mentioned that the noodles tasted wonderful, but did not mention the reason why the noodles tasted wonderful.

Such a thirteen-minute-long advertisement in the face of the bombardment of the national audience, King Shuxiang will inevitably become popular all over the country overnight.

However, he said that Xue Laosan mentioned yì, Huang Yihe thought for a moment, and then beckoned Chen and Zhu who were rehearsing in the rehearsal room.

Huang Yihe is the chief director, and he is extremely authoritative, so naturally he doesn't need to talk about difficulties and reason to the two young people who appeared on the stage of the Spring Festival Gala for the first time, but only pointed out the problems and asked the two to solve them.

Sure enough, this product placement advertisement was extremely difficult for the sketch "Eating Noodles", and in an instant, Chen and Zhu proposed a solution.

If you want to say that you still have a specialization in the art industry, Xue Laosan just thought of associating "Shuxiang King" with the good taste of noodles, but Chen and Zhu gave birth to a new joke according to "Shuxiang King" in an instant, and almost erased the traces of advertising mosaic.

After talking about the promotion plan and some bits and pieces, after paying the money, the two parties signed the contract and got the black and white words, but Xue Laosan was not in a hurry to go home, and actually asked Huang Dadao to go around the rehearsal room.

Speaking of which, it is not that Xue Laosan is not in love with his family, but that his love for his family is useless at this time, because at this hour, the Xue family's mansion in the capital will be empty.

It turned out that today is the twenty-fourth day of the lunar month, and it is the day when the little guy and Xue Laosan agreed to go to Shuzhong, and at this hour, the little guy and his party may have arrived at the train station.

It is said that since Xue Laosan has returned to Beijing, he can stay in Beijing with his family for the New Year, but he has discussed in advance to celebrate the New Year in Dejiang, and the little guy has repeatedly longed to see Cuipin, the jade girl and the two mountains, Xue Laosan is not good to change temporarily.

And he didn't chase the little guy and his party at the moment, and went to Dejiang together, just because his return trip had been decided, and he was holding back his strength to give the little guy a big surprise.

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