Fast forward to the weekend.

In the afternoon, Lily was directing several staff members to step up the layout of the conference room, and today the "Happy Camp" column group will hold an advertising and marketing seminar.

The creative team of the column group arrived one after another, and the meeting was about to begin.

Chen Lin hadn't arrived yet, and after waiting for 1 minute, Yu Yu looked at the time and was about to call Lily to urge him, when he came, followed by Wang Han.

"Sorry, late." Chen Lin apologized to everyone, and then he introduced Wang Han, "Let me introduce you to this new colleague next to me, Wang Han." He is the drama manager of the economic TV station "Lucky 3721", and we are a family, so this time I asked him to be my assistant to assist me in my work. ”

As soon as Chen Lin's voice fell, everyone applauded warmly, although Wang Han is a newcomer again, but now it is no problem to bring a newcomer to join the column group as Chen Lin's gold medal producer, no one will object, and no one will dare to object.

Seeing everyone's warm applause, Wang Han hurriedly stood up and bent down to thank everyone, and when the applause stopped, Chen Lin then added: "In order to welcome new colleagues, I will set up a welcome reception on the second floor below tonight, please enjoy it." ”

Of course, everyone was happy to eat, and everyone was thinking in their hearts, Mr. Chen paid out of his own pocket to set up a banquet to welcome this Wang Han, and it was clear that he was very important, and it seemed that he could not treat this new colleague as an ordinary assistant in the future.

After introducing his new colleagues, Chen Lin sat down and the meeting officially began.

The meeting was chaired by Chen Lin, and the topic was to discuss the advertising and marketing of "Happy Camp".

He first briefed everyone on the ratings of "Happy Camp" and introduced the latest situation of the customer's bidding advertisement, and when he said: "The customer's latest quotation for the advertising resources of our program is 10.8 million", the conference room resounded with thunderous applause.

Get rich, this is the first thing everyone thinks, everyone's faces are full of excited expressions, yes, the overall packaging of the advertising resources of the program group was about 1 million a year, and now it has increased 10 times.

After waving his hand to silence everyone, Chen Lin continued: "Almost all of our income comes from advertising, which is related to our money bags, so our next focus is advertising and marketing. ”

"Mr. Chen, to be honest, when we heard that a threshold of 10 million yuan was going to be set, we were all shocked, thinking that customers would be scared away, but it turned out that you and Mr. Yu were wise." As soon as Chen Lin's words fell, a director surnamed Wang stood up to speak.

Director Wang first patted the two CEOs' sycophants, and then raised his own questions: "But now there is a customer who has quoted 10.8 million, for what is the company and the customer have not been negotiated, is the company's action in this area slow, I think the money should be in the pocket, and we need to negotiate with this customer immediately, and we can't delay it any longer." ”

"Yes, if it drags on any longer, the customer may give up, which is 10.8 million!" Director Wang's speech aroused the echo of everyone, and everyone discussed that the company's hunger marketing has been successful, there is no need to continue, and tens of millions of advertising revenue are already very satisfied.

"Director Wang, sit down and talk." Chen Lin waved his hand to let Director Wang sit down, he was noncommittal to everyone's speeches, but looked at Li Xiang and He Jiong to see what opinions the two hosts had. "Teacher He, Sister Xiang, do you two have any opinions?"

"I'm not an expert in this area, so I won't give my opinion, don't count on me." Li Xiang said apologetically, as for Teacher He's same non-caring expression, he didn't want to participate in this kind of meeting at all, and he had no interest in it.

It seems that except for Yu Yu, none of the people present are engaged in marketing, and they don't know how to tap the maximum value of "Happy Camp", Chen Lin and Yu Yu glanced at each other, both of them smiled helplessly, and the two realized that it was necessary for the studio to supplement some marketing talents.

"Everyone is wondering why the company is still hesitating, right?" Chen Lin asked, everyone looked at him suspiciously after listening to it, Chen Lin smiled slightly and then said something that stunned everyone: "If I tell you that the minimum price of 10 million mentioned by Director Wang is only the price of naming rights, and the overall advertising resource of "Happy Camp" is 50 million in my heart, what do you think of it?" ”

"Wow!" Chen Lin's astonishing words ignited the entire conference room. "Shhh Except for Yu Yu, even Li Xiang and He Jiong gasped, and everyone looked at Chen Lin with incredible eyes.

50 million? Just one naming right sells for 10 million? This is simply a sky-high price, can it be sold for 50 million if you package Hunan * Satellite TV? Isn't Chen always stupid? Which customer is willing to pay this sky-high price?

"Did you hear me clearly? Did Mr. Chen just say 50 million? Several people thought they had misheard, so they couldn't help but ask their colleagues.

"Mr. Chen won't fool everyone, can a naming right be sold for 10 million?" Some people couldn't help but question, and his point of view was also agreed by some people, and everyone turned their heads one after another, and there was a commotion in the conference room for a while.

"It's all quiet, like a vegetable market." At this time, Yu Yu saw that the conference room had become a noisy vegetable market, and couldn't help but scold.

The big boss was angry, and the conference room was silent, Chen Lin looked at everyone's expressions in his eyes, and said with a smile: "Do you think I'm stupid in your hearts, don't you fool people like this?" ”

Everyone showed embarrassed expressions on their faces, and Chen Lin said what they thought in their hearts. Chen Lin smiled, got up, left his seat, walked to the big white screen in front of the conference room, opened the screen and called up the information of "Happy Camp".

"Everyone, please see that the average rating of the five episodes of our show is 3.5%, ranking third in the country and first in the prime time of the weekend." Chen Lin pointed to the content displayed on the screen and said to everyone.

Everyone knows these things, why do you want to emphasize it again? Everyone was inexplicable, looking at everyone's doubts, Chen Lin smiled and said: "I have formulated a formula for calculating the advertising price of "Happy Camp", please look at the big screen. ”

Soon the formula for calculating the advertised price was displayed on the big screen:

"The price of an advertisement is about 3 yuan / 1,000 people, when the rating is 1%, taking the national TV users (about 200 million) as an example, the rating is 3.5%, which means that there are 200 million ×1% = 7 million people watching, then 1 advertisement (calculated in 15 seconds) is worth 7 million× 3 yuan/1,000 people = 21,000, the time of an advertisement for a program is 10 minutes (600 seconds), and you can play 600 seconds÷ 15 seconds/piece = 40 ads, then the advertising value of an episode is 21,000×40 = 840,000, In this way, 4 programs a month, 48 programs a year, the total advertising value of a year is 840,000×48=40.32 million. ”

The series of numbers dazzled everyone, and gradually everyone was amazed, and they were so accurate that the advertising price calculation method calculated by ratings was an eye-opener for them.

"Now that everyone sees this number, they should have heard the sound of hula silver, and they won't feel more than 50 million anymore!" Chen Lin smiled and compared the action of counting the money.

Oh, yes! It is very reasonable to say 50 million in this way, Chen Lin paused, and seeing that everyone was thoughtful, he continued to make persistent efforts and continued: "I know that everyone can't believe it, this is because you are still in the impression of the past, and we are still a small column that is not well known, in the past we did not use the most advanced calculation method based on ratings, you have not realized that we are the third in the country, already strong, if you still use the past advertising estimation model, it will seriously underestimate our value." ”

The conference room suddenly burst into warm applause, and Chen Linde's words were like an enlightenment, and everyone suddenly realized that they were all excited, yes, we are indeed strong.

Chen Lin smiled and Zhilu Dao finally aroused everyone's self-confidence, so the next step is to give them a good marketing lesson, don't expect them to learn much, as long as they understand some concepts, Zhilu Dao Company is right, and fully support the company's decision-making.

Chen Lin instructed the staff to switch to the big screen, which displayed a large headline: "Happy Camp" advertising program marketing plan. ”

"This is an era of entertainment, and marketing has always been the blood of the entertainment industry" The first line of text under the headline attracted everyone's attention.

Next, Chen Lin passed the teacher's addiction, popularized marketing knowledge for everyone, explained what is the title of the program, embedded advertising, and end roll advertising, and also proposed SMS and Internet advertisements that are very fresh at this time.

In particular, he threw out the well-designed "Happy Camp" luxury title scheme composed of the title header, column title label, corporate name or LOGO, host's oral broadcast form, on-site advertising space, program guide, and end credit, which shocked everyone, and even Yu Yu was shocked when she saw this plan for the first time, and it was the first time she saw that the naming right could be used for marketing like this, which was simply amazing.

The so-called naming right simply means that merchants can add their own names in front of "Happy Camp" when they pay money, and they never thought that there would be so many tricks in a title, no wonder Mr. Chen asked for 10 million, and now everyone is convinced.

In addition to Chen Lin's gushing voice in the conference room, everyone listened attentively to Chen Lin's explanation, and some colleagues took notes for fear of forgetting.

After the event, Chen Lin summed up the experience of the last media meeting, and suggested that the resources of "Happy Camp" and Taili take the initiative to invite advertising companies, customers, and media to major cities to do special media promotion meetings, and everyone raised their hands in agreement.

"Papapa" first Mr. He stood up and applauded, and then Li Xiang, Yu Yu and all the main creators stood up and applauded Chen Lin.

The meeting ended successfully with a round of applause.