There are really not many consumer electronics products that do TV commercials.

In this day and age, not even there.

The reason why Li Lu said this was not because she thought that such a propaganda method in the next step could play a good role, but because she said it casually.

"What? Am I being fooled? Li Lu couldn't help but be a little happy when she saw that Yun Fei didn't answer her own words as before.

"Are you blind?" Yun Fei was depressed.

Originally, he thought that Li Lu would be able to think of this by himself.

There are not many domestic products with independent intellectual property rights, especially electronic consumer products, so those foreign propaganda methods, such as asking celebrities to endorse, rarely appear in China.

If Li Lu can think of this, it proves that the affairs of the mobile phone company will not worry about him anymore, at least, in terms of publicity. The technical research direction of mobile phones is mastered by Yun Fei, a person who has experienced several generations of mobile phones, and he can definitely take many detours less than those mobile phone companies independently developed abroad.

However, the imagination is always full, but the reality is skinny.

Li Lu's words broke Yun Fei's heart! His plump thoughts were once again brutally raped by the backbone shown by Li Lu!

"The next step, of course, is the TV commercial! Not only do we have to do TV commercials, but we also have to invite celebrities who are household names in China to shoot commercials and make endorsements! Advertisement, how to get a superstar! Yun Fei said categorically to the stunned Li Lu.

As a person from later generations, he knows too well the appeal of these stars who have a huge fan base.

Yun Fei does not chase stars, but it does not mean that he is opposed to using those superstars who are household names in China to make the products produced by his company famous through their fame. The example of Aido is the most successful.

Although there is the best recommendation of CCTV, the publicity has made more people know about the Tao, from less than 200 million sales, it has grown by leaps and bounds to 1.6 billion in a year, which is not only the best recommendation of CCTV can achieve.

Back then, if there was no endorsement of the well-known Chinese dragon. Hu Zhibiao's goods find a person who is not the slightest famous to endorse the product or find a person who is not very famous to endorse it, it is absolutely impossible to make VCD sell 1.6 billion a year!

"Are you crazy? Let's not talk about how much effect this can have, just the endorsement fee, how much of an expense is this? Li Lu originally thought that Yun Fei was just joking with herself.

Where did I think that Yun Fei was really playing.

He's really going to do it!

"How much money can it cost? Sister, this is a new product, besides, everything in our wheat mobile phone factory is newly built, and there is no fame. If we don't use those famous superstars to quickly improve our company's reputation, how can we compete with those old foreign mobile communication equipment companies? You've been to Europe, don't you know that the companies on the other side of the road are stepping up research on the second generation of mobile communication equipment? "Before you start making money, you spend a lot of money on advertising, which in this day and age, many people can't understand.

Li Lu is one of those who understands.

Yun Fei must change Li Lu's small peasant consciousness of only wanting to make money and not wanting to spend money.

"Sister, this matter is not discussed. I was already thinking about this problem even before the construction of the mobile phone factory began. The initial estimated advertising investment is in 20 million! You don't want to invest too much in advertising. I can't bear the wolf and the daughter-in-law. How can you catch a rogue? ”

"......" Li Lu was speechless.

And it's the kind of speechlessness that looks at the sky.

She was even thinking about how miserable Yunfei's future would be if she invested in such a large mobile phone company and made huge profits!

Yun Fei is a matter of decision. It's useless for her to say anything more, since he has proposed it, he wants to find a superstar to endorse the product advertisement. Then the 20 million he wants to spend must only be more, not less.

"Have you done a good job of finding a celebrity endorsement?" Since it was useless to object, Li Lu could only help Yun Fei improve his plans.

After being in contact for so long, she knew that Yun Fei belonged to the theoretical giants and the dwarves in execution.

For the rest of his life, it is estimated that he can only be the boss and command people. Of course, there is no problem in engaging in mechanical technology or the management of machinery factories. After all, mechanical products don't need a powerful propaganda offensive like electronics.

The audience for mechanical products is too niche.

As long as your products are of good quality and performance, you will never worry about having no buyers.

Consumer electronic products are different, not only there are many market competitors, but there is not much difference in technology, whose products can make more people know the way, more people know, who can achieve more market share.

"Not yet, sister, you are the general manager of the wheat company, you have to come forward for this matter......" Anyway, I came to Li Lu today, mainly to talk about this matter.

Yun Fei is a dwarf in action.

If he had been left to do it himself, he might have to work hard to find the contact information of those superstars.

"......" Li Lu was speechless. Since things are already like this, what I can do is to help save some money when I negotiate the price with those celebrities who Yun Fei plans to invite to shoot commercials.

Although Li Lu of the company got five percent of the shares without paying money, she put in a lot of energy and resigned as the general manager of Kamat, and the more money she saved, the more she could get herself.

Expecting a man to hurt himself is far less appropriate than hurting himself!

Especially, the man who is looking forward to hurting himself doesn't seem to have such thoughts.

"So who are you going to ask to shoot the commercial? Those first-line popular stars, the price is not low! Li Lu also doesn't chase stars, because when they reach their status, unless they like it very much, they will have a lot of expectations, but there will definitely be no crazy moves.

"At least two of the four heavenly kings of Xiangjiang, and that Chinese dragon ......" Yun Fei reported the name, which made Li Lu gasp.

"Sister, don't feel sorry for the money, 20 million is not enough, let's increase the budget, we must make a name for ourselves as soon as possible and gain a firm foothold in the country. You have to enter the European and American markets, otherwise, it will be in vain to spend so much money to register patents in Europe, the United States and other developed countries? Yun Fei's ambition also made Li Lu gasp.

However, it is precisely because Yun Fei has such ambitions that he can make Li Lu's thirty-year-old heart, which has never been pretending to be a color to men, ripple, and develop from a small ripple to a monstrous wave.

A man who has no ability has no ambition!

Similarly, a man who has no ability is not worthy of a woman's liking.

"If you want to invite all these people you say, let's not say whether they agree or not. Just their endorsement fee, 20 million is definitely not enough. Li Lu has never been in contact with celebrities, but he also knows that the advertising endorsement fees of those first-line celebrities who are so popular in China will definitely not be less, five people, four million per person, will they do it?

"Even if that's enough, where does the advertising money for those TV stations come from? At least. The advertising fees of local TV stations in several large regional markets that we set at the beginning add up to tens of millions, right? "Li Lu is going crazy.

Spending money, it's not like that, is it?

"Sister, I'll look for them. It's not about making an advertisement. This is the advertising creative, you can see it yourself, you must shoot the advertisement before September 20th, and start on September 23rd. Let's broadcast advertisements on local TV stations in the first batch of cities in those areas where they were listed...... "The capital has already started the construction of the signal network, and it goes without saying that Rongcheng is even more so, after all, when the Jiuyi Research Institute first tried it." Signal networks covering most of the area have already been built, and all that is needed now is to connect them to the wired telephone network.

For a long time, the Huadu area, the vanguard of using these advanced products, has lagged behind this time, but many people have been scolded.

After the construction of the GSM card signal network in the capital, they also started construction when they got the news.

Compared with the capital, they are more experienced in this, after all, the analog signal network, which is also the first to be built. Moreover, the enterprises that produce these equipment are also under their jurisdiction.

"Feelings, you kid, this is 40% of Wanyan VCD's shares for nothing?" After reading the advertising creativity, Li Lu realized that Yun Fei's budget of 20 million yuan is not only the budget of the mobile phone company's advertising expenses, but also Wan Yan's advertising budget.

Just asked the Chinese dragon to shoot the endorsement fee of Wanyan VCD machine, Yun Fei's budget gave a sky-high price of 4.2 million!

"This can't be said to be for nothing. Instead of helping to build market channels, and creating advertising ideas, I also have to carry out marketing promotion, how can I say that I have taken advantage of them? Yun Fei smiled.

If you don't take advantage of it, that's a bastard.

What is most important in the 21st century?

Talent? Wrong! The most important thing is the creativity of those talents!

As long as you have a creative idea, tofu can be sold for meat prices!

Li Lu, who was full of dissatisfaction, for the sake of his enemy, in order to prevent his enemy from being unable to fulfill the original promise to the capital because the company's efficiency was too poor, and had to give up his career and run away, or lose his family, he could only step on the plane of 91 Airlines to Huadu.

At present, there are direct flights to Xiangjiang in China, but it is too troublesome to transfer, so it is better to take a car directly from the special zone across the sea from Xiangjiang! Whether it is a border permit or a customs clearance document, Li Lu, who used to be the general manager of Kamat, has it.

Negotiate with the people Yun Fei is looking for, Yun Fei has no way to find their contact information, Li Lu can have it. You must know that Xiangjiang has less than three years to return to the embrace of the motherland! At that time, if you go to Xiangjiang, you can't go abroad.

Since Yun Fei said that he was reluctant to let the child not be able to trap the wolf, Li Lu didn't want the child to be gone, and the wolf would not be trapped, so she could only cry.

As for being reluctant to have a daughter-in-law and unable to catch the hooligans, Li Lu directly selectively filtered it. In her cognition, Yun Fei let herself negotiate with those people, and it is very likely that she is using her beauty to use beauty tricks! She is the daughter-in-law that Yun Fei used to catch hooligans......

The North Korean workers had already flown directly to Rongcheng through the plane of Jiuyi Airlines half a month ago, and the North Korean side did not want these personnel from their country to have too much contact with the Chinese, so they asked Yun Fei, who has several planes, to send planes to pick up 500 workers!

The North Koreans believe that only these innocent people who have been selected by them to worship the supreme leader and who have been innocent for generations will not be corrupted in China, which has already degenerated into a capitalist empire.

Even so, the North Korean government feared that some of these people would not be able to resist the temptation and rejected Yun Fei's initial offer to take the train. Taking a train from North Korea to Rongcheng in the heart of southwest China requires several transfers. Even if it is a special train, there is no need to change trains, but the two sides of the railway that cross China will definitely shake the staunch socialists.

North Korea is too poor!

To Yun Fei's surprise, most of these North Korean college students who were sent to China to become a tiny screw on the assembly line of the wheat mobile phone factory were women!

At present, those college students from North Korea are undergoing intensive training under the leadership of Soviet engineers and Chinese engineers from the Jiuyi Research Institute. Yun Fei has been to the training site several times, college students are different, although the quality of education in North Korea is not very good, but these people, for what they want to produce, can still quickly understand.

What's more, most of these workers are graduates of electronics and electronic communications, and they can understand some less complex circuits.

In addition, according to the requirements of the North Korean side, these workers from North Korea have special management personnel sent by North Korea, and rejected Yun Fei's proposal to provide each person with a house, so Yun Fei had to build a dormitory building in the mobile phone factory to house these North Korean workers.

In addition to their political studies, North Koreans practice their jobs every day, and don't they have some electronic parts for them to practice assembly. North Koreans who only study and work, have no entertainment, and under the supervision of those supervisors sent by the government, they don't even have to watch TV!

At the request of Li Surong, the supreme leader of the North Korean workers' team, Yun Fei had to put the TV and other products he had spent a lot of money on in the material warehouse of the mobile phone factory.

In this way, the training progress is very fast.

It is entirely possible to speed up the progress that had been slowed down due to lack of funds, and start trial production by the end of August.

"Father, wouldn't it be too risky for us to send so many people to China at once?" Somewhere underground in Pyongyang, Jin Erpang asked Jin Yipang with a worried face. (To be continued......)

PS: Thank you Tianhai Xiangyun for your great reward,.