345 Advertisement, how can you be without a superstar (3)
Originally, it was just an eye-catching gimmick, but when he saw the market response was good, the editor-in-chief of "Science and Technology Pioneer", as a manager in the new era, knew the truth of striking while the iron was hot.
As a leader with keen insight, it doesn't matter whether his subordinates quickly arranged for his subordinates to find the author of the article, whether it is true or not, the key is to know the detailed technical information of the so-called mobile phone that can move for a long time and can maintain stability.
The Tech Herald is a rigorous newspaper, so they refuse to make up the performance parameters of some cross-generational high-tech products. Of course, the information provided by the whistleblower will only be reported after rigorous and serious review.
After all, they can have their current status, but they are not earned by some gimmicks or disease-free moanings such as "The Secret I Have to Say with XX" and "That Night".
Therefore, under the guidance of the wise editor-in-chief, those reporters who are more powerful than the paparazzi are looking for this woman who broke the news that her husband is an incomparably loser, although they also know that this is a gimmick with a very large component.
But in the era when the new generation of communication equipment has been hyped for several years and is getting louder and louder, even a gimmick can attract people's attention for a long time.
Every day, the Science and Technology Herald reports about this powerful, supposedly incomparably small, epoch-making electronic communication device.
From its inception to the present, this is the first time that the "Science and Technology Pioneer" has reported on an electronic product that has not yet been listed, and there is evidence that this epoch-making product was born in China.
Although, those who know the situation understand that there are already small-scale products on the market abroad. After so many years of reform and opening up, China has made so great achievements in economic development, but there is no commendable product. It has been published for so many years. has been reporting on new trends in foreign electronic products, which makes the "Science and Technology Pioneer" very embarrassed, otherwise, their editor-in-chief would not be idle to read the third-rate tabloid with lace news as the core.
As a result, this newspaper, which was originally just a treasure book to guide the way forward in the eyes of some electronics enthusiasts, suddenly snowballed in sales with a series of articles similar to lace reports and some elements of exploration.
"Mr. Li, are you satisfied with our report?" The newspaper's sales have soared, which has made Tao Siyuan, as the editor-in-chief, high-spirited. But in front of the CEO of Wheat Mobile Phone Company, he is just a small person.
Not to mention that this company has invested hundreds of millions of yuan, just relying on Li Lu, a strong woman who has made countless men in Huadu YY, have the beauty of a vase, and at the same time have the strong Li Lu, who is a business king, and has the strength of a scholar, no matter what aspect makes Tao Siyuan feel a lot shorter, in fact, his height is also shorter than Li Lu, who is wearing a hated sky.
"It worked well, but not what we expected. There are still some differences...... "Although Li Lu recognizes the current effect very much in his heart, he pretends to be disapproving on the surface.
No matter how effective the ad is, it's not her credit.
Besides, she and Yun Fei are enemies. Is it necessary to make a clear distinction?
This is only the first wave of advertising, and the publicity effect is far less strong than the upcoming wave of propaganda.
"It's all good? Mr. Li, this ......" Tao Siyuan didn't expect. caused such a sensational effect, but in this woman's mouth, it is just good.
Just good! Nothing more!
How much of a sensation does it have to be for this woman to appreciate?
"Your mission is done, the rest of the time. We can continue to use this hype to make our products appear on the market in another month! Li Lu took out a thick envelope, and the money was given to Tao Siyuan extra.
Although this thing is hype, it is not a deception of customers.
"Mr. Li, you have already paid for the advertisement, this ......" Although he was refusing on the surface, Tao Siyuan's eyes were only staring at Li Lu's white hand.
"It's nothing, this is what you deserve, and our cooperation will be longer in the future. Now in the capital, the construction of the signal base station is basically completed, I think you can transfer the report to this......" Li Lu was extremely disgusted in his heart, but there was no performance on the surface.
The more literate people are, the more hypocritical they seem.
Money is a good thing, since it is given to you, you don't plan to take it back, what kind of decent man and gentleman are you pretending?
If Tao Siyuan is really a righteous gentleman and refuses to accept this money, this can also be justified.
Is Tao Siyuan a righteous gentleman?
No, otherwise, when the people from the wheat mobile phone company sent people to ask them to hype it at the beginning, this product refused righteously, and after Li Lu directly threw out 20,000 yuan, this product was obliged!
And the hype is more powerful than anyone else, for the performance and function description of the wheat mobile phone, so that those researchers in the Jiuyi Research Institute are very puzzled, as if this is not their mobile phone. In particular, the moisture in the propaganda made the researchers of the communication projects of the Jiuyi Research Institute ashamed......
"Editor-in-Chief Tao, is there anything else?" After Li Lu finished processing a document in his hand, he found that Tao Siyuan, who should have left a long time ago, was still in his office, and his face suddenly looked bad.
"Mr. Li, after work, do you have time? I found out that you have a good restaurant here......" Tao Siyuan didn't notice Li Lu's face was not good, at this time, his eyes were still on Li Lu's towering peak that was about to break the button of his shirt, and he swallowed his saliva with difficulty......
"Editor-in-chief Tao, I've been here for a few months, and I don't know where there are good restaurants and good teahouses in this city than you as a newcomer? Please come back if you want to continue working together in the future! Li Lu has never had a good impression of Tao Siyuan's role as a partner to a fly.
After so many years of ups and downs, Li Lu understands that some people can't give face.
Once you give face, you start kicking your nose in the face.
There was once a product with a lot of background, and he gave Kamat a lucrative list, and out of gratitude, Li Lu agreed to the request for dinner for the goods.
As a result, that thing actually forcibly poured Li Lu to drink, just to get drunk this beautiful woman with an angel face and a devilish body, which is extremely seductive.
Out of gratitude, Li Lu did not refuse, endured the discomfort, and drank a drink, but he didn't expect that the goods would have to move an inch, and he did something to Li Lu, and said that as long as Li Lu followed him, he could let Li Lu walk sideways in the flower capital......
After throwing out a slap, Li Lu never went out with any man who was not a relative, of course, Yun Fei was an exception.
"Xiaoyun, the launch time of our mobile phones is getting closer and closer, can we achieve the goal we expected at the beginning just by relying on the publicity in the newspaper?" Li Lu is not very optimistic about the effect of newspaper media on electronic products.
Although the publicity strategy proposed by Yun Fei is refreshing and has a strong effect, there are no products on the market now.
The freshness of the audience is very short-lived, if there can be a product on the market now, it can achieve the best effect, but the product will not be on the market for a short time!
No company has ever started advertising a product two months after it hit the market.
Not to mention the issue of publicity funds, it is easy to cause visual fatigue to the audience due to long-term publicity, so that they have no love for the product.
"Don't worry, all this propaganda in the newspapers is just an appetizer. Let the audience's enthusiasm cool down first, and the new round of advertising can play a greater role! "As for advertising, anyone who has been bombarded with countless advertisements can easily make a few eyeballs that catch the attention of people in this world who have not been annoyed by advertising.
"Now can you tell me what to do next?" Li Lu's most annoying thing is Yun Fei's point.
In many things, until the last moment, no one knows the purpose of the Dao Yunfei.
Just like now, Yun Fei's marketing strategy and publicity strategy for mobile phones did not tell her about the general manager.
From the very beginning to the present, Li Lu is basically the executor of various policies formulated by Yunfei.
This feeling is too embarrassing.
"Sister, what do you think we should do next?" Yun Fei did not answer Li Lu's question, but looked at Li Lu with a disgruntled expression.
He is used to relying on himself to control everything, although he has begun to gradually let go, Li Lu also has a very strong ability, for Yun Fei, even if he is as strong as Li Lu, for many things, he may not be able to execute it to his satisfaction.
Yun Fei is a person who pursues perfection!
"How do I know what your next move will be?" Li Lu threw Yun Fei a hygienic eye, and said to Yun Fei with a pout.
Next, she really didn't know how Lu Daoyun should go, otherwise, she wouldn't have asked.
"If you were asked to formulate a promotional strategy for our mobile phone, what do you think should be the right thing to do?" In the future, he will not have much energy to take care of the mobile phone factory, and he is doing this now, not telling Li Lu what to do next, just letting her think hard about how to make further publicity keep up with the current situation.
The market situation of a product depends to a large extent on the effect of publicity.
Once, many people believed that the aroma of wine was not afraid of deep alleys.
In this era, no matter how good the wine is, if the alley is too deep, it is impossible for too many people to taste it.
Good wine, only those who want to drink can know whether the Tao is good or not, and it doesn't matter if the host says it!
"How? Are you still planning to invite a few celebrities to shoot commercials? "What should I do, Li Lu really doesn't know how to do it, although these days, she has also thought about a lot of possibilities.
For electronic consumer products, I have never found any celebrity endorsements. (To be continued......)
PS: Thank you for the reality of hey hypocrisy big 1888 coins and two evaluation votes,
Thanks to zouxiaolong2 for the big two monthly passes.