After the meeting, Chen Lin arranged for Wang Han to intern in the column group of "Happy Camp" to be familiar with the operation of the column group, and then he went to Yu Yu's office to discuss the holding of the media promotion conference, and the two unanimously decided to choose Guangzhou as the first city of the promotion meeting.

Guangzhou*zhou is close to each other, and the business is developed and it is the economic center of the south, where there are many unique conditions for hosting.

Both of them are resolute people and decided to leave for Guangzhou tomorrow, and after discussing these details, Chen Lin was ready to sit down again, make tea and chat with Yu'er.

At this time, Chen Lin saw a newspaper under the coffee table, and the news on it caught his attention, and the title of the news was displayed in a red eye-catching font: "The ratings of Hu*nan Satellite TV's "Happy Camp" are suspected to be fake"

Chen Lin hurriedly picked up the newspaper and looked at it carefully, this report probably means that "Happy Camp" was a small local column with no name before, and it suddenly broke out overnight and achieved the third highest rating in the country, which is impossible, there must be a shady curtain in it.

The reporter who wrote this report boldly guessed that the "Happy Camp" column group was suspected of manipulating ratings and bribing sample households.

The so-called sample households refer to CCTV Sofurui obtained data samples through 5,000 households across the country, and the report also quoted the tone of an expert in detail, revealing that as long as a program gets a sample household in a city, the local ratings of the program can increase by 0.5. Therefore, some advertising agencies and TV station staff will obtain the information of the sample households through various means such as detectives and distributing advertisements, and then bribe the sample households with money to lock their home TV to a certain channel for a long time to increase their ratings.

This report is very confusing, and ordinary readers may not be able to distinguish between truth and falsehood, but Chen Lin can see at a glance that the so-called reporters and experts are speculations from beginning to end, without any substantive evidence.

Which unscrupulous newspaper is this? Chen Lin saw that it was a tabloid called Xiangjiang Morning News, and the editor-in-chief was Liao Mingming, he had never heard of it, and then he saw that the person who wrote this report was called Wang Xiaoming, Nima, and at a glance, he knew that Lu Dao was an anonymous name and not a real name.

"Mom, what kind of bullshit is this Xiangjiang Morning News!" Chen Lin suddenly angrily slammed the newspaper on the coffee table, and said angrily: "Yu'er, look at what kind of stuff this is, these unscrupulous tabloids have no discipline at all, nonsense makes up nonsense and says that we operate the ratings, and what do you say to expose the shady scenes of the industry, damn, splash dirty water and splash Lao Tzu's show head." ”

Yu Yu glanced at the newspaper and smiled noncommittally, she had already read it, such things as jealousy and smearing by peers were commonplace, it was no big deal, and the purpose of this newspaper was obviously to use "Happy Camp" to hype herself.

"Xiangjiang Morning News? Liao Mingming? Hype? At this time, I only heard Chen Lin mutter, then got up to the desk and picked up the phone and dialed Lawyer Wang of the legal department.

"Hey, lawyer Wang, I'm Chen Lin, you can help me check the origin of "Xiangjiang Morning News" and his editor-in-chief Liao Mingming, and fax it to Mr. Yu's office as soon as you find it, wait for you to come to my office, I will discuss something with you." Chen Lin told Lawyer Wang a few words before hanging up the phone.

"Lin Lin, what are you going to do here?" Yu Yu asked.

"Sue this newspaper and its editor-in-chief, they will be severely punished by the law for their actions." Chen Lin said righteous words, but his eyes flickered when he spoke, betraying his true thoughts.

"You're not really going to sue, are you? I see what you're doing with your brains again! Yu Yu said with a smile, she saw Chen Lin's eyes flickering and knew what crooked idea he was thinking again, and sure enough, Chen Lin smiled.

"Hey, hey! Or Yu'er is smart, I am going to ask Lawyer Wang to publish a condemnation notice in the newspaper to condemn this slander and slander, as for whether I really want to go through the judicial process, I have to see if this Liao Mingming is the smart person I imagined? Chen Lin said with a smile.

To put it bluntly, Chen Lin was also ready to take the opportunity to hype, and he had this idea as soon as he saw the news, and felt that it was an opportunity to take advantage of.

"How. Are you ready to hype it up too? Yu Yu is also a smart person, and he understood Chen Lin's plan as soon as he heard it.

"Yes." Chen Lin nodded, and then said his intentions, "Yu'er, we are about to prepare for the media promotion meeting, the early advertising is very important, in addition to large-scale, all-round media advertising delivery, the use of some negative news hype can have an unexpected publicity effect, in fact, I have long been thinking about creating some negative news, and now this newspaper is just providing us will." ”

Yu Yu agreed with his idea, and at this time, the fax machine rang, and it was Lawyer Wang who sent the information, Chen Lin took the fax information and looked at it, and then let Yu Yu also look at it.

According to the information, this newspaper was registered last year, and the boss's name is Zhang Daodao, who is from Guangzhou, and turned out to be a wholesaler in the liquor business, and the editor-in-chief, Liao Mingming, is a native of Hong Kong, and a month ago he was a reporter for a gossip magazine in Hong Kong.

"Liao Mingming? I think I've heard that name before. Yu Yu muttered to herself, she remembered, last month a girlfriend of hers chatted about seeing celebrity privacy gossip in Hong Kong, which mentioned this Liao Mingming, this person has a good reputation in the Hong Kong paparazzi, and he is very bold and even dares to shoot the privacy of some bigwigs on the road, and last month he finally touched the tiger's ass and offended a big brother-level star, and people banned him, so he was unemployed and couldn't get along in Hong Kong so he had to run to the mainland, and now he is back in his old business.

Yu Yu told Chen Lin about the situation of Zhilu Dao, so it is so, like "Xiangjiang Morning Post" is just a small newspaper established less than a year ago, the boss is still a wine seller, where do you know what hype, this report should be from Liao Zhizhi's hand, and splashing dirty water when "Happy Camp" is booming can quickly attract the attention of readers and start the popularity of the newspaper.

Hong Kong entertainment is developed, all kinds of hype techniques are mature, Liao Mingming is an expert in this area, Chen Lin moved in his heart, and said: "Yu'er, I have an idea, this Liao Mingzhi is a master of hype, I want to use this person's ability in this area to stir up this negative news with the promotion of the promotion meeting, hype, and make headlines." ”

"Oh, that's an idea, tell me how to do it?" Yu Yu asked with interest.

"Since this Liao Mingming wants to use us to promote the popularity of their newspaper, and we need to publicize it to hold a media promotion conference in the next step, everyone has a need, why not have the opportunity to cooperate." Chen Lin saw that Yu Yu was thinking, paused and then said: "In private, we provide some data and the inside story of some programs for him, so that he can expose them, on the surface, we accuse them, the two families are fighting a war of words in the media, and the momentum is getting bigger and bigger, and then we sue them in court with a piece of paper, of course, these are all acting, performances for the media and the audience, and settle out of court at the critical moment, and let them publish an apology statement in the newspaper." ”

Yu Yu pondered for a while after listening to it and agreed, this kind of hype is not clever to say, connoisseurs may see through it at a glance, but many things in the entertainment industry are true and false, if you fry today, it will be my turn tomorrow, and most of the audience is also trying to be lively, but although she is in favor of hype, she can't see some bottomless behaviors, and said with eyebrows: "Lin Lin, I agree in principle, but I want to remind you not to violate the bottom line of the law." And this Liao Mingzhi is a person who likes to go sideways, you have to be more careful when dealing with this kind of person, don't leave a handle for him to catch. ”

"Yu'er, don't worry, I'm not a fledgling stunned young man anymore, I just want to consult lawyer Wang about legal knowledge, understand what can be done and what we can't do." Yu Yu showed an expression of approval on his face, and Chen Lin smiled when he saw this, and continued: "Besides, there is Yu'er, a female Zhuge behind me, a gossip reporter and a profiteer who sells fake wine, this kind of garbage combination I don't care about, I can destroy them with a wave of my hand." ”

Yu Yu pursed her lips and smiled, thinking that this was true, and then Chen Lin humbly asked her, a senior media person, for some details of the operation, although he was ahead of the theory, but some details of the operation were not very well understood.

After Chen Lin and Yu Yu discussed, they decided to go to Guangzhou this afternoon to meet Liao Mingming, the editor-in-chief of the Xiangjiang Morning Post.